Job Summary: 

• Build a Customer Advisory Board to boost customer engagement, gather customer feedback and drive loyalty and retention
• Identify and recruit top-tier customer advocates for case studies, testimonials, spotlights, and speaking engagements
• Establish the process and systems for keeping track of customer participation, references, logos, stories, and their usage
• Manage day-to-day customer story process, including developing interview questions, and leading customer interviews
• Maintain a deep knowledge of customer use cases and their business impact, serve as a resource for peers across the organization
• Own content strategy for the bottom of the funnel to ensure the successful execution and delivery of high-quality content assets
• Collaborate on post-sale marketing campaigns to maximize revenue retention and expansion
• Maximize brand presence and reputation by leveraging customer reviews and rating platforms
• Collaborate with the customer outcomes team to support and deliver a more exceptional customer experience
• Manage regular reporting cadences, including extracting and sharing key insights on the success of customer marketing initiatives
• Develop customer content to drive pipeline for net new prospects

Skills on Resume: 

• Customer Engagement Strategy (Hard Skills)
• Advocate Recruitment (Soft Skills)
• Process Management (Hard Skills)
• Story Development (Soft Skills)
• Use Case Analysis (Hard Skills)
• Content Strategy Execution (Hard Skills)
• Post-Sale Collaboration (Soft Skills)
• Brand Reputation Management (Hard Skills)

Job Summary: 

• Develop and implement targeted multi-touch customer communications leveraging a strong background in messaging, creative, and digital execution.
• Closely collaborate with the Sales team to achieve revenue generation objectives.
• Measure, analyze, and adjust retention programs to drive product adoption using an array of tools like SFDC, web analytics, and Hubspot
• Grow and help nurture a select group of advocate customers 
• Onboard new advocates, across market segments, increase customer engagement, and build long-term mutually beneficial relationships.
• Develop partnerships through cross-functional relationships with sales, customer success, and other marketing teams, to maximize program effectiveness.
• Interview customers to learn how the company helps to enable success in day-to-day business operations and effectively match those stories to new marketing opportunities
• Plan and prioritize customers participating in campaigns, speaking opportunities, and corporate communications 
• Work effectively with product marketing, corporate comms, and the demand generation team.
• Develop the right customer propositions for products and ensure consistent delivery of messaging across all product marketing communications touchpoints
• Develop an effective content marketing strategy to engage consumers and drive campaign conversion
• Monitor and review the effectiveness of integrated marketing campaign performance and any other marketing initiatives for optimized results

Skills on Resume: 

• Targeted Communications (Hard Skills)
• Sales Collaboration (Soft Skills)
• Retention Program Analysis (Hard Skills)
• Nurture Advocates (Soft Skills)
• Onboard Advocates (Soft Skills)
• Cross-Functional Partnerships (Soft Skills)
• Customer Interviews for Marketing (Soft Skills)
• Campaign Planning (Hard Skills)

Job Summary: 

• Define the customer marketing strategy and deliver a consistent, high-quality brand experience across critical touchpoints.
• Create engaging content that educates existing customers on unique product capabilities and new features.
• Ensure the success of interactions such as customer events, roadmap presentations, product documentation, and executive updates.
• Develop multimedia communication plans dedicated to customers, including newsletters, product notifications, webinars, and workshops.
• Work cross-functionally with Customer Success, Field Marketing, and Product teams 
• Deliver content that supports ongoing customer activities.
• Use storytelling to transform complex topics into compelling content.
• The action-driven mentality to quickly iterate on initiatives and deliver high-quality results.
• Conceptualise, develop and execute customer-centric end-to-end strategic and tactical marketing campaigns tailored to targeted customer segments to achieve business objectives
• Lead and develop effective online and offline product marketing assets in close collaboration with Channel Propositions and Portfolio Management and Distribution teams
• Project management, execution, and optimization of customer marketing programs coordinated with the overall approach to targeting, messaging and campaign themes
• Proactively propose programs and activities that develop interest into engaged leads, build on known research and buying patterns within the customer base

