GENERAL SALES MANAGER RESUME EXAMPLE

Published: Apr 10, 2025 - The General Sales Manager oversees business development across sales offices and key accounts within the nation, ensuring alignment with corporate goals and compliance with policies to maximize revenue and profitability. This position provides leadership and support to the sales team, enhancing operational effectiveness through continuous improvement practices and effective resource management. This role coordinates with senior management on significant operational, financial, and personnel decisions, fostering a professional environment that prioritizes staff development and customer satisfaction.

Tips for General Sales Manager Skills and Responsibilities on a Resume

1. General Sales Manager, Whitestone Solutions, Dover, DE

Job Summary:

  • Review market analyses and sales reports to determine customer needs and volume potential, and develop sales campaigns to accommodate the goals of the dealership.
  • Ensure sales personnel are up to date (per manufacturer standards) on training and certifications
  • Enroll in applicable training
  • Ensure that the dealership is eligible for all manufacturer awards and distinctions based on certifications and training. 
  • Train salespeople in closing skills and vehicle sales.
  • Serve as liaison between the sales department and other departments.
  • Analyzes and controls expenditures to conform to budgetary requirements.
  • Maintains a professional appearance.
  • Accompany subordinates on calls to prospects.
  • Represents Radio One at various community organizations, trade shows and/or events.
  • Manage the stock in line with Retailer and Brand requirements
  • Maintain a safe working environment


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Sales Training (Hard Skills)
  • Certification Management (Hard Skills)
  • Closing Techniques (Hard Skills)
  • Department Liaison (Soft Skills)
  • Budget Control (Hard Skills)
  • Professional Appearance (Soft Skills)
  • Stock Management (Hard Skills)

2. General Sales Manager, Redwood Enterprises, Reno, NV

Job Summary:

  • Managing and servicing local and national metro area radio advertising Account Executives and Managers
  • Assisting the Account Executives and Managers to present and negotiate local and national sales and marketing programs for the purpose of increasing profits
  • Manage pricing to ensure that rates are within station guidelines and the contracts being processed do not conflict with any other clients or legal mandates
  • Assisting the Account Executives in maintaining relationships and favorable contacts on a regular basis with current and potential accounts
  • Provide guidance to Account Executives and Managers in targeting potential local advertisers and developing relationships in order to acquire new accounts
  • Collaborate with the General Manager to ensure that station pricing is in line with ratings and market demands in order to maximize revenue potential and that all contracts are being processed correctly in order to avoid credits and/or any legal issues
  • Assist sellers in maintaining and developing ongoing relationships with key clients and prospects on a routine basis
  • Work closely with Local and National Sales Managers in order to create, review and implement strategy on how to best meet and/or exceed station revenue goals
  • Manage the implementation of quarterly and annual sales budgets for each team member to align with the station's overall revenue targets
  • Manage all client-related issues on a timely basis
  • Manage Avail Report and Contract Verification Reports to optimally authorize the movement of spots and to ensure each seller follows up with the advertiser and avoids revenue losses


Skills on Resume: 

  • Account Management (Soft Skills)
  • Sales Negotiation (Hard Skills)
  • Pricing Strategy (Hard Skills)
  • Client Relations (Soft Skills)
  • Relationship Building (Soft Skills)
  • Revenue Maximization (Hard Skills)
  • Issue Management (Soft Skills)
  • Budget Implementation (Hard Skills)

3. General Sales Manager, Summit Financial Group, Lincoln, NE

Job Summary:

  • Responsible for the powder coatings company
  • Provide & drive strategy and market/business plan for the sales team powder coatings segment in order to grow in top line and achieve company KPIs
  • Plan, organize and lead the sales department towards the achievement of sales targets set by management.
  • Maintain existing relationships and achieve deeper growth with current key accounts.
  • Identify and communicate market changes, key competitors’ strategies and industry trends to country, regional and corporate teams.
  • Define, propose and lead the execution of the commercial strategy in order to develop business in all activities.
  • Manage the commercial team to ensure quantitative and qualitative targets are met.
  • Monitor and provide a report on profitability analysis on accounts.
  • Provide periodic reports on sales opportunities and developments.
  • Monitor the stations in the market to keep informed on what advertisers are active
  • Identify revenue opportunities, track leads and create effective presentations that will yield financial results


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Team Leadership (Soft Skills)
  • Account Management (Soft Skills)
  • Market Analysis (Hard Skills)
  • Commercial Strategy (Hard Skills)
  • Profitability Analysis (Hard Skills)
  • Sales Reporting (Hard Skills)
  • Revenue Opportunities (Hard Skills)

