• Oversees daily email operations- manages all aspects of email production across all email types including newsletters, loyalty, personalized, and mass deployments.
• Defines goals, gathers requirements, and manages each project through completion.
• Collaborates with merchandise teams in the development of email newsletter concepts
• Manages partnership with the Shopper Marketing Team, integrating elements of CPG-funded content into the master email calendar
• Writes creative briefs, partners with art director and copywriters on creative development
• Manages delivery of assets to agency partner for email coding and development
• Responsible for QA before deployment ensuring all links, promotional codes, and audience lists are populated as expected
• Proofs all campaign versions assuring dynamic content has populated as expected based on campaign strategy
• Manages overall offer setup process
• Manages local marketing email calendars for targeted campaigns including grand openings, announcements, etc.
• Creates and analyzes monthly and quarterly creative and performance recaps
• Leads A/B tests in subject lines, and creative and copy tests to improve open rates, click-through rates, and conversion.
• Code and implement email and SMS campaigns end to end.
• Proficiency in data processing for campaign execution and reporting.
• Proficiency in marketing campaigns within ESP platform limitations (experience with Marketo, Vision6, Upwire advantageous).
• Problem-solving across projects from discovery to delivery.
• Own the quality of the email code and SMS deliverables.

Skills: Email Operations Management, Project Management, Cross-Functional Collaboration, Creative Brief Writing, Quality Assurance, Campaign Analysis, A/B Testing, Email & SMS Campaign Coding, Data Processing, ESP Platform, Problem-Solving, Campaign Execution

• Work with analytics and marketing to create both monthly and automated email campaigns to improve dealer engagement
• Work with design to build and optimize email templates
• Support multiple business units by developing and scheduling promotional emails
• A/B Test different email aspects to improve engagement
• Build out segments based on campaign needs
• Proofread emails for clarity, grammar, and spelling
• Modernize the email templates, maintain high email deliverability and sender reputation
• Analyze campaign performance and suggest improvements
• Ensure emails follow industry policies and best practices
• Work to grow the leads email list
• Employ regular A/B testing to optimize emails for conversion
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize retention
• Manage and identify new opportunities to drive engagement through automated journeys
• Collaborate with leadership to create a best-in-class email and SMS strategy and define and prioritize growth initiatives that support the digital strategy roadmap

Skills: Email Campaigns, A/B Testing, Template Optimization, Segmentation, Proofreading, Performance Analysis, Email Deliverability, Automated Journeys

• Build and execute email marketing campaigns including segmentation, adding tracking codes, and troubleshooting
• Build, deploy, and troubleshoot automated email marketing workflows to enhance customer lifecycle experience
• Maintain database accuracy and email deliverability rates with routine audits
• Coordinate with other marketing channels to enhance the email database and employ email list tactics to assist and optimize those channels
• Collaborate with Creative, Brand, Digital Marketing, and CRM teams to coordinate the timing of email campaigns and manage content and segmentation
• Coordinate with Creative and Brand to conduct A/B tests
• Leverage platform capabilities to embed dynamic content, and personalize, resulting in optimal customer journey
• Maintain consistency in campaign tracking, utilizing standard analytics packages, i.e. UTM tagging
• Optimize email delivery as per the testing agenda
• Maintain updates to the email marketing calendar
• Display problem-solving skills to address and solve problems 
• Manage and build email marketing campaigns
• Create various email lists and campaigns
• Create and test various CTAs and email templates
• Determine email marketing KPIs, and present reports on a weekly and monthly basis for key metrics like open, click, and conversion rates
• Create email lists and segment them based on behaviors like past email engagement and website interactions

Skills: Email Campaigns, Automation, Segmentation, A/B Testing, Database Management, Collaboration, Analytics & Reporting, Email Optimization

