DEMAND GENERATION MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: October 11, 2024 – The Demand Generation Manager possesses extensive experience managing various demand generation programs, including email marketing, SEM, events, and drip nurture campaigns. This role involves leading projects from inception to completion while conducting analyses to transform data into actionable insights, particularly in the tech B2B space. The manager also has proficiency in marketing automation software and CRM systems like Salesforce, along with strong analytical and presentation skills that enable the execution of targeted outbound activities and the development of strategic operating plans.

Essential Hard and Soft Skills for a Standout Demand Generation Manager Resume
  • Marketing Automation
  • Data Analysis
  • SEO/SEM
  • CRM Software Proficiency
  • Content Creation
  • A/B Testing
  • Social Media Advertising
  • Lead Scoring
  • Email Marketing
  • Analytics Tools
  • Communication
  • Team Collaboration
  • Problem-Solving
  • Time Management
  • Creativity
  • Adaptability
  • Strategic Thinking
  • Attention to Detail
  • Customer-Centric Mindset
  • Leadership

Summary of Demand Generation Manager Knowledge and Qualifications on Resume

1. BA in Brand Management with 7 years of Experience

  • Working experience in demand generation
  • Knowledge of healthcare space
  • Portfolio of unique multi-channel programs with measurable results
  • Proficiency with CRM and marketing automation (Pardot preferred)
  • Experience with tracking full-funnel marketing metrics
  • Project management skills and the ability to manage multiple priorities effectively
  • Collaborative team player able to work well with senior leadership team and self-starter
  • Experience with campaign analysis, measurement, A/B testing, and reporting
  • Experience project leading multiple teammates to execute campaigns
  • Self-starter, organized, and excellent communications skills
  • Highly organized with an incredible eye for detail 

2. BA in Marketing with 5 years of Experience

  • Ability to think and act strategically
  • Proven track record using data to inform future decisions and segmentation
  • Solid organizational skills, including prioritization and time management
  • Experience with a B2B, SaaS company
  • Team player with a can-do attitude that can hold yourself and others accountable
  • Working experience in marketing
  • Demand generation/lead generation experience
  • Experience in cybersecurity or related industry
  • Proficient in marketing automation platforms and buyer intent data (Salesforce, Pardot/Marketo, Bombora)
  • Knowledge of various marketing channels and best practices

3. BA in Digital Marketing with 2 years of Experience

  • Manager level or better experience in demand generation with SaaS companies
  • Federal and/or State government marketing experience
  • Strong leadership/motivational skills 
  • A strong track record delivering results against aggressive goals and driving teams to meet those goals
  • Strong writer with proven ability to communicate market messages in a variety of media including eBooks, whitepapers, webinars, infographics, ads, email
  • Experience working directly with sales
  • Ability to confidently and enthusiastically present to audiences including coworkers, customers and prospects
  • An enthusiastic, high-energy team leader who is viewed as a “doer” on the team and across internal organizations
  • Strong understanding of social media marketing
  • The willingnessness to travel

4. BA in Data Analytics with 3 years of Experience

  • General understanding of email marketing best practices, sales processes and sales development tools preferred
  • Familiar with B2B martech/sales tech vendors and programs
  • Experience with B2B sales/marketing processes and metrics
  • Experience with the following technologies - ZoomInfo product suite, Salesforce, Outreach, FrontSpin, Asana/project management tool, Google apps, Microsoft Office suite
  • Impressive organizational skills with strong attention to detail and quality control
  • Excellent communicator, in person and print
  • Ability to work on multiple projects at once and problem-solve under pressure
  • Team player with the ability to facilitate and own cross-functional collaboration
  • Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
  • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change.