4. General Sales Manager, Pinecrest Technologies, Springfield, IL

Job Summary:

  • Effectively lead the sales team in achieving sales goals and objectives
  • Mentoring our staff of sales consultants and sales managers
  • Completing regular performance evaluations
  • Developing short and long-term goals
  • Effectively and regularly communicating with other departments to help reach a common goal
  • Paying close attention to daily operations, recommending and creating improved courses of action
  • Coordinating with the business/administrative office to ensure that paperwork is correct
  • Mandating a good working relationship with lending institutions and manufacturer personnel and maintaining these relationships.
  • Coordinating regular, even daily, meetings with the staff to ensure success.
  • Participate with HR in the hiring and training of all department sales hires.
  • Maintaining an enthusiastic attitude to build positive employee attitudes and morale


Skills on Resume: 

  • Sales Leadership (Soft Skills)
  • Staff Mentoring (Soft Skills)
  • Performance Evaluation (Hard Skills)
  • Goal Setting (Hard Skills)
  • Cross-Department Communication (Soft Skills)
  • Operational Improvement (Hard Skills)
  • Paperwork Coordination (Hard Skills)
  • Relationship Management (Soft Skills)

5. General Sales Manager, Oakdale Industries, Cheyenne, WY

Job Summary:

  • Stays close with the market and alerts what competitors are doing. 
  • Monitors and analyzesthe  external environment to identify business opportunities. 
  • Participate in business/technical requirements gathering sessions to produce Business Process Flow and Functional Requirement-related documentation
  • Uses internal data and market intelligence for analysis and formulates sales plan & strategy. 
  • Regular reviews of the plan & strategy
  • Determines and assigns resources (both budget and manpower) to territories for optimal sales performance and effectiveness of supervision
  • Leads cycle meeting and translates marketing strategy into sales language and sets objectives for the sales force
  • Ensures the application of Customer Focus Interaction in the sales force
  • Call with the sales force to monitor quality and sales effectiveness. 
  • Ensures the sales force are delivering the right product messages and sales strategy as per the relevant marketing plan
  • Continuous tracking, monitoring and evaluation of the achievement of sales plans and programs


Skills on Resume: 

  • Market Awareness (Soft Skills)
  • Opportunity Identification (Hard Skills)
  • Requirements Gathering (Hard Skills)
  • Sales Strategy (Hard Skills)
  • Resource Allocation (Hard Skills)
  • Marketing Translation (Soft Skills)
  • Sales Monitoring (Hard Skills)
  • Performance Evaluation (Hard Skills)

6. General Sales Manager, Blue Ridge Textiles, Asheville, NC

Job Summary:

  • Develops and maintains good relationships with key opinion leaders and medical professionals. 
  • Educates, influences and gains support for products
  • Shares with marketing personnel the volatile market situations, market intelligence and advise them on resource allocation to ensure maximum return
  • Leads a team of sales force and schedules regular team meetings
  • Understands team members’ characteristics and makes use of strengths
  • Identifies team members’ training and development needs and helps them to formulate development plans in terms of business effectiveness and personal growth
  • Motivates team members to achieve/exceed sales target
  • Provides coaching and guidance to team members and helps them solve difficulties in their daily work
  • Aligns, evaluates and provides timely feedback on performance to subordinates
  • Creates a culture that makes team members feel free to communicate with management about any issue
  • Works closely with HR on strategic staffing, employs and retains talent in the right job


Skills on Resume: 

  • Relationship Building (Soft Skills)
  • Product Education (Soft Skills)
  • Market Intelligence (Hard Skills)
  • Team Leadership (Soft Skills)
  • Team Development (Soft Skills)
  • Motivation Skills (Soft Skills)
  • Coaching Guidance (Soft Skills)
  • Performance Feedback (Soft Skills)

7. General Sales Manager, Eagle Eye Security, Topeka, KS

Job Summary:

