Job Summary: 

• Develop a deep understanding of service offerings, ideal customer profiles, and buyers’ journey
• Identify the channels and forms of content the target audience finds valuable, always putting their preferences first and consistently asking
• Plan and be responsible for the execution and maintenance of inbound and outbound demand generation programs aligned with business objectives
• Map content to the sales funnel to ensure the right content is being distributed, to the right people, at the right time
• Continuous monitoring and testing of up-and-coming distribution channels
• Collaboration with sales and marketing teams to develop campaigns that support sales enablement
• Measure, analyze and track campaign and program performance and report return on investment to upper management
• Use marketing automation to streamline, automate, and measure the lead management process to ensure all leads are transitioned efficiently to the sales team
• Manage marketing automation and lead funnel management to streamline, automate and measure all marketing tasks and workflows
• Measure, report and forecast campaign and marketing success
• Manage demand generation budget and tools and assure buy-in from key stakeholders
• Identify new markets and demand gen tactics to encourage business growth
• Generating marketing qualified leads for Enterprise Sales by setting up and maintaining scalable lead generation channels within user base (growing with thousands of users daily)

Skills on Resume: 

• Content Mapping (Hard Skills)
• Demand Generation Planning (Hard Skills)
• Marketing Automation Management (Hard Skills)
• Campaign Performance Analysis (Hard Skills)
• Collaboration with Sales Teams (Soft Skills)
• Budget Management (Hard Skills)
• Market Identification (Hard Skills)
• Lead Generation Strategy (Hard Skills)

Job Summary: 

• Executes acquisition-based marketing disciplines including conversion rate optimization, SEO, app store optimization (ASO), paid ads, inbound, outbound, etc.
• Leading and mentoring the demand gen team in a player/coach capacity to hit their personal and professional career goals
• Owning reporting to come to meaningful insights that drive action.
• Ensuring we're expanding into, and exploiting the most promising marketing channels
• Setting the overall demand gen goals on an annual, quarterly, and monthly basis
• Partnering with other areas of marketing to plan cohesive omnichannel campaigns and product launches
• Building a stack of marketing tools and systems that work cohesively together to create efficiency and improve results together
• Own the marketing database and lists, ensuring the highest data quality and compliance with email regulations such as CASL and GDPR
• Work closely with the sales and marketing team to develop account-based marketing plays for key accounts varying in size and complexity 
• Manage and optimize SEO and paid media channel strategy, including Google Ads (search and display), LinkedIn Advertising, and more
• Work the with team to manage corporate website and microsites by A/B testing content and/or design elements to improve the customer experience and drive traffic
• Report on campaign success and website analytics, giving detailed insights into marketing team functions such as content, design and sales enablement 
• Managing inbound marketing strategies, including the ability to orchestrate every detail and then measure results

Skills on Resume: 

• Conversion Rate Optimization (Hard Skills)
• Team Leadership and Mentorship (Soft Skills)
• Data Analysis and Reporting (Hard Skills)
• Channel Expansion Strategy (Hard Skills)
• Omnichannel Campaign Planning (Hard Skills)
• Marketing Tool Integration (Hard Skills)
• Compliance Management (Hard Skills)
• Inbound Marketing Management (Hard Skills)

Job Summary: 

• Plan and execute end-to-end demand generation programs across paid channels and media, content syndication, webinars, emails, nurture programs, offline, SEO and more
• Develop and execute innovative, short- and long-term, multi-channel campaigns 
• Drive qualified leads and sales pipeline, build brand awareness and establish customer loyalty
• Use targeted messaging, segmentation and proper distribution channels to ensure content reaches the right part of the sales funnel at the right time
• Own, monitor and continuously optimize campaigns for the best results
• Become an expert in Nacelle's offerings and value adds specific to target audiences
• Further, develop existing customer personas and the buyer's journey
• Lead and implement continuous testing strategies across all channels
• Optimize website and existing content for conversions and best practices
• Partner with sales to ensure quality lead delivery, proper follow-up and sales enablement.
• Continuously improve and optimize lead hand-off processes
• Work with the content team in content development to target consumers throughout the customer lifecycle
• Suggest and lead the implementation of new tracking and systems to increase efficiency and streamline efforts

