Published: September 6, 2024 - The Customer Development Manager navigates a customer portfolio, grasping both current and desired states to strategically deliver impactful results. Fosters deep, trust-based relationships, advancing community-focused changes. Masterfully blends coaching, managing, and consulting roles to steer customers toward successful outcomes, nurturing internal and customer-side expertise throughout the journey.
Tips for Customer Development Manager Skills and Responsibilities on a Resume
1. Customer Development Manager, Birch Solutions Inc., Omaha, NE
Job Summary:
- Develop and lead customer development process with account managers and business development analysts.
- Understanding of brand strategies & priorities and synchronize with customer strategies.
- Create monthly scorecards and planning templates to be used with all key accounts.
- Prepare presentation template and other materials for quarterly meetings.
- Proactively identify business growth opportunities through in-depth analysis of category information, shipment data and key account scan data.
- Lead new item performance reviews, delivering findings and recommendations to account managers and other key personnel.
- Work alongside Director of Insights and Innovation to develop strategic sales presentations/tools for core markets.
- Provide analysis on trade efficiencies, Return on Investment (ROI) reconciliation, and optimal pricing gap between Brand and Private Label products to maximize sales.
- Utilize Symphony AI, customer scan data, enterprise data warehouse and syndicated data to identify gaps and develop programs to drive sales.
- Develop Power BI Dashboards that utilize data and enable clear visualizations to proactively identify business growth opportunities.
Skills on Resume:
- Process Leadership (Hard Skills)
- Strategy Synchronization (Hard Skills)
- Scorecard Creation (Hard Skills)
- Presentation Preparation (Hard Skills)
- Opportunity Identification (Hard Skills)
- Performance Review Leadership (Hard Skills)
- Sales Analysis (Hard Skills)
- Data Visualization (Hard Skills)
2. Customer Development Manager, Redwood Enterprises, Boise, ID
Job Summary:
- Analyze competitive trends and gain an understanding of the competitive market to better optimize products in the marketplace.
- Provide category analysis for category reviews and new item introductions
- Utilize findings to make recommendations for opportunities to grow the business (distribution, assortment, pricing, etc.).
- Assist the Account Managers with information for customer presentations.
- Maintain IRI desks for “Viewer” licenses ensuring up-to-date and all pertinent information is available at all times.
- Develop internal capabilities in key areas of Seasonal Products, New Products, Void Opportunity Program, and Customer Specific Data sources.
- Maintain strong relationship with Category Management team at key customers to provide strategic category recommendations.
- Leveraging business analytics to influence the customer and company decision making at top-to-top levels.
Skills on Resume:
- Competitive Analysis (Hard Skills)
- Category Analysis (Hard Skills)
- Business Recommendations (Hard Skills)
- Presentation Support (Hard Skills)
- Data Management (Hard Skills)
- Capability Development (Hard Skills)
- Relationship Management (Soft Skills)
- Business Analytics (Hard Skills)
3. Customer Development Manager, GreenLeaf Technologies, Cheyenne, WY
Job Summary:
- Lead and orchestrate the critical Customer Segmentation process for MG
- Prepare and lead the weekly sales meeting for MG
- Work with multiple functions and be the lead person for generating commercial insights and recommending actions
- Be responsible for the contractual KPI target setting and facilitate contract management within sales teams
- Become a critical contributor and represent MG in the global Customer Confidentiality Program
- Become a key contact for the Global MCD organization especially for the Sales Tools and Systems team and proactively contribute to the implementation of the Sales Technology Roadmap
- Enable both tactical and strategic alignment with the Travel Retail organisation
- Take an active leadership position in all customer market launches
- Support in customer pricing evaluation and sell-in
- Support in new business RFP execution
Skills on Resume:
- Customer Segmentation (Hard Skills)
- Sales Meeting Leadership (Soft Skills)
- Commercial Insights (Hard Skills)
- KPI Management (Hard Skills)
- Confidentiality Management (Hard Skills)
- Sales Technology Implementation (Hard Skills)
- Strategic Alignment (Soft Skills)
- Market Launch Leadership (Soft Skills)
4. Customer Development Manager, BlueWave Innovations, Fargo, ND
Job Summary:
- Work across QCD functional departments to identify how can better leverage distribution network
- Manage target customers to achieve individual EBIT target
- Support in the strategic planning sessions for each QCD customer
- Conduct Quarterly Business Reviews with key customers
- Work with operational leaders to ensure customer KPI metrics are achieved
- Ensure operations adhere to customer SOPs and support
- Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers
- Ensuring account strategies to be in line with shoppers marketing, brand strategies and sales objectives
- Working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.
