Job Summary: 

• Concepting and writing creative briefs, working with the team to review, approve and deploy assets
• Manage email calendar and plan deployments based on go-to-market calendar and other brand messages, managing to channel specific revenue goals
• Close collaboration with the eCommerce buying team to ensure that we’re aligned on push styles, inventory, and site merchandising before communication deployment
• Test and Learn, always be looking for opportunities to improve the process, creativity, results, and consumer experience
• Programming, testing and deploying email communication
• Manage from inception to completion consumer newsletter emails and triggered emails
• Manage monthly reporting to report on results to KPIs and to use them to improve future performance
• Manage channel to strict KPIs and revenue targets and report on performance compared to those KPIs
• Support in the maintenance of the email database, deliverability, integrity of the file, and file growth
• Copywriting and understanding of the brand's tone
• Organize and manage requirements, planning, resourcing, assignments, and deadlines for direct-to-consumer (DTC) projects
• Work with cross-functional teams to execute campaigns
• Build projects in Asana and Exponea and own platform organization, tasks and deployment calendars
• Process and customer experience enhancements – understanding current processes/ tools, making recommendations on improvements or efficiencies
• Identify areas for example the email channel to include more relevant and timelier points of the customer journey and use that knowledge to create targeted and triggered emails

Skills on Resume: 

• Creative Briefs (Hard Skills)
• Email Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Testing & Optimization (Soft Skills)
• Email Deployment (Hard Skills)
• Performance Reporting (Hard Skills)
• Copywriting (Hard Skills)
• Campaign Execution (Soft Skills)

Job Summary: 

• Create targeted compelling email campaigns for individual hotels and group campaigns to drive engagement and revenue.
• Analyse and report KPIs on all campaigns, generating learnings for decision-making.
• Work closely with 3rd party agencies to ensure delivery of Dalata’s direct marketing strategy.
• Ensure strict adherence to all data control and processing to GDPR and Data Privacy Regulations.
• Explore and develop new marketing platforms and technology such as push messaging.
• Work closely with other teams to expand Dalata’s loyalty program
• Developing & ongoing optimization of the email channel strategy
• Work with Digital Engagement & Web Team to create and deliver email automation strategy, drive connectivity between all marketing touchpoints and email and return of MI for future personalization
• Delivering channel developments within agreed timeframes as well as managing and communicating progress with key stakeholders
• Developing and supporting marketing colleagues' knowledge of email channel trends & developments
• Leading business adoption, design, implementation and optimization of email Journey Builder
• Be an expert in data & MI, helping to maximize campaign success rates
• Help to develop the video and podcast channels

Skills on Resume: 

• Email Campaigns (Hard Skills)
• KPI Analysis (Hard Skills)
• GDPR Compliance (Hard Skills)
• Marketing Tech Exploration (Hard Skills)
• Loyalty Program Expansion (Soft Skills)
• Email Strategy Optimization (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Data Expertise (Hard Skills)

Job Summary: 

• Work with cross-functional teams to develop weekly/quarterly/annual email calendars and the Greener Diamond email calendars.
• Design, build, and deploy email marketing campaigns (transactional, drip, lifecycle) that increase company revenue, customer lifetime value, and average order value (AOV).
• Craft new content, creative, and email personalization that delights customers, seeing it through from conception to execution.
• Track and analyze campaign performance using Google Analytics, Klaviyo, and other measurement tools.
• Conduct A/B testsand, and continually optimize to drive sales, retention, and loyalty.
• Manage channel budget and ROI.
• Implement multi-channel tactics to grow a high-quality email database.
• Manage customer lists and segments based on the customer lifecycle.
• Planning and coordinating email marketing campaigns for multiple countries and clients (newsletters, automation events/triggers, A/B testing)
• Responsible for maintenance of existing automated campaigns and lead generation popups
• Keep in touch with responsible departments for implementing future campaigns (Product Team, Design, Content)
• Accountable for channel performance and effectiveness.
• Open rate, CTR, subscribing & inscribing rates, channel conversion rates
• Strong focus on database management and customer segmentation
• Gathering learnings and insights, then acting based on them by proposing new campaigns
• Continuous communication with other teams to act on new campaign opportunities 
• Research top competitors and trends in the industry

