DISPLAY MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 28, 2025 - The Display Marketing Manager with proven experience in B2C direct response marketing within high-growth organizations, successfully managing direct response campaigns. Proficient in tools such as Google Analytics, Excel, and with a solid understanding of Power BI and CMS, this role is focused on data-driven decision-making and optimizing channel performance. With a strong background in offline and digital channel management, the individual is results-driven, collaborative, and proactive, capable of managing budgets and driving customer acquisition through SEO best practices.

Essential Hard and Soft Skills for a Standout Display Marketing Manager Resume
  • Paid Media Campaign Management
  • Data Analysis
  • Conversion Rate Optimization
  • A/B Testing
  • Google Ads Expertise
  • Programmatic Advertising
  • SEO and SEM Strategies
  • Analytics Tools
  • Budget Management
  • Retargeting Strategies.
  • Strategic Thinking
  • Communication
  • Team Collaboration
  • Problem-Solving
  • Creativity
  • Time Management
  • Adaptability
  • Attention to Detail
  • Leadership
  • Analytical Thinking.

Summary of Display Marketing Manager Knowledge and Qualifications on Resume

1. BS in Marketing with 3 years of Experience

  • Experience in running paid ads across all social channels
  • Handled large-budget social media campaigns
  • Strong analytical and presentation skills
  • Understand various ad formats on Facebook, Twitter, LinkedIn, YouTube and Instagram and be able to use the right format for a specific campaign
  • Good at competition analysis
  • Understands customer segmentation, creating customer lists for specific campaigns
  • Has handled good budgets for paid social campaigns
  • Good understanding of SEO
  • International market experience would be preferable
  • Strong understating of Google Analytics
  • Hands-on knowledge of a social media management tool

2. BA in Advertising with 5 years of Experience

  • Expertise with landing pages, email campaigns, user experiences, and call-to-action considerations
  • Experience with marketing technologies, including HubSpot and Demandbase
  • Strong observation and research skills, along with innate curiosity
  • Strong verbal and written communication skills
  • Passion for discovering and learning new methods related to outbound prospecting, account-based marketing, and inbound marketing
  • Passionate about data and analytics and has an ability to think about creative ideas to solve complex attribution and reporting
  • Self-motivated and flexible, with a proactive mindset for problem-solving
  • Experience managing a small team
  • Experience with B2B SaaS marketing

3. BS in Business Administration with 2 years of Experience

  • Experience working B2C in direct response marketing within a high-growth organization
  • Demonstrated track record in direct response campaign management
  • Knowledge of Google Analytics, and Excel
  • Knowledge of Power BI and CMS is desirable
  • Results-driven, goal-oriented with a strong numeric ability to drive data-led decisions
  • Collaborative team player with strong interpersonal skills
  • Proactive, self-starter who enjoys having accountability and ownership
  • Offline channel management
  • Management experience in Digital channels for customer acquisition
  • Experience monitoring overall channel performance and budget
  • Knowledge of Search engine optimization best practices 

4. BA in Communications with 4 years of Experience

  • Experience managing mid to large-sized budgets on Google Ads and Facebook Ads Manager
  • Experience managing Google Display and Paid Social campaigns at the management level.
  • Experience mentoring junior team members.
  • Understanding of consumer audience building and targeting.
  • Ability to optimize bids, budgets, targeting, and creativity based on performance data.
  • Applicable knowledge of spreadsheets, decks, presenting, and data visualization.
  • Excited about automation and changing tech in our industry.
  • Strong media buying knowledge and experience working with media agencies, covering print, OOH, digital and social media channels.
  • Well-versed with digital (SEO/SEM/Programmatic/DCO) and social media platforms
  • Able to deliver robust lead acquisition campaigns with detailed tracking and optimization to improve sales leads and conversion success.
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