- Consistently meeting OR exceeding sales and performance goals
Skills on Resume:
- Distribution Optimization (Hard Skills)
- EBIT Management (Hard Skills)
- Strategic Planning (Hard Skills)
- Business Review Conduct (Hard Skills)
- KPI Achievement (Hard Skills)
- SOP Compliance (Hard Skills)
- Account Strategy Development (Hard Skills)
- Sales Collaboration (Soft Skills)
5. Customer Development Manager, Sunstone Strategies, Billings, MT
Job Summary:
- Develop and execute collaborative customer business plans that deliver RNS and profitability targets.
- Identifies customer-specific strategic initiative opportunities, leveraging analytics and financial acumen to operationalize both internally and externally.
- Achieve listing and distribution targets for all GMCC new products.
- Works closely with Internal and External partners to understand & educate on customer strategies/ priorities/ tactics/ policies
- Aligns analytics, customer strategy and trade strategies to build an annual merchandising plan for category/customer
- Understands portfolio and brand strategies and how they impact customer and ultimately the consumer à provides input/feedback on current/future trade strategies
- Lead event execution from initial opportunity through to final event (external concept/opportunity sell-in, participating items, consumer/customer offer, POS execution, SPPK confirmation, retail feedback)
- Completes requirements for assigned account(s) i.e. deal sheets, promotional executions, customer presentation decks inclusive of new product innovation reviews
- Advocates for customer to achieve best-in-class execution of 4P’s
- Establishes & communicates retail sales team objectives and priorities
Skills on Resume:
- Business Plan Execution (Hard Skills)
- Strategic Initiatives (Hard Skills)
- Distribution Management (Hard Skills)
- Partner Collaboration (Soft Skills)
- Analytics Alignment (Hard Skills)
- Strategy Understanding (Hard Skills)
- Event Leadership (Hard Skills)
- Advocacy and Communication (Soft Skills)
6. Customer Development Manager, Cascade Communications, Sioux Falls, SD
Job Summary:
- Develop a deep understanding of the customer’s context, goals, and pain points and how my company will deliver outcomes.
- Manage a portfolio of customers and for each one, understand the customer’s current state and desired state (outcome) and how my company will deliver results.
- Make connections with the customer, building relationships that are rooted in mutual trust and a shared interest in creating positive change in communities.
- Develop a clear understanding of the my company solution(s) that will help the customer achieve desired outcomes and play coach, project manager, product expert, and consultant until delivered the outcomes the customer seeks.
- Guide the customer through each stage of the customer journey by relying on a masterful blend of established best practices and personal intuition.
- Own the successful execution of Dashboard projects.
- Create product experts and champions in customers’ organizations.
- Identify expansion opportunities & lead renewal conversations.
- Help internal teammates develop a nuanced understanding of customers.
- Initiate opportunities to teach teams including Solutions Dev, Sales & Marketing, Data, & Product what know in order to help every team member develop a deep understanding of the customer.
