EMAIL MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 02, 2025 - The Email Marketing Specialist has proficiency in leveraging marketing automation tools like Braze and Salesforce Marketing Cloud to enhance email campaign strategies, deployment, and reporting. Expertise in HTML/CSS best practices, CRM platforms, and data analytics ensures seamless project execution across web, CRM, and digital ad spaces. Demonstrated success in managing multiple projects with exceptional attention to detail and strong organizational and communication skills drives impactful email marketing initiatives.

Essential Hard and Soft Skills for a Standout Email Marketing Specialist Resume
  • Email Campaign Management
  • A/B Testing
  • HTML/CSS
  • Analytics and Data Interpretation
  • CRM Software
  • Email List Segmentation
  • Marketing Automation Tools
  • SEO for Email
  • Copywriting
  • Deliverability Best Practices
  • Communication
  • Creativity
  • Attention to Detail
  • Time Management
  • Problem-Solving
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Organizational Skills
  • Customer Focus

Summary of Email Marketing Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Experience in an email marketing role (preferably in B2C eCommerce)
  • Skilled in using an ESP to build and schedule emails, as well as create targeted customer segments
  • Exposure to building automated/triggered email campaigns
  • Interest in learning SQL to support better customer segmentation
  • Familiar with email best practices, industry trends, and regulations (GDPR and PECR)
  • Experience of using Google Analytics or similar web analytics tool
  • Strong analytic skills with excellent attention to detail
  • Great communication, organizational, and teamwork skills
  • Experience in testing email communications
  • Coding experience in HTML5 and CSS3
  • Experience building email templates from scratch
  • Experience with Salesforce Marketing Cloud, Rally, Litmus, and working in an Agile environment
  • Have an eye for design, and a good instinct for what email content will resonate with consumers
  • Be a team player, excellent written and verbal communication skills

2. BA in Communications with 4 years of Experience

  • Email marketing experience, preferably in consumer marketing
  • Experience with Salesforce Marketing Cloud (or comparable ESP), including building emails and journeys/automation
  • Ability to manage multiple projects and workflows, producing emails that are pixel-perfect
  • A strong understanding of email best practices, knowledge of HTML and SQL 
  • Have excellent interpersonal skills, ability to work cross-functionally
  • Solid knowledge in planning and building an effective email campaign (audience targeting and segmenting, personalization, optimization, deployment, etc)
  • Ability to test campaigns, interpret real-time data and optimize accordingly (dynamic content, cadence, A/B testing, user experience, journey, etc.)
  • Experience in coding HTML emails (by hand and not WYSIWYG) and familiarity with CSS/JavaScript
  • An understanding of email deliverability and email performance analysis
  • Experience with and understanding of email tracking/email marketing analytics tools (for email) and Google Analytics/Google Tag Manager (for web)
  • Past success in a B2B high-tech company
  • Proven ability to execute day-to-day without the need for additional consultants and contractors
  • Savvy in end-to-end inbound marketing, including smart content, smart lists, and other lifecycle stage optimization tactics, account-based marketing background 
  • Creativity around how prospects and customers are engaged to feed A/B testing and continuous improvement

3. BA in Business Administration with 5 years of Experience

  • Experience with Salesforce Marketing Cloud
  • Working knowledge of Canva and Photoshop, strong understanding of HTML
  • Proven experience with email building in Salesforce Marketing Cloud
  • Experience creating and designing emails
  • Experience with email automation software and analytics (Customer.io, Mailchimp, Pardot, etc.)
  • Excellent communication, interpersonal, and organizational skills, be a great writer, speaker, and listener
  • Ability to generate new ideas and innovative approaches to problems
  • Have a strong attention to detail and are always looking to fix inefficiencies and correct details
  • Ability to meet deadlines can manage multiple marketing projects with varied deadlines in a fast-paced environment
  • Adjust quickly to changing priorities and conditions, respond positively to complexity, and change
  • Have a collaborative mindset and the ability to build positive relationships with individuals across the organization
  • Be a self-starter with a strong work ethic
  • Ability to act without being told what to do and regularly bring new ideas and perspectives
  • Have the willingness to learn and are open to criticism and new ideas

