• Develop and execute innovative, multi-channel (e.g. digital inbound, outbound, third-party-led) campaigns to generate demand across prospects and customers alike
• Closely monitoring conversion rates and optimizing each stage to deliver ROI.
• Create Cutover-branded events, and research relevant third-party events to build and execute a comprehensive virtual events calendar.
• Act as an extended member of the Sales team (AEs, CSMs, BDRs) to drive buy-in and accountability in the creation, execution and measurement of marketing campaigns.
• Partner with the BDRs to ensure delivery of quality leads and proper follow-up based on established SLAs. 
• Help inform the Sales Enablement agenda to make sure the Sales team is equipped with tools to maximize conversion and ROI from integrated campaigns.
• Partner with the Marketing Ops Lead to capture insights that matter, and inform the relentless optimization of each program to increase the rate and speed of conversion of each lead.
• Work closely with the Digital Marketing Lead to best leverage organic and paid digital channels as part of the campaign execution plan (e.g. SEM, web, paid social, display, ABM platforms).
• Research and test partnerships with new vendors to expand reach and/or lower cost-per-acquisition (e.g. webinars, content syndication, joint content promotion).
• Create co-branded marketing materials and joint campaigns with strategic partners in collaboration with the Partners team.
• Optimize and grow lead nurture programs to move prospects and customers alike through the funnel.
• Manage global demand generation budget with a laser focus on increasing ROI and cost-per-lead optimization.
• Oversee a budget and spending process including reporting on forecast and ROI.
• Develop a deep understanding of the dental market and all of the subsequent buyer personas.

Skills: Campaign Development, Demand Generation, Conversion Rate Optimization, Event Management, Lead Nurturing, Sales Enablement, Digital Marketing Strategy, Budget Management

• Define, build, and execute demand-generation campaigns focused on delivering highly qualified leads to sales
• Build programs that generate, and nurture leads via events, SEM, email, retargeting, advertising and partner marketing
• Work with Partner Marketing Specialist and Partner Directors to build targeted campaigns for partner prospects
• Understand the customer journey from prospecting through to deal closing to identify the content, campaigns and channels that produce the best results
• Find new (organic and paid) channels for promoting Invoice Cloud
• Work with a Content Marketing Specialist to build and optimize email nurture campaigns
• Create a digital marketing strategy that tests and defines budget for a variety of channels, including Google AdWords, LinkedIn, and other appropriate channels
• Conduct A/B tests aimed at optimizing email campaigns, existing landing pages, and future digital campaigns
• Track deliverables and metrics to measure demand generation activities with actionable insights, owning key marketing reports around the pipeline, conversion rates, and campaign performance
• Work with the sales team to define and implement lead scoring in HubSpot
• Optimize lead capture and follow-up process, including standardizing data collection through forms, improving automated notifications and follow-up, and defining the lead handover process
• Spearhead efforts to list-build, segment, and maintain the data quality of the marketing database
• Collaborate with the events team to help drive participation in virtual and physical events
• Own pipeline creation and pipeline coverage targets across each sales segment.
• Create paid lead generation campaigns with an emphasis on display & search traffic.

Skills: Demand Generation Campaigns, Lead Nurturing Programs, Digital Marketing Strategy, A/B Testing, Customer Journey Analysis, Lead Scoring Implementation, Data Quality Management, Performance Tracking and Reporting

• Design, plan, manage, and optimize integrated digital campaigns across multiple channels aligned with business goals and market opportunities to generate pipeline.  
• Monitor and report campaign performance with granular tracking across relevant KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
• Create impactful nurture programs to improve conversion rates from leads to opportunities 
• Work closely with sales and solution marketing teams to implement Allvue Go To Market campaigns based on the needs of targeted buyers across relevant segments
• Build an appropriate mix of integrated campaign tactics, including events, email, webinars, advertising, social media, etc, to deliver the campaign goals within the budget allocation
• Manage the lead qualification and handover process to the Sales
• Measure, analyze, and report campaign performance.
• Develop a deep understanding of the product.
• Work closely with sales leadership, sales directors and sales development
• Communicate and educate the sales organization regarding new and upcoming programs and campaigns.
• Understand content/messaging to guide sales representatives on how to engage with their top accounts
• Develop audience segments based on each persona/industry to effectively target and fuel the pipeline
• Manage end-to-end multi-channel demand generation and ABM programs and campaigns including direct mail, display advertising, paid social and email marketing
• Create custom landing pages with the help of sales representatives and content team

