• Obtain business requirements from the project/program lead and develop a digital activation plan including consumer journey, content review, communication channel (i.e. email, SMS, LINE), target audience selection
• Assess feasibility with OC Headquarters and Regional Digital Hub based on system capability
• Create a brief for Digital Hub with expected deliverables, timeline and KPI
• Validate journey set up in SalesForce Marketing Cloud meets the business requirement
• Review testing scenarios, support and ensure it’s completed on time
• Governance content transcreation with Marketing and Digital Hub
• Propose post-launch optimization plan based on performance and reflect in the next campaign
• Facilitate with stakeholders the creation of an always-on data-driven marketing campaign or programs based on global consumer segmentation
• Advise project/program lead on their data-driven marketing activities and provide input on their data strategy
• Evaluate practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing
• Utilizing data analysis to generate consumer insights, trend reports

Skills: Digital Activation Planning, System Feasibility Assessment, Campaign Briefing, Salesforce Marketing Cloud Validation, Content Governance, Optimization Planning, Stakeholder Facilitation, Data Analysis and Consumer Insights

• Weekly check-ins and engagement calls with local market Digital and Operation leads to unlock opportunities and enhance visibility into local gaps
• Create a repeatable model where learnings are shared across markets in an efficient way 
• Support the Digital Director in establishing JBP's with key partners and partner management
• Ensure markets are leveraging these partnerships
• Workstreams and outputs such as the Social playbook, YouTube approach to brand safety, and Digital market strategies
• Establish benchmarks and dashboards to track progress against agreed Digital goals
• Drive innovation roadmaps and support brands Global D&I market-leading initiatives
• Work closely with the Global Operations team on ensuring Digital standards and guidelines are enabling teams to unlock opportunities at scale
• Establish efficient and effective ways of working with senior global clients and local market teams
• Create and update project plans/roadmaps
• Prepare and distribute status reports and timelines for key Digital projects

Skills: Stakeholder Engagement, Knowledge Sharing, Partner Management, Digital Strategy Development, Performance Tracking, Innovation Roadmapping, Global Standards Implementation, Project Planning and Reporting

• Directly manage junior staff including Digital Planner and Assistant Planners
• Manage the team’s daily duties, ensuring accuracy and timeliness of all documents
• Primary focus on digital operations and quality assurance for all campaign launches/modifications
• Mentor and train Assistant Planners to ensure continuous growth and development
• Continuous refinement of digital operations process to ensure the delivery of high-quality, error-free deliverables
• Maintain professional working relationships with clients and coworkers
• Analyze and interpret data trends and develop improvement solutions
• Educate Client Services / Campaign Managers on changes to process and reoccurring issues
• Support new business pitches with tactical expertise and innovative recommendations
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
• Oversee campaign builds by the team to ensure flawless execution

Skills: Team Management, Digital Operations, Mentorship, Process Optimization, Collaboration, Data Analysis, Business Development, Campaign Oversight

• Working closely with internal client teams across multiple accounts to develop digital strategies to achieve clients’ digital goals
• Overseeing digital and client service team members to execute digital strategies
• Assign digital responsibilities to junior team members with clear assignees and deadlines
• Ensure all deadlines are met, and the quality of work is high
• Report digital successes and metrics to clients
• Communicate digital strategy and results clearly to internal and external team members
• Advises team on industry trends, and current events, and uses insights to shift strategies
• Have insight into digital aspects of client SOWs and ensure that timely objectives and deliverables are being output
• Propose a new digital strategy to achieve client outcomes
• Identify external tools to improve digital activities and results
• Helping to lead digital for clients and internal audiences

Skills: Digital Strategy Development, Team Oversight, Task Delegation, Deadline Management, Performance Reporting, Communication, Trend Analysis, Tool Identification