• Coordinate with Brand, Product, Legal, and Compliance teams to execute email marketing messages that are compliant with all applicable regulations.
• Manage and fully execute email marketing and SMS campaigns through HTML build and deployment.
• Optimize email marketing campaign performance data such as open rate, clickthrough rate, etc. through test designs, analysis, and reporting.
• Assist with managing inbox reputation.
• Prepare daily, weekly, and monthly reports related to the email marketing channel’s performance.
• Compose, execute, and optimize automated email campaigns within email automation systems (e.g. Salesforce Marketing Cloud).
• Maintain email marketing calendar to ensure accurate and timely delivery.
• Track and develop dashboards in Marketing Cloud on the health of the email database.
• Recommend and implement A/B testing on various email campaigns to establish the most effective email content.
• Proactively report on email marketing trends and provide recommendations on innovation through email.
• Follow and maintain a QA process check to ensure error-free deployments.
• Work with Marketing Team members to send product and Partner announcements, newsletters, and webinars to increase content engagement.
• Proofread and edited emails for clarity, grammar, and spelling.
• Coordinate with various stakeholders from various departments across the company to develop and craft engaging email content for deployment.
• Ensure consistent messaging, branding, and content across all email campaigns.

Skills: Email Compliance, Campaign Optimization, A/B Testing, Email Automation, Performance Reporting, Inbox Reputation Management, Stakeholder Collaboration, Content Consistency

• Write email marketing copy, landing page copy, and advertising copy that cohesively drives results and builds value.
• Weave the Podium voice and tone into conversion-focused email marketing touchpoints.
• Collaborate with marketing ops, performance marketing, and partners to continuously improve email marketing results.
• Strategize with internal stakeholders to gain context and understanding of the product, audience, marketing funnel, call to action, and more.
• Offer and request constructive feedback regularly to other members of the writing team
• Understand basic a/b testing guidelines, and reporting, and love experimentation.
• Manage end-to-end production process for email campaigns to achieve revenue goals.
• Work with creative team and business stakeholders to ensure concepts align with objectives.
• QA all emails, ensuring content is accurate and links work.
• Optimize results for email campaigns by testing subject lines, creative, copy, etc.
• Ensure a high inbox deliverability rate for all email campaigns.
• Be the expert on email best practices, technologies, trends, and CAN-SPAM laws.
• Continually monitor and analyze key KPIs
• Identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performance.
• Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)

Skills: Email Copywriting, A/B Testing, Campaign Management, Performance Optimization, Stakeholder Collaboration, QA & Accuracy, Deliverability Optimization, Email Best Practices

• Build emails and SMS in the marketing automation tool (NetSuite Bronto).
• Support overall email marketing strategy and create email campaigns.
• Create email lists, smart lists, and segments.
• Segment lists based on behaviors like past email engagement and website interactions.
• Develop an email list growth strategy to increase subscriptions.
• Manage and report all Onboarding and unsubscribe processes.
• Create and modify various email templates and components.
• Increase acquisition, re-engagement, drip campaigns, and lifecycle marketing.
• Set up A/B subject line, creative, and copy tests regularly.
• Monitor marketplace trends and changes, to drive best practices, and best-in-class opportunities.
• Monitor and alert all data-sharing processes (Manual and API processes).
• Use data points available to create audiences that fulfill campaign requirements and create exclusions when multiple audiences overlap.
• Monitor & maintain email deliverability best practices and file cleanup (unsubs, inactive, etc.)
• Ensure accurate, timely, and consistent delivery of email campaigns.
• Track and analyze key performance metrics (click-to-open & click-to-conversion rate).
• Identify and develop new email automation to increase customer engagement, loyalty, and customer lifetime value

Skills: Email & SMS Campaigns, Segmentation, List Growth Strategy, A/B Testing, Performance Monitoring, Data Management, Email Deliverability, Automation Development