Skills on Resume: 

• Demand Generation Execution (Hard Skills)
• Multi-Channel Campaigns (Hard Skills)
• Lead Pipeline Management (Hard Skills)
• Targeted Messaging (Hard Skills)
• Campaign Optimization (Hard Skills)
• Customer Persona Development (Hard Skills)
• Testing Strategy Implementation (Hard Skills)
• Sales Collaboration (Soft Skills)

Job Summary: 

• Plan and execute demand generation campaigns including SEO/SEM, paid advertising (PPC), email marketing and nurture, social media, event sponsorships, and webinars
• Develop and support short-form content for email campaigns, nurture sequences landing pages, video scripts, blogs, and social media
• Measure and report the performance of all demand gen campaigns, and assess against goals (ROI and KPIs)
• Optimize website and content for conversions and lead capture
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate
• Build and manage Pardot, including the lead life cycle, lead scoring, automation workflows, reporting, email and landing page templates
• Develop and execute demand gen campaigns to attract, engage, and convert leads into opportunities for the sales team
• Work closely with both sales and marketing to ensure marketing activity and sales goals are aligned
• Provide analysis of potential new areas to explore to generate leads as well as reports of the impact of lead generation efforts
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and next steps

Skills on Resume: 

• Demand Generation Campaigns (Hard Skills)
• Short-Form Content Development (Hard Skills)
• Performance Measurement (Hard Skills)
• Website Optimization (Hard Skills)
• Creative Growth Strategies (Soft Skills)
• Customer Experience Analysis (Hard Skills)
• Vendor Collaboration (Soft Skills)
• Pardot Management (Hard Skills)

Job Summary: 

• Lead cross-functional demand generation strategy for Canva for Enterprise that covers the entire buyer journey. 
• Oversee and optimize demand generation budget for Enterprise that delivers required business growth across paid, owned, and earned channels
• Deploy integrated marketing programs, including crafting strategy, building forecasts, setting budgets, and measuring results. 
• Develop and execute campaign strategies that achieve sales goals. 
• Apply an experimentation mindset to marketing programs to drive, test, learn, and optimize cycles. 
• Employ A/B testing and other experimentation strategies across all channels. 
• Own and collaborate in content development for marketing programs. 
• Work with marketers across the business to ensure proper messaging, timing and execution of multi-channel campaigns 
• Manage performance through cost per lead, lead conversion rate, and customer lifetime value. 
• Deliver performance reports weekly, quarterly and annually with leadership and marketing teams.
• Improve the efficiency and effectiveness of the marketing automation system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
• Develop integrated paid and organic programs that significantly increase inbound lead generation and overall pipeline
• Work with other marketing and sales teams to develop and promote marketing materials to drive awareness and interest

Skills on Resume: 

• Demand Generation Leadership (Hard Skills)
• Budget Optimization (Hard Skills)
• Integrated Marketing Programs (Hard Skills)
• Campaign Strategy Development (Hard Skills)
• Experimentation Mindset (Soft Skills)
• A/B Testing Implementation (Hard Skills)
• Content Collaboration (Soft Skills)
• Performance Management (Hard Skills)

Job Summary: 

• Manage and execute current marketing technology ecosystem, including ABM, Content Syndication, and Intent-Based platforms
• Leverage marketing automation tools to orchestrate multi-channel programs that align with acquisition and company growth goals 
• Establish and maintain scalable processes that ensure best practices across global marketing teams
• Support regional/country demand generation efforts by working closely with the local Field Marketing Managers to optimize the local programs
• Lead A/B testing strategies and execution across all channels
• Develop customer personas and understand their buying preferences
• Ensure that content reaches the right part of the sales funnel at the right time
• Collaborate with sales and marketing to build programs that support sales enablement
• Utilize marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
• Measure, analyze, and report campaign performance 
• Develop and execute demand-generation initiatives to deliver sales-ready leads and accounts.
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend

