Job Summary:

• Take responsibility for activities on a set of dedicated Display vendors in Europe and own a multi-million Euro ad spend
• Leverage world-class systems to build campaigns, measure and steer performance on leading platforms such as Google and Criteo
• Lead an internal team and guide them in professional development. 
• Support you in building out that skill, if that is something you are seeking to develop in the future
• Introduce and test new and innovative campaign concepts that complement existing channel activities,
• Analyze campaign performance and optimize spend mix as well as creative/ content
• Analyze campaign efficiency (return on ad spend) and report out on channel performance, leveraging vast amounts of data and leading analytical tools (e.g., Looker, SQL, Python, R, spreadsheets) and proprietary Wayfair techniques
• Build testing roadmaps and come up with ambitious, high-impact OKRs (objectives and key results)
• Work hand-in-hand with full, global marketing team to realize high-impact projects such as big promotions as well as to foster exchange in global testing agendas
• Collaborate closely with dedicated Creative, Brand Experience, Data Science, Storefront Engineering and Data Engineering teams to co-drive innovation in both marketing operations as well as platforms/tools, including the in-house AdTech stack for channel

Skills on Resume:

• Campaign Management (Hard Skills)
• Team Leadership (Soft Skills)
• Data Analysis (Hard Skills)
• Innovation in Campaigns (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Strategic Planning (Hard Skills)
• AdTech Expertise (Hard Skills)
• Analytical Problem-Solving (Hard Skills)

Job Summary:

• Managing the planning and day-to-day execution of performance and branding Display campaigns and excelling in all the stages of user life cycle marketing
• Manage display campaigns across a range of Google platforms (Google Ads/Doubleclick, DV360) and direct cooperation with key publishers, while also exploring options for testing new partners
• Measuring, analyzing, testing, and rapidly developing campaigns, ads, and conversion elements (on landing pages) to increase efficiency
• Troubleshoot and resolve campaign-related issues (delivery discrepancies, technical issues, etc.) with all related parties (internal & external)
• Collaborating with other channels (organic marketing, paid search, paid social, affiliate) to ensure effective cross-channel strategy and seamless customer journeys
• Collaborate closely with the Media strategist to create detailed media plans for brand activities across Europe
• Collaborate with the Graphics and Content team to evolve creative messages and the impact they have on new and existing customers
• Collaborate with Demand Analytics team to improve the way we measure the effectiveness of display investments

Skills on Resume:

• Campaign Management (Hard Skills)
• Cross-Channel Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Problem-Solving (Soft Skills)
• Media Planning (Hard Skills)
• Creative Development (Hard Skills)
• Partnership Management (Soft Skills)
• Performance Measurement (Hard Skills)

Job Summary:

• Building and developing a customer acquisition strategy via App Install campaigns to drive engagement and long-term LTV
• Managing a multimillion app marketing budget to deliver revenue and new customer growth within ROAS and profitability goals set on a monthly basis
• Manage and optimize across multiple sources like Facebook, Google, Twitter, Snapchat, ASA, Criteo, etc, work with app measurement and attribution in the App world (AppsFlyer / Adjust)
• Collaboration with partners, i.e. contract negotiations, launch plans on any necessary tech & creative requirements including tracking setup
• Work closely with the Product team to connect the marketing roadmap and provide requirements, tracking product features and app development
• Work closely with the Analytics team to improve reporting capabilities for the team, with a focus on evolving the existing attribution model
• Support the annual Farfetch promotional calendar working alongside the creative team on the visual and emotional part of marketing activities
• Collaborate with Data Science colleagues and senior counterparts from the marketing team to enhance measurement/attribution methods

Skills on Resume:

• Customer Acquisition (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Partner Collaboration (Soft Skills)
• Product Collaboration (Soft Skills)
• Reporting (Hard Skills)
• Creative Collaboration (Soft Skills)
• Measurement (Hard Skills)