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• Content Creation (Hard Skills)
• Performance Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Budget & ROI Management (Hard Skills)
• Database Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Competitive Research (Soft Skills)

Job Summary: 

• Own the end-to-end implementation of marketing campaigns in Salesforce Marketing Cloud
• Build and launch cross-channel marketing campaigns based on internal processes and industry best practices
• Test and troubleshoot campaign issues that may arise, such as configuration or rendering issues.
• Work with internal members of the Marketing Operations team to QA and deploy error-free campaigns
• Drive best practices, provide recommendations, and promote change to improve build and QA efficiency
• Streamline processes for campaign execution and well-structured handoff documents to stakeholders
• Provide clear communication with internal operations partners to ensure alignment on requirements, deliverables and timelines
• Manage routine system maintenance, including monitoring ongoing campaigns and data synchronization
• Create and update campaign documentation to ensure all stakeholders are up-to-date with campaign details
• Design, code, and send daily email blasts and commercial email campaigns
• Perform regular analysis and reporting of email send data including open rates, click-through rates, and unsubscribes
• Perform regular analysis, reporting, and scrubbing of contact lists, user engagement, sender reputation, and overall email health
• Troubleshoot any issues with health, reputation, or sends
• Work with multiple internal stakeholders to ensure emails are representing the needs of various brands and/or campaigns
• Keep the email calendar up to date with planned blasts and campaigns
• Set up drip and retargeting campaigns
• Stay up to date on the latest email marketing trends, best practices, and technologies

Skills on Resume: 

• Campaign Implementation (Hard Skills)
• QA & Troubleshooting (Hard Skills)
• Process Optimization (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Email Design & Coding (Hard Skills)
• Performance Reporting (Hard Skills)
• Drip Campaigns (Hard Skills)
• Industry Trend Analysis (Soft Skills)

Job Summary: 

• Work closely with the VP of Marketing and campaign manager to develop email marketing strategies and campaigns
• Design and implement email marketing campaigns that meet defined business objectives and produce leads
• Identify target audience and grow email subscribers
• Work with content writer to write newsletters including all company updates
• Upgrade email templates using graphics, personalizations, and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create and maintain email databases for lead generation
• Maintain and optimize email, InMail, and chat templates for the best performance
• Report on results generated from email marketing efforts
• Design email and web page layouts, ensuring user, desktop, and mobile-friendly experiences.
• Graphic design of all digital marketing assets, in coordination with the Sr. Marketing Manager 
• Develop an email personalization and nurture campaign strategy, in coordination with the Sr. Marketing Manager
• Identify target audience, and grow email lists and segment lists.
• Analyze email marketing campaigns and provide suggestions or recommendations for improvements, in coordination with the Digital and Senior Marketing Managers  
• Recommend ongoing campaigns specifically designed to target new and current customers and re-engage past customers.
• Ensure continuous improvements through A/B testing

Skills on Resume: 

• Email Strategy Development (Hard Skills)
• Campaign Implementation (Hard Skills)
• Audience Segmentation (Hard Skills)
• Email Template Design (Hard Skills)
• Performance Analysis (Hard Skills)
• Lead Generation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• A/B Testing (Hard Skills)

Job Summary: 

• Preparation and execution of the email strategy on international markets.
• Data-based segmentation and creation of tailored campaigns.
• Email campaign setting-up (automatization, sequencing), email copywriting.
• Campaign monitoring, click rate and opening-rate optimization, AB testing, analytics, and reporting.
• Co-creation of landing pages, thank you pages, and lead magnets.
• Collaboration with the advertising team.
• Collaboration with the design, video team, and the sales team.
• Taking a hands-on role in the production and execution of email marketing campaigns.
• Collaborating with internal partners such as marketing and technical teams to build and manage email campaigns.
• Managing quality assurance for email campaigns and proofing for accuracy.
• Managing 10-15 projects at any given time and the timelines associated with those campaigns.
• Understanding how to troubleshoot issues if deadlines are looking like they could be missed.
• Ensuring that brand specifications for emails are being followed.
• Communicating updates to leaders and other team members.

