DISPLAY EXECUTIVE RESUME EXAMPLE
Published: Dec 04, 2024 - The Display Executive is responsible for planning and executing direct display and programmatic campaigns, optimizing them to meet internal KPIs. This position builds strong relationships with global publishers, analyzes display reporting, and identifies opportunities for improvement. This role works closely with the Display Manager to assess new market opportunities, maintain balanced brand and performance goals, and deliver detailed reports while engaging with clients on campaign performance.

Tips for Display Executive Skills and Responsibilities on a Resume
1. Display Executive, Creative Display Solutions, Boston, MA
Job Summary:
- Manage and execute 1-2 year Permanent Display opportunities
- Pioneering new & improved displays where possible to deliver impact, availability, and efficiency.
- Develop and deliver permanent display solutions that meet the needs of our customers
- Work with external partners and seek ways to improve ways of working and the displays they develop
- Ensure budget delivery of projects and liaise with relevant internal stakeholders throughout the process.
- Visit customers, present merchandising solutions, and create compelling rationale around equipment deployment.
- Contribute to communications around the deployment of permanent equipment between Customer Marketing and Sales Operations/ Field/ Sales/ Category/ External Suppliers & Manufacturers/ Customer.
- Ensure the business is up to speed with the latest in market equipment
- Work with Category on any permanent display trials
- Successfully deliver against challenging new customer acquisition targets and goals
- Plan and execute performance marketing campaigns, with an initial focus on Display
Skills on Resume:
- Project Management (Hard Skills)
- Customer Relationship Management (Soft Skills)
- Collaboration (Soft Skills)
- Innovation (Hard Skills)
- Budget Management (Hard Skills)
- Merchandising Strategy (Hard Skills)
- Marketing Campaigns (Hard Skills)
- Trial Management (Hard Skills)
2. Display Executive, Horizon Digital Media, Chicago, IL
Job Summary:
- Understand, analyse and present meaningful campaign performance to wider teams and senior leadership
- Enable ongoing optimization and innovation within and across digital channels and campaigns, maximizing efficiency and ensuring alignment
- Partner with a broad range of internal stakeholders, as well as media and creative agencies and various other external partners
- Manage creative production with digital agencies and internal stakeholders
- Manage and administer campaign budgets, including raising requisitions, processing invoices, vendor liaison, internal reconciliation etc.
- Implement necessary tools to track campaigns and/or to maximize campaign reach and optimization
- Creating and planning a variety of online advertising campaigns
- Reviewing existing campaigns and making recommendations on how to optimize them
- Analyzing trends and making decisions based on available data
- Testing engaging creative for adverts
Skills on Resume:
- Campaign Performance Analysis (Hard Skills)
- Digital Optimization (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Creative Production Management (Hard Skills)
- Budget Administration (Hard Skills)
- Campaign Tracking (Hard Skills)
- Online Advertising Planning (Hard Skills)
- Trend Analysis (Hard Skills)
3. Display Executive, Visual Marketing Group, Austin, TX
Job Summary:
- Planning and executing direct display and programmatic campaigns.
- Optimizing campaigns in accordance with internal target KPIs.
- Supporting the Display Manager, the wider team and other departments to maximize campaign performance.
- Taking responsibility for the overall display reporting template, analyzing and suggesting opportunities for enhancement.
- Developing strong relationships with key publishers globally.
- Vetting partner and programmatic site lists to ensure ads are served in contextually relevant and compliant environments.
- Working with the Display Manager to assess new market opportunities and spot opportunities for expansion.
- Delivering a balance between brand and performance deliverables across all activities working with country managers to ensure goals are aligned across the whole business.