• Directly execute day-to-day email marketing campaigns and work in the planning of the email marketing calendar for 45 countries.
• Define and create a marketing plan with specific actions to improve the engagement of the communications
• Analyze and report the results to the stakeholders daily.
• Work on the traffic forecast, predicting the evolution of the customer base based on their retention.
• Develop relationships with other teams such as Product and BI 
• Collaborate with the external partners that support the email program.
• Use different methodologies and dashboards to measure the effectiveness 
• Email marketing campaigns and gathering actionable insights on user behavior.
• Build and implement reporting and metrics to support the team activities and analysis.
• Development of a comms plan, coordinating with product managers, product marketers, eCommerce and channel marketing to deliver campaign and tactical promotions consistently across all touchpoints and channels.
• Taking ownership of the email strategy to drive acquisition, retention, and lifetime customer value.
• Managing initiatives to grow the engaged database.
• Managing an ongoing test plan and continuously monitoring and optimizing campaigns to increase performance
• Working closely with the creative team and creative agencies to create on-brand, customer and engaging creative copy in line with the brand tone of voice
• Proofing and testing every email before deployment and making relevant adjustments throughout the sign-off process.
• Using segmentation/personalization to ensure all communications are targeted and relevant.

Skills: Email Campaigns, Marketing Planning, Traffic Forecasting, Reporting, Performance Analysis, Campaign Optimization, Creative Collaboration, Segmentation

• Collaborate with Demand Gen and Content Marketing teams to develop email marketing strategies in support of business objectives.
• Execute email marketing campaigns and other essential communications to various Subsplash audiences, including users, customers, and prospects.
• Maintain email marketing lists, including multiple audience segments, and optimize for key metrics such as delivery rates, open rates, clickthrough rates, conversion rates, opt-ins, and opt-outs.
• Be an expert in email marketing best practices, testing procedures, and KPIs.
• Support esseContributes information, ideas, and research to help develop a marketing and sales plan for the services.
• Provide office support and assistance.
• Assist with a variety of office projects and processes.
• Maintains quality service by following organization standards.
• Provide support and assistance by handling administrative and clerical duties as well as business operations through clear and effective email communication.
• Own the marketing communications schedule and assist in maintaining the marketing editorial calendar, disseminating information cross-departmentally
• Create and optimize email drip campaigns for prospects and customers.
• Extract and report on relevant data to inform email marketing strategy.
• Collaborate cross-departmentally with Marketing, Customer Success, and Product teams to execute and optimize email campaigns that drive new revenue and feature adoption, meeting and exceeding company goals.
• Assist in developing the customer referral program through email marketing efforts.
• Work with the Creative team to create high-performing emails that uphold Subsplash brand standards.
• Adhere to and advocate for Subsplash content style guidelines.
• Support other digital marketing efforts, including social media, content marketing, etc.

Skills: Email Strategy, Campaign Execution, List Management, Email Optimization, A/B Testing, Cross-Department Collaboration, Analytics & Reporting, Drip Campaigns

• Manage end-to-end execution and approval of day-to-day email development, creative proofing, and workflow execution for all email marketing initiatives.
• Provide creative, strategic insight and direction regarding copy and content approaches, calls to action, and promotional strategies
• Leveraging industry best practices and performance reports.
• Perform data audits to address gaps in segmentation.
• Contract with third-party vendors to cleanse lists, append missing data and verify existing data.
• Build lists to match segmentation and targeting needs using this data.
• Generate email and database performance reports
• Provide insights to leadership teams and stakeholders.
• Analyze email campaign performance and identify opportunities to maximize campaign influence.
• Identify and mitigate customer experience issues, including email design and accessibility issues, delivery rates, and opt-outs.
• Define and document email deployment and list management process updates
• Ensure the supporting team is up-to-date and following all processes.
• Work closely with senior marketing leaders, the Marketing Data Team and other stakeholders to understand and execute strategic initiatives that involve direct marketing to key accounts (Account Based Marketing).
• Ensure email campaigns, external landing pages, and list acquisitions comply with CAN-SPAM, GDPR, CASL, and other relevant data privacy laws.
• Research new platforms and tools to support email marketing efforts and enhance reporting capabilities.
• Seek out new ideas and educational opportunities to improve email campaign performance and prepare actionable, end-to-end plans to implement ideas and measure success.