Skills on Resume: 

• Email Strategy Execution (Hard Skills)
• Data Segmentation (Hard Skills)
• Campaign Automation (Hard Skills)
• A/B Testing (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Quality Assurance (Hard Skills)
• Project Management (Soft Skills)
• Brand Compliance (Soft Skills)

Job Summary: 

• Be responsible for copywriting and drafting Newsletters
• Publish expert-level content for E-Mail and SMS Marketing
• Help develop and manage brand guidelines, especially tone of voice that build the brand’s personality consistently across all content and platforms
• Formulating a cross-platform content strategy
• Maintain a high-output editorial workflow, consistently meet content deadlines
• Work closely with other marketing teams to ensure content is distributed on time and effectively
• Works in a temperature-controlled environment.
• Develop and implement an email program in collaboration with team members to execute the marketing strategy
• Monitor email statistics to ensure stable and healthy email performance and diagnose any issue in regards to email
• Manage email marketing processes - workflows, segmentation, list management, testing, reporting, and optimization
• Develop and execute email campaigns to support promotions and company initiatives
• Create and execute campaigns to cultivate customer relationships and drive sales performance
• Leverage user data to maximize campaign and distribution performance
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor
• Stay current with best practices, strategies, and industry standards
• Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM)

Skills on Resume: 

• Copywriting (Hard Skills)
• Content Strategy (Hard Skills)
• Editorial Workflow Management (Soft Skills)
• Email Program Development (Hard Skills)
• Performance Monitoring (Hard Skills)
• List Segmentation (Hard Skills)
• Compliance Knowledge (Hard Skills)
• Collaboration (Soft Skills)

Job Summary: 

• Manage email campaigns for corporate announcements, webinars, events, product launches, and more 
• Refine email marketing strategy to increase engagement, retention, and conversions 
• Work with content writers, events coordinators, developers, and more great people from the team to create effective email blasts 
• Create dynamic content, personalization, and utilize responsive design 
• Create marketing concepts for the promotional channels (Email, Text, Push) with a strong and personalized copy and an appealing visual idea 
• Strive for the most personalized, data-driven marketing and adjust the targeting strategy accordingly 
• Perform in-depth measurement of results, develop A/B tests, optimize the campaigns, and synthesize data from insights into action items 
• Perform project management of email marketing through JIRA/Monday, brainstorming meetings, and communication with all relevant departments.
• Crafting messaging points that are custom-tailored to specific segments of the lists and actions are taken.
• A/B split testing and creative optimization.
• Distributing emails through the use of automation software.
• Monitoring and reporting on the utility of each campaign.
• Daily, Weekly, and Monthly Q/A for all email campaigns, copy, compliance, link structure, and reporting
• Apply logic and marketing plans to SMS campaigns for internal and external targets.
• Identify target audiences, built and purchased
• Build and refine customer and visitor journeys.

Skills on Resume: 

• Email Management (Hard Skills)
• Strategy Optimization (Hard Skills)
• Personalization (Hard Skills)
• A/B Testing (Hard Skills)
• Data Analysis (Hard Skills)
• Project Coordination (Soft Skills)
• Reporting (Hard Skills)
• Audience Targeting (Hard Skills)

Job Summary: 

• Collaborating with the wider marketing team to plan monthly campaigns for existing customers, customer organizations and app users
• Developing the schedule of emails, and the delivery of these emails incorporating different streams of content developed by the wider marketing team
• Maintain and segment email recipient lists
• Conducting follow-up analysis of campaigns
• Manage the creation and delivery of ad-hoc email marketing communications
• Review and iterate existing marketing automation campaigns on a schedule
• Collaborate with internal writing and creative teams to encourage the development of email copy that follows a planned strategy and meets industry recommendations.
• Responsible for KPIs including deliverability, inbox placement, open rates, and click-through rates, unsubscribes.
• Plan, coordinate, design and execute digital campaigns including but not limited to web, email, and social media.
• Identify best practices and areas of improvement for both website and email marketing initiatives.
• Analyze statistics from all phases of marketing campaigns to determine a plan to improve results.
• Carry out A/B testing on landing pages and emails to maximize results.
• Troubleshoot errors with forms, landing pages and email campaigns.
• Regularly examine website statistics to identify areas for improvement in both website performance and search engine ranking.
• Supports other departmental and firmwide initiatives as assigned.