Skills on Resume: 

• Marketing Technology Management (Hard Skills)
• Marketing Automation Utilization (Hard Skills)
• Scalable Process Development (Hard Skills)
• Local Program Optimization (Hard Skills)
• A/B Testing Execution (Hard Skills)
• Customer Persona Development (Hard Skills)
• Sales Funnel Alignment (Hard Skills)
• Performance Measurement (Hard Skills)

Job Summary: 

• Create/execute strategic multi-channel campaigns (online & offline) that drive quality leads for the sales teams to help the sales teams meet and exceed their sales targets.
• Measure, analyze, report on and optimize the campaigns based on performance. 
• Ideate, own, and optimize digital and traditional marketing campaigns to consistently deliver leads and revenue for the business. 
• Define and manage a system for determining the quality of leads to improve overall team effectiveness & sales performance. 
• Own the marketing budget for the sales teams and use historical benchmarks and data to forecast outcomes marketing will provide. 
• Lead cross-functional strategic projects each half that help increase the team's effectiveness.
• Partner with product marketing to test the most effective positioning and messaging to drive business outcomes. 
• Partner with product marketing on customer journey, persona and segmentation projects to identify pain points/gaps in conversion & retention. 
• Design and execute campaigns to improve outcomes.
• Create, monitor, and evaluate all marketing campaigns.
• Understand the customer funnel, analyze it, and optimize campaigns to perform best accordingly.
• Actively monitor, analyze, and communicate campaign performance and insights to continually refine programs for optimal ROI
• Manage tabulation of Key Performance Indicators (KPIs) relative to the execution of demand generation tools. 

Skills on Resume: 

• Multi-Channel Campaigns (Hard Skills)
• Performance Analysis (Hard Skills)
• Campaign Optimization (Hard Skills)
• Lead Quality Management (Hard Skills)
• Budget Management (Hard Skills)
• Project Leadership (Soft Skills)
• Customer Journey Collaboration (Soft Skills)
• KPI Management (Hard Skills)

Job Summary: 

• Understand and develop lead generation, lead management, scoring, and marketing processes to work to drive business outcomes
• Design and implement scalable solutions with key stakeholders that meet core business goals
• Strategic capability to participate in the proactive development of marketing plans and execute demand generation activities end-to-end
• Direct and guide structural changes caused by new technology integration into core business processes
• Develop and establish an in-depth understanding of business customers, products, and related buyer’s journey to aid in proper segmentation and campaign development
• Develop buyer personas, targeting, and segmentation strategies
• Understand and document the buyer’s journey and sales funnel to correlate with each stage, personalize content and communication accordingly to help them qualify for the next stage of the funnel
• Automate content marketing through CRM or email marketing, segment audience based on the stage of the funnel, and communicate accordingly at scale
• Actively work with multiple stakeholders to implement the demand generation strategy
• Work with the marketing team to execute digital marketing strategies that optimize audience acquisition and engagement metrics across related markets
• Collaborate closely with internal teams like digital marketing, content, creative, and product management to build and support the execution of the strategy.
• Ideate and consult on the creation of engaging content across multiple channels including website content, blogs, PowerPoints, social media, infographics, webinars, videos, articles, white papers, and more
• Partner with Marketing Automation and CRM stakeholders on lead and contact flows, tasks, and processes

Skills on Resume: 

• Lead Generation Strategy (Hard Skills)
• Scalable Solutions Development (Hard Skills)
• Demand Generation Execution (Hard Skills)
• Technology Integration Management (Hard Skills)
• Buyer Persona Development (Hard Skills)
• Buyer Journey Documentation (Hard Skills)
• Content Automation (Hard Skills)
• Stakeholder Collaboration (Soft Skills)