Skills: Email Execution, Creative Direction, Data Audits, Segmentation, Performance Reporting, Campaign Analysis, Compliance, Platform Research

• Develop email templates to address new business needs and growth and oversee in-house and third-party coding and implementation via email distribution platforms (Pardot, SendGrid, and Constant Contact)
• Meet with key stakeholders from each of Meridian’s businesses to determine ongoing needs and enhancement to set an email strategy
• Track key metrics and report to stakeholders on successes and areas of improvement for future campaigns
• Determine content strategy for and organization of information in emails based on business needs for each business line
• Oversee digital connectivity strategy between email campaigns, website, and social media
• Maintain knowledge of production technologies design styles and trends to continue to innovate Meridian’s email marketing effectiveness
• Anticipate client needs before they are requested and review them with the team
• Take an active role in the planning process by contributing to the project brief and being the source of relevant product and market information
• Stay on top of the campaign deployment calendar to make sure projects are on track 
• Proactively manage project assets necessary for successful project execution
• Develop strong relationships with marketing clients and internal team members
• Manage campaign execution and performance 
• Work as part of a larger team to implement processes, data strategy, data management, analytics, data access/pulls
• Explore new campaign and data tools and processes to increase efficiencies, speed execution, increase quality controls, simplify engagements, etc.
• Assists in identifying new opportunities for using and acquiring data to better meet the needs of the clients.

Skills: Email Template Development, Campaign Strategy, Performance Reporting, Content Strategy, Digital Connectivity, Innovation, Project Management, Data Strategy

• Experience in managing email marketing campaigns in the B2C space.
• Experience with enterprise-level Email Service Providers (ESPs) such as PostUp, ExactTarget, Responsys, Silverpop, or Strongview.
• Experience in utilizing databases/websites to design and develop email marketing programs to acquire and retain customers.
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Strong attention to detail and accuracy
• Strong interpersonal skills and the ability to work independently in a team environment and help resolve any impasses during a project.
• Must be able to prioritize daily, weekly, and monthly tasks and possess a ‘sense of urgency.
• Experience managing email lists with millions of subscribers.
• Understanding of data-driven marketing and ability to synthesize data into insights and insights into actionable programs.
• Ability to conceptualize, plan, and implement Email and CRM segmentation strategies
• Ability to present to internal stakeholders, proficiency with Salesforce Marketing Cloud
• Ability to perform assigned tasks promptly/according to schedule with a sense of responsibility
• Ability to document issues and communicate topics with associated stakeholders
• Knowledge of email conversion metrics trends, benchmarks, and digital marketing best practices
• Working knowledge of HTML

Qualifications: BA in Marketing with 5 years of Experience

• Experience in CRM and email marketing, experience in mobile push.
• Experience with mobile marketing automation platforms
• Salesforce Marketing Cloud/Email studio experience.
• Results-driven with exceptional detail and knowledge around email testing metrics.
• Good understanding of database concepts and segmentation.
• Strategic CRM focus and can suggest creative solutions in line with business objectives
• Competency with HTML and CSS in email environments specifically.
• Proficiency with Microsoft Excel, Strong attention to detail
• Meticulous, efficient eye for details in every step of the campaign process to ensure communications are delivered without error.
• Fast learner and ability to set direction and execute in a quickly evolving, sometimes ambiguous environment.
• Ability to work independently, ability to work in a fast-paced environment
• Ability to multi-task and prioritize, excellent verbal and written skills
• Strong people skills, client service, and team orientation, with the ability to interact with clients at all levels of the firm
• Self-motivated with an autonomous work ethic