Skills on Resume: 

• Customer Strategy (Soft Skills)
• Educational Content (Hard Skills)
• Customer Interaction Management (Hard Skills)
• Multimedia Plans (Hard Skills)
• Cross-Functional Work (Soft Skills)
• Ongoing Content Delivery (Hard Skills)
• Storytelling for Complex Topics (Soft Skills)
• Strategic Campaigns (Hard Skills)

Job Summary: 

• Be part of an RMA engineering team that is responsible for Customer Quality Issues for Modem, Digital, PMIC, RFFR, & RF control on the world's most advanced 5G sub6/mmW modems.
• Responsible for championing high quality for the company's customers.
• Lead Customer Quality Issues for resolution and corrective actions
• Evaluate/debug customer return devices on the system level platform as well as on the device level to compare and analyze for root cause investigation
• Lead debug and data collection activities for failure correlation and issue duplication process
• Drive cross-functional internal teams on customer quality issues to identify containment and determine the root cause to reduce outgoing PPM defective to customers
• Provide customer perspective (voice of customer) to internal stakeholders with the view to driving customer satisfaction metrics higher
• Define priority among customer corrective actions to be taken and guide implementation to the internal team
• Drive the RMA process and minimize RMA cycle time.
• Make decisions and determine root cause based on well-thought-out data and facts.
• Improve efficiency via metrics optimization and monitoring such as RMA cycle time, repeat failures, issues affecting multiple customers, DPPM, etc.

Skills on Resume: 

• Customer Quality Management (Hard Skills)
• Issue Resolution Leadership (Soft Skills)
• Debugging and Root Cause Analysis (Hard Skills)
• Failure Correlation Activities (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Voice of Customer Advocacy (Soft Skills)
• Corrective Action Prioritization (Soft Skills)
• RMA Process Optimization (Hard Skills)

Job Summary: 

• Serve as a leader in anchoring every narrative, launch, and campaign on customer stories
• Build customer value stories aligned with business personas (Marketing, Technology, Support, Finance, etc.) and industry needs (including retail banking and healthcare payers)
• Set the strategy based on business outcomes, peer organization needs, and expert point of view
• Serve as an internal and external subject matter expert for the stories that will be incorporated into campaigns, sales pitches, analysts, etc.
• Partner closely with Sales and Client Success to source and land icon references, build a hub for the customer community and expand the footprint to drive maximum engagement within existing accounts
• Partner closely with Client Success and Product Marketing teams to source and receive approval for C-level stories across world-class brands
• Ensure the delivery of a high-quality and holistic candidate experience
• Experiment with tools, channels, and platforms that enable account-based marketing, increased automation, and predictive capabilities
• Take the lead on key customer marketing initiatives to engage, inform and develop customers across EMEA
• Work closely with clients, sales and product teams to develop case studies, and customer references and encourage customers to speak on behalf at events and on videos.
• Own and execute quarterly Customer Advocacy events, build the agenda, and format, manage speakers and provide a full and engaging experience for the attendees.
• Work with both in-house and external resources to identify cross-sell and upsell opportunities within the customer base and develop a balanced mix of programs across digital, social, events and direct mail to drive increased revenues from customers.

Skills on Resume: 

• Customer Narratives (Soft Skills)
• Value Stories (Soft Skills)
• Business Strategy (Hard Skills)
• Story Expert (Soft Skills)
• Sales and Client Partnerships (Soft Skills)
• C-Level Stories (Soft Skills)
• Candidate Experience (Soft Skills)
• Marketing Tools Experimentation (Hard Skills)

Job Summary: 

