CUSTOMER MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 11, 2024 – The Customer Marketing Manager has experience in B2B customer marketing and demand generation, with a strong background in SaaS, leveraging modern marketing principles to drive multi-channel revenue growth. This role requires proficiency in marketing automation tools like HubSpot, customer segmentation, and lifecycle marketing tactics while managing key KPIs for customer engagement. The manager is also highly organized and skilled in project management and communication, with the ability to build strong partnerships and influence across teams.

Essential Hard and Soft Skills for a Standout Customer Marketing Manager Resume
  • Marketing Automation
  • CRM Tools
  • In-app Messaging Tools
  • Lifecycle Marketing
  • User Segmentation
  • Campaign Execution
  • Data Analysis
  • Multi-channel Marketing
  • Revenue Growth Strategies
  • HubSpot Proficiency
  • Communication
  • Interpersonal Skills
  • Project Management
  • Leadership
  • Strategic Thinking
  • Problem-solving
  • Collaboration
  • Accountability
  • Influencing Others
  • Adaptability

Summary of Customer Marketing Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 8 years of Experience

  • Direct B2B marketing or tech marketing experience
  • Experience in roles partnering very closely with Sales within advertising, B2B, or tech environment
  • People management experience
  • Passion for startups, advertising, media, software, tech, or B2B Internet products
  • Experience working with Sales teams, as well as creative agencies and marketing organizations. 
  • Direct Sales experience or prior roles working closely with Sales leadership
  • Strong ability to analyze and package qualitative and quantitative data into compelling stories/recommendations that drive decision-making
  • Experience with demand generation programs and managing pipeline
  • Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
  • Outstanding interpersonal, communication (oral and written), and presentation skills, including the ability to communicate data-driven recommendations simply and effectively
  • Proven ability to collaborate strongly, develop deep relationships with colleagues and influence functional teams to deliver on goals

2. BA in Business Administration with 6 years of Experience

  • Familiarity with B2B marketing, lead generation, and sales processes.
  • Experience developing and executing strategic B2B demand generation programs that drive bottom-line business impact.
  • Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion.
  • Demonstrated experience working in, with, and across key marketing functions and channels to ensure holistic campaign assembly.
  • Expert understanding of partnering with customer success, sales or account management teams to create, refine, and measure campaign success.
  • Hands-on experience with marketing metrics and analytics tools (ex. Excel, Marketo, HubSpot, Tableau, PowerBI, Salesforce).
  • Strong oral and written communication skills, with the ability to communicate complex ideas in simple terms.
  • Ability to successfully prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
  • Scrappy, ‘team player’ mentality, with a strong ability and interest in both thinking strategically and living in the details of execution
  • Must possess good organizational skills.

3. BA in Digital Marketing with 4 years of Experience

  • Customer marketing experience in B2B Marketing or SaaS setting
  • A strong command and appreciation of tone, mechanics, and grammar
  • Experience developing customer stories from concept to development to promotion
  • Experiencing managing the co-marketing relationship lifecycle
  • Familiarity with the marketing technology landscape and SaaS-based business practices
  • Hands-on experience with A/B testing, optimization, and personalization
  • Knowledge of analytical approach to data mining and a strong grasp of marketing attribution and ROI.
  • Proven ability to manage multiple projects simultaneously under tight deadlines.
  • Excellent communication skills, both written and verbal.
  • Ability to listen and understand information and communicate the same.

4. BA in Communication with 8 years of Experience

  • Experience in customer advocacy, customer marketing, and/or marketing program management
  • Experience in the consumable industry, preferably in trade marketing or marketing
  • Excellent customer storytelling, be a business-savvy storyteller, able to deliver strong ‘no fluff’ content that still has human storytelling at the center
  • Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into daily execution
  • Outstanding project management and organizational skills with an ability to prioritize amidst many moving pieces and complete tasks with high quality and on-deadline
  • A passion for serving and partnering with customers
  • Ability to quickly get to the heart of a problem and solve it
  • Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships
  • Attention to detail and a commitment to exceptional work are part of the philosophy
  • Strong verbal and written communication skills
  • Results-driven with analytical chops to measure the effectiveness of advocacy programs

5. BA in Public Relations with 7 years of Experience

  • Related experience, ideally in the software or technology fields, with a clear track record of measurable impact on revenue
  • Previous experience in Customer Advocacy, Customer Success.
  • Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms.
  • Excellent people skills with an upbeat, enthusiastic attitude and professional maturity suitable for a B2B environment
  • Experience in building consensus, and collaborating with groups to get things done.
  • Ability to deliver and take initiative with minimal supervision in a highly collaborative, fast-paced, changing environment.
  • Must be an innovative opportunity finder and creative problem solver, able to put ideas into action.
  • Ability to effectively work under tight deadlines and manage projects independently.
  • Strong organizational skills and keen attention to detail.
  • Superior written, and verbal communication and presentation skills.