Qualifications: BA in Data Analytics with 6 years of Experience 

• Excellent decision-making and organizational skills.
• Detail-oriented individual with strong organizational and project management skills.
• Working knowledge of email best practices.
• Must have demonstrated interest and ability to work with data to inform daily and strategic decisions.
• Excellent project management, time management, and organizational skills.
• Proven skill in creating effective visual solutions.
• Proficient in Microsoft Office Suite and other creative software.
• Strong knowledge of marketing automation constructs.
• Experience with digital marketing tools and techniques.
• Keeps current and maintains knowledge of the field.
• Strong interpersonal skills needed to work with different management styles and personality types.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Ability to lead and influence cross-functional team members and cross-functional projects to completion.
• Very high energy and positive attitude, strong customer/user focus.

Qualifications: BA in Communications with 4 years of Experience

• Email or campaign marketing or marketing operations experience
• Experience in using marketing automation tools, like Eloqua or Marketo
• Analytically minded, comfortable manipulating, visualizing, and interpreting data in Excel
• Experience with A/B and multivariate testing
• Ability to read and code HTML and CSS
• Capacity to use HTML and CSS in email production
• Excellent project management skills, attention to detail, and proactive approach to getting things done
• An understanding of social media, SEO, and paid media and their respective roles in email marketing
• Experience with a variety of ESPs such as MailChimp, SendGrid, Braze, ClickDimensions, and/or Marketing Cloud
• Ability to work independently with minimal direction, while also functioning and contributing as part of a team
• Highly proficient in Salesforce Marketing Cloud
• Proficient understanding of email design with HTML/CSS
• Excellent oral and written communication skills

Qualifications: BS in Business Administration with 3 years of Experience 

• Strong knowledge of HTML and CSS for email design
• Operations-minded, hands-on execution of successful Email marketing campaigns and User Journeys
• Well-versed in domestic and international email compliance laws including CAN-SPAM, CASL, and GDPR
• Creative and strategic thinker who can identify opportunities for growth, and content solutions to help achieve goals
• Impeccable attention to detail, time management skills, and strong work ethic
• Ability to work in a fast-paced environment while meeting strict deadlines
• Work experience creating marketing campaigns in enterprise marketing automation platforms (e.g., Eloqua, Pardot, ExactTarget, Responsys)
• Demonstrated expertise with the Oracle Eloqua and/or Oracle Responsys platforms, certifications
• Proficiency with marketing automation and email marketing best practices
• Thorough understanding of HTML, CSS, Javascript, and responsive design
• Experience using e-mail delivery tools (Litmus, Return Path, etc.)
• Ability to troubleshoot coding problems
• Design experience leveraging tools such as Adobe Creative Suite
• Exceptional client services and support skills
• Exceptional communication, interpersonal, and support skills
• Demonstrated resourcefulness, motivation, and initiative

Qualifications: BA in Digital Media with 7 years of Experience 

• Experience in email marketing, marketing automation, automated marketing program design
• Experience with CRM and email marketing platforms (ExactTarget (Salesforce Marketing Cloud), Cvent, SAP CRM)
• Working knowledge of HTML
• Can operationally and strategically align campaign objectives with execution
• Strong understanding of the customer/client journey and leading practices of email marketing campaigns to enhance, and improve the client experience and journey and generate leads
• Thorough understanding of email marketing best practices, execution, and strategy
• Ability to think logically and analytically toward solving complex problems
• Ability to thrive in a fast-paced environment with rapidly changing priorities and work calmly in pressurized situations
• Understanding of CASL and other data privacy legislation
• Intellectual curiosity, analytical acumen, strong problem-solving skills
• Critical thinking, writing, presentation, attention to detail and project management skills, including time-sensitive projects
• Analytical mindset with the ability to look at data and information and summarize it into intelligence that can be acted upon by the business