• Cultivate long-term relationships with customers, Customer Success, Marketing, and Sales.
• Develop creative, new ways to tell customer stories (video, social media, podcasts, webinars, etc.)
• Work with sales and customer success to identify top reference accounts.
• Ensure the customer reference database is current and accurate.
• Grow the company's presence on peer-to-peer review platforms, including Peer Insights, G2, Capterra, TrustRadius, and more.
• Identify customers who are advocates of the platform and willing to share their successes through a variety of deliverables including events, testimonials, case studies, reference calls, and more
• Work with in-house digital team and agency partners to plan and create high-quality, compelling content that will engage customers.
• Collaborate with the PR team to maximize the impact of all programs
• Prioritize, develop and execute a global GTM strategy for global sales programs for Global Business Group sales teams with the end goal of client's solutions adoption.
• Lead Personalized Automation initiatives, including e-mail marketing.
• Develop and drive customer-centric marketing that inspires and educates businesses at scale, leveraging across channels including ads, emails, landing pages, and more.
• Manage and optimize data-driven sales enablement tools, and create a roadmap to ensure sales adoption and usage growth.

Skills on Resume: 

• Customer Relationships (Soft Skills)
• Creative Storytelling (Soft Skills)
• Reference Accounts (Soft Skills)
• Reference Database Management (Hard Skills)
• Peer Review Growth (Hard Skills)
• Customer Advocates (Soft Skills)
• Compelling Content Creation (Hard Skills)
• PR Collaboration (Soft Skills)

Job Summary: 

• Identify and cultivate relationships with LeaseQuery customer advocates
• Create and drive programs to customers to increase adoption, boost retention, add referrals, and cultivate cross-sell and upsell opportunities.
• Research, interview, write and publish case studies and testimonials to document the customer experience
• Lead and manage customer engagement and communication programs, such as in-person/virtual events and webinars, including onboarding and ongoing nurture campaigns.
• Identifying key customers that can enhance LeaseQuery’s go-to-market messaging through case studies, and testimonials, and be vocal advocates in the marketplace
• Manage a library of up-to-date customer success stories in various forms
• Develop a deep understanding of the customer’s adoption journey and create segment and product-specific communication strategies to ensure customer mastery of LeaseQuery.
• Develop and implement a customer lifecycle campaign program with tangible success criteria for increased adoption, renewals and upsell.
• Create special marketing content for account management/customer success to help at-risk customers.
• Drive LeaseQuery product launch communication to customers
• Create repeatable tests and tracking across various communication strategies.

Skills on Resume: 

• Customer Advocates (Soft Skills)
• Customer Programs (Soft Skills)
• Case Studies and Testimonials (Hard Skills)
• Customer Engagement (Soft Skills)
• Key Customer Advocacy (Soft Skills)
• Success Story Library (Hard Skills)
• Communication Strategies (Soft Skills)
• Lifecycle Campaigns (Hard Skills)

Job Summary: 

• Create trade-specific PowerPoint presentations and support
• Ownership of existing internal eComm site, Content Manager of internal file management system
• Develop the monthly Trade Loyalty Meeting decks
• Liaise with the Consumer Marketing department (biweekly meeting attendance)
• Execute Trade Loyalty programs
• Assist in the planning, set-up, and execution of Internal Sales Meetings
• Plan and execute all non-trade-specific trade events (OPS, PMA, etc.)
• Updating weekly launch tool with CD prospecting updates
• Update presentation slides and metrics for a monthly team meeting, and the prospecting tracking tool on a bi-weekly basis
• Update tools with any needed changes, annual promo calendar, and brand plan tools, and gold standard schematics
• Support changes to reports and tools with internal resources
• Update all metrics and tools for new trades from the prospecting process

Skills on Resume: 

• Trade-Specific Presentations (Hard Skills)
• Internal Site and File Management (Hard Skills)
• Trade Loyalty Decks (Hard Skills)
• Consumer Marketing Liaison (Soft Skills)
• Trade Program Execution (Hard Skills)
• Sales Meeting and Event Planning (Hard Skills)
• Launch Tool and Tracking Updates (Hard Skills)
• Metrics and Report Updates (Hard Skills)

Job Summary: 