Job Summary: 

• Closely integrated with the wider Growth Marketing team
• Partner with the sales team to support them from a marketing perspective, utilizing marketing campaigns to bring them new leads and accelerate existing opportunities within key accounts
• Work cross-functionally with various marketing teams to coordinate campaigns from end-to-end
• Project manage the set-up of landing pages, design assets, email campaigns, timelines and deadlines for webinars and other events such as conferences.
• Utilize multiple channels and self-serve technologies to execute campaigns and maximize results 
• Continually innovate processes and source, test, and evaluate potential new sources of lead-driving activities 
• Track and analyze campaign results and improve performance based on learning
• Communicate consistently and effectively with Sales and other internal stakeholders on upcoming campaigns, the status of current campaigns, and results on completed campaigns.
• Define and drive transformation from existing to new capabilities, culture, processes, and tools
• Report on campaign performance, and lead flow conversions and make recommendations for future improvements-based results.
• Stay current on best practices and industry trends
• Set success criteria, measure and report the impact of programs on engagement and pipeline metrics
• Manage and develop a talented team of demand marketers focused on flawless execution

Skills on Resume: 

• Growth Marketing Integration (Soft Skills)
• Sales Team Collaboration (Soft Skills)
• Campaign Coordination (Hard Skills)
• Project Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Performance Tracking (Hard Skills)
• Communication Skills (Soft Skills)
• Team Development (Soft Skills)

Job Summary: 

• Lead a growing team focused on program execution across a suite of tactics that support overarching lead gen and pipeline goals
• Plan the strategy, manage resources on execution and report on programs that drive Thought Leadership, Acquisition, Pipeline Acceleration and Retention
• Develop scalable webinars, content delivery, direct mail, appointment setting and other programs and package them for both global and regional execution
• Partner closely with field and demand gen campaign managers to develop a comprehensive global webinar program that aligns with Zscaler’s campaigns and solutions and overarching marketing goals
• Review and refine email nurture strategy across segments with multiple touch points focused on personas and solutions and based on overall campaign goals
• Recommend and implement iterative testing and pilot programs to continually improve performance through optimized messaging and targeting
• Develop documentation and roadmaps for processes
• Plan, write, and structure content for marketing campaigns across all channels including email calendar, digital, SEO/SEM and social.
• Develop and execute digital strategy for Google and social media advertising to increase lead acquisition.
• Develop an account-based marketing program to increase account penetration in key accounts.
• Manage online webinars, including crafting the topic, promoting speakers, setting up registration flows, and generating registrations.
• Develop customer-centric marketing programs and collaborate with the Customer Success team to increase customer satisfaction, foster brand loyalty, and product engagement, and cultivate customer advocates.
• Develop marketing operations reporting and provide stakeholders with dashboards to measure marketing effectiveness and performance against KPIs and consolidate across channels including email, web, social, and digital.

Skills on Resume: 

• Program Execution Leadership (Soft Skills)
• Strategic Planning (Hard Skills)
• Scalable Program Development (Hard Skills)
• Webinar Program Management (Hard Skills)
• Email Nurture Strategy (Hard Skills)
• Testing and Optimization (Hard Skills)
• Content Development (Hard Skills)
• Marketing Operations Reporting (Hard Skills)

Job Summary: 

