Job Summary: 

• Drive SEO strategy and implementation, ensuring it is central to the company’s overall growth plan, and oversee its proper execution.
• Increase traffic through organic search Influence key initiatives as a primary stakeholder including mobile performance, curated content, and link structure optimization.
• Spearhead new product and content initiatives that build trust and utility with users and match unmet search demand.
• Guide the entire organization toward SEO driver metrics such as page load speed, CTR, bounce rate, time on site, NPS, and repeat visitation.
• Stay on the cutting edge of SEO knowledge, search engine methodology (Google, Bing) and skills with experimentation, networking, and collaboration with peers across the industry.
• Keep current on the latest trends in search as related to organic, paid and voice.
• Drive SEO roadmap ensuring are maintaining or increasing ranking across key organic landing pages (across multiple consumer banking and mortgages).
• Continue to push forward on internal linking and sitemap projects to improve crawlability
• Collaborate with marketing, compliance, digital teams on blog content creation/ new content (videos, articles, blogs) focused on aligning to high volume keywords.
• Identify and properly morticing Bounce Rate Load times for better reporting and tracking. 
• Provide reporting to the broader organization on ongoing SEO performance.
• Benchmark PenFed against the competitive set and create a roadmap for narrowing the gap.
• Ensure ranking on selected keywords with the aim of getting on page 1 of search.
• Implement the SEO recommendations and improve the SEO score.

Skills on Resume: 

• SEO Strategy Development (Hard Skills)
• Traffic Growth Management (Hard Skills)
• Product Initiative Leadership (Hard Skills)
• SEO Metric Analysis (Hard Skills)
• Industry Networking (Soft Skills)
• Trend Analysis (Hard Skills)
• Content Collaboration (Soft Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Collaborate cross-functionally with design, engineering, operations, marketing, research and compliance to turn vision into seamless execution.
• Define, collect and continuously analyze key metrics, data and customer feedback to identify problem areas and opportunities.
• Contribute to developing content and strategies through customer and competitive research.
• Drive outcome-focused prioritization of functionality ranging from big to small, understanding that what matters most is how the product impacts customers and business.
• Continuously focus on the "big picture" vision while also being a strong individual contributor.
• Be a subject matter expert in personal finance, wealth management, cryptocurrency and decentralized finance - attuned to industry and technology trends to help create opportunities and better serve customers.
• Direct the entire SEO department by strategizing and spearheading SEO efforts for an array of clients
• Serve as a hub of knowledge and leadership to the Junior and mid-level SEO Specialists
• Peer-mentor SEO Strategists on the team to ensure the quality of deliverables
• Define, spearhead and delegate actionable tasks to the SEO team while performing in-the-trenches tasks for larger clients
• Provide each client personalized strategies to cater to each unique business market and competition level
• Collaborate with both internal and external departments such as the content, design, and development teams to prioritize and execute SEO tasks
• Uphold current best practices, implement new department processes and evaluate room for company growth

Skills on Resume: 

• Cross-Functional Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Content Development (Hard Skills)
• Prioritization Skills (Soft Skills)
• Industry Expertise (Hard Skills)
• SEO Leadership (Hard Skills)
• Mentorship (Soft Skills)
• Strategic Delegation (Soft Skills)

Job Summary: 

• Collaborating with community and eCommerce teams to map SEO-driven website content strategy, inclusive of identification of content priorities, buckets, subtopics, and corresponding keyword targeting
• Keyword research and on-site SEO for blog posts and landing pages
• Metadata creation for blog posts and landing pages
• Identify areas of opportunity to improve site speed across all properties
• Ongoing competitive analysis and content gap analysis
• Provide updates on industry news and best practices 
• Organic search performance reporting on a biweekly basis
• Effectively delegate to team members and manage team workload.
• Mentor team members and develop skillset in accordance with individual goals and objectives and career path.
• Prioritize and manage clients’ expectations
• Conducting timely campaign reviews and helping the team in the strategies
• Be actively involved in new business efforts from qualifying opportunities to leading pitch teams.