Qualifications: BA in Advertising with 4 years of Experience 

• Strong verbal and written communication skills.
• Expert-level knowledge of Email Service Providers and/or Marketing Automation Platforms (Pardot strongly).
• Basic knowledge of HTML and CSS
• Solid understanding of email design best practices for common B2B email clients.
• Solid understanding and passion for email marketing best practices from design to deliverability and technology to strategy.
• Solid understanding of data privacy regulations and consent types, including CAN-SPAM, CASL, GDPR, and CCPA.
• Solid understanding of account-based Marketing and how to leverage CRM data for targeted email campaigns.
• High level of organization, results-focused, and impeccable attention to detail.
• Ability to work independently and deliver with minimal supervision.
• Ability to work cross-functionally while interacting with all levels of the organization, including senior management.
• Solid analytical skills, and ability to identify data trends and provide insights.
• Solid project management skills, experience with project management tools
• Experience in a B2B industry, with proficiency in HTML
• Strong understanding and compliance with anti-spam laws and regulations.
• Intermediate Photoshop or comparable web graphic design knowledge and expertise.

Qualifications: BA in Advertising with 6 years of Experience

• Be organized with attention to detail and ability to follow instructions
• Creative enough to make recommendations to improve performance
• Take initiative and have the ability to learn brand messaging, as well as technical information, on the job
• Must take pride in creating grammar and spelling error-free messaging
• Must be able to stick to email marketing principles and apply them daily
• Strong communication skills and available for weekly check-ins
• Be able to integrate into the Slack Community
• Be a problem solver, strong work ethic, and be a great communicator
• Responsive and available every day or almost every day
• Comfortable working independently while ensuring alignment with other team members
• Advanced Email Marketing experience in the consumer ecommerce vertical (building lifecycles/flows, automation, win-back campaigns, testing and optimizing toward an RPS metric)
• Experience with Active Campaign, Klaviyo, Listrak, Drip, Iterable, Zaius, Custora, or equivalent
• Shopify experience, Product Data feeds, APIs and workflows

Qualifications: BA in Digital Media with 5 years of Experience

• Experience within results-based email marketing execution including content, lead generation and conversion, product/customer segmentation, and other forms of transaction-driven email marketing.
• Strong analytical skills and experience with data-driven marketing strategy.
• Strong HubSpot (or another enterprise-level email platform) knowledge and hands-on experience with executing campaigns, setting up test/control groups, and compiling post-campaign analytics.
• Experience in email/SMS channel management and using HTML templates to build emails.
• Experience in the financial services industry, proficiency in email/SMS marketing, and marketing automation technology.
• Extensive attention to detail, and excellent quantitative and analytic skills.
• Excellent Excel skills and high proficiency in other Microsoft Office products (Word, PowerPoint)
• Excellent communication, listening, and writing skills.
• Must enjoy working in a fast-paced, entrepreneurial environment.
• Strong work ethic and passion for working with data.
• Enjoy working with data but also can glean insights and translate them into business recommendations for senior management.
• Strong attention to detail and project management skills.
• Able to think strategically, execute quickly, and drive multiple objectives.
• Self-motivated with an innovative, can-do spirit that is proactive, results-focused, and team-oriented.
• Excellent written and oral communication skills.

Qualifications: BA in Marketing with 7 years of Experience

• Ability to work closely with clients and meet delivery timelines
• Understanding of data extensions, experience with AMPscript
• Experience with SQL Query, capable of building Salesforce Marketing Cloud Reporting
• Understanding of Salesforce Marketing Cloud Analytics
• Understanding of email marketing best practices
• Salesforce Marketing Cloud Email Marketing Specialist Certification preferred
• Strong attention to detail, strong problem-solving and critical thinking skills
• Experience with email design and development using Mailchimp and Blackbaud NetCommunity
• Have a strong eye for design and layout, ensuring the HTML coding keeps the integrity of responsive emails
• Have excellent communication and project management skills, as this is a fully remote opportunity
• Demonstrated success in a strategic email marketing role
• Knowledge of overall email processes and ESP platforms
• Both a self-starter and team player with great energy and drive
• Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization

Qualifications: BA in Public Relations with 6 years of Experience