• Serve as a key partner with Venue Sales and Strategic Account Management organization to proactively strategize and lead the development of the appropriate content, resources and tools to win business.
• Create scalable go-to marketing content and campaigns for venue partners globally in collaboration with the Venue Partner and Strategic Account Management team
• Create marketing campaigns that inspire and influence venues to partner with Encore and deliver propositions that enhance and add value to Encore products and services globally
• Develop shared marketing plans with key partners (e.g. chain-specific promotional opportunities - Together by Hyatt, Four Seasons Education Portal, etc.).
• Understand the competitive landscape, market trends and products/services to ensure that we enable best-in-class partnerships.
• Develop performance metrics and track progress for key KPIs and objectives relating to the strategic marketing plan “to and through” venue partners to grow revenue.
• Oversee specific day-to-day marketing requests from the venue team leveraging workflow tools and collaborating with appropriate marketing colleagues and other internal work teams.
• Collaborate with internal and freelance or agency creative resources to develop campaign assets and relevant content.
• Help train sales teams on key marketing tools and resources.
• Support approach to participation and content oversight for key venue partnership conferences.
• Develop both general and partner-specific marketing tools and platforms to deliver scalable activity worldwide

Skills on Resume: 

• Sales and Strategy Collaboration (Soft Skills)
• Scalable Content Creation (Hard Skills)
• Global Campaigns (Hard Skills)
• Partner Marketing Plans (Hard Skills)
• Competitive Analysis (Hard Skills)
• KPI Tracking (Hard Skills)
• Marketing Request Management (Soft Skills)
• Creative Collaboration (Soft Skills)

Job Summary: 

• Build and execute customer expansion programs aligned to sales and success leadership, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity and risk.
• Participate in a cross-functional team leading the charge to bring clients on legacy software products onto new and exciting platforms and products of the future.
• Analyze product and account data to accurately segment and customize programs to create segment-specific cross-sell campaigns.
• Align and partner with critical sales and marketing stakeholders to develop, execute, and optimize marketing programs, including digital paid and non-paid, email, webinars, events, and in-product marketing.
• Understand company portfolio and how customers use products to drive and accelerate renewals and support up-sell and cross-sell of new and existing products and offerings.
• Collaborate with Marketing and Product to manage in-product marketing 
• Manage program execution against committed timelines and within budget. 
• Set appropriate success KPIs and track measurements to determine impact and ROI.
• Continually measure, monitor and drive improvement in program approaches, employ industry best practices and look for opportunities to increase effectiveness and efficiency.
• Drive client success story identification and content development
• Present regularly on program performance and learnings to key stakeholders

Skills on Resume: 

• Customer Expansion Programs (Hard Skills)
• Client Onboarding Collaboration (Soft Skills)
• Data Segmentation (Hard Skills)
• Sales and Marketing Alignment (Soft Skills)
• Product Knowledge for Upsell (Hard Skills)
• In-Product Marketing (Soft Skills)
• Program and Budget Management (Hard Skills)
• KPI and ROI Tracking (Hard Skills)

Job Summary: 

• Prioritize and collaborate on top customer accounts for integrated joint marketing journeys by aligning with Sales, Product Marketing, Customer Marketing, C-Suite Marketing, PR and more.
• Strategically align with Product Marketing stakeholders to identify key production value and map to the customer use cases and experience.
• Develop and curate tailored marketing journeys to showcase how thought-leading customers are driving transformation with Conga.
• Manage every stage of the co-marketing relationship lifecycle with exceptional attention to detail, making the engagement as easy for the customer as possible.
• Identify new projects and opportunities to amplify the impact of customer marketing. 
• Lead and coordinate major programs that include multiple departments and goals.
• Build and maintain strong relationships with a diverse set of internal and customer constituencies, including creative, legal, finance, support, sales and marketing experts.
• Research recruit and fulfill requests from Sales and Marketing for customer participation in reference calls, speaking sessions and other go-to marketing activities and programs.
• Support company events by confirming customer participation and highlighting their success.
• Be an effective business partner and provide consistent and clear communication.
• Own execution excellence of programs and projects

Skills on Resume: 

• Joint Marketing Collaboration (Soft Skills)
• Product Marketing Alignment (Soft Skills)
• Tailored Customer Journeys (Hard Skills)
• Co-Marketing Relationship Management (Soft Skills)
• Customer Marketing Opportunities (Hard Skills)
• Program Coordination (Soft Skills)
• Relationship Building (Soft Skills)
• Customer Participation Support (Soft Skills)