Skills: Integrated Digital Campaigns, Performance Monitoring, Lead Nurture Programs, Go-To-Market Strategy, Audience Segmentation, Demand Generation Management, ABM Campaigns, Custom Landing Page Development

• Work closely with the global management team to execute the group and regional GTM strategy
• Execute a quarterly integrated demand generation plan
• Manage and develop a campaign framework
• Build and execute programs including writing copy, creative coordination, joint partner programs, webcasts and field events
• Oversee database management/segmentation, list acquisition, data cleansing, event capture and lead generation
• Report on results and present plans for senior management and constantly optimize and improving
• Manage the marketing team and resources
• Be the expert on key capabilities, differentiators, benefits and use cases for target customer segments.
• Develop compelling messaging, website, competitive value positioning, customer presentations and event presentations.
• Optimize the marketing mix to increase marketing's contribution to lead generation and increase conversion
• In conjunction with marketing, develop multi-channel campaigns to engage prospects at various stages of the funnel.
• Lead collaboration of organic search (SEO), conversion optimization, and content to improve search ranking, website and traffic
• Track, analyze and account for the effectiveness of each campaign to identify areas for improvement
• Produce regular reports, dashboards and analysis focused on KPIs, highlighting insights, ROI, and recommended optimizations

Skills: GTM Execution, Demand Planning, Campaign Development, Database Management, Team Leadership, Messaging Creation, Multi-Channel Campaigns, Performance Analysis

• Responsible at the area level for designing and executing demand generation plans for both Seed and CP business.
• Data generation on product performance to define value proposition, Product Positioning & lifecycle management in comparison with key competitors.
• Ensure product needs are clearly defined and prioritized for the market segments across all categories of the business.
• Partner with sales and marketing to develop and deploy product concepts, crop programs, positioning and Campaigns.
• Provide analysis of product performance, market dynamics, macro-environment and customer trends to build communication and demand generation Plan
• Identify the market-specific needs of target growers and user segments to advance/ launch product lines. 
• Develop geographic-specific integrated solutions to create and deliver value.
• Identify opportunities to implement new tools, platforms and strategies to drive robust demand generation.
• Develop Crop, Pest, Competition & Farmer Practices in assigned areas and work as a knowledge bank of deep insight for the Organization for the assigned market.
• Serve as a technical expert to design and deliver knowledge on products, crop agronomy and integrated solutions.
• Work closely with RSM/ TSM to plan and execute a demand generation plan to drive business.
• Design and drive knowledge transfer programs/training in collaboration with sales/marketing teams.
• Local Liaisoning with industry partners, government Agencies & other key stakeholders

Skills: Demand Generation Design, Product Performance Analysis, Market Segmentation, Sales and Marketing Collaboration, Market Needs Identification, Integrated Solutions Development, Technical Expertise, Knowledge Transfer Programs

• Conceptualise, direct and oversee the execution of incentive strategies across all European markets
• Utilize incentives to drive incremental demand by improving customer engagement, retention, and frequency on consumer platforms
• Leverage data analytics and present deep dives and insights for management review and decision-making
• Create a proof of concepts for any growth innovation projects, subsequently demonstrate its feasibility and perform a cost-benefit evaluation
• Collect, analyze and interpret relevant information to define and size opportunities for any new innovative idea
• Work closely with data and analytics teams to ensure accurate and timely reporting of incentive usage, as well as cross-functional stakeholders, to align on innovations
• Engage in Hubspot CRM to measure results, ensure proper tracking is in place and that sales teams' SLAs are being met
• Refine current Account-Based Marketing tactics and apply new best practices and measurement tactics
• Develop close liaison with internal and external customers to execute demand generation plans.
• Responsible for the adoption of strategic initiatives like LPDs, Edufarm, Demo Plots, eLMS (Online training module), etc.
• Owning email and digital marketing, executing marketing plans and developing campaigns to target and bring prospective buyers through the sales funnel
• Responsible for delivering key metrics of engagement and conversion from website traffic
• Look for and act on opportunities for automation and optimization of digital marketing and nurturing leads through digital channels

Skills: Incentive Execution, Customer Engagement, Data Analysis, Concept Development, Opportunity Sizing, HubSpot Management, ABM Tactics, Digital Campaigns