• Design and execute integrated marketing campaigns that support Collibra’s strategic priorities, through coordinated marketing air cover throughout the entire sales cycle
• Deeply understand the total addressable market (TAM), customer base and personas to ensure campaign and program strategy, content, channels and targeting are aligned to achieve optimal results.
• Work closely with Field, Partner and Customer Marketing, Customer Success, and the Sales team to drive cross-functional coordination and strategy
• Oversee, execute and optimize integrated marketing campaigns that help reach pipeline goals and other marketing KPIs.
• Leverage a highly efficient and productive mix of demand generation strategies, channels and tactics, such as website, paid media, search, email, third-party partnerships, and live/virtual events to generate and influence pipeline and revenue.
• Track and analyze campaign and program goals, KPIs and channel performance, ensuring learnings are consistently applied. 
• Document campaign process and best practices. 
• Be a campaign project manager and drive timely and consistent communication of demand initiatives, roadmap, progress, and performance results to the broader Marketing team and sales team
• Lead the development and execution of a demand generation strategy with a focus on building unique content that can be repurposed across marketing channels.
• Work closely with Sales Operations to optimize lead volume, speed of lead conversion, and lead value through content testing, promotions, and personalization.
• Work with sales to identify and leverage existing customers for strong stories and proof points in acquisition campaigns.
• Identify and develop co-marketing opportunities with industry partners and/or associations, executing mutually beneficial marketing programs.
• Work closely with the digital team to execute web and advertising opportunities to hit inbound demand generation targets.
• Create sales tools and training materials that enable the sales team to convert demand into sales. such as demo scripts, objection handling, etc.

Skills on Resume: 

• Integrated Campaign Design (Hard Skills)
• Market Understanding (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Campaign Optimization (Hard Skills)
• Demand Generation Strategies (Hard Skills)
• KPI Tracking and Analysis (Hard Skills)
• Project Management (Hard Skills)
• Sales Enablement Tools (Hard Skills)

Job Summary: 

• Develop, maintain and execute demand generation plans aligned with business and regional goals.
• Design multi-channel, multi-touch (digital ads, social media, email marketing, events, direct mail, web and webinars, etc.) demand-generation programs designed to drive awareness, engagement and conversion of ICP in specific regions across the NA concrete producer market.
• Ensure differentiated messaging and value propositions for regional campaigns that target the ICP.
• Collaborate with sales and marketing to build programs that support sales enablement.
• Look for new areas of opportunity to reach the local market by working with associations and building trust within the community
• Identify content requirements for lead generation and nurturing 
• Forecast, measure, analyze, and report on the impact of marketing performance. Measure effectiveness, performance and ROI of marketing spend and adjust based on results
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
• Manage regional events to build experiential strategies and generate leads
• Understand market needs, customers, target segments, use cases, and competition to develop marketing plans and a calendar of programs to hit sales targets.
• Build and nurture a prospect database with a focus on a targeted account-based marketing strategy.
• Manage the planning, development, and execution of Australian-based marketing campaigns, initiatives, and events end-to-end.
• Run webinars for lead generation and pipeline progression purposes, and host or coordinate attendance for targeted meet-ups and industry/partner events.
• Develop measures i.e. leads, opportunities/pipeline, etc. whilst optimizing the end-to-end funnel with a test-and-learn mindset

Skills on Resume: 

• Demand Generation Planning (Hard Skills)
• Multi-Channel Program Design (Hard Skills)
• Differentiated Messaging (Hard Skills)
• Sales Enablement Collaboration (Soft Skills)
• Community Engagement (Soft Skills)
• Content Requirement Identification (Hard Skills)
• Marketing Performance Analysis (Hard Skills)
• Event Management (Hard Skills)

Job Summary: 

• Complete end-to-end coordination and management of demand generation programs including planning, promotion, execution, optimization, and reporting for programs for the EMEA market
• Plan and execute demand generation campaigns across multiple channels (content syndication, advertising, social media, email marketing, events, and webinars, etc) for the EMEA market
• Write and produce landing pages, email assets, ad copy and webinar content to support the execution of campaigns
• Create, manage, and execute account-based marketing programs in partnership with marketing and sales teams to drive pipeline volume and velocity
• Partner with sales to ensure campaign alignment and execution 
• Understand the buyer personas and target marketing activities along the buying cycle
• Assist in content creation including newsletter, blog posts, sales sheets and ebooks, etc. 
• Coordinate and work closely with the U.S. marketing team on demand generation efforts for internal and external webinars, events, and paid search
• Manage the EMEA demand-generation budget effectively across multiple channels of engagement
• Create and execute execution-focused campaigns including demos, free trials, incentives to try before buying, etc. to showcase Blue Yonder SaaS solutions.
• Manage campaigns from start to finish, ensuring that all deliverables are executed on time, with precision and on brand.
• Measure and analyze all marketing efforts for sales teams and senior leadership, establish regular reporting cadence, and present outcomes and recommendations for improvement.
• Work with the internal team to effectively train and share messaging to optimize adoption and lead the follow-up process.