- Talking to clients about their accounts and performance
- Producing detailed analysis and campaign reports
- Writing blogs about industry trends and updates
Skills on Resume:
- Campaign Execution (Hard Skills)
- KPI Optimization (Hard Skills)
- Team Collaboration (Soft Skills)
- Reporting (Hard Skills)
- Publisher Relationship Management (Soft Skills)
- Partner Vetting (Hard Skills)
- Market Assessment (Hard Skills)
- Client Communication (Soft Skills)
4. Display Executive, Apex Advertising Ltd, Miami, FL
Job Summary:
- Setting up, managing and optimising Display and Paid Social campaigns
- Weekly, monthly and post-campaign performance reports
- Delivering an always-on test and learn program
- Responding to campaign briefs and creating presentations
- Supporting the Display and Paid Social Manager to deliver the channel strategy
- Supporting the App Acquisition team to drive app installs
- Working with the Creative team to ensure assets are optimized for each market
- Supporting the PPC and Affiliate teams on campaigns and projects
- Contribute to Display Department meetings and other projects across the department
- Helping to train & develop direct reports, including identifying and addressing any training or development needs across ID (DCM/ MedX/ Prisma / Stack etc)
Skills on Resume:
- Campaign Management (Hard Skills)
- Performance Reporting (Hard Skills)
- A/B Testing (Hard Skills)
- Brief Creation (Hard Skills)
- Strategy Support (Soft Skills)
- App Acquisition (Soft Skills)
- Creative Collaboration (Soft Skills)
- Team Development (Soft Skills)
5. Display Executive, BrightSide Displays, Dallas, TX
Job Summary:
- Develop knowledge of the Display market, keeping abreast of different innovations in that may work well for clients.
- Assist in delivering the investment management for Vizeum across all of Display which includes plan management, forming rationales and building PowerPoint decks and accurate billings.
- Responsible for setting up buying briefs for all clients
- Able to support reporting where applicable for clients to track the progress of campaigns with the Dentsu North buying team and also on systems directly (Ad Dynamix, DCM etc).
- Attending all media owner meetings & lunch and learning to keep up to date with industry news
- Bring innovative and creative ideas to the display-buying process
- Building strong working relationships with mid-level media owners
- Attend all client/comms status to get a full understanding of all media campaigns across client patch
- Keep up to speed on client news and developments, understand what’s important to them and their business and the category they operate in
- Help to deliver high-quality implementation and innovative media solutions by supporting team and contributing to Responses to Brief
- Correct management of Investment across clients
Skills on Resume:
- Display Market Knowledge (Hard Skills)
- Investment Management (Hard Skills)
- Brief Creation (Hard Skills)
- Campaign Reporting (Hard Skills)
- Media Owner Engagement (Soft Skills)
- Creative Innovation (Hard Skills)
- Client Relationship Management (Soft Skills)
- Implementation Support (Soft Skills)
6. Display Executive, MediaVision Experts, Denver, CO
Job Summary :
- Bring innovative and creative ideas to the Display planning process.
- Confident with using display tools (PRISMA /MEDIATEL / CLEAR DECISIONS MEDIA EXPLORER/ STACK/M1)
- Engage in trading that supports our initiatives.
- Develop a good understanding of Display systems, always selecting the correct system for each given task.
- Liaising with Dan North/Paragon to ensure that all team admin is up to date and accurate by required deadlines (booking IOs/billings etc)
- Understanding of different DAN Opco’s including Amplifi and TSL
- Confident use of all Display systems without any support.
- Able to pull data confidently, with an in-depth of knowledge of the system.
- Building strong working relationships with DAN Opco’s including Amplifi Commercial, MBST and
- Regularly attend media owner meetings and hot desks
- Contribute to buyers' huddles and meetings
- Assessing if other teams need support and if able to help out with other teams to share the workload
- Regularly leading Team Huddles and contributing with in-depth analysis to show wider department Display knowledge
Skills on Resume:
- Creative Ideation (Hard Skills)
- Display Tools Proficiency (Hard Skills)
- Trading Support (Hard Skills)
- System Knowledge (Hard Skills)
- Administrative Management (Soft Skills)
- OpCo Familiarity (Hard Skills)
- Data Extraction (Hard Skills)
- Team Collaboration (Soft Skills)
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