Skills on Resume:
- Customer Understanding (Hard Skills)
- Portfolio Management (Hard Skills)
- Relationship Building (Soft Skills)
- Solution Expertise (Hard Skills)
- Customer Guidance (Soft Skills)
- Project Execution (Hard Skills)
- Champion Development (Soft Skills)
- Opportunity Identification (Hard Skills)
7. Customer Development Manager, Pinecrest Dynamics, Charleston, WV
Job Summary:
- Effectively penetrate the customer to build rapport at all levels of the customer and to fully understand business, strategies and the overall marketplace
- Leading assigned customer(s) in achievement of annual operating plan / budget (revenue and share growth) through best in class management of Merchandising, Assortment, Promotion, Pricing, and Shelving
- Develop and implement a Joint Business Plan (JBP) type approach with assigned customer(s) and build/maintain 52 week annual plan for Dr. Oetker categories
- Securing promotional support including bookings, displays, loyalty programs and customer marketing events
- Analyzing and recommending strategic activities (e.g. high low vs. EDLC)
- Listing of new innovation, closing of current listing and distribution gaps
- Securing promotional and consumer programs initiated by brand group / trade marketing initiatives
- Responsible for leading implementation of Customer Playbook (pricing and promotion strategies) in line with Dr. Oetker Customer Management Principle
- Understands and leverages data & insights (Nielsen, Customer POS) to positively impact business results and to identify emerging trends/ address areas of opportunity and risk
- Track, analyze and evaluate business performance and provide recommendations to achieve customer and internal targets
- Prepare and present Monthly Business Reviews for assigned account(s) in order to analyze performance, understand risks and identify opportunities for the business
Skills on Resume:
- Customer Penetration (Hard Skills)
- Budget Management (Hard Skills)
- JBP Development (Hard Skills)
- Promotional Support (Hard Skills)
- Strategic Analysis (Hard Skills)
- Product Listing (Hard Skills)
- Program Implementation (Hard Skills)
- Data Utilization (Hard Skills)
8. Customer Development Manager, Summit Consulting, Bismarck, ND
Job Summary:
- Track JBP though regular and continuous performance scorecard development, gap analysis techniques and regular communication
- Ownership of forecasts (revenue & trade), risks and opportunities in accordance with Dr. Oetker standard operating procedures for assigned customer(s)
- Deliver sales targets within investment guidelines and alignment with brand and customer strategies
- Maintain all performance subsidy, Merchandising Allowances, activities as per corporate policy & timelines
- Work with Field Sales to effectively manage retail execution of all category objectives for the customer
- Responsible for maintaining files and business documentation as directed by Dr. Oetker Policy to thoroughly document business transactions with the customer
- Providing transportation solutions to full-service lease and maintenance customers
- Interacting with existing customers in order to identify and propose solutions to resolve transportation problems, meet transportation needs and achieve sales growth
- Maintaining day-to-day contact with existing customers, nurturing business relationships and ensuring that Ryder delivers on promise of providing high quality service
- Executing marketing plans and account development strategies to expand contractual product lines
Skills on Resume:
- Scorecard Management (Hard Skills)
- Forecasting (Hard Skills)
- Sales Achievement (Hard Skills)
- Policy Compliance (Hard Skills)
- Retail Management (Hard Skills)
- Documentation (Hard Skills)
- Relationship Management (Soft Skills)
- Sales Strategy (Hard Skills)
9. National Customer Development Manager, Valley Tech Solutions, Little Rock, AR
Job Summary:
- Manages direct sales calls on largest national retail account(s) to develop long-term working relationships with all levels of wine buyers and key national wholesalers to sell in programing and feature activity
- Directly responsible for managing and selling all brands within the Family Wines portfolio
- Collaborates with Consumer & Strategic Insights team to analyze retailer and market level Syndicated Data to communicate current trends monthly to retail buyers
- Develops and implements strategies that help drive incremental programming and ad support through use of trade marketing initiatives and Syndicated Data insights
- Proactively communicates with the Region Customer Development Managers to align on state level execution goals, tracking and communication