Job Summary: 

• Create a global customer advocacy strategy designed to engage and activate customer base and build brand awareness among target audiences via effective storytelling centered on customer success
• Uncover, develop and manage a database of customer stories and reference customers and identify opportunities to integrate these elements into overall marketing processes and campaigns
• Develop case studies and customer quotes and manage the development of video testimonials
• Play a key role in hosted and sponsored events and webinars, identifying customer speakers, facilitating content development, and ensuring a high level of participation and engagement
• Collaborate with demand generation and product marketing teams to support customer-focused marketing programs
• Develop KPIs and analyze customer marketing program performance
• Partner with global cross-functional teams including Sales, Operations, and Product Marketing teams to advance goals.
• Collaborate with regional marketing teams to ensure cohesive messaging across the user journey.
• Prioritize, develop and execute a global marketing strategy and deliver related programs and materials that bring to life Facebook technology and partner solutions
• Partner with global cross-functional teams, including Engineering, Business Partnerships, Business Marketing, Product, Sales, and PR, to advance goals
• Create and scale integrated marketing content (e.g., POVs, messaging, presentations, guides, videos, websites)

Skills on Resume: 

• Customer Advocacy Strategy (Hard Skills)
• Story Database Management (Hard Skills)
• Case Studies and Testimonials (Hard Skills)
• Event and Webinar Management (Soft Skills)
• Marketing Collaboration (Soft Skills)
• KPI Development and Analysis (Hard Skills)
• Team Partnership (Soft Skills)
• Marketing Content Creation (Hard Skills)

Job Summary: 

• Manage and execute assigned customer marketing campaigns and activities
• Manage reference-request fulfillment, grooming data, advising sales and marketing on how to utilize references and corresponding assets
• Collaborate with the Sales Enablement team in the development and maintenance of sales reference assets and sales enablement tools
• Align with Product Marketing on customer story and testimonial needs for product roadmap and upcoming GTM efforts
• Partner with key stakeholders in PR, PMM, Community, Sales & Success to ensure a sufficient reference pipeline for priority activities, continually recruit new customer advocates
• Brainstorm with team members to develop creative ideas that support Customer Marketing initiatives and continue to build out a library of customer stories and reference materials
• Manage a library of up-to-date customer success stories and logos, including monthly reporting updates, quarterly library audits, and other related duties as assigned
• Manage, curate, and publish UGC from ActiveCampaign social media channels
• Interview ActiveCampaign customers to create customer success stories and highlight them in a variety of ways including blog posts, case studies, UGC, webinars, videos, emails, and more
• Collaborate with Lifecycle Marketing to create customer advocacy email automation
• Work across the Global Business Marketing team to execute, integrate and integrate content into relevant activations

Skills on Resume: 

• Campaign Management (Hard Skills)
• Reference Fulfillment (Hard Skills)
• Sales Enablement (Soft Skills)
• Product Marketing Alignment (Soft Skills)
• Stakeholder Partnership (Soft Skills)
• Creative Marketing Ideas (Soft Skills)
• Story and Logo Management (Hard Skills)
• UGC Management (Hard Skills)

Job Summary: 

• Build a world-class customer marketing program designed to increase engagement and expansion with customers.
• Build strong relationships with customers through engaging marketing programs and campaigns
• Own and scale referral, testimonial, and reference programs to be used for sales efforts
• Conduct regular interviews on camera with clients throughout the client journey
• Create data-driven and inspiring customer stories and case studies that show others the vision of what is possible when partnering with MX.
• Build relationships with top customers to create more speaking opportunities and unique ways to share their experience with others across all formats
• Own and execute cross-sell and upsell programs with Sales and Customer Success Team
• Create and own the Money Experience Rockstar awards
• Work cross-functionally to build internal and external relationships that create meaningful success stories that show what is possible for future customers.
• Create an environment and culture where customers want to share their successes with the world.

