Job Summary:

• Build and maintain an events calendar, collaborating with Marketing & Sales teams to reflect company priorities
• Research and track speaking opportunities, and pitch CityBase and clients as speakers at regional events and conferences
• Liaise with event companies to plan CityBase’s involvement as a speaker, sponsor, and/or exhibitor including negotiating sponsorship packages
• Represent CityBase and align with peer marketing professionals at GTY sister companies for shared event, sponsorship, and partnership opportunities
• Track and manage budgets and deadlines associated with events, including shipping, printing, sponsor fees, etc.
• Create, manage, and process event setup in a timely manner, ensuring accuracy and attention to detail
• Coordinate with logistics vendors to ship CityBase booth materials
• Create and distribute an Events Kit prior to attending each event, to ensure staff attendees are briefed on event details
• Work with content & creative teams to produce materials needed for conference sponsorships such as booth materials, presentations, social media assets, etc.
• Manage social media and website activity surrounding events and partnership campaigns
• Distribute pre- and post-event communications
• Collaborate with Sales Operations to track leads and evaluate event ROI
• Collaborate with promotional, logistics, and print vendors and maintain the best relationship possible with those vendors

Skills on Resume: 

• Event Planning (Hard Skills)
• Budget Management (Hard Skills)
• Negotiation (Soft Skills)
• Vendor Coordination (Soft Skills)
• Social Media Management (Hard Skills)
• Content Creation (Hard Skills)
• Communication (Soft Skills)
• Lead Tracking (Hard Skills)

Job Summary:

• Hire, train, and manage teams of part-time BAs across the country
• Evaluate and manage local event opportunities against strategic national plans
• Leverage local network for programming and partnerships
• Manage and maintain all marketing calendars, running support documents and project directives
• Supports the team across all areas of the business with admin support.
• Build and maintain professional network
• Support with creative ideation and execution
• Manage inventory of marketing collateral and swag, ensuring the appropriate amounts are available for each event
• Work with Sales team leaders to identify and distribute credentials to CityBase attendees
• Build fruitful partnerships with associations and other relevant industry organizations by maintaining regular communication, identifying cross-marketing opportunities, and building tailored programming
• Monitor industry trends and competitor activities

Skills on Resume: 

• Team Management (Soft Skills)
• Event Evaluation (Hard Skills)
• Networking (Soft Skills)
• Marketing Coordination (Hard Skills)
• Administrative Support (Hard Skills)
• Creative Ideation (Soft Skills)
• Inventory Management (Hard Skills)
• Trend Monitoring (Hard Skills)

Job Summary:

• Development of industry and partner-specific campaigns and webinars
• Collaborate with cross-functional internal stakeholders to identify the messaging and the content that to drive strong both generation and sales for various channels and industry segments
• Align with Partners to drive pipeline and joint activities through the partner ecosystem
• Develop industry-specific and partner-specific collateral including data sheets, case studies, and more
• Create and deploy campaigns following process standards including templates, data requirements
• Manage preparation for trade shows, conferences, and partner events
• Maintain direct alignment with sales & marketing team for all pre and post event communication
• Assist in reporting and tracking of event and channel campaign performance and follow through
• Contribute to building and shaping the brand perception of SAG in local market and solidify a positioning in alignment with core brand values
• Serve as liaison between marketing department and district managers, store managers, and team members
• Report and measure success, develop extensive debriefs, make recommendations and implement improvements.
• Often supporting multiple large-scale projects consecutively.

