Job Summary: 

• Create and monitor a wide variety of email client communication campaigns, and analyze the performance of these campaigns.
• Coordinate the production of email content in Salesforce Marketing Cloud, including the development of email templates according to email marketing best practices.
• Ensure accurate and efficient deployment of email marketing campaigns to briefs and timelines.
• Deliver email marketing implementation such as creating new templates, building campaign flows and managing campaign scheduling.
• Ensure the design and layouts of emails are optimized, user and mobile-friendly.
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future testing.
• Customise and pull marketing reports from Salesforce Marketing Cloud and other reporting tools.
• Work collaboratively with other members of the distribution team to ensure all marketing tactics move quickly and efficiently through build and approval processes
• Understand and report digital metrics to business stakeholders
• Work with Portfolio Marketing Manager to ensure all digital marketing campaigns comply with email best practices and regulatory requirements, and adhere to the Spam Act and privacy laws

Skills on Resume: 

• Campaign Monitoring (Hard Skills)  
• Salesforce Marketing Cloud Expertise (Hard Skills)  
• Email Deployment (Hard Skills)  
• Template Creation (Hard Skills)  
• Design Optimization (Hard Skills)  
• Performance Optimization (Hard Skills)  
• Data Reporting (Hard Skills)  
• Team Collaboration (Soft Skills)  

Job Summary: 

• Manage and build email campaigns, including designing templates, calls-to-action, and content layout, using marketing automation software
• Stay up to date with the latest trends and changes in marketing automation
• Build and segment lists based on business demographics and subscriptions
• Maintain the health and integrity of the database
• Monitor and report on the success of campaigns, and make recommendations for how to improve future campaigns based on this data
• Collaborate with marketing departments across the organization
• Provide digital marketing campaign execution support for marketing team including email, landing pages, content syndication, display advertising, paid search and social media ads.
• Manage the end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization.
• Build emails (no coding) from previous templates to be used for client campaigns including nurture drip campaigns, newsletters and ad-hoc blasts
• Project manage the creation of campaign landing pages, banners, and other digital marketing assets as needed.
• Setup and deploy campaigns

Skills on Resume: 

• Email Campaign Management (Hard Skills)  
• Marketing Automation (Hard Skills)  
• List Segmentation (Hard Skills)  
• Database Maintenance (Hard Skills)  
• Campaign Analysis (Hard Skills)  
• Cross-departmental Collaboration (Soft Skills)  
• Digital Marketing Execution (Hard Skills)  
• Campaign Optimization (Hard Skills)  

Job Summary: 

• Support development and execution of email campaigns - template building, QA, segment set-up, and deployment
• Build automation and triggered workflows that will help with the engagement, acquisition, and retention
• Ensure timely communication with key stakeholders on email program execution timelines and expectations. Partner with cross-functional teams to meet deadlines.
• Analyze campaign results and share regular performance reports, understanding approaches that worked well and opportunities for growth.
• Support day-to-day operations for the Lifecycle Marketing team
• Building and deploying an organized email plan to penetrate the national market, developing new business for search services
• Understand and sell the value proposition in working with SSG and different divisions
• Improve campaigns and deliver more qualified leads by leveraging email outreach
• Ensure reporting and metrics are updated weekly
• Coordinate building email campaigns targeting candidate database
• Coordinate building mass email campaigns targeting prospect database

Skills on Resume: 

• Template Development (Hard Skills)  
• Workflow Automation (Hard Skills)  
• Stakeholder Communication (Soft Skills)  
• Campaign Analysis (Hard Skills)  
• Lifecycle Marketing Support (Soft Skills)  
• Market Penetration Strategy (Hard Skills)  
• Value Proposition Development (Soft Skills)  
• Lead Qualification Improvement (Hard Skills)  

Job Summary: 

• Write persuasive copy to win new opt-in subscribers, kickstart initial engagement, regularly gather feedback, reinvigorate activity when it lapses, and retire subscription at the appropriate time.
• Design and write onboarding, re-engagement, and other audience engagement emails that are optimized for inbox deliverability and subscriber conversion, across platforms (email clients and devices).
• Proofread messages for clarity, grammar, and spelling.
• Develop and deploy automated messages and campaign flow in the email service provider
• Test and troubleshoot campaign issues that may arise, such as rendering or deliverability issues.
• Partner with internal market leaders to determine optimal approaches to audience segmentation, segment-specific newsletters, and related messaging.
• Track and analyze performance at message, campaign, and subscriber levels and adjust for improvement.
• Create subscriber engagement reports for distribution to market groups and other company stakeholders.
• Execute A/B and other performance tests of engagement email copy, design/layout, etc.
• Gather subscriber feedback via online surveys, phone interviews, and other interactions.
• Recommend improvements to newsletter design, layout, copy, timing, etc. based on internal performance data, subscriber input, and industry best practices.