Skills on Resume: 

• Marketing Program Development (Hard Skills)
• Relationship Building (Soft Skills)
• Referral and Testimonial Management (Hard Skills)
• Client Interviews (Soft Skills)
• Case Study Creation (Hard Skills)
• Speaking Opportunities (Soft Skills)
• Cross-Sell and Upsell Programs (Hard Skills)
• Rockstar Awards Creation (Soft Skills)

Job Summary: 

• Focus on the experience of current customers and educate customers about products and services
• Lead, manage, and measure customer marketing initiatives to drive upgrades among current customers
• Develop omnichannel demand-driving campaigns, based on customer insights and in partnership with Sales and Marketing
• Closely align with sales teams to ensure we’re working in lock-step towards agreed-upon goals and campaigns and leads are being followed up
• Partner with global marketing leads to extend campaigns, share best practices and insights
• Work with Marketing Operations to build out campaigns, actively follow up on timelines and ensure flawless execution
• Develop presentations for a cross-functional audience, including senior leaders, to highlight programs, share-out results and drive alignment of initiatives
• Deliver effective global field enablement tools, messaging, and content
• Agree on metrics for all programs and report against these, to understand the impact of campaigns on the business, testing, optimizing and sharing best practices
• Create programs that proactively respond to customer NPS, new customers/users, users that get new jobs, and other key milestones
• Manage permission and creation of case studies and logo use 
• Own the feedback loop to marketing, sales, and product on what customers are saying

Skills on Resume: 

• Customer Education (Soft Skills)
• Marketing Initiative Management (Hard Skills)
• Omnichannel Campaigns (Hard Skills)
• Sales Alignment (Soft Skills)
• Global Marketing Collaboration (Soft Skills)
• Campaign Execution (Hard Skills)
• Cross-Functional Presentations (Soft Skills)
• Field Enablement (Hard Skills)

Job Summary: 

• Develop, update and lead execution of a year customer segment strategy to drive value creation from a portfolio of brands and (digital) services through effective communications, promotions, programs and tools (e.g. CRM, 1:1 marketing) utilization, comprising both push and pull measures
• Segment customers in various segments (Pest Control Operators and end-customers) by mapping out needs, and journey/buying processes to elicit desired and set behavior change objectives
• Establish and manage Customer Advisory Boards to test concepts, develop insights and identify emerging trends
• Execute integration of customer input and customer segmentation strategies into marketing plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell
• Build and leverage the marketing databases for targeted, measurable, efficient and effective campaigns in the targeted segments
• Drive the execution of marketing programs and tactics to ensure that they meet customer needs and can be measured and evaluated for effectiveness
• Lead segment teams comprising Field Sales and Technical Support to collect inputs to determine strategy and tactics, as well as lead the implementation of the campaign and CRM strategy with the sales force
• Actively participate/lead customer events, product and needs training, and support product launches by driving the launch campaign with the support of the product and MarCom manager
• Identify and leverage sources of influence within the market (distribution, industry groups, partnerships/NGOs, governmental, etc.) to deliver on customer behavior change
• Set performance targets and review the effectiveness of initiatives and tactics within markets
• Optimize resource allocation accordingly to achieve business goals.

Skills on Resume: 

• Segment Strategy Development (Hard Skills)
• Customer Segmentation (Hard Skills)
• Advisory Board Management (Soft Skills)
• Marketing Plan Integration (Hard Skills)
• Database Utilization (Hard Skills)
• Program Execution (Hard Skills)
• Team Leadership (Soft Skills)
• Product Launch Support (Soft Skills)

Job Summary: 