  • Manages 6 Account Managers & 1 Commercial Analyst to deliver sales volume & margin objectives.
  • Assesses the strengths and weaknesses of the sales team and manages the sales program accordingly.
  • Supports and motivates Account Managers as they manage the client relationships, develop new customers and negotiate contracts.
  • Plans and manages weekly sales meetings
  • Monitors the relationship and development of 100+ accounts across all sales channels.
  • Identifies ways to penetrate and grow 30+ markets and applications
  • Liaises between Account Managers and the Pilotage team, the Technical & HSEQ teams, Operations, Logistics & Purchasing teams when appropriate.
  • Develop and implement new sales initiatives, strategies and programs
  • Meets with customers in conjunction with the sales team to discuss evolving needs and to assess the quality of the company’s relationship with them
  • Manages and grows the relationship with select key customers.
  • Provides timely sales reports to all members of the Special Fluids team.
  • Ensures sales forecasting is conducted accurately by the sales team
  • Participates in the weekly Sales, Production meeting to ensure sales actions are taken to help balance the production portfolio


Skills on Resume: 

  • Team Management (Soft Skills)
  • Sales Program (Hard Skills)
  • Customer Relationships (Soft Skills)
  • Sales Meetings (Hard Skills)
  • Market Penetration (Hard Skills)
  • Cross-Department Liaison (Soft Skills)
  • Sales Strategy (Hard Skills)
  • Forecasting Accuracy (Hard Skills)

8. General Sales Manager, Riverbend Electronics, Fargo, ND

Job Summary:

  • Coordinating sourcing with the purchasing team and facility staff
  • Providing product knowledge to the customer base
  • Identifying appropriate sales targets
  • Establishing annual sales goals and targets for the market area
  • Maintaining national account relationships in the area
  • Manage and advise sales teams to grow in sales, profitability and high level of brand awareness in the market
  • Provide tools for sales teams in terms of support sales to achieve segment KPIs
  • Advise sales teams to ensure that excellent selling and sales support for all projects carried out are progressing satisfactorily to meet the customer’s minimum requirement
  • Handle and manage customers’ challenges or complaints promptly and such this positive expertise to be shared to the next generation to sustain professional perception in the market
  • Coordinate with all functions/departments within the company in term of supporting sales team to provide high-level customer satisfaction
  • Help the retailer to achieve industry-leading standards of process efficiency and cost control
  • Communicate and interact with other departments within the Retailer to determine how sales & profit performance improvements can be made


Skills on Resume: 

  • Sourcing Coordination (Hard Skills)
  • Product Knowledge (Hard Skills)
  • Sales Targeting (Hard Skills)
  • Account Management (Soft Skills)
  • Sales Leadership (Soft Skills)
  • Sales Support (Hard Skills)
  • Customer Service (Soft Skills)
  • Process Improvement (Hard Skills)

9. General Sales Manager, Silverline Distributors, Billings, MT

Job Summary:

  • Accountable for the development and delivery of the Equipment, Service, Controls and Contracting sales strategy to meet the Annual Operating Plan.
  • Responsible for ensuring overall customer satisfaction to include handling high-level customer or national issues and ensuring effective and timely customer review activity.
  • Accountable for revenue and margin achievement across all business streams.
  • Establishing and driving the sales activities, forecasting and reporting on bookings, revenue, conversion rates and maintenance of the overall pipeline.
  • Accountable for the development and maintenance of the sales plans to include management of leads, quotation activity and order generation.
  • Responsible for the overall development and capabilities of the sales teams in line with Sales Force Effectiveness and other quantitative tools.
  • Support human capital strategies, such as employee engagement, recruitment and retention, and diversity and inclusion.
  • Communicates compellingly both in person, one-on-one, to groups and in writing.
  • Manages price and market share.
  • Understands and implements Bid Strategy and Complex-Sales Strategy.


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Customer Satisfaction (Soft Skills)
  • Revenue Achievement (Hard Skills)
  • Sales Forecasting (Hard Skills)
  • Lead Management (Hard Skills)
  • Sales Development (Soft Skills)
  • Human Capital (Soft Skills)
  • Bid Strategy (Hard Skills)

10. General Sales Manager, Crestview Construction, Little Rock, AR

Job Summary:

  • Strategically achieve and strive to exceed all sales objectives, by coaching and developing a highly professional and motivated sales team to reach and exceed Company's targets and expectations
  • Work effectively with the brands to ensure industry-leading standards of customer care and satisfaction are achieved and maintained at all times, whilst building colleague retention
  • Control costs in line with Dealership and Department objectives
  • Drive the business forward by maximising sales and profitability
  • Consistently improve customer satisfaction
  • Handle any customer complaints in an efficient and effective way
  • Ensure the accurate and timely completion of all department administration and operational data, complying at all times with standards and dealership reporting policies.
  • Ensure all employment, FCA, environmental, Health and Safety, GDPR and Trading Standards policies and practices and statutory legislation are strictly adhered to.
  • Ensure that processes are followed throughout the sales process
  • Embrace the value of a great customer experience