- Manages assortment in retail accounts by managing new item process, distribution expansion, and underperforming/at-risk items
- Develops and implements shelf recommendations with assistance from Consumer & Strategic Insights team on shelf schematics in store, including cold box placements, shelf location and additional facings
- Assists in creation of Exclusive Brands, manage presentation, inventory, programming and pricing nationally
- Increases level of wine knowledge through continuous education
Skills on Resume:
- Relationship Management (Soft Skills)
- Portfolio Sales Management (Hard Skills)
- Data Analysis (Hard Skills)
- Strategic Planning (Hard Skills)
- Cross-functional Communication (Soft Skills)
- Retail Assortment Management (Hard Skills)
- Shelf Space Optimization (Hard Skills)
- Product Knowledge Enhancement (Soft Skills)
10. National Customer Development Manager, Riverside Development, Des Moines, IA
Job Summary:
- Manages product inventory, develop forecasting and lead communication with Supply Chain
- Collaborates with the Trade Marketing Manager to develop and recommend incremental programs within assigned account list staying within annual budget
- Working cross functionally with Finance and Consumer & Strategic Insights teams, evaluate effectiveness of trade spend at retail accounts
- Submits required reports and expenses in a timely manner, meets all prescribed deadlines
- Responsible for managing activities in compliance with state and federal laws and regulations
- Attends chain account promotions and events
- Attends and participates in divisional and national sales meetings
- Remains aware of inventory levels to ensure product availability to support current programming
- Monitors competitive pricing and reports threats to upper management
Skills on Resume:
- Inventory Management (Hard Skills)
- Forecasting (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Trade Spend Analysis (Hard Skills)
- Regulatory Compliance (Hard Skills)
- Event Participation (Soft Skills)
- Reporting Skills (Hard Skills)
- Competitive Analysis (Hard Skills)
11. Customer Development Manager, Peak Performance Systems, Topeka, KS
Job Summary:
- Focus on Category Management and Fact-Based Selling techniques to enhance the sale of the product mix and reduce fines and deductions.
- Execution of Key account objectives/plans with minimum achievement of budgeted net sales and spending objectives.
- Manage contractual requirements including, but not limited to: Overview of Approved Product List reporting (additions, deletions), Data Synchronization (EDI, price file maintenance), Invoice format/Credit process, Promotions and forward buys
- Develop strong long-term relationships with key trade personnel.
- Execute timely presentation of all existing opportunities and new products.
- Effective communication of all programs including - ads, in-store features, new products, planograms etc.
- Timely communication of business needs and opportunities to Key Sales and Marketing personnel.
- Presentation of Customer Development business reviews to appropriate key trade contacts.
- Interact closely with Marketing, Retail Development, Finance, IT, Supply Chain, Operations, Customer Care and Warehouse associates.
- Maintain good attendance, safe work practices and maintain safeguards of confidential company information.
- Assist in Customer Trade Shows which may include set up, tear down and/or working the show
Skills on Resume:
- Category Management (Hard Skills)
- Fact-Based Selling (Hard Skills)
- Contract Management (Hard Skills)
- Relationship Building (Soft Skills)
- Product Presentation (Hard Skills)
- Program Communication (Soft Skills)
- Cross-functional Coordination (Soft Skills)
- Trade Show Management (Hard Skills)
12. eCommerce Customer Development Manager, Silverline Industries, Frankfort, KY
Job Summary:
- Accountability for delivering financial performance across eComm customers in line with Budget / LE
- Identify win-win opportunities.
- Understand assigned customer strategies, policies and procedures and future plans as well as digital tools and assets and organization.
- Co-create and deploy the eComm strategy for the company & IE business.
- Build, negotiate and execute JBP plans with key eComm retailers that deliver best in class activation, grow the retailers’ category and deliver share growth for the company, in alignment with company selective distribution policies, T&C guidelines and ensuring compliance to Commercial Selling Principles
- Drive customer engagement working cross functionally to ensure that the company is the advanced nutrition strategic partner of choice with customers.