• Execute the marketing strategy with a clear focus on pipeline generation
• Discover new marketing opportunities by performing market analysis, know clients and get as much value from them as possible to drive growth strategy
• Develop, implement, and optimize lead generation programs across channels leveraging a full marketing mix including tactics such as webinars, emails, nurtures, content syndication, account-based demand generation strategies and inbound marketing
• Analyze and measure the effectiveness of existing campaigns and develop local campaigns, content, brand, and event activities.
• Contribute to the content development for target customers, increasing website traffic, brand awareness and content engagement
• Execute new strategies to increase touchpoints within a customer’s journey to optimize conversion rates
• Work in close alignment with sales leaders to consolidate and filter field requirements, identify key targets, and build out the contact database
• Work with the Demand Generation Lead to plan and manage demand generation programs and optimization of the lead-to-opportunity funnel
• Develop a deep understanding of the buyer journey to optimize lead conversion at all stages from awareness, consideration to research, and justification.
• Work with the creative and content team to produce assets for demand-generation campaigns
• Set up and optimize lead nurturing flows to capture, engage, and ultimately convert incoming leads to MQLs.
• Support the launch and optimization of a lead scoring system to ensure that high-value and intent leads are prioritized for the sales team.
• Partner closely with the Product Marketing Manager and Sales to research and identify ICP and ensure alignment on strategy, resources, messaging, and KPIs.
• Builds motion to identify and prioritize product qualified leads (PQLs) to convert self-serve users into high lifetime value customers.

Skills: Pipeline Generation, Market Analysis, Lead Generation Optimization, Campaign Measurement, Content Development, Customer Journey Optimization, Lead Nurturing, Lead Scoring System

• Manage website customer acquisition efforts through top-of-funnel lead gen activities
• Create multi-channel campaigns and programs to build a pipeline for the sales team
• Write and produce landing pages, email assets, and ad copy to support the execution of campaigns
• Work with content manager and web developer to optimize on-page and off-page SEO
• Manage ads agency to optimize the performance of digital campaigns
• Monitor, analyze and report on program performance to inform new demand-generation campaigns and drive continuous improvement.
• Create a plan to develop unique, effective marketing campaigns that generate demand, capture engagement, and grow the marketing pipeline.
• Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics.
• Nurture prospects and ensure that marketing leads are converted into sales opportunities.
• Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.
• Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.
• Create a best-in-class marketing campaign structure focused on pipeline contribution and growth.
• Build, execute and optimize marketing programs that drive awareness and consideration among buyers
• Use internal tools to stand up campaign components - Email, Pardot and Canva to create landing pages and microsites for campaigns.

Skills: Customer Acquisition Management, Multi-Channel Campaigns, Content Creation, SEO Optimization, Digital Campaign Management, Performance Analysis, Lead Nurturing, Integrated Marketing Plans

• Develop and execute short and long-term multi-channel campaigns to drive qualified leads and sales pipeline
• Monitor and optimize campaigns and programs using A/B testing and other qualified data
• Coordinate persona-based, industry-based, and company-targeted campaigns across marketing email, outbound, and digital advertising
• Assist in content development, such as infographics, whitepapers, ebooks, articles, webinars, 1 pager, etc., to target consumers throughout the customer lifecycle
• Work within a team of digital marketing professionals and collaborate with other departments, like sales and product, to develop and enhance strategies
• Identify new markets and advertising tactics to encourage business growth
• Measure and analyze campaign and marketing success
• Deliver cross-system performance reports to leadership and other stakeholders
• Execute ad campaigns across, LinkedIn, Capterra, display, etc.
• Leverage the team’s expertise to build world-class content
• Write copy and build HTML-based marketing emails and outbound emails
• Understand the entire customer journey and execute best practices to engage prospects through the funnel.
• Manage program KPIs by analyzing program impact on pipeline, bookings, and revenue.