Skills on Resume: 

  • Sales Coaching (Soft Skills)
  • Customer Care (Soft Skills)
  • Cost Control (Hard Skills)
  • Profit Maximization (Hard Skills)
  • Customer Satisfaction (Soft Skills)
  • Complaint Resolution (Soft Skills)
  • Administrative Accuracy (Hard Skills)
  • Policy Adherence (Hard Skills)

11. General Sales Manager, Maple Grove Marketing, Concord, NH

Job Summary:

  • Drive sales and financial targets
  • Develop a successful sales team through effective coaching and performance management
  • Setting annual booking budgets through forecasting, setting pricing, and creating sales plans in conjunction with the VP-Sales & local TMs
  • Manage and monitor the TM’s to meet or exceed annual bookings, specifications, and pipeline goals 
  • Identifying market needs and gaps in StormTrap’s solutions
  • Creating a sharing culture and team atmosphere in both the Southeast Region and across regions
  • Provide employee retention including Territory Manager Professional Development
  • Work closely with Territory Managers on all “anchor projects.”
  • Instill a high level of accountability in the sales teams
  • Provide activity Goals surrounding prospecting, education and negotiation, specification, sales, and relationship building
  • Accomplish strategic growth initiatives
  • Provide data integrity of the company-supported CRM.


Skills on Resume: 

  • Sales Targets (Hard Skills)
  • Team Coaching (Soft Skills)
  • Sales Forecasting (Hard Skills)
  • Market Identification (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Employee Retention (Soft Skills)
  • Project Management (Hard Skills)
  • CRM Management (Hard Skills)

12. General Sales Manager, Summit Realty Advisors, Charleston, WV

Job Summary:

  • Contribute to the definition of the strategy and guide the implementation of the Company's strategic initiatives.
  • Responsible for the profit and loss of the Company.
  • Guarantee profitable growth in market shares for the range of Company products.
  • Make strategic, tactical, and operational decisions effectively.
  • Manage a group of KAMs to increase sales through
  • High level of knowledge and understanding of the market and products.
  • Perform direct involvement in major sales negotiations.
  • Hire, train, and develop a great team
  • Support team to continually prioritize leads
  • Help move transactions through the pipeline
  • Deliver exceptional customer service and develop sales plans.
  • Work with the Group & Brand managers to formulate policies & procedures to increase retail, new/used sales


Skills on Resume: 

  • Strategic Planning (Hard Skills)
  • Profit Management (Hard Skills)
  • Market Growth (Hard Skills)
  • Decision Making (Soft Skills)
  • Sales Management (Soft Skills)
  • Market Knowledge (Hard Skills)
  • Negotiation Skills (Soft Skills)
  • Team Development (Soft Skills)

13. General Sales Manager, Watershed Innovations, Boise, ID

Job Summary:

  • Responsible for business development in sales offices and key accounts within the country.
  • Lead, advise and support the sales team to win business opportunities.
  • Ensure that sales business procedures, plans and programs are understood and to achieve revenue and profit goals.
  • Ensure compliance with corporate policies, procedures, and organizational KPI.
  • Provide guidance and support to the area management team on any issues relating to operations, communication, human resources, revenue enhancement, standardizing procedures, systems applications, and executing processes to meet customer needs.
  • Collaborate with management to develop a continuous improvement methodology in key areas of service and growth, use key performance indicators to drive and quantify cost optimization while maintaining customer quality and service.
  • Consult with and appraise senior management of important issues, operational concerns, personnel matters, capital expenditures, and all commitments obligating the company.
  • Ensure directives, rules, and procedures are communicated to all personnel.
  • Use communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.
  • Plan resources in the most cost-effective manner without compromising either service standards or business growth.
  • Oversee and manage the professional development and productivity of department staff members to ensure proper goals, training, professional development and project management requirements are met.
  • Ensure that all facilities provide a clean, healthy, professional and safe working environment for all employees.


Skills on Resume: 

  • Business Development (Hard Skills)
  • Sales Leadership (Soft Skills)
  • Revenue Management (Hard Skills)
  • Process Compliance (Hard Skills)
  • Continuous Improvement (Hard Skills)
  • Operational Guidance (Soft Skills)
  • Communication Skills (Soft Skills)
  • Resource Planning (Hard Skills)