6. BA in Sales and Marketing with 9 years of Experience

  • Marketing experience in a customer marketing role in the B2B enterprise software space
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
  • Have significant experience working directly on marketing-related activities, including integrated campaigns, product launches, user conferences, press releases, analyst relations and more
  • Have a deep understanding of B2B SaaS marketing strategies and techniques
  • Possess strong customer and executive stakeholder communications skills
  • Be a creative and resourceful thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Proven success in hiring and leading high-performance teams
  • Proven ability to manage external resources and work cross-functionally, particularly with Sales and Customer Success
  • Understanding of analytics and leveraging best-in-class tools needed for successful Customer Marketing programs (e.g. Salesforce CRM, ReferenceEdge/RO Innovation, Influitive, HighSpot, etc.)
  • Be comfortable navigating changing environments that come with a high-growth startup
  • Have a collaborative nature and exceptional interpersonal skills

7. BA in Advertising with 12 years of Experience

  • B2B demand generation experience (preferably in enterprise software).
  • Account-based marketing experience
  • Proficiency with CRM-related applications (preferably Salesforce and Pardot).
  • Hands-on experience with B2B demand generation and account targeting methodologies.
  • Demonstrate hands-on experience with Planning and execution of prospecting programs that directly contribute to pipeline growth.
  • Hands-on experience with Audience segmentation and content mapping to a buyer’s journey.
  • Demonstrate hands-on experience with Google Analytics and deriving actionable insights from data for decision-making,
  • A good working knowledge of CRM tech stack (preferably salesforce.com and Pardot).
  • Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.
  • Process-oriented thinking, attention to detail, and working knowledge of A/B testing approaches.
  • Familiarity with tools like Demandbase, Engagio and Terminus

8. BA in Business Management with 3 years of Experience

  • Working experience in a customer marketing role focused on driving retention programs
  • Demonstrate hands-on experience with B2B
  • Account Based Marketing working experience
  • Strong analytical and critical-thinking skills
  • Be adept at using data to draw strategic conclusions
  • Proficiency in working with Salesforce
  • A growth mindset, mental and emotional flexibility, and a sense of humor
  • The capacity to balance the speed and uncertainty of a start-up with the best methods of an experienced, outstanding organization
  • A love of finding innovative ways of doing things, rather than sticking with what people have always done before
  • The ability to work extraordinarily well cross-functionally, whether that be with other Marketers, Sales Teams, Customer Success, Product Management, etc.

9. BA in Consumer Psychology with 7 years of Experience

  • Customer marketing or overall marketing experience in a B2B environment, ideally in a SaaS environment
  • A strong background in understanding customer perspectives, building rapport with both internal and external stakeholders, serving as a customer advocate within a B2B company, managing complex programs and connecting with a diverse customer base.
  • Ability to manage multiple projects, determine project urgency and execute detailed action plans
  • Proven success in developing strong relationships and working collaboratively across teams
  • Excellent communication and presentation skills
  • Strong organizational, time management and follow-through skills
  • Creative problem solver and dogged process-improvement advocate with a proven ability to influence others to drive customer success objectives
  • Solid understanding of marketing, sales, and professional services processes and workflows in a B2B technology company
  • Strong understanding of content creation, editing and production processes
  • Superior technical skills preferred, including experience with CRM, digital marketing tools and channels

10. BA in E-commerce with 5 years of Experience

  • Working experience in Customer/Trade/Retail Marketing field in FMCG
  • Experience in Modern Health and Beauty customers (e.g. Dm, Rossmann)
  • Experience in the Beauty and Personal Care Category
  • Proven affinity and experience in project management
  • Must have a growth mindset, and creative problem-solver attitude
  • Be a good team player demonstrating loyalty and commitment to the organization and team members
  • Clear and concise written and spoken communication skills.
  • Ability to present written information in a structured and balanced way appropriate to the needs of the reader
  • Skill in completing multiple tasks and projects in parallel
  • Substantial organizational and analytical skills, ability to pay attention to details

