ECOMMERCE LEAD RESUME EXAMPLE
Published: Dec 20, 2024 - The Ecommerce Lead manages daily operations, merchandises the site, and optimizes the website to enhance customer experience and conversion rates. Coordinates with stakeholders to improve online platform features, reports on sales performance, and develops inventory forecasts, while identifying online-specific product opportunities for incremental sales. Executes eCommerce activities, analyzes post-campaign performance, and develops CRM strategies to manage customer relationships effectively.

Tips for Ecommerce Lead Skills and Responsibilities on a Resume
1. Ecommerce Lead, Digital Horizon Solutions, Charlotte, NC
Job Summary:
- Work with the D2B Growth tribe to identify which new business initiatives can benefit from accelerator lab approach
- Identify which capabilities are needed and ability of partners to provide those capabilities in target markets
- Work with Receiving tribe to transition accelerator initiatives to business as usual
- Write RFPs, lead selection process / negotiation together with procurement
- Continuous improvement of partner performance based on KPI framework
- Explore opportunities in overseas marketplace and formulate the workflow with all internal and external parties
- Provide solutions to after-sales service and integrate current CRM information with eCommerce platform
- Conduct quarterly business reviews
- Drive the implementation of the ecommerce workflow by working and collaborating with both internal partners and external vendors.
- Leading the cross-functional implementation team (marketing, IT, Operations) through the onboarding of products to product definition and integration to current business processes that deliver a superior shopping experience.
- Responsible for defining the marketing plan to bring traffic to the site.
Skills on Resume:
- Business Strategy Development (Hard Skills)
- Market Analysis (Hard Skills)
- Project Management (Soft Skills)
- RFP Writing and Negotiation (Hard Skills)
- Performance Management (Hard Skills)
- Workflow Design (Hard Skills)
- CRM Integration (Hard Skills)
- Cross-functional Leadership (Soft Skills)
2. Ecommerce Lead, Market Pulse Enterprises, Columbus, OH
Job Summary:
- Developing the digital marketing strategy to maximize the conversion rates and drive traffic to the eCommerce sites.
- Take responsibility for the day to day running of marketing and promotional activity
- Design inspiring online content, including homepage graphics, blog posts, and landing pages
- Manage the promotions calendar and identify opportunities for collaborations to drive brand awareness and engagement.
- Using data to develop insights to enhance the customer journey and maximize sales opportunities.
- Driving traffic via SEO, PPC, and social media advertising.
- Manage PPC campaigns and Google Adwords.
- Analyze ROI and suggest improvements.
- Manage the contents of current eCommerce platform of the brand and drive strategies to boost sales and achieve related KPIs
- Analyze sales and market trend to make appropriate replenishment and promotion plans to meet sales budget
- Develop and execute digital marketing strategies to target the right audiences and enhance exposure to potential customers
Skills on Resume:
- Digital Marketing Strategy (Hard Skills)
- Content Design (Hard Skills)
- Data Analysis (Hard Skills)
- SEO and PPC Management (Hard Skills)
- Social Media Advertising (Hard Skills)
- ROI Analysis (Hard Skills)
- Campaign Management (Hard Skills)
- Market Trend Analysis (Hard Skills)
3. Ecommerce Lead, TechSavvy Retailers, Phoenix, AZ
Job Summary:
- Set up country-focused eShop for Indonesia and drive growth through it
- Develop and execute country e-commerce strategy in collaboration with APAC eCommerce team and Indonesia country business teams
- Grow customer adoption of eCommerce & Digital channels & solutions such as website, eProcurement & mobile, while increasing awareness of advanced services offerings.
- Leverage & maximize the use of data (Google analytics, Palantir, Tableau, Brightedge, Sprinklr etc) to deliver strong growth through digital customer acquisition and retention
- Benchmark capabilities and solutions to competition and eCommerce ecosystem in Indonesia, to identify continuous improvement opportunities
- Gather customer VOC through focus group discussions, surveys and 1-1 meetings, and identify customer pain points in using the website(s) & eProcurement systems
- Manage local web experience enhancement roadmap and budget
- Build & evaluate business case and ROI estimates for new initiatives for stakeholder alignment
- Interface with APAC and global eCommerce teams as well as extended IT organizations for implementing prioritized functionalities & features
- Ensure comprehensive thinking to building strong brand engagement, sales momentum, and profitability
- Drive Cross-functional partnership to deliver commercial results, market access and expansion, & customer experience (Supply Chain, Distribution, Sales, Marketing, IT)
Skills on Resume:
- Eshop Management (Hard Skills)
- Ecommerce Strategy Development (Hard Skills)
- Digital Marketing (Hard Skills)
- Data Analytics (Hard Skills)
- Market Benchmarking (Hard Skills)
- Customer Feedback Analysis (Soft Skills)
- Budget Management (Hard Skills)
- Stakeholder Management (Soft Skills)
4. Ecommerce Lead, Streamline Ecom Innovations, Portland, OR
Job Summary:
- Manage the daily operations of eCommerce business
- Merchandising of the site including product listings, loading photography, descriptions, artwork and quality control
- Analysis and optimization of the website for continual improvement of customer experience and conversion
- Liaise with multiple stakeholders (internal and external agency partners) to develop & enhance the features and capabilities of the online platform for a better customer experience
- Report on sales performance and develop inventory forecasts in conjunction with customer service and business development team
- Identify opportunities for online-specific products to drive incremental sales opportunities
- Plan and execute eCommerce activities across all digital channels for new product launches and promotional campaigns
- Provide post-campaign / promotional reports to evaluate performance and key performance indicators to ensure objectives are achieved
- Develop a strategy and plan for basic CRM initiatives including but not limited to system integration, data management, customer acquisition, segmentation, retention and other campaigns
- Use data and analytics to identify new product opportunities that will help drive average transaction value and conversion online, feeding into a New Product Development (NPD) plan
- Work closely with the Online Customer Service team to solve customer issues and analyse customer needs through customer feedback
Skills on Resume:
- Ecommerce Management (Hard Skills)
- Website Merchandising (Hard Skills)
- Website Analytics (Hard Skills)
- Stakeholder Management (Soft Skills)
- Sales Forecasting (Hard Skills)
- Strategic Planning (Soft Skills)
- Digital Marketing (Hard Skills)
- Customer Relationship Management (Hard Skills)