Skills on Resume: 

• Campaign Planning (Hard Skills)
• Email Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• KPI Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Performance Analysis (Hard Skills)
• Troubleshooting (Hard Skills)
• Digital Campaign Execution (Hard Skills)

Job Summary: 

• Work with the digital content and design teams to develop email content
• Collaborate with the digital team to define the addressable email target audience
• Support the definition of customer lifecycle and how to keep customers within that lifecycle
• Develop and execute tests to optimize email engagement and enhance data collection
• Report on data and analytics to constantly improve and optimize emails
• Assist in the operational development and implementation of the Digital Strategy
• Follow defined work procedures, schedules and SLAs
• Adapt to work efficiently in a global environment
• Execute tasks according to expected quality standards
• Provide campaign execution support across the marketing team including loading content and assets into Marketo, leading QA, sending campaigns, and tracking performance
• Manage operational calendar for campaigns and advise on best practices for deliverability, engagement and analytics
• Support the development and building of engagement and nurture programs
• Assist with person and account segmentation to improve campaign effectiveness and personalization
• Develop Marketo email templates, landing pages and forms with support from internal and external design resources
• Create data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurture programs

Skills on Resume: 

• Email Content Development (Hard Skills)
• Target Audience Definition (Hard Skills)
• Email Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• Campaign Execution (Hard Skills)
• Segmentation (Hard Skills)
• Marketo Utilization (Hard Skills)
• Nurture Program Development (Hard Skills)

Job Summary: 

• Design and send email communications for ASM products and services in partnership with appropriate marketing and communication team members.
• Develop and execute marketing automation campaigns based on segmentation, user behavior, or customer data.
• Utilize marketing automation advanced functionality to improve user engagement and increase conversions.
• Code emails and links appropriately with Google Analytics, link labels, and more to ensure proper tracking for metrics and automation campaigns.
• Ensure high-quality and error-free emails by testing all emails for compatibility with web browsers and email clients
• Ensuring links, images, subject lines, and list segments are correct.
• Manage the ASM e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
• Track the performance of marketing campaigns through measurement and analysis, providing regular reporting.
• Serve as a subject matter expert in email marketing, and share best practices across ASM.
• Ensure compliance around permission-based marketing and privacy, including GDPR, CASL, and CAN-SPAM regulations.
• Set up A/B subject line, creative and copy tests regularly
• Manage review and approval process for email content  
• Monitor and maintain email deliverability and list integrity
• Analyze data to determine ways to optimize performance to improve conversion and retention
• Partner with designers to develop mobile-optimized campaigns
• Work collaboratively with a copywriter to develop email content and landing pages

Skills on Resume: 

• Email Communication Design (Hard Skills)
• Marketing Automation (Hard Skills)
• Email Coding & Tracking (Hard Skills)
• Performance Analysis (Hard Skills)
• Email Compliance (Hard Skills)
• A/B Testing (Hard Skills)
• Collaboration (Soft Skills)
• List Management (Hard Skills)

Job Summary: 

• Use the marketing automation platform, targeted emails, and messaging to drive more pipelines to ultimately close additional business
• Create and refine email strategy to align with the overall company/marketing team goals
• Fully manage the marketing automation platforms - Marketo, Outreach, Conversica, Xant
• Craft, evaluate, and revise email streams based on the  audience and continually understand their pain points
• Create executive-level reports to show how email streams are doing as a large part of the marketing strategy
• Up-level the MAP/email process and how it integrates into the overall ABM Strategy
• Identify trends in the market by analyzing audience engagement and continually refine content and processes to improve email performance
• Design and create engaging online emails.
• Manage End-user-related communications: monthly newsletter, campaigns, product updates or promotions, and product launches.
• Build, QA, and launch multi-touch email campaigns using decision splits, random splits for A/B testing, engagement splits, and path optimizers
• Create date extensions and segment audiences, as well as create automation using activities including data extracts
• Ensure emails follow best practices to support high engagement rates (subject lines, proper CTAs, copy length)
• Seek opportunities for improvement of current processes resulting in inefficiencies
• Create ad hoc reports within SFMC Analytics and Datorama
• Manage system issues appropriately and escalate to management