4. BA in Public Relations with 6 years of Experience

  • Experience in B2B marketing, eCommerce marketing, Email Marketing Analytics
  • HTML knowledge and responsive email best practices used for email production
  • Excellent project and time management skills
  • Google Analytics proficient and ability to work well with a team
  • Ability to react quickly and accurately in a fast-paced environment, with strong problem-solving and communication skills
  • Ability to help continuously analyze and improve marketing programs and identify enhancement opportunities based on improved knowledge and insight gained from analytics
  • Knowledge of CAN-SPAM requirements, and other key regulations.
  • Knowledge of ISPs, monitoring tools, and best practices, staying abreast of changes in the landscape that require adjustment of strategies to ensure deliverability
  • Experience reviewing and modifying content to ensure accuracy optimization.
  • Ability to multi-task and manage multiple projects simultaneously
  • Experience with enterprise email marketing platforms, email rendering testing suites, analytics software, Adobe Photoshop and Illustrator, and Microsoft Office
  • Proficiency in Microsoft Excel, experience with Asana, Trello, Jira, and Confluence
  • Thorough understanding of current trends and the latest email marketing best practices, design and rendering principles, and deliverability and list management and compliance standards
  • Skills in analyzing complex digital marketing metrics relating to Email Marketing, SEO, and SEM

5. BS in Data Analytics with 3 years of Experience

  • Experience developing email marketing campaigns including strategy, HTML coding, and pushing tactics live into the market.
  • Stay updated on all Email Service Providers (like Salesforce Marketing Cloud and Pardot) updates and marketplace changes.
  • Have email marketing, CRM, and/or SMS marketing experience
  • Experience managing clients/accounts.
  • Extensive knowledge of Klaviyo, Attentive, Postscript, or Wunderkind.
  • Prior agency experience, and a proven track record of generating lifecycle revenue for ecommerce businesses.
  • Background working with e-commerce brands
  • Excellent verbal and written communication, and strong attention to detail.
  • Comfortable working in a fast-paced environment with daily meetings and ad hoc tasks.
  • Action-oriented and excited about getting things done.
  • Ability to work under tight deadlines and self-manage tasks.
  • Take initiative to find solutions even when little direction is given.
  • Must have a sense of humor, have a positive attitude, and be kind to others at all times.
  • Excellent communication skills with the ability to clearly articulate impact and work cross-functionally across multiple internal teams

6. BA in Advertising with 6 years of Experience

  • Have a creative and analytical mindset that would lend to email and notification campaign optimizations
  • Thrive in a fast-paced, iterative, metric-driven environment
  • Bee self-starter, with a real passion for building and troubleshooting
  • Proven history of running email and notification campaigns end-to-end
  • Data-driven and pragmatic with good marketing intuition, a bias for action, and a strong collaborative approach
  • Experience using email tools like Marketo, Salesforce, Iterable, and Braze
  • Experience running SQL queries, HTML coding /editing
  • Self Starter and ability to navigate ambiguity
  • Adept at strategically planning and executing innovative test and learn experiments.
  • Ability to prioritize independently and successfully manage workload efficiently in a fast-paced environment.
  • Strong and open communicator with the ability to influence and manage relationships with key stakeholders.
  • Ability to build HTML templates.
  • Effective collaborator with third parties (internally and externally) to drive improved performance.
  • Ability to manipulate and compare data accurately within Excel.
  • Demonstrable success in running complex email marketing campaigns to hit KPIs.
  • Recent hands-on experience with Pardot (integrated with Salesforce), the experience of Spotler
  • Strong B2B experience, or demonstrable knowledge of challenges in B2B marketing.

7. BA in Journalism with 5 years of Experience

  • Strong experience in an email-focused role, ideally within an eCommerce context.
  • Working knowledge of automation programs
  • Highly numerate and data-driven with the ability to work to targets, identify opportunities, and improve measurable outcomes
  • Knowledge of GDPR and its implications for marketing
  • Experience working with an ESP such as DotDigital
  • Experience of working with a CRM such as D365
  • Creative and hands-on with outstanding attention to detail
  • A self-starter who takes ownership with the ability to work quickly and efficiently
  • Excellent copywriting skills and a good level of Photoshop
  • Sound Excel skills, strong analytical and problem-solving skills
  • Ability to work in a fast-paced environment and adhere to tight deadlines.
  • Strong communication skills at all levels.
  • Experience working with Google Analytics
  • Recognized Marketing qualifications such as CIM, experience with Dynamics 365
  • Good understanding of the technical side of Email Marketing

8. BA in Marketing with 3 years of Experience

  • Demonstrated knowledge of web technologies including HTML, CSS
  • Proficient understanding/experience in UI/UX and responsiveness
  • Strong computer skills in Adobe Creative Cloud (Dreamweaver, Photoshop, Illustrator, Indesign, etc)
  • Understanding of responsive design and device compatibility
  • Knowledge of cross-browser testing and optimization
  • Strong portfolio of design work, showing creative solutions and problem-solving
  • Expert knowledge of marketing automation and email platforms
  • Experience creating nurture streams and performing sophisticated email marketing workflows
  • Experience A/B testing to optimize conversion metrics for emails
  • High level of written and verbal communication skills
  • Experience in print, e-mail, web, and audio/visual marketing
  • Expertise with Microsoft Suite (Word, Excel, PowerPoint) and Outlook
  • Ability to drive both tactical and strategic marketing initiatives
  • Strong communication skills, both written and verbal
  • Effective understanding of marketing metrics along with strong analytical skills.