Skills on Resume: 

• Campaign Development (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Partner Ecosystem (Soft Skills)
• Content Creation (Hard Skills)
• Event Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Brand Positioning (Hard Skills)
• Project Management (Soft Skills)

Job Summary:

• Execute the local field marketing strategy, engaging the brand ambassador team on a local level, managing the regional budget, producing local community-building events, supporting dispensary events
• Working with local influencers, scheduling and staffing product demos, all to increase overarching regional sales volume and velocity goals
• Work closely with local sales team to maximize brand awareness and increase velocity (Rate of Sale) at local accounts
• Identify, develop, and establish relationships with local and relevant brand partners in each respective market to drive brand awareness and support digital reach goals
• Build consumer awareness, drive trial, and growth of Cann in respective market through experiential brand activations and events including community events, curated branded events, festivals, and in-store tastings
• Manage team of brand ambassadors, assets, and storage unit
• Ensure all recap forms are being completed and turned in on deadline
• Establish a network of local partners to help support regional marketing and sales goals
• Strive to meet KPIs in the following categories ịncluding samples distributed, PADs executed, budtender support, dispensary event collaborations, community events, dispensary checks, sales numbers tied to activations, and emails captured.
• Assist marketing department in ensuring successful rollouts of new stores, products and promotions in assigned markets
• Consult and advise marketing counterparts including Market Strategy, Integrated Marketing and Communications to make recommendations and weave current marketing campaigns into the overall presence at the company-led events.

Skills on Resume: 

• Field Marketing (Hard Skills)
• Sales Collaboration (Soft Skills)
• Brand Partnerships (Soft Skills)
• Event Management (Hard Skills)
• Team Management (Soft Skills)
• KPI Tracking (Hard Skills)
• Community Engagement (Soft Skills)
• Marketing Strategy (Hard Skills)

Job Summary:

• Support the Field Marketing team by executing events on the calendar, both virtual and in-person
• Manage the events marketing budget for the calendar year
• Processing and Tracking payments
• Reconciling credit card reports
• Manage internal and external communication for events
• Online invite creation, RSVP and calendar management
• Copywriting for invites and follow up communications
• Ensure all events are reflected and kept up-to-date in project management tools
• Maintain internal documents and communications
• Manage communication and requests for all design, legal, and growth marketing needs
• Help to run point on logistics of executive hospitality events, trade-shows, conferences (third-party and proprietary), as well as virtual events/webinars, this is inclusive of third-party vendor management includịng Booking travel and Securing passes, Vendor research and coordination, Shipping of materials to/from event venues
• Work with the Campaigns and Operations teams to ensure all leads are uploaded to CRM and nurtured appropriately for every events and experiential marketing campaign

Skills on Resume: 

• Event Execution (Hard Skills)
• Budget Management (Hard Skills)
• Payment Processing (Hard Skills)
• Communication Management (Soft Skills)
• Copywriting (Hard Skills)
• Project Management (Hard Skills)
• Logistics Coordination (Hard Skills)
• CRM Management (Hard Skills)

Job Summary:

• Research and recommend local-level marketing opportunities including print and digital advertising, direct mail, public relations, social media and event marketing
• Monitor local-level marketing initiatives, track expenses and ROI
• Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen existing customer relationships
• Use Hubspot to build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails
• Support various other marketing projects
• Build key relationships with local influencers, community partners and likeminded brands
• Assist with execution of local store marketing plans, event activations and community outreach
• Support Field Marketing Manager and internal teams with signage needs, printing and distributing promotional marketing materials, and local store marketing efforts
• Build strong relationships and maintain communication with internal departments to align and effectively execute Local Store Marketing programs
• Manage and audit internal and external processes to partner with agencies for EMEAR and APJC events.
• Lead 1-2 priority events per region (EMEAR + APJC) with agency support including development and execution of strategic field marketing plans for live and virtual events that align with campaign briefs and business goals
• Train and guide Integrated Marketing counterparts on agency processes and how to best work + utilise agencies.

Skills on Resume: 

• Marketing Research (Hard Skills)
• Event Planning (Hard Skills)
• Hubspot Management (Hard Skills)
• Relationship Building (Soft Skills)
• Project Support (Soft Skills)
• Campaign Execution (Hard Skills)
• Process Management (Hard Skills)
• Team Collaboration (Soft Skills)