Skills on Resume: 

• Email Strategy Management (Hard Skills)
• Marketing Automation (Hard Skills)
• A/B Testing (Hard Skills)
• Performance Reporting (Hard Skills)
• Audience Segmentation (Hard Skills)
• Content Optimization (Hard Skills)
• Process Improvement (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary: 

• Set up, test, and deploy audience-specific email campaigns using industry-standard email marketing software
• Set goals for engaging key audiences
• Identify, recommend, and implement improvements in service of those goals
• Build and maintain audience lists independently and through collaboration with an Insights & Analytics function
• Make ongoing improvements to subscriber experience when they are added, changed, or unsubscribed
• Provide subscriber support (customer service), collect and respond to feedback
• Work with the Insights & Analytics team to communicate regular reporting on email performance
• Collaborate on the targeting of email campaigns and on surfacing key audience interests and other insights
• Optimize images and other media for web/email delivery and contribute to the visual evolution of the newsletter to match industry trends
• Design and conduct tests for optimization
• Collaborate closely with the social media team to align newsletter campaigns with targeted social media posts and to drive audience behaviors and results
• Publish content according to production calendars, including building pages in the WordPress CMS
• Manage inboxes for contacting, suggesting stories, and help tickets
• Ability to analyze and measure the effectiveness of email campaigns
• Improve email campaign performance through A/B testing of creative, copy, subject line, placement of CTA, etc.
• Basic design skills in using Canva and email editor tools
• Maintain a commitment to promoting and supporting an environment of diversity and inclusion.

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• Audience Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• Performance Reporting (Hard Skills)
• Subscriber Support (Soft Skills)
• Content Optimization (Hard Skills)
• Collaboration (Soft Skills)
• Basic Design Skills (Hard Skills)

Job Summary: 

• Develop and deliver emails to be deployed to B2C, B2B, and apprentice audiences across prospect, retention, and recruitment segments to drive awareness, engagement and conversion.
• Support the Email Marketing Manager in the creation of the quarterly email plan and also contribute to the plans for automation and email platform improvements.
• Review email audiences and their performance and make recommendations for optimization to the Email Marketing Manager.
• Create engaging email campaigns and send users to relevant pages on the websites, working with the Design and UX team to ensure efficient user journeys and consistent brand creativity are applied across all emails.
• Ensure all email copy and templates are on-brand and consistent in terms of style, tone of voice, and against channel best practices.
• Ensure all email templates are regularly reviewed and optimized for the latest channel best practices and to improve engagement performance.
• Ensure all email campaigns comply with current email best practices in the industry and with the latest GDPR.
• Experiment with emerging email formats to engage audiences and create recommendations for the utilization of SMS activity to supplement or replace email campaigns
• Stay up to date with the latest changes and trends across the email marketing landscape to enable us to be at the forefront of innovations.
• Deliver regular reports analyzing the contribution that email marketing activity has to business KPIs, and make recommendations and actions based on results to improve future performance.
• Support and contribute to the email campaign testing strategy to deliver A/B and
• MVT testing across templates and activity to drive incremental learnings and success in email performance.
• Support the continuous optimization of the email schedule to ensure the campaigns deliver the required success metrics.
• Work closely with the Email Marketing Manager to support the successful delivery of the overall Email Marketing strategy.
• Work closely with the Design team to deliver creative assets for use across email activity.
• Collaborate closely with the Digital Analytics and Automation team to understand

Skills on Resume: 

• Email Campaign Development (Hard Skills)
• Audience Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Copy & Template Management (Hard Skills)
• GDPR Compliance (Hard Skills)
• Performance Reporting (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Trend Analysis (Soft Skills)

Job Summary: 