11. BA in Economics with 3 years of Experience

  • Have a deep understanding and strong experience in customer journeys, customer lifecycle and value maps
  • Already know how to create successful customer marketing campaigns, including driving digital marketing and physical events
  • Have probably led customer marketing efforts within a B2B SaaS company and have a good understanding of SME sales cycle and selling motions
  • Have a great knack for storytelling with the ability to understand industry challenges/ trends and turn them into compelling content
  • Be a credible communicator with impeccable presentation skills
  • Leave no stone unturned when it comes to understanding customers - you are truly passionate about providing world-class customer engagement and experiences
  • Outstanding analytical skills to analyze customer data and sentiment to help determine campaigns that will be effective
  • Ability to learn and understand core product functionality and market needs.
  • Must be results-oriented, customer-focused, and exhibit good interpersonal skills.
  • Proficiency in Microsoft Office packages.

12. BA in Media Studies with 6 years of Experience

  • Experience in B2B customer marketing, communications, customer service, account management, or related field
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Experience in creating and executing campaigns that drive engagement and advocacy
  • Experience ideating, developing, managing and reporting on advocacy campaigns
  • The ability to write effective copy, graphic design capabilities
  • Highly organized and self-managed, able to manage many projects and priorities
  • Effective collaborator with internal teams and stakeholders
  • Empathetic and influential, able to handle conflict professionally and respectfully
  • Experience with CRM and automation software, preferably Hubspot
  • Excellent IT skills, particularly in Word, Excel, PowerPoint and Outlook

13. BA in Product Management with 8 years of Experience

  • Experience in a campaign or program management, preferably in a B2B environment
  • Strong project management skills with multiple stakeholder groups
  • Knowledge of  management of project, budget and resource allocation to support success and efficiency
  • Experience working on demand creation teams and supporting programs to drive revenue
  • Understands how to use integrated delivery mechanisms, processes and technologies in an overall demand-creation approach
  • Strong relationship builder with marketing and sales functions
  • Ability to direct content building required for complex demand creation programs
  • Ability to apply the demand frameworks to program implementations
  • Strong communication skills (both verbal and written skills)
  • A good working knowledge of budget management
  • Highly organized and detail-oriented

14. BA in International Business with 4 years of Experience

  • A proven track record in successfully managing Category Management and Shopper Marketing with customers
  • Strong data analysis skills and the ability to summarise effectively with recommendations
  • Good knowledge and experience with Nielsen databases
  • Good understanding of shopper and customer insight
  • Range review and merchandising skills
  • Able to develop and deploy category and shopper marketing strategies
  • Excellent communication skills and ability to work in a cross-functional team
  • Excellent project management skills and ability to focus
  • Experience working in an international context
  • Customer focus, proactive approach to work, sense of urgency

15. BA in Retail Management with 3 years of Experience

  • Sufficient technical knowledge to convey product functionality and benefits from a customer perspective.
  • Analytical skills to assess the performance of content and channels to make the necessary adjustments.
  • Ability to project manage internal and external stakeholders to create content and meet deadlines.
  • Experience with enterprise B2B software, SaaS, AI, or machine learning
  • Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns.
  • Confident in collaborating with various content stakeholders across several teams.
  • Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.)
  • “High-horsepower” thinker – “High Execution” doer.
  • Excellent people management experience

16. BA in Entrepreneurship with 6 years of Experience

  • B2B customer marketing or demand generation experience, with SaaS
  • Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine.
  • Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles.
  • Experience with marketing automation systems, lifecycle marketing tactics, user segmentation
  • Experience with marketing automation tools (HubSpot), customer relationship management tools, and in-app messaging tools
  • Strong strategy, accountability, project management, and campaign execution skills.
  • Accountability for and ownership of all customer marketing KPIs.
  • Excellent written and oral communication skills.
  • Strong interpersonal skills, and the ability to influence others with and without formal authority and build partnerships within the organization.
  • Highly organized and self-motivated with a high level of initiative
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