Skills on Resume: 

• Copywriting (Hard Skills)  
• Email Design (Hard Skills)  
• Proofreading (Hard Skills)  
• Automation Development (Hard Skills)  
• Troubleshooting (Hard Skills)  
• Audience Segmentation (Hard Skills)  
• Performance Analysis (Hard Skills)  
• A/B Testing (Hard Skills)  

Job Summary: 

• Build customer onboarding and behavior-based trigger emails for 10+ brands
• Build dedicated Ad/Partner emails
• Perform maintenance on automated email messaging, updating email templates 
• Participate in ongoing email testing in collaboration with the Retention Marketing Strategist & Manager
• Recommend best email practices and testing of email campaigns
• Research new and unexplored features of ESP to optimize user journeys
• Collaborate with immediate and larger teams on strategic initiatives
• Assist with campaign performance analysis and reporting
• Coordinate growth initiatives, lead generation, lead nurture and email marketing
• Create messaging with consistent value proposition and product positioning
• Create regular metrics and reports for the management team
• Document and report on the effectiveness of all activities
• Provide administrative support for growth marketing initiatives, CRM management, and lead capture at events
• Devise and drive new initiatives to help break into new markets and reach new audiences.

Skills on Resume: 

• Email Automation (Hard Skills)  
• Ad Campaign Development (Hard Skills)  
• Template Management (Hard Skills)  
• Collaborative Testing (Soft Skills)  
• ESP Utilization (Hard Skills)  
• Strategic Collaboration (Soft Skills)  
• Performance Analysis (Hard Skills)  
• Reporting and Documentation (Hard Skills)  

Job Summary: 

• Set up and send HTML email campaigns, focused on continuous improvement
• Ensure email campaigns maintain, improve, or optimize a strong digital journey for BRCC customers
• Collaborate with the marketing team to request and coordinate all assets required for email campaigns, including graphics, copy, product information, and landing pages
• Produce reporting on email performance including revenue, deliverability, send statistics, and engagement
• Assist with database functions and list management within BRCC CRM
• Help to establish and report on A/B test findings Qualifications
• Assist the team in documenting, and the review of key performance measurements, including opens, clicks, unsubscribes, and conversion rates
• Support Email Marketing Manager with designing strategy and calendars for the email program
• Participate in the planning, development, and execution of email marketing programs
• Support the team in the execution of both promotional and triggered email campaigns
• Work with cross-functional partners in briefing and reviewing emails that provide inspirational material that accurately aligns with site experience and meets basic email KPIs
• Partner with the CRM team to ensure seamless launch and execution of all batch & blast emails
• Assist with cross-channel marketing programs 

Skills on Resume: 

• HTML Email Setup (Hard Skills)  
• Customer Journey Optimization (Soft Skills)  
• Asset Coordination (Soft Skills)  
• Email Reporting (Hard Skills)  
• Database Management (Hard Skills)  
• A/B Testing (Hard Skills)  
• Strategic Planning (Soft Skills)  
• Campaign Execution (Soft Skills)  

Job Summary: 

• Build, test, and deploy marketing emails that effectively engage the audience
• Collaborate with marketing team for asset needs and edit, provide copy and digital assets
• Maintain and grow healthy audience lists
• Utilize audience segmentation and targeting strategies for email communications utilizing dynamic content and CRM database
• Assist with reporting on KPIs and key email metrics such as open, click-through, and conversion rate
• Assist with maintaining various marketing platforms
• Train new users to edit templates, upload contact lists, and schedule emails on an email marketing system.
• Respond to client questions and be generally helpful in troubleshooting.
• Managing the Direct Marketing strategy through Email, Push and SMS on a Global level
• Working in strict collaboration with the regional teams, CRM, Content, Copywriting, Merchandising, Retail, e-commerce and IT departments
• Defining the Direct Marketing plan focusing on the retail and online customers, along with the marketing lists, segments and templates, A/B tests, content and copy brief preparation, reporting and analysis