• Build high-quality/compelling, email marketing templates including brief copywriting, image editing/enhancements, animations, banner ads, and HTML responsive coding with an understanding of email best practices.
• Effectively prioritize projects and deliver multiple email campaigns based on a defined email marketing plan and audience.
• Manage email data list imports and campaign filters within the email marketing platform and periodically generate manual file imports
• Communicate with key Marketing team members, stakeholders, and media partners to define campaign objectives, design concepts, content approvals, and delivery dates.
• Coordinate and configure lifecycle trigger campaigns using dynamic content rules for personalization through email service providers.
• Evaluate email design elements and optimize campaigns based on results including A/B testing and tracking.
• Cultivate attention to branding details for creative alignment across all marketing assets.
• Gain a comprehensive view of email marketing at Frontier
• Construct mobile-friendly, engaging and brand-appropriate e-newsletters, using Photoshop, HTML & email marketing software
• Review email marketing campaign results Engage in A/B split testing
• Remain up-to-date on the latest email marketing best practices and suggest application
• Ensure email campaigns are aligned with brand launches.
• Ensure best practices are being followed as well as incorporating new trends that have the potential to increase engagement.
• Conduct competitive analysis, staying current with marketing tactics from other industry players.

Skills on Resume: 

• Email Template Design (Hard Skills)
• Project Prioritization (Soft Skills)
• Data Management (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Trigger Campaigns (Hard Skills)
• A/B Testing (Hard Skills)
• Branding Alignment (Soft Skills)
• Competitive Analysis (Hard Skills)

Job Summary: 

• Collaboratively plan, execute, and manage targeted email campaigns comprising customer retention and lead acquisition campaigns.
• Draft compelling creative email and content copy, understanding the needs of the audience and ensuring that all content is signed off within the agreed approval processes.
• Continually reviewing and updating current email templates.
• Analyze the data segments and their behavior to maximize the email conversion to leads across all businesses and brands, achieving and improving on the marketing strategies KPIs
• Develop and progress the current customer email journeys with a focus on performance and ROI ensuring they are fully trackable and reported on through the technology platforms available.
• Develop and manage the creative and technical briefing process, building regular emails using HTML and existing templates, working with internal teams and external marketing agencies
• Work closely with the marketing team, to ensure there is a collaborative approach to marketing campaigns and all channels, including website, social media, and PR, support and complement each other.
• Form strong relationships with stakeholders across the businesses, such as Business Development and Sales teams
• Providing full email campaign briefs and implementing a robust follow-up process to ensure all results and metrics are measurable.
• Carrying out segmentation of the database and implementing remarketing strategies.
• A/B testing on various email campaigns to establish the most effective.
• Using analytics tools to report findings makes results available to the marketing team so they can be included in weekly, monthly and quarterly business reports.
• Act as a brand guardian, ensuring adherence to the Close Brothers brand guidelines and that all material is regulatory and legally compliant.
• Collaborate across the marketing team to continue to drive growth and implement process improvement.
• Ensure that all Governance and Compliance requirements are adhered to and that all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required.

Skills on Resume: 

• Email Campaigns (Hard Skills)
• Content Copywriting (Hard Skills)
• Data Segmentation (Hard Skills)
• Email Journeys (Hard Skills)
• A/B Testing (Hard Skills)
• Collaboration (Soft Skills)
• Reporting (Hard Skills)
• Compliance (Hard Skills)

Job Summary: 