5. BA in Public Relations with 5 years of Experience

  • Experience creating, executing, and leading demand generation in a B2B industry focused on growth.
  • B2B healthcare working experience
  • Expertise across a breadth of tactics with the ability to manage tactical programs across display/digital advertising, email marketing, SEM, SEO, content syndication, direct mail, tradeshows/events, and more.
  • Demonstrated success working with cross-functional teams and outside agencies to achieve revenue goals.
  • Have extensive marketing automation platform experience, specifically in Salesforce and Hubspot. Certifications in Hubspot are a plus.
  • Must be comfortable with new technology. 
  • Experience working with AR/VR
  • SaaS and/or startup working experience
  • Graphic design and/or copywriting skills
  • Analytical skills and can analyze and draw conclusions from broad dataset

6. BS in Information Technology with 1 year of Experience

  • Experience in B2B demand generation marketing with lead generation quotas
  • Experience in multi-channel marketing channels including email, paid ads, content syndication, webinars, web, and ABM technologies
  • Goal-oriented team player, highly collaborative and focused on driving results
  • Innovative, motivated, highly organized
  • Analytical and critical thinker
  • Exemplary communication and interpersonal skills
  • Ability to juggle multiple projects and once and prioritize based on changing business needs
  • Possess a thorough knowledge of web analytics and data analysis
  • Ability to review marketing analytics to create reports that communicate results to the business and develop data-driven action plans
  • Tech-savvy, thorough knowledge of marketing tools such as HubSpot, Salesforce, Google Analytics, WordPress, etc.

7. BA in Customer Relationship Management with 5 years of Experience

  • Experience in marketing - ideally focused on B2B demand gen, digital marketing, and/or lifecycle marketing
  • Experience at SaaS companies, with a focus on enterprise sales. 
  • Professional services knowledge
  • Great leader, creative thinker, and highly data-driven with a growth mindset
  • Self-motivated, curious, and excited to work in a role where you can continually improve and grow in a marketing organization
  • Experience measuring and optimizing campaign performance and lead gen efforts
  • Experience building out marketing technology stack and leveraging it to run effective campaigns.
  • Self-motivated, confident, flexible, and energetic with strong problem-solving skills
  • Experience with Marketo, Salesforce, or similar marketing and CRM systems
  • Proficiency in Excel and PowerPoint

8. BA in Business Administration with 4 years of Experience

  • B2B and B2C demand generation experience
  • Experience working in a B2B marketing environment
  • Loves working with sales, and gets in the trenches with the SDR team. 
  • Working experience in demand generation
  • Proven experience working with marketing automation(Hubspot and Pardot preferred) and Salesforce.com
  • Proficient with Google Ads including text, display and retargeting with AdWords certification
  • A deep understanding of Google Analytics.
  • Experience working with and/or creating revenue cycles
  • Deep understanding of demand generation analytics such as conversion rates and cost per acquisition
  • Experience working with channel marketing

9. BA in Communications with 6 years of Experience

  • Experience working in a digital marketing role
  • Experience with Marketing Automation (Preferably Marketo) and Salesforce.com
  • Experience working with Google Adwords
  • Knowledge of SEO and SEM best practices
  • Experience working within a SaaS company
  • Experience working with WordPress
  • Knowledge of Google Analytics and experience running detailed campaign reporting
  • A team player who loves to collaborate with cross-functional and regional teams
  • A good working knowledge of HTML/CSS
  • Strong analytical skills and A/B testing experimentation experience

10. BA in Sales Management with 7 years of Experience

  • Experience with demand generation programs (email - marketing and sales, SEM, events, drip nurture campaigns, etc.)
  • Experience leading a project from inception to completion and analysis
  • Experience with lead scoring and nurturing campaigns
  • Ability to formulate analyses independently - to transform data into actionable information.
  • Working knowledge of marketing automation software (Marketo or similar marketing automation software), Outreach, and Salesforce
  • Strong presentation and problem-solving skills.
  • Must have experience in tech B2B space
  • Result-oriented with a passion for finding data-driven insights
  • Experience working with CRM (Salesforce.com preferred)
  • Experience developing and executing targeted outbound activity
  • High analytical skills with experience with using data to build strategic operating plans