Skills: Campaign Development, A/B Testing, Content Creation, Digital Marketing Collaboration, Market Identification, Performance Measurement, Ad Campaign Execution, Customer Journey Optimization

• Own and drive all Demand Gen activities reporting to the Global VP of Demand Gen and Field Marketing.
• Conceptualize, manage and execute a diverse range of marketing programs such as webcasts, SEO, SEM, retargeting, content syndication, social media and live events
• Work with sales daily to manage, measure, and optimize the marketing and sales process
• Rigorously manage and measure all marketing campaigns and tactics driving conversion rate increases and funnel optimization
• Analyze all stages of the demand creation process to continually identify ways to optimize conversions and pipeline
• Produce campaign recap summaries concerning conversion rates and ROI and identify new opportunities to improve existing campaigns
• Leverage positioning, messaging, buyer personas and other information to target segments and generate sales-qualified leads.
• Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates
• Drive creative processes, database strategies, program executions and measure the success of these activities
• Measure marketing programs at all levels of detail. Analyze outcomes, provide insights and present results to facilitate sound decision-making
• Manage a small team with the possibility of team growth in the future
• Collaborate with participate in planning and reviews with senior levels of the business unit and marketing management
• Define campaign objectives, tactics, assets and channels as well as develop new campaigns, customer journeys, paid media and SEO/SEM techniques to enhance the demand generation activities
• Identify target customers and campaign components leveraging cross-functional team members in Content, Design, Product Marketing, Digital Marketing, and Customer Advocacy

Skills: Demand Generation Management, Marketing Program Execution, Sales Collaboration, Funnel Optimization, Campaign Analysis, Lead Generation, Creative Process Management, Cross-Functional Collaboration

• B2B marketing work experience
• Solid understanding of a broad mix of organic and paid distribution channels
• Experience tracking, analyzing and reporting campaign and program performance
• Proficiency in marketing automation and CRM platforms (HubSpot preferred)
• Customer-centric focus with a strong understanding of each stage of the buyer's journey
• Knowledge of data protection and privacy practices, particularly GDPR, CCPA, and CASL
• Organized and detail-oriented with excellent project management skills
• Strong copywriting and verbal communication skills
• Passion for trying new things, improving processes, and making data-driven decisions
• Proven experience in a people leadership role
• Experience with data visualization platforms a bonus (e.g. Domo, Tableau)

Qualifications: BA in Sales Management with 8 years of Experience

• Expertise across the spectrum of demand generation techniques (PPC, SEO, website, webcasts, content syndication, landing page design optimization, inbound marketing, SEO, social media marketing, etc.)
• Deep understanding of Google Analytics and how to optimize landing pages to drive conversion results
• Effective project management skills
• Analytical with a focus on specific goal setting, measurement, and results orientation
• Experience negotiating contracts with various third-party vendors to efficiently optimize budget dollars against business goals
• Strong communication skills (both written and oral)
• Strong organizational and time management skills are critical – ability to multi-task and adhere to deadlines
• Previous experience in B2B demand/lead generation and B2B event management.
• Knowledge of B2B buying behavior in the cyber intelligence/security sector will be an advantage.
• Experience focusing on B2B marketing for tech companies.

Qualifications: BA in Advertising with 5 years of Experience

• Experience in demand generation in a fast-growing, start-up environment. B2B SaaS
• Familiar with CRM and marketing automation tools (SFDC and Marketo preferred)
• Experience working with Sendoso
• Experience with engaging content creation for awareness and demand generation campaigns.
• Excellent written communication skills
• Project management skills and the ability to manage multiple priorities effectively.
• Collaborative team player and self-starter, able to work well with senior leadership.
• Experience with and understanding of traditional, digital and emerging channels to create demand.
• Experience growing a database organically and generating warm leads for SDRs.
• Ability to learn new technologies, products and systems quickly.

Qualifications: BA in Marketing with 6 years of Experience

• Experience in B2B marketing with an emphasis on mid-market/enterprise demand generation
• Familiar with at least two of the following channels - digital advertising, email, content marketing, social, webinars, and account-based marketing.
• Strong and professional communicator with experience working cross-functionally
• Excellent project management skills with the ability to plan and execute multiple projects simultaneously
• Understanding of end-to-end campaign development, execution, and measurement
• Strong organizational skills to effectively manage multiple and projects with tight deadlines
• An energetic, self-starter who is excited to build and learn alongside a world-class marketing team
• Working knowledge of Salesforce and marketing automation platforms like Marketo
• Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities.
• Ability to multi-task and manage concurrent projects with an eye for detail for tasks.