• Designs, supports and executes various types of marketing campaigns through strategic email marketing programs and provides value-added advice to ensure clients meet business and Marketing objectives
• Managing and executing email marketing initiatives and the tactical execution of email deployment in a timely and accurate manner
• Uses the firm’s marketing automation platforms to build program templates that are easily customizable and scaled, improve processes, and leverage the tools to their full extent
• Champions the effective use of CRM, including playing a support role in assisting users to enhance the quality of data in the system
• Liaising with the Email Service Providers, understanding their technology offering, and enabling business partners to fully leverage the platform
• Aids in the provision of key reporting for marketing campaigns.
• Provide ongoing analysis to aid in the constant improvement of campaign efforts
• Performs day-to-day maintenance and troubleshooting of SAP CRM, ExactTarget, Cvent and internal portal platforms
• Drives improvement, best practices, and trends concerning marketing automation, email marketing and campaign management
• Develop a thorough knowledge of KPMG, its lines of business, and service areas to enhance the client experience
• Responsible for and adhere to all privacy and legal requirements (i.e. CASL), ensuring subscriptions, and permissions are seamless for all clients
• Support other team members on ad hoc projects or special projects
• Lead the execution management and audit of all trigger event email campaigns.
• Assist with the creative Review/Audit and approval processes.
• Develop relevant and appealing lifecycle programs and optimize email campaigns, landing pages, and website content to increase conversions.
• Monitor and manage email deliverability and ensure legal compliance (CAN-SPAM).
• Work with developers to set up triggered email campaigns and tracking links.

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• CRM Utilization (Hard Skills)
• Platform Troubleshooting (Hard Skills)
• Campaign Reporting (Hard Skills)
• Marketing Automation (Hard Skills)
• Legal Compliance (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Lifecycle Program Development (Hard Skills)

Job Summary: 

• Partner with teammates to lead, develop, produce, launch, and optimize targeted communications via email, push notifications, and in-app messaging
• Own and update the email marketing calendar and drive the campaign production schedule to ensure timely and accurate campaign launches
• Continuously optimize campaign performance by developing and automating engaging content and recommending metrics-based testing and targeting
• Compile, analyze, and deliver weekly reporting and insights to improve future campaigns
• Quality assure and proof campaigns to ensure compliance with briefs, accurate tracking, programming guidelines, and content strategy
• Create engaging campaigns for email marketing and SMS notifications to support marketing, strategic planning, and operations teams.
• Maintain best practices such as tagging for campaign performance, monitoring, CAN-SPAM compliance, data security and privacy, ADA compliance, email performance analytics, and open-and-click optimizations.
• Analyze performance data from email and SMS templates to determine areas of improvement that lead to new A/B testing opportunities.
• Manage the A/B testing, tools, analysis, and efforts required for performance optimization of Avelo’s email and SMS templates as well as email marketing landing pages.
• Improve and maintain the comprehensive set of test scripts for email deployments.
• Email testing for templates, disclaimers, landing page experience, tracking tags, and link quality.
• Monitor industry best practices for email marketing, SMS, regulatory requirements and compliance, and process improvement and provide recommendations for new approaches and related marketing tools/platforms.
• Optimize and develop marketing activities using the Oracle Eloqua marketing automation platform.
• Analyze email marketing campaign results against target KPI's.
• Work closely with the digital marketing team, field marketers, line of business, central marketing, and other stakeholders.
• Track, report and improve all email communications.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Email & SMS Marketing (Hard Skills)
• A/B Testing (Hard Skills)
• Performance Analysis (Hard Skills)
• Quality Assurance (Hard Skills)
• Email Marketing Automation (Hard Skills)
• Compliance (Hard Skills)
• Cross-Team Collaboration (Soft Skills)

Job Summary: 

• Implement large-scale, effective, and successful EDM and automation strategies and take the reins on database management, and segmentation to drive increased results for some of the biggest + most beautiful eComm brands in the biz
• Play a key role in evaluating and identifying opportunities for improved EDM activities and success on client accounts
• Focus on continuous optimization through analysis, testing, and innovation
• Collaborate with designers and copywriters to ensure on-time delivery of campaigns
• Write reports that explain impact and provide insights
• Stay abreast of emerging trends and technologies through self-directed learning and stay current in a rapidly evolving industry.
• Partner with Email Marketing Manager on a testing roadmap
• Conduct A/B tests to improve email KPIs
• Work cross-functionally to ensure alignment of email linking strategy to .com landing experience
• Report on campaign performance weekly, monthly, and annually, to build improved email messages for increased engagement and conversion
• Assist in the execution of the triggered and transactional email programs
• Make recommendations for additional triggers and customer journeys
• Keep up-to-date on industry trends, best practices, and techniques
• Research and stay ahead of digital innovation, exploring new digital opportunities and formulating proposals for how they can be leveraged
• Develop a continuous A/B testing plan to optimize performance and achieve campaign KPIs 
• Monitor email performance, analyze results, and enhance campaigns accordingly