Skills on Resume: 

• Program Management (Hard Skills)
• Multi-Channel Campaign Execution (Hard Skills)
• Content Creation (Hard Skills)
• Account-Based Marketing (Hard Skills)
• Sales Alignment (Soft Skills)
• Buyer Persona Understanding (Hard Skills)
• Budget Management (Hard Skills)
• Performance Measurement (Hard Skills)

Job Summary: 

• Drive demand generation that converts into new business.
• Develop, implement and be accountable for the company’s demand-generation strategy
• Work closely with the senior leadership, sales and business development managers and global sales teams.
• Take input from sales executives and business development on what events to attend, and lead the analysis and justification for selection, driving effective event management.
• Identify and implement tactical marketing initiatives in response to market circumstances.
• Strategic direction and supervision of all social media channels, communications and product launching.
• Collaborate with Enghouse global team to align strategies, and exchange information and experiences.
• Responsible for the management and future development/direction and maintenance of the company’s owned digital channels, website, social, product launching and communication strategies.
• Identify, define and execute communications plans to create brand awareness, gain new customers, develop existing clients (cross-sell, up-sell), client retention and win-back.
• Provide regular reports on the progress and performance metrics according to the marketing goals.
• Develop and execute end-to-end campaigns by collaborating with sales, product marketing, creative marketing, and other stakeholders across various channels
• Execute innovative and creative Demand Gen programs to generate a pipeline from concept through execution
• Publish regular case studies and updated sales collateral to assist in sales conversations, leave-behinds, or trade show materials

Skills on Resume: 

• Demand Generation (Hard Skills)
• Event Management (Hard Skills)
• Tactical Marketing (Hard Skills)
• Social Media Management (Hard Skills)
• Communications Planning (Hard Skills)
• Performance Reporting (Hard Skills)
• Campaign Execution (Hard Skills)
• Content Development (Hard Skills)

Job Summary: 

• Driving seller growth through the generation of leads, passed to the sales team, and managed through the funnel to a successful contract
• Leverage research, business insights and market trends to formulate strategies to acquire more sellers for Liquidity Services, Inc.
• Segment prospective sellers by verticals, geographies, company size, pipeline stage status, and job titles and tailor messages accordingly
• Identify appropriate channels, associations, trade groups, and methods to reach prospects and drive awareness of solution
• Execute market-appropriate messaging campaigns across email and multi-channel media strategy
• Evaluate and lead enterprise advertising campaigns across both in-house tools and third-party platforms
• Develop an integrated marketing calendar for seller marketing in partnership with five key business leaders - Heavy Equipment, Energy, Industrial North America, EMEA and APAC
• Coordination of webinars, tradeshows and business events
• Test and measure campaign strategies to optimize sales lead conversion
• Analyze KPIs and provide feedback to various stakeholders for recalibration
• Drive weekly sales/marketing review of sales lead quantity, quality and outcomes to apply learning to future campaigns
• Modify the CRM dashboards to evaluate campaigns' effectiveness, conversion, and ROI
• Test and learn into new channels to source high-quality leads

Skills on Resume: 

• Lead Generation (Hard Skills)
• Market Analysis (Hard Skills)
• Audience Segmentation (Hard Skills)
• Messaging Campaigns (Hard Skills)
• Advertising Campaign Management (Hard Skills)
• Marketing Calendar Development (Hard Skills)
• Event Coordination (Hard Skills)
• KPI Analysis (Hard Skills)