• Cultivate new relationships with Luminaries, and members of the community, and take an active role in expanding the advocacy base by working directly with Sales, Success and other customer-facing teams
• Coordinate the end-to-end lifecycle of all customer references and maintain in-depth database and internal tools to supervise customer profiles, contacts and participation to support high-value opportunities.
• Collaborate with analyst relations to ensure we have outstanding customers to support the Zendesk story and growing portfolio of solutions with Gartner, Forrester and more.
• Partner with global sales and success leaders to identify and source customers for use in investor relations, press interviews, and media opportunities.
• Work with sales enablement and regional marketing teams to drive ongoing adoption of customer marketing tools and systems, and develop a feedback process to improve customer marketing programs.
• Partner with key stakeholders in PR, PMM, Sales & Success to ensure a sufficient reference pipeline for priority activities
• Own program management, reporting, analysis and insights for all global customer marketing engagements.
• Develop creative programs and content to increase program adoption and visibility by articulating the value of programs to Sales & Success.
• Train and work collaboratively with cross-functional teams to keep them abreast of new processes and tools as they develop
• Manage communication and messaging to platform users as well as stakeholders
• Build an active community of customers within a collaborative cloud-based community software platform
• Identify advocates willing to talk to media and prospective customers about how the company is solving key business challenges in a unique way

Skills on Resume: 

• Relationship Building (Soft Skills)
• Reference Management (Hard Skills)
• Analyst Collaboration (Soft Skills)
• Media and Investor Customer Sourcing (Soft Skills)
• Tool Adoption (Hard Skills)
• Pipeline Management (Hard Skills)
• Program Reporting (Hard Skills)
• Advocate Engagement (Soft Skills)

Job Summary: 

• Responsible for increased distribution of key Avery items across various channels of sale,
• Customer-driven events, price promotions, coupons, business reward offers and mail-in rebates.
• Develop relationships with customer's integration of product strategies for the team.
• Manage and communicate customer marketing budget strategy and status, including receiving and processing all marketing invoices.
• Initiate and develop customer-specific sales programs (i.e., promotions, displays, and signage).
• Supports adaption and customization of strategies into customer-specific programs (i.e., new product launches, seasonal promos).
• Maintain promotional calendars, budgeting database, and promotional/category management database.
• Seasonal temporary displays, circular coverage, online merchandising, new product development & launches, permanent fixtures, in-store signage and catalogs.
• Preserve and update product images, copy points, and enhanced content (banner ads) on customer websites and catalogs.
• Prepare pre-, during and post-promotional analysis.
• Collaborate with Supply Chain Team on promotional activities and new product launches,
• Share Consumer and Category insights, and support Customer Trade Show Leadership.
• Support incremental funding requests and promotional best practices for accounts.
• Understand and uncover new marketing opportunities at Staples.
• Support Sr. National Account Manager in plan-o-gram and merchandising development.

Skills on Resume: 

• Distribution Management (Hard Skills)
• Event and Promotion Management (Hard Skills)
• Customer Relationship Development (Soft Skills)
• Marketing Budget Management (Hard Skills)
• Sales Program Development (Hard Skills)
• Program Customization (Soft Skills)
• Promotional Calendar and Database Management (Hard Skills)
• Product Launch Collaboration (Soft Skills)

Job Summary: 

• Plan, execute and analyze the performance of customer marketing campaigns across multiple channels to drive upsell and cross-sell opportunities    
• Partner with Product Marketing, Creative and Digital Channel leads on targeted content strategy, planning and executing multi-channel programs
• Lead projects that drive target account engagement, upsell pipeline creation and deal acceleration goals
• Partner closely with adoption to define the customer journey for customers 
• Work hand in hand with the account management team to understand upsell opportunity scenarios and guide the team on the best ways to grow their account base
• Partner with the analytics team to define KPIs, measure the effectiveness of campaigns, and adjust and optimize upsell/cross-sell programs
• Managing and executing key marketing initiatives with customers including review programs, content development, sending them cool treats via mail, events, etc.
• Developing relationships with marketing functions within customer organizations to plan and execute joint marketing initiatives
• Own and execute multiple customer marketing campaigns with a focus on improving product usage and expansion, while constantly iterating messages and optimizing channels based on performance results
• Dive deep into customer data, using customer metrics to make informed decisions about customer marketing programs
• Scale the Greenhouse customer advocacy program to include gifting, references, referral structures and more
• Partner directly with awesome Customer Success and Sales teams to help educate customers on the value of Greenhouse, mitigate customer churn, drive account expansions and upsells, and nurture customer community, while maintaining consensus from internal cross-functional teams