9. BA in Digital Media with 7 years of Experience

  • Digital marketing experience with hands-on experience owning email campaign production
  • Expertise with advanced HTML coding for email and web
  • Experience with email marketing systems and common CMS tools.
  • Experience with web content development tools
  • Experience with HTML/CSS, Pardot, WordPress, Salesforce, and Google Analytics
  • Familiarity with transactional email systems like Power/MTA and text messaging systems.
  • Hands-on experience working in Iterable or similar tools including Workflow Studio
  • Experience writing/reading and working with SQL
  • Highly skilled in HTML, CSS, and dynamic scripting such as Ampscript and/or JSON
  • Experience using email testing tools such as Litmus etc
  • Hands-on problem solver with a proven technical background in troubleshooting and solving sophisticated problems
  • Able to work effectively and efficiently in a fast-paced environment and able to easily manage competing priorities
  • Comfortable working in a fast-paced and high-growth environment with tight deadlines with a willingness to “roll up your sleeves” to drive results
  • Service-oriented attitude and ability to thrive in a fast-paced environment

10. BA in Communications with 5 years of Experience

  • Good understanding of digital marketing principles and solid experience across digital channels including EDM and social media platforms and Google.
  • A strong understanding of digital marketing - including how to empathize with customers and inspire action
  • A need to be proactive and innovative, demonstrating the ability to identify and bring to life new opportunities
  • Highly Organised and detail-focused with a knack for multitasking
  • HTML, CSS - basic knowledge, good knowledge of WordPress
  • Basic knowledge of building and hosting websites
  • Creative thinking and a goal-oriented mindset, a positive and open-minded style of communication
  • Ability to learn new platforms and processes quickly
  • Demonstrated history of using, maintaining, and analyzing data to measure performance and make recommendations
  • Ability to handle multiple tasks with strong organizational skills and attention to detail
  • Excellent problem-solving and critical-thinking skills
  • Exceptional verbal and written communication skills
  • Ability to work independently and have an analytical and process-oriented mindset
  • Experience with marketing automation platforms (Marketo preferred)
  • Experience with CRM platforms (Microsoft Dynamics preferred)
  • Strong analytical experience using tools like Microsoft Excel, Google Data Studio, and PowerBI

11. BA in Digital Media with 4 years of Experience

  • Salesforce/Pardot working experience
  • Hands-on experience creating and deploying emails on the Salesforce Marketing Cloud (formerly ExactTarget) or Klaviyo platforms
  • Demonstrated experience with Marketing Automation
  • Digital Marketing Experience (Agency Experience)
  • Marketing Automation Platforms (HubSpot, Marketo, SharpSpring, etc.)
  • Email Marketing Platforms (MailChimp, Constant Contact, Campaigner, etc.)
  • Strong overall understanding of the digital marketing landscape (email, display, search, social)
  • Solid troubleshooting/QA skills
  • CRM experience (Zoho, SugarCRM, etc.)
  • Content Management System experience (WordPress, Drupal, Joomla)
  • Basic coding experience (HTML/CSS/JS)
  • Acute attention to detail follows QA processes and procedures and is consistent and accurate with their deliverables.
  • Able to make decisions and acts without unnecessary delay
  • Able to consider alternatives and make decisions despite uncertainty.
  • Ability to generate innovative ideas, simplify and/or improve procedures

12. BA in Business Administration with 5 years of Experience

  • Experience with executing email programs, ideally in ecommerce
  • Experience in Bronto, Responsys, or a similar major ESP, Adobe Dreamweaver, Adobe Photoshop, Adobe Analytics, Google Analytics, and Microsoft Excel.
  • Be analytically driven, with proven success in translating data into insights and action
  • Understand how to think through the user journey that surrounds the email experience
  • Have experience building, sending, and analyzing email campaigns and programs.
  • Have knowledge and understanding of CAN-SPAM and CASL legislation.
  • Have strong organization and project management skills.
  • Knowledge of HTML and CSS for email
  • Strong communication skills and ability to work with many different people.
  • Love solving problems and have a detail-oriented mindset and the ability to manage multiple projects and priorities
  • Ability to organize work and initiate action to achieve optimal results and meet established schedules and plans.
  • Communicates with tact and diplomacy, written communication is clear, concise, and understandable.
  • Experience with flawless execution of customer-facing email communications preferred
  • Works independently with exceptional time management and prioritization skills.
  • Experience analyzing data and communicating findings to cross-functional stakeholders.