- Sharing insights and developing collaborative programs for growth
- Accurately forecast volume/sales/investment through effective 6P+A (Price, Promotion, Distribution, Visibility, Content, Ratings & Reviews, and Availability) planning and clear identification of risks and opportunities on a monthly cycle.
- Elevate the cooperation with the customers by leveraging all the Online Acceleration Centre eMarketing capabilities (Content, Website, Search, Social/Digital engagement, CRM and Analytics).
- Actively engage Supply Chain partners to develop accurate demand plans and ensure service levels are in line with customer objectives
- Proactively create etail marketing demand at the customer by leveraging all the Online Critical success factors and levers.
- Prepare and negotiate terms and retail marketing deals.
- Create short and long term plans for customer growth, ensuring profitable contracts with client specific prices, Terms and Conditions.
- Drive “Do and Learn” initiatives and redeploy best practices in order to leverage growth opportunities while elevating local ecom capabilities.
- Manage portfolio, product set-up, new item planning, promotion planning, forecasting volumes, inventory management, and creative content and implement promotion & marketing activities for each customer.
Skills on Resume:
- Financial Planning (Hard Skills)
- Strategy Development (Hard Skills)
- Negotiation Skills (Soft Skills)
- Customer Relationship Management (Soft Skills)
- e-Commerce Management (Hard Skills)
- Supply Chain Coordination (Hard Skills)
- Marketing and Promotion Planning (Hard Skills)
- Data Analytics and Forecasting (Hard Skills)
13. Customer Development Manager, Crossroads Consulting, Springfield, IL
Job Summary:
- Delivery of specified business targets (sales, spend and profit targets)
- Full forecasting and spend management for category, making accurate forecasts to business team and RGM/MS&P contacts
- Responsibility for building positive relationships with customers and representing customer requirements to the business
- Building and tracking JBPs with key retailers to ensure delivery of key metrics for the company and business partner
- Developing a solid understanding of the market and keeping track of the market activity to share information regarding changes or new activity in the marketplace
- Identify and progress incremental growth opportunities within business
- Supports business improvement projects beyond immediate role responsibilities
- Support the customer in buyer's journey, plan activities independently and manage resources in a target -oriented manner
- Provide solutions and proposals to satisfy the customer's needs in the best possible way
- Leading negotiations with business customers at all hierarchical levels
Skills on Resume:
- Sales Forecasting (Hard Skills)
- Spend Management (Hard Skills)
- Customer Relationship Management (Soft Skills)
- Joint Business Planning (Hard Skills)
- Market Analysis (Hard Skills)
- Opportunity Identification (Hard Skills)
- Project Management (Soft Skills)
- Negotiation Skills (Soft Skills)
14. Customer Development Manager, Heritage Solutions, St. Paul, MN
Job Summary:
- Full analysis and insights of sales fundamentals to gain share profitably at account
- Analyze and define the growth levers relevant to customer with specific focus on the shopper, selling through shopper insights
- Member of Brand Sales team focused on specific customer in field and supporting the Sales for all meeting prep
- Develops business opportunities and strategies to grow brand within category and ensures execution of all programs alongside Sales
- Category expert for the Brand and competitive products at a specific customer
- Leads execution of all account specific events for the brand
- Collect, analyze, and provide POS data to increase sales productivity, support forecast process and assist in business planning.
- Serves as a key resource for presentations for both internal and external customers.
- Arouse the customer's interest in services around cloud technologies and IT services
- Enabling new customer, continue to maintain and develop existing customers
- Strive to achieve personal goals and support the team to achieve the team and companies goals
Skills on Resume:
- Sales Analysis (Hard Skills)
- Shopper Insights (Hard Skills)
- Strategic Planning (Hard Skills)
- Program Execution (Hard Skills)
- Category Management (Hard Skills)
- Data Analytics (Hard Skills)
- Presentation Skills (Soft Skills)
- Customer Relationship Management (Soft Skills)