GENERAL SALES MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Apr 10, 2025 - The General Sales Manager specializes in setting annual booking budgets, pricing, and sales plans in alignment with the VP-Sales and local Territory Managers, ensuring the achievement of booking, specification, and pipeline goals for StormTrap's range of products. This position demonstrates expertise in market analysis, identifying gaps in solutions, and fostering a culture of teamwork and sharing across the Southeast Region and beyond. This role brings strong project management, organizational, and problem-solving skills to drive the company's strategic initiatives and secure profitable growth in market shares.
Essential Hard and Soft Skills for a Standout General Sales Manager Resume
- Market Analysis
- Sales Strategy
- Revenue Management
- Lead Management
- Sales Forecasting
- Pricing Strategy
- Account Management
- Profitability Analysis
- Sales Reporting
- Process Compliance
- Team Leadership
- Relationship Building
- Sales Leadership
- Customer Service
- Decision Making
- Team Development
- Sales Coaching
- Cross-Department Communication
- Negotiation Skills
- Communication Skills

Summary of General Sales Manager Knowledge and Qualifications on Resume
1. BS in Business Administration with 5 years of Experience
- Experience in organizational leadership
- Experience in growing territories
- Experience in a services-related organization
- Experience in leading a team
- Experience in building and growing a team
- Experience in developing a business.
- Strong organizational skills (prioritize, plan, assign, collaborate and control) and commercial background.
- Ability to prioritize and effectively manage multiple tasks/projects.
- Comfortable working with individuals from different languages and cultures.
2. BA in Marketing with 4 years of Experience
- Significant and solid track record in managing commercial business units.
- Ability to make strategic, tactical, and operational decisions effectively.
- Ability to manage a group of KAMs to increase sales through
- High level of knowledge and understanding of the market and products.
- Experience with the development of sales plans.
- Ability to direct involvement in major sales negotiations.
- Negotiation, communication, and leadership skills.
- Proven leadership skills in a team environment.
- Ability to effectively present information in one-on-one and group (small and large) situations to customers, clients, and other team members of the organization and outside the company.
3. BS in Business Management with 5 years of Experience
- Experience in setting annual booking budgets through forecasting, setting pricing, and creating sales plans in conjunction with the VP-Sales & local TMs
- Ability to manage and monitor the TM’s to meet or exceed annual bookings, specifications, and pipeline goals for all of StormTrap’s water quality products, volume-based products, and allied products
- Experience in identifying market needs and gaps in StormTrap’s solutions
- Experience in creating a sharing culture and team atmosphere in both the Southeast Region and across regions
- Ability to instill a high level of accountability in the sales teams
- Experience with the Data integrity of company-supported CRM.
- Knowledge of project management tools for effective planning and control.
- Strong organizational, business management, goal-oriented, and problem-solving skills.
- Ability to contribute to the definition of the strategy and guide the implementation of the Company's strategic initiatives.
- Ability to guarantee profitable growth in market shares for the range of Company products.