WHAT DOES AN EMAIL MARKETING COORDINATOR DO?

Updated: Jun 12, 2025 - The Email Marketing Coordinator manages diverse digital marketing campaigns with precision, scheduling automated engagements that offer personalization and dynamic content. Works diligently to expand audience reach and refine database segments, analyzing data to shape future strategies. Collaborates across departments to ensure campaigns are compliant, effective, and aligned with broader marketing and customer experience goals.

A Review of Professional Skills and Functions for Email Marketing Coordinator

1. Email Marketing Coordinator Duties

  • Campaign Execution: Execute a broad range of digital marketing campaigns, both proactive and reactive.
  • Campaign Scheduling: Schedule digital automation campaigns with enhanced personalization and dynamic content.
  • Audience Development: Identify target audience groups and grow existing databases.
  • Data Analysis: Manage and analyze reports to help inform ongoing email marketing strategies.
  • Regulatory Compliance: Ensure emails/SMS campaigns follow industry regulations and best practices.
  • Local Marketing Support: Support local area marketing efforts.
  • Troubleshooting Support: Provide support and troubleshooting advice across the network.
  • Cross-functional Collaboration: Collaborate with CRM, Analytics, Marketing, and CX to develop, collect and distribute shared creative digital assets for digital relationship marketing channels.
  • Campaign Planning: Plan campaigns, define targeted audiences, and write creative briefs for the messaging to send to those audiences.
  • Campaign Uploading: Upload email campaigns for delivery.
  • Testing and Optimization: Assist in testing implementation and optimization on Promotional emails + collaborate with the Analytics team to track results.
  • Competitive Analysis: Review competitor email campaigns and audit opportunities.

2. Email Marketing Coordinator Details

  • Partnership Coordination: Partner with the Sr. Email Marketing Manager to support email marketing initiatives that drive sales and build customer loyalty & retention.
  • Content Development: Assist in developing engaging, unique, and creative email content.
  • Campaign Execution: Support with the execution of a robust email marketing calendar including set up, QA, and scheduling to deploy broadcast, triggered, and transactional emails.
  • Performance Analysis: Work with the broader marketing team to analyze campaign performance, identify trends, and execute creative A/B testing strategies.
  • SMS Management: Assist with SMS campaign launches and journey automation.
  • Design Collaboration: Work with the creative team to help facilitate email design and keep the aesthetic cohesive across campaigns.
  • Testing Strategy: Develop and execute test plans for email collection on the website, optimizing key components such as promotional offers, pop-up timing, creativity, and frequency.
  • Problem Resolution: Proactively resolve problems and roadblocks in order to keep workflow on schedule and escalate to the manager for resolution.
  • Industry Research: Stay up to date on the latest industry trends and best practices as they pertain to lifecycle marketing.
  • Vendor Management: Help manage vendor relationships and stay up to date on the latest features of Klaviyo, Box of Style’s ESP.
  • Campaign Reporting: Actively monitor, analyze, and report the performance of email marketing campaigns.

3. Email Marketing Coordinator Responsibilities

  • Campaign Management: Manage day-to-day build, testing, and deployment of email marketing campaigns using Content Builder within Salesforce Marketing Cloud
  • Asset Creation: Slice design files into assets based on the Brand Teams campaign brief
  • HTML Coding: Build and update HTML for emails
  • Quality Assurance: Perform QA testing for email design, content, and rendering
  • Team Coordination: Liaise with design and Brand Teams to coordinate proofing and approvals
  • Deployment Scheduling: Schedule deployment of test emails
  • Template Optimization: Ensure mobile-friendly email templates
  • Template Support: Support updates and builds of email templates
  • Brand Compliance: Liaise with Brand and Design Teams to ensure email campaigns meet the brief, follow brand guidelines and industry best practices
  • Campaign Execution: Plan and execute effective email campaigns
  • A/B Testing: Set up split tests using email software tools
  • Program Optimization: Optimize the email programs by continually testing creative, copy, timing, offers, and targeting

4. Email Marketing Coordinator Accountabilities

  • Strategy Development: Collaborate with Marketing Manager - Email and Loyalty to develop long-term strategies to support broader business and customer loyalty goals
  • Email Management: Own all aspects of email production, work directly within ESP to set up - build emails, and QA links, coordinate creative approvals, build audience lists, and schedule/deploy campaigns
  • Data Analysis: Execute and evaluate weekly email reporting with thoughtful analysis and recommendations
  • Test Management: Assist in test plan ideation and execution to optimize email channel performance
  • Campaign Monitoring: Monitor and troubleshoot manual and automated campaigns and data activities
  • Customer Support: Assist Customer Service with email-related questions
  • Competitive Analysis: Actively monitor competitor email campaigns and report on opportunities
  • Campaign Execution: Daily execution of email marketing campaigns including creating segmentation, coding, testing, QA, and deployment to ensure accurate and error-free execution of content
  • Deliverability Monitoring: Monitor daily email campaign deliverability
  • Performance Analysis: Analyze email campaign performance weekly using key email metrics such as open, click and conversion rates and assist the Director of CRM with monthly reports
  • Campaign Planning: Assist in the planning of new campaigns and programs and find ways to enhance existing email campaigns

5. Email Marketing Coordinator Functions

  • HTML Coding: Code the HTML for multiple emails each week
  • Copywriting: Write engaging messaging for email subject lines, preheaders, and push notifications
  • Quality Assurance: QA and launch email and push campaigns
  • Data Analysis: Report on and analyze email data
  • Content Strategy: Assist in content strategy with email and marketing teams
  • Campaign Ideation: Support email/push campaign ideation and overall marketing campaign ideation
  • Cross-functional Collaboration: Work cross-functionally with creative and merchandising departments to ensure all strategies are aligned for email
  • Segmentation Strategy: Provide ideas around segmentation strategies and A/B testing to better tailor all email/push communications
  • Workflow Management: Manage the email creation and execution workflow from client intake to development in internal workstreams
  • Approval Tracking: Manage and track internal and client approvals
  • Process Ownership: Own email process management and communication
  • Project Management: Create and monitor project timelines, ensuring adherence to process and deliverable SLAs
Relevant Information
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What Does An Email Marketing Specialist Do?