• Develop a deep understanding of the company's products and customers.
• Demonstrate a clear understanding of the customer lifecycle at the company.
• Learn the types of content and resources customers find credible and interesting.
• Familiarize yourself with existing resources designed to educate and assist customers.
• Create and manage a campaign calendar that meets the needs of the organization.
• Assume responsibility for all existing customer marketing efforts, including upsell campaigns, webinars, newsletters, and feature release communications.
• Assume responsibility for managing the internal customer content libraries.
• Develop and execute account-based marketing strategy and action plan.
• Deliver the regional markets depletion targets, costed activity plans and ROI metrics.
• Lead all asset creation, sales/distributor engagement, collateral design, customer/channel selection and execution excellence. 
• Promotions, events and activities developed in line with brand guidelines.
• Working closely with the product team on the marketing of new product features or solutions that help achieve cross-sell and up-sell objectives.

Skills: Product Knowledge, Customer Lifecycle Understanding, Content Development, Resource Familiarization, Campaign Management, Customer Marketing, Content Library Management, ABM Strategy Execution

• Manage team, coordinate (in-store) brand activations in collaboration with Brand Marketing and Sales
• Develop and manage relevant in-store campaigns including brand initiatives and product launches.
• Develop, implement and report back on Shopper Marketing plans for selected key accounts/brands, including POS development/execution.
• Proactive support to the National Sales team utilizing relevant trade material to achieve business objectives.
• Manage account and ongoing/day-to-day interaction with storage and transportation suppliers, ensuring a high degree of service implementation.
• Closely watch and report on competitor activities (including promotional activities, in-store Competitor alerts and reporting)
• Build effective working relationships and processes with the Sales & Marketing team to drive incremental brand growth
• Conducting a strategic review of the Client Management renewal process to create opportunities for quality client management conversations
• Supporting the Client Management team in driving renewals and persistence
• Identifying relevant USPs to support the sales story, in collaboration with the Product Marketing Manager
• Segmenting client base and developing strategies to support each segment’s renewal journey
• Leading client communications and events activities that support client renewal and upsell objectives

Skills: Team Management, Brand Activation, In-Store Campaigns, Shopper Marketing, Supplier Coordination, Competitor Monitoring, Sales Collaboration, Client Renewal Strategy

• Understand customer experience, challenges, KPIs, outcomes, and successes
• Collaborate with Customer Success, Product Marketing and other subject matter experts to author high-performing customer engagement assets
• Manage and organize a library of up-to-date customer success stories with a focus on key industries and use cases.
• Use customer stories to drive awareness and credibility for Alida with prospects, partners and analysts
• Partner with the demand marketing team to create impactful campaigns to drive loyalty, engagement and expansion throughout the customer journey- both inbound and outbound.
• Design and implement new product and feature adoption strategies
• Drive customer reviews on review platforms in collaboration with demand marketing
• Develop a set of goals and KPIs to measure the effectiveness of customer content and campaigns.
• Nurture customer advocates in marketing and reference opportunities.
• Work with customer insight community manager to gather customer feedback about customer marketing opportunities
• Be ready to support cross-functional team members for references (requests and tools), customer advisory events and other engagement programs.
• Increase qualified marketing leads and conversion rates for the sales team.

Skills: Customer Experience Understanding, Engagement Asset Creation, Success Story Management, Customer Story Utilization, Campaign Development, Product Adoption Strategy, Review Platform Management, KPI Development and Tracking

• Create insight-driven, customized marketing solutions and annual marketing plans that meet customer channel objectives
• Inspire and motivate customers and agencies to take risks and create innovative marketing approaches
• Translate national brand strategies, marketing plans and insights into actionable customer marketing plans
• Serve as the marketing expert across assigned accounts, with the ability to leverage customers and strategies to develop and execute thoughtful marketing programs that drive growth.
• Develop clear and powerful copy and business-specific briefs that can be shared by multiple agencies to support a “Big Idea”
• Ensure all communications are clear with customer focus, strong value propositions and represent the brand character
• Help ensure synergy throughout all channels of communications
• Use specific insights to identify opportunities and industry trends to generate retailer-specific strategic annual marketing plans and budget
• Pilot new communication approaches to proactively manage and optimize the efficiency and effectiveness of media plans, and drive connectivity with emerging media
• Take responsibility for forecasting promotional perf
• Own coordination with international marketing and sales teams to incorporate and support their advocacy resource needs.

Skills: Customized Marketing Solutions, Customer Motivation, Strategy Translation, Marketing Program Development, Copywriting, Communication Clarity, Channel Synergy, Trend Analysis

• Collaborate with Field Sales to identify key account-specific marketing and promotional opportunities. 
• Collaborate with Field Sales and Brand Marketing to develop sell-in and promotional strategies and tactics for new and existing portfolio items. 
• Using Nielsen and other available data sets, provide quantitative analyses to support these strategies and tactics.
• Act as Subject Matter Expert for Nielsen, SPINS and other quantitative market analytics. 
• Work with the Director of Customer Marketing and Field Sales to review account-specific promotional results to determine whether recent promotional activity was successful and worth repeating in the future.
• Represent Field Sales at internal and third-party meetings, providing Field Sales perspective and requirements
• Manage the expense and budget of campaigns, and estimate monthly costs.
• Key interface between Brand Marketing and Sales Team for Hungary Business to execute plans
• Develop channel/customer 4P strategy and actions in line with Brand Strategy based on Global 4P Guidelines, deploy these to Retail Partners
• Continuously reviews Local Success Model compliance, monitors and benchmarks customer performance against 4P targets and drives agreed action steps
• Represents strategic priorities as well as category growth models during Customer Range Reviews by creating best-in-class Category Growth stories that help retailers establish an effective portfolio and generate the highest return-on-shelf
• Work independently on Nielsen databases to do full market and 4Ps analysis on distribution

Skills: Key Account Marketing, Promotional Strategy Development, Data Analysis, Market Analytics Expertise, Promotional Performance Review, Field Sales Collaboration, Budget Management, 4P Strategy Development

• Support the goal of ensuring relationships with customers are deep and broad, to support cross-sell, up-sell and stickiness
• Understand the personality of each strategic account and build a tailored success plan, which spans the sales cycle, with accelerators to help drive program success and adoption of products and/or features
• Build and actively manage the planning and development of all forms of customer content, including the use of case studies, blogs, videos, community posts, etc.
• Work directly with most strategic accounts and technical users to capture impactful stories for use in marketing and sales efforts
• Serve as a guide for customers in terms of communications and content strategies around hacker-powered security initiatives
• Plan and execute the storytelling workflow cross-functionally with account