13. BA in Public Relations with 6 years of Experience

  • Email marketing automation with experience using marketing technologies to build email templates, campaigns, and customer journeys.
  • Experience with HTML/CSS will be immensely beneficial.
  • Experience with Pardot, or a similar marketing automation platform.
  • Expert knowledge in building lead generation, lead nurturing, and drip campaigns.
  • Excellent writing conversion-friendly, demand-generation copywriting, and communication skills.
  • Strong analytical skills, data-driven, comfortable looking at a set of data and extracting insights from which to optimize campaigns.
  • Expert knowledge in email compliance policies and best practices (CASL).
  • Strong debugging skills to identify deliverability issues and correct them.
  • Organized and detail-oriented, producing polished, high-quality output.
  • Ability to take marketing concepts/requirements and translate them into marketing automation programs.
  • Creative, passionate, and problem-solving-focused mind.
  • Experience building and sending from at least one major ESP (the company uses Iterable) 
  • Strong knowledge of campaign management and experience deploying emails 
  • QA process knowledge (we use Email on Acid), bonus points for working the numerous translated email versions 
  • Knowledge of email analytics and what makes one email outperform another 
  • A knack for staying organized with multiple deliverables and competing timelines 

14. BA in Communications with 4 years of Experience

  • Attention to detail while able to grasp the big picture
  • Experience in hands-on email marketing
  • Proven experience in managing and optimizing day-to-day email marketing activity and developing and executing longer-term email strategies 
  • Experience with highly bespoke email personalization and coded email templates
  • Strong data manipulation and analytics skills
  • Able to write compelling copy for email
  • Incredible attention to detail and consistency when it comes to email and QA
  • Natural problem solver and thrives on creating customer solutions through email 
  • Other digital marketing experience would help set apart for consideration
  • Excellent communication skills and ability to deliver high-quality work at a pace
  • Positive, can-do attitude and thrives on being part of a small, incredibly focused team
  • Comfortable with changing priorities and direction as the business requires and evolves.
  • Extensive experience in HTML and CSS for email, with super bonus points for experience with Taxi syntax 
  • Curiosity and excitement to learn more about the email space and FinTech 

15. BA in Journalism with 5 years of Experience

  • Experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • B2B sales support experience
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Experience in direct-response style copywriting with a history of proven results.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Experience with LinkedIn and LinkedIn Navigator
  • Experience using Google Docs, Google Sheets, and Google Slides
  • Experience in demand generation marketing, inbound marketing, and blogging
  • Candidates with the following experience/qualifications will receive extra consideration
  • Experience writing effective direct response style sales letters
  • Experience working in HubSpot Sales Hub and HubSpot Marketing Hub
  • Strong understanding of HTML
  • Solid Experience with SendGrid (Setup, Sends, Maintenance, Monitoring, IP Warmup - all aspects)
  • Understanding of PHP, experience with email marketing for subscriptions
  • Willingness to learn new areas of digital marketing
  • Ability to assess the impact of issues to appropriately escalate

16. BS in Data Analytics with 6 years of Experience

  • Ability to quickly learn and adapt to new technologies.
  • Be expected to develop a comprehensive understanding of the marketing automation capabilities within Braze and improve upon current processes.
  • Knowledge of HTML/CSS best practices, aptitude to learn basic CSS/HTML/SQL in the first 30 days.
  • Proven experience in a detail-oriented role
  • Experience in direct marketing, loyalty program management, or project management experience specific to web production and CRM
  • Experience with Salesforce Marketing Cloud, exceptional attention to detail
  • Prior experience in list generation, data analytics, solution design, email deployment, campaign management/testing, and reporting.
  • Demonstrated success in the management of multiple projects in the area of web, CRM, and the digital ad space
  • Demonstrated organizational abilities, strong attention to detail with previous technical experience
  • Excellent communication skills - written and verbal
  • Solution-oriented work, positive team player
  • Experience in email marketing, digital marketing, or related fields
  • Hands-on experience with ESP (i.e. Braze, Bluecore, Responsys, ExactTarget)
  • Knowledge of developing and executing email marketing campaign strategies and roadmaps
  • Knowledgeable in CRM, customer analysis, and reporting (Tableau, Segment, Salesforce)
  • Comfort collaborating with multiple teams and stakeholders
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