Skills on Resume: 

• Campaign Management (Hard Skills)
• Content Strategy (Hard Skills)
• Account Engagement (Soft Skills)
• Customer Journey Mapping (Soft Skills)
• Upsell Strategy (Soft Skills)
• KPI and Program Optimization (Hard Skills)
• Relationship Building (Soft Skills)
• Data-Driven Decisions (Hard Skills)

Job Summary: 

• Develop global account strategies in collaboration with the Strategic Client team to optimize engagement with high-value customers
• Educate and enable Strategic Client Directors and Customer Success Managers on new and existing marketing activities being performed. 
• Responsible for driving internal adoption and use
• Perform in-depth research to identify opportunities to improve marketing effectiveness at top customer accounts
• Develop metrics to measure the performance of existing marketing programs and account plans, report on results regularly
• Identify the most effective marketing materials, channels, and messaging for key customer accounts
• Manage the timely build, develop, QA and launch of deliverables
• Develop and execute campaigns based on customer journey stage across a variety of channels to drive product adoption, usage, upsell, and retention
• Work cross-functionally with Customer Success, Product Marketing, and Marketing teams to develop the customer marketing strategy
• Measure, analyze, and optimize programs to determine impact and identify opportunities for improvements
• Own marketing communication to the customer base to increase product knowledge/usage and engagement with webinars, events, and training.
• Plan and facilitate the logistics of in-person and virtual user groups, customer events, webinars, and customer advisory boards
• Build customer marketing artifacts and copy

Skills on Resume: 

• Account Strategy Development (Hard Skills)
• Client Enablement (Soft Skills)
• Internal Adoption (Hard Skills)
• Marketing Research (Hard Skills)
• Performance Metrics (Hard Skills)
• Account Marketing Optimization (Hard Skills)
• Campaign Execution (Hard Skills)
• Event Facilitation (Soft Skills)

Job Summary: 

• Support the Head of Customer Engagement to develop and execute marketing cross-sell, upsell, and renewal strategy to improve client/member value and profitability across all Consumer and Commercial segments for Europe.
• Ownership of the cross-sell, upsell and renewal marketing targets.
• Design a cross-sell/ up-sell/ renewal framework to understand the existing base, size the opportunity, and ongoing tracking and measurement of KPIs.
• Develop cross-sell/ up-sell/ renewal marketing programs to capitalize on the opportunities identified, including identifying the target audience, the best time to contact, most effective channel and format to deliver an acceptable ROI.
• Engage other functions, for example Finance, Product, Sales and Operations, to “sell in” activities and embed in the business.
• Work closely with the analytics team to develop the right analytical tools to support activity, such as propensity modeling, next-best product, and value segmentation.
• Developing the positioning and messaging of new products and add-ons to existing customers in key markets with clear points of differentiation and USPs.
• Collaborating with the Customer Marketing Manager – Loyalty and Engagement to implement in-life product marketing campaigns
• Partnering with the Customer Marketing Manager – Experience Optimisation to provide strategic support to the Client Management team to map out the renewal journey for key clients and identify how marketing can provide support to drive client engagement and ultimately renewals.
• Working with the Head of Brand, PR and Comms and the Customer Marketing Manager – Loyalty and Engagement to develop and execute a brand and thought leadership strategy to positively impact renewals, retention and in-life acquisition.
• Defining an agreed strategy and approach and measuring all acquisition and renewal activities.

Skills on Resume: 

• Cross-Sell and Upsell Strategy Development (Hard Skills)
• Marketing Target Ownership (Hard Skills)
• KPI Tracking and Measurement (Hard Skills)
• Program Development for ROI (Hard Skills)
• Cross-Functional Engagement (Soft Skills)
• Analytical Tool Development (Hard Skills)
• Product Positioning and Messaging (Hard Skills)
• Renewal Journey Mapping (Soft Skills)