Skills on Resume: 

• Email Development (Hard Skills)  
• Team Collaboration (Soft Skills)  
• Audience Management (Hard Skills)  
• Segmentation Techniques (Hard Skills)  
• Performance Reporting (Hard Skills)  
• Platform Management (Hard Skills)  
• Training and Support (Soft Skills)  
• Strategic Marketing Management (Hard Skills)  

Job Summary: 

• Collaborate with multiple stakeholders, both internal & external, and lead the customer journeys envisioning, implementation and monitoring
• Defining the CRM campaign strategy and segments through DB analysis
• Managing the transactional communication for the e-commerce website, as well as gathering requirements and improvements, defining priorities, doing UAT and reporting bugs
• Assist with email acquisition programs and thinking about how can generate more email leads across product lines including vendor communication, campaign setup, performance reporting and invoice coding
• Create reporting and KPIs for paid and owned newsletter acquisition and retention
• Support email optimization efforts via test implementation
• Support new email efforts to enhance consumer experience (Welcome series, re-engagement) as testing expands across brands
• Support day-to-day execution of email 
• Identify and design new email marketing flows based on online consumer behavior and attributes to improve customer engagement and increase customer lifetime value
• Segment customer data to improve email engagement and eCommerce conversions
• Implement strategies and tactics to grow email lists and build out existing customer data profiles

Skills on Resume:

• Stakeholder Management (Soft Skills)  
• CRM Strategy (Hard Skills)  
• Database Analysis (Hard Skills)  
• Project Management (Soft Skills)  
• Reporting and Analytics (Hard Skills)  
• Email Marketing (Hard Skills)  
• Consumer Behavior Analysis (Hard Skills)  
• Creative Problem Solving (Soft Skills)  

Job Summary: 

• Help QA all live/current automated CRM campaigns working closely with/external vendors
• Monitor and track email and SMS KPIs by pulling weekly, monthly, and quarterly reports, and providing thoughtful analysis
• Design graphics for emails in collaboration with the members of the design and digital marketing teams.
• Coordinate with account management and CRM team to ensure deliverables are being tracked in Jira (project/ticket management system)
• Monitor and recommend tactics to improve process and delivery
• Explore ways to maximize the potential of email service providers to strengthen email segmentation, and personalization strategy, and optimize campaigns
• Stay up-to-date on email marketing industry trends and best practices to help identify areas for improvement
• Conduct marketplace analysis to evaluate competitors and provide key insights into CRM tactics
• Test and ensure quality assurance on emails before deployment
• Monitor and report on the effectiveness of email campaigns
• Coordinate and manage content updates required for email campaigns

Skills on Resume: 

• Quality Assurance (Hard Skills)  
• Data Analysis (Hard Skills)  
• Graphic Design (Hard Skills)  
• Project Coordination (Hard Skills)  
• Process Optimization (Soft Skills)  
• Trend Analysis (Hard Skills)  
• Market Research (Hard Skills)  
• Reporting (Hard Skills)  

Job Summary: 

• Establish daily/weekly/monthly analytics to report on performance
• Ensure revenue, ROI, and other business goals are met
• Provide quarterly, monthly, and ongoing ad-hoc email reporting, including consumer engagement metrics, trends, test results, and campaign performance
• Identify growth opportunities and turn data into actionable insights
• Collaborate with teams to operationalize, build, and run marketing programs, including but not limited to creating marketing templates and coordinating landing pages
• Examine full user journeys from email sends to website actions
• Quality Assurance of email campaigns with attention to detail and an eye for optimized execution of all campaigns.
• Collaborate with the marketing team and contribute to weekly client strategy calls focused on understanding client needs
• Devise new ways to acquire subscribers and engage existing subscribers via email, websites, and other channels.
• Collaborate with internal technical, design, and other teams to implement new or updated subscriber-focused features, processes, etc.
• Analyze the competitive marketplace and follow online advertising and email trends

Skills on Resume: 

• Data Analytics (Hard Skills)  
• Revenue Management (Hard Skills)  
• Reporting (Hard Skills)  
• Insight Generation (Hard Skills)  
• Team Collaboration (Soft Skills)  
• Quality Assurance (Hard Skills)  
• Strategic Planning (Soft Skills)  
• Innovation (Soft Skills)