DISPLAY MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Updated: Mai 28, 2025 - The Display Manager is responsible for setting up, executing, and optimizing digital media campaigns independently and in collaboration with the Sr Campaign Exec and Manager. This role handles daily campaign maintenance, including tracking, status updates, and managing creative assets, insertion orders, and campaign documentation for launch preparation. Additionally, this position reports on campaign performance, supports media planning, troubleshooting, and billing, and builds relationships with media partners while working across various digital platforms.
Essential Hard and Soft Skills for a Standout Display Manager Resume
- Campaign Management
- Ad Operations
- Data Analysis
- Programmatic Advertising
- A/B Testing
- Google Display Network
- Retargeting Strategies
- Budget Optimization
- Ad Creative Optimization
- Analytics Tools.
- Communication
- Problem-Solving
- Time Management
- Collaboration
- Adaptability
- Critical Thinking
- Attention to Detail
- Multitasking
- Creativity
- Decision-Making
Summary of Display Manager Knowledge and Qualifications on Resume
1. BS in Display Management with 3 years of Experience
- Experience in leading international display teams
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Experience working with popular display vendors and paid social platforms
- Expert-level hands-on ad-ops experience using the GMP, namely DV360 and CM.
- Experienced in planning and buying digital media across the consumer funnel effectively and efficiently
- Robust understanding of 1st and 3rd party segmentation ecosystem and audience layering.
- Experience with a CDP or DMP
- Expert knowledge of the different media buys types (direct, Open Auction, PGs) and how to best combine them for effectiveness.
- Experience using AdLib creative management platforms
2. BA in Marketing with 5 years of Experience
- Ability to set-up, execute and optimize digital media campaigns both independently, and in support of the Sr Campaign exec and manager
- Ability to handle daily campaign maintenance, including internal requests regarding tracking and status of various campaigns
- Ability to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for the campaign launch
- Experience in reporting campaign performance and ROI in line with channel goals and KPIs, on a weekly/monthly basis
- Ability to support the other members of the team in media planning, campaign troubleshooting, and billing process.
- Ability to build and grow the relationship with existing and new media partners
- Work closely with various internal teams and support other team members on the trafficking of the campaign
- Experience in biddable media, campaign management, or digital operations.
- Knowledge about other DSPs (Demand Side Platforms) and experience with DMPs (Data Management Platforms).
- Experience working with performance planning (display and programmatic).
- Demonstrated experience working across different digital marketing platforms.
3. BS in Visual Merchandising with 4 years of Experience
- Highly numerate and analytical with the ability to discover valuable insights from data sets and take initiative.
- Excellent communication skills, including the ability to engage stakeholders and build strong working relationships.
- Experience in ad networks, exchanges, and the programmatic landscape.
- Strong user of Excel as well as fully conversant with other Microsoft Office applications.
- Good understanding of budget and billing/invoicing management.
- Understanding of the sports media landscape.
- Knowledge in ad-serving and tagging.
- Ability to work within a technical or specialist area of expertise in order to continuously improve the quality of the service and/or the product provided.
- Ability to develop and comply with the systems, procedures, rules, objectives, and timescales set by the organization and take a disciplined approach when undertaking tasks.
- Ability to search out errors, rectify omissions, perfect systems, and procedures that will ultimately raise the quality and standards of all tasks undertaken.
- Ability to provide the best possible solution to problem-solving or decision-making by conscientiously testing things, examining facts, and trying different alternatives to find the best resolution.
- Experience in creating sound practical procedures that incorporate checks for accuracy and ensure that tasks are completed satisfactorily.
4. BA in Advertising with 2 years of Experience
- Experience in display and social advertising
- Expert/hands-on knowledge of both programmatic and direct media buying, bidding strategies, optimization and testing methods and account management
- Adept in managing 3rd party bidding technology/DSPs, ad-servers (the Google stack is preferred) and ad-fraud software
- Understanding of how display and paid social integrate with other digital and offline channels
- Strong project management, multitasking and decision-making skills
- Experience both direct response and brand campaigns
- Proven track record of increasing return from advertising spend
- Advanced Microsoft Excel skills
- Intermediate Google Analytics skills
- Comfortable working with a data management platform (DMP)
- Understanding of the financial markets, forex and CFD trading