Qualifications: BA in Business Administration with 4 years of Experience

• Experience in marketing execution, preferably for B2B software, SaaS or IT security industries
• Experience in webinar planning and execution, preferably for B2B software, SaaS or IT security industries
• Deep knowledge and experience using the On24 webinar platform
• Familiar with SalesForce.com and Marketo
• Strong interpersonal skills and the ability to work well across teams
• Excellent project management skills with an eye and attention to details
• Excellent copywriter and copy editor
• Self-motivated and sense of urgency, and can manage multiple projects and webinars at one time
• Must be able to assess and prioritize workload in a strict deadline-driven environment
• Knowledge of HTML and/or CSS, for basic web and email coding.
• Team player with a proven track record in working effectively with cross-functional teams.

Qualifications: BA in Digital Marketing with 7 years of Experience

• Experience working in demand generation roles/B2B user acquisition
• Proven track record of user and customer growth and initial engagement/retention
• Knowledge of Hubspot, Tableau, and Google Analytics
• Strategic mindset combined with the ability to execute effectively
• Analytically driven, with a strong ability to gather insights across different channels
• Ability to plan, organize, prioritize, and executive multiple activities/projects simultaneously
• Ability to grasp every touch point in the user journey flow
• Ability to relate to veterinary and hospital users, having an empathy-based mindset
• Ability to manage and report out topline/executive updates while “rolling the sleeves” working on day-to-day activities
• Flexibility and agility — this is an early-stage startup environment

Qualifications: BA in Communications with 5 years of Experience

• Experience in B2B lead generation and new customer acquisition marketing for a B2B SaaS or technology business
• An excellent marketer with experience partnering with sales teams to drive leads through multi-channel outbound and inbound marketing campaigns.
• Be a self-starter with the ability to learn fast, balance priorities, and meet deadlines whilst working well under pressure in a high-growth environment that is constantly changing.
• Experience working cross-functionally with various marketing teams to coordinate campaigns from end to end.
• Experience managing marketing budgets, allocating and optimizing spend across tactics and experience with forecasting results.
• Experience in using SalesForce and marketing tools such as 6Sence, Marketo, and Google Analytics.
• An expert understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
• Demonstrate excellent communication skills including data crunching and storytelling.
• Be analytically inclined with a high level of proficiency in managing and interpreting campaign data – budgeting, reporting, analysis, troubleshooting, and optimization with great project management skills and rigorous attention to detail.
• Demonstrable experience creating marketing assets such as landing pages, ad posts, email templates
• Strong experience in managing paid campaigns and Social (LinkedIn, Twitter, Facebook)

Qualifications: BA in Economics with 8 years of Experience

• Enterprise B2B marketing experience focused on demand generation in a high-growth environment.
• Hands-on experience with marketing automation software (Marketo, HubSpot, Outreach, etc.) and Salesforce.
• Experience building a highly scalable, high-performing growth marketing engine using both outbound (email, events, webinars) and inbound (SEO, PPC, re-targeting, social) tactics.
• Enthusiasm for data-driven marketing and demonstrated analytical ability
• Ability to work cross-functionally across different teams and stakeholders
• Strong writing and copy-editing skills (compelling/engaging campaign messaging, email copy, etc.)
• Experience marketing to enterprise IT & Security buyers
• Track record in effectively collaborating with senior stakeholders
• High analytical skills with experience with using data to build strategic operating plans
• A strong understanding of AWS and/or technology as a service (IaaS, SaaS, PaaS)

Qualifications: BA in Public Relations with 5 years of Experience

• Experience in SaaS B2B marketing with a strong emphasis on direct marketing and demand generation
• Extensive experience in creating and executing integrated campaigns
• A demonstrated track record of exceptional achievement in demand generation programs for high-tech B2B companies
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously
• Highly strategic, consultative player who can plan (think) and execute (do)
• Ability to think outside of the box and innovate the art of marketing
• Proven track record managing multiple priorities with cross-functional teams
• Ability to articulate and present plans to sales leaders and executives
• Proven experience executing executive-level persona-based campaigns.

Qualifications: BA in Project Management with 6 years of Experience

• Demand generation, content marketing, or paid advertising experience
• Strong time management and collaboration skills
• Knowledge and understanding of various marketing channels
• Experience with content development and distribution strategies to drive leads and conversions
• Analytical and campaign reporting skills
• Working knowledge of Customer Relationship Management (CRM) and Marketing Automation softwares (Marketo and Salesforce preferred)
• Working knowledge of content management system (WordPress preferred)
• Strong probing and reasoning skills to make relevant recommendations
• Exceptional written and verbal communication skills
• Demand generation experience in a SaaS environment

Qualifications: BA in International Business with 5 years of Experience