Skills on Resume: 

• Content Strategy (Hard Skills)
• Keyword Research (Hard Skills)
• Metadata Creation (Hard Skills)
• Site Speed Optimization (Hard Skills)
• Competitive Analysis (Hard Skills)
• Team Management (Soft Skills)
• Mentoring (Soft Skills)
• Client Management (Soft Skills)

Job Summary: 

• Develop and evangelize strategy for driving macys.com’s organic search optimization efforts.
• Collaborate and build strong working relationships individually and with the SEO team among Engineering, Marketing, PR, UI Design, Customer Service and other constituents to ensure efforts are aligned.
• Audit site architecture, navigation, creative for search engine accessibility and drive implementation of improvements.
• Develop and execute SEO strategies and best practices across macys.com to drive key metrics.
• Establish SEO service-wide guidelines and help integrate into plans and roadmaps.
• Partner with Marketing to complement SEM, keyword, link building efforts.
• Leverage social networking platforms/services for link building.
• Define metrics and establish reports to measure successes and opportunities.
• Keep up to date on new SEO trends/practices and continually analyze and leverage the opportunities for growing organic traffic.
• Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
• Contributes to new business development 

Skills on Resume: 

• SEO Strategy Development (Hard Skills)
• Site Auditing (Hard Skills)
• Strategic Collaboration (Soft Skills)
• Reporting and Metrics Analysis (Hard Skills)
• Cross-Departmental Integration (Soft Skills)
• Trend Analysis (Hard Skills)
• Relationship Building (Soft Skills)
• Business Development (Soft Skills)

Job Summary: 

• Create and implement the overall SEO strategy for priority sites
• Make editorial recommendations based on SEO analysis and opportunities to increase organic traffic
• Educate other internal teams (specifically content team) on SEO best practices and new SEO principles
• Make and implement technical SEO recommendations to improve site performance
• Be proactive in recommendations and execution on technical SEO audits, internal linking, and backlink profile analysis
• Monitor keyword rankings and search performance across priority sites
• Determine and report on monthly, quarterly, and yearly success metrics
• Redefine performance metrics, identify changes and problems as they arise, and offer solutions
• Work as SEO lead on launching new editorial initiatives
• Maintain expert knowledge of all things SEO, including industry changes, algorithm updates, best practices, and new initiatives
• Use various tools including, but not limited to SEMRush, AHrefs, and Google Analytics
• Provide detailed competitive analysis to ensure sites gain and maintain authority across industry
• Collaborate with other teams to complete projects and tasks efficiently

Skills on Resume: 

• SEO Strategy (Hard Skills)
• Data Analysis (Hard Skills)
• Technical SEO (Hard Skills)
• SEO Tools (Hard Skills)
• Team Education (Soft Skills)
• Problem Solving (Soft Skills)
• Collaboration (Soft Skills)
• Leadership (Soft Skills)

Job Summary: 

• Grow organic presence while working with Product team to optimize conversion rates for organic traffic.
• Develop a well-informed strategy for SEO growth and new content generation while providing thought leadership, strategic insight, and clear communication to team.
• Report regularly on SEO critical metrics (including Ranking, Traffic, CTR, Conversion, and CPA) and conduct backlink analysis of site and competitors to find new link opportunities.
• Conduct ongoing SERP analysis of critical head terms and optimize on-page content and internal link architecture.
• Identify and handle crawl errors, sitemaps, site speed issues, and any other technical issues that can impact ranking.
• Works closely with Head of SEO, develops and evangelizes overall strategy and approach to the channel
• Ensure best practice and innovation in all SEO activities
• Manages and maintains client relationships and is the main point of escalation for client issues
• Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
• Manages and develops direct reports and is accountable for complete team development

Skills on Resume: 

• SEO Strategy Development (Hard Skills)
• Content Generation (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Technical SEO (Hard Skills)
• Strategic Insight (Soft Skills)
• Communication Skills (Soft Skills)
• Leadership and Team Management (Soft Skills)
• Client Relationship Management (Soft Skills)