• Present to senior team members on client teams about digital strategy and results
• Work with client delivery and client service teams to quickly develop digital content to meet client deliverable deadlines
• Able to communicate around sensitive/challenging client issues
• Active participant in business development process for potential clients, and can lead digital sections of the process
• Adjust digital team members’ workflow to ensure client profitability
• Active participant in Fellowship progress
• Manage direct reports and support their professional development
• Keep up with day-to-day management of the media plan’s performance, ensuring buys are properly executed
• Monitor campaign performance through regular delivery reporting
• Build and maintain relationships with key vendors and partners
• Meet with sales reps to analyze the value and applicability of media vehicles/tactics for the media plan

Skills: Digital Strategy Presentation, Content Development, Client Issue Management, Business Development, Workflow Optimization, Team Management, Campaign Performance Monitoring, Vendor Relationship Management

• Strong grasp of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics and concepts
• Advanced skills within Microsoft Office Suite and media buying tools
• Honed skillset in negotiating and constructing digital media plans, understanding of planning, buying and activation
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• Effective verbal and written communication skills
• Able to confidently present and “sell through” ideas both internally and to Clients
• Leadership and supervisory experience in terms of developing media professionals
• Solid understanding of the digital landscape
• Ability to identify and evaluate digital media opportunities
• Experience defining media plan details and negotiating with media vendors

Qualifications: BA in Digital Marketing with 5 years of experience

• Experience and expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms
• Experience working with across several media channels is preferred and a curiosity in emerging media platforms
• Experience with client-direct interaction
• Experience working with large data sets and understanding of methodologies for evaluating data
• Ability to manage a small team, juggle multiple priorities, and pay attention to details
• Able to effectively manage costs while exceeding performance and viewability goals
• Excellent communication skills, ability to distill key ideas for non-digitally-centric teams
• Proven ability to work with and influence cross-functional teams
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Working knowledge of 3rd party verification tools, including DoubleVerify
• Hands-on experience with data visualization tools, including Tableau

Qualifications: BS in Computer Science with 4 years of experience

• Strong computing skills using Microsoft Excel and PowerPoint.
• Demonstrate strong attention to detail, and excellent interpersonal, organizational, communication, problem-solving, and, decision-making skills.
• Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
• Experience with digital media platforms such as DoubleClick DCM, Sizmek, Prisma, Comscore, etc.
• Experience designing complex solutions for complete digital environments
• A solid grasp of user-centered design (UCD), planning and conducting user research, user testing, A/B testing, usability and accessibility concerns
• Ability to clearly and effectively communicate design processes, ideas, and solutions to teams
• A clear understanding of the importance of user-centered design and design thinking.
• Ability to work effectively in a team setting including synthesizing abstract ideas into concrete design implications.
• Strong communication skills to collaborate with various stakeholders
• Comfortable working in a fast-paced, deadline-driven environment

Qualifications: BA in Communication with 5 years of experience

• In-depth understanding of campaign success metrics such as conversions, pacing, target CPAs, etc
• Proficiency in the following Search platforms such as Google AdWords, Yahoo, Bing, YouTube
• Familiarity with A/B and multivariate experiments
• Proficiency in Microsoft Excel, Word and PowerPoint
• Comfort with client communication and presenting information to groups
• Knowledge in tag implementation and get a strong
• Experience in paid social campaigns on the following platforms is a strong plus such as Facebook, TikTok, Twitter, LinkedIn, Snapchat, and Pinterest
• Experience in the following tools such as bid management (e.g. Marin, Kenshoo, Search Ignite)
• Experience with website analytics tools a strong plus (E.G. Google Analytics, Omniture, WebTrends)
• Experience working on enterprise level Paid Search accounts with large ($1m+) budgets

• Ability to thrive in a fast-paced environment, process-oriented, with the ability to juggle multiple tasks at once.
• Experience in related areas including CRM, data-driven marketing, audience management, analytics
• An excellent communicator with senior stakeholders, brands, peers and reports in English (conversational and presentational)
• Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics or Power BI), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
• Experience managing relationships within a large, multinational, matrix organization
• Experience with SEO or managing Social Media
• Knowledgeable in Google Campaign Manager (GCM)
• Experience with self-service trade desk operation
• Knowledge of advertising products and fulfillment procedures
• Proficiency in Microsoft Office (especially Outlook, PowerPoint and Excel)

Qualifications: BA in Media Studies with 5 years of experience