Skills on Resume: 

• Email Strategy Implementation (Hard Skills)
• Database Segmentation (Hard Skills)
• Performance Analysis (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• A/B Testing (Hard Skills)
• Campaign Reporting (Hard Skills)
• Industry Trend Research (Soft Skills)
• Triggered Email Execution (Hard Skills)

Job Summary: 

• Manage and execute multiple concurrent email marketing campaigns from start to finish including analyzing previous performance to inform planning, establishing a schedule/ cadence, setting and driving toward KPIs and reporting performance
• Establishing a ‘test and learn’ approach that enables controlled AB testing and collaboration across the digital team to better improve the customer journey
• Proof and prepare final emails for approval, collaborating with internal communications and creative teams
• Ensure all emails are optimized for mobile and across multiple platforms
• Easily and effectively move between multiple email automation platforms, ensuring consistent email quality and comprehensive performance tracking
• Proactively find ways to improve email templates, list segmentation, automation and cadence
• Work with internal and external teams to maintain the health and accuracy of contact records.
• Collaborate with internal writing and creative teams to encourage the development of email copy that follows a planned strategy and meets industry recommendations.
• Ensure industry best practices are followed and legal requirements are met on every send.
• Manage data on a regular cadence to ensure integrity across systems, providing detailed post-reporting analysis, and consult with campaign managers on how to apply learnings
• For SMS campaigns, develop (with the content team, marketing strategists and comms directors) marketing promotional calendars for sharing and updates
• Ensure content and customer experience continuity across SMS and email outreach
• Engage in agency partners for creative/ content and publishing assistance for the greatest reach with text and mobile messaging
• Manage, test and create triggered and transactional SMS email messaging
• Current on all BP for direct marketing, email, SMS, TCPA, CAN-SPAM, GDPR and apply to all digital efforts
• Work with internal and external teams to maintain the health and accuracy of contact records.
• Design A/B tests to improve email performance metrics.

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• A/B Testing (Hard Skills)
• Mobile Optimization (Hard Skills)
• Data Integrity (Hard Skills)
• Template Improvement (Hard Skills)
• Compliance Knowledge (Hard Skills)
• Collaboration (Soft Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Manage the National email advertising program for all brands (WeddingWire, The Knot, and The Bump), working closely with the Account Managers.
• Balance advertiser needs with brand and consumer interests.
• Manage the Local email advertising program by working closely with the email Ops team and provide strategic guidance including list segmentation and campaign optimization to the largest clients.
• Build and execute email campaigns to support the Commerce team and drive revenue.
• Make recommendations to improve performance, track email metrics and deliverability
• Manage the daily set-up of one-time and automated email campaigns, content and message optimization, mobile-responsive email template creation & editing (HTML), list segmentation, deployment, and reporting in Salesforce Marketing Cloud.
• Report performance of email campaigns to stakeholders including open rates, click rates, and conversion.
• Optimize the performance of existing campaigns and programs by performing ongoing testing including audience segmentation, subject lines, email copy, layouts, and CTAs that improve conversion.
• Ensure cross-browser/email client compatibility through testing tools such as Litmus.
• Support other team members with the execution of email campaigns.
• Day-to-day development and implementation of email marketing campaigns in support of the entire guest life-cycle to increase engagement, website traffic, and guest lifetime value
• Advise on testing optimization including A/B and multivariate testing
• Quality Assurance of all emails, ensuring content is accurate and links work
• Monitor and manage email deliverability and ensure legal compliance (CAN-SPAM)
• Use data and campaign metrics to make recommendations for continuous improvement of ongoing email campaigns

Skills on Resume: 

• Email Program Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Salesforce Marketing Cloud (Hard Skills)
• Performance Reporting (Hard Skills)
• A/B Testing (Hard Skills)
• Cross-Browser Compatibility (Hard Skills)
• Quality Assurance (Hard Skills)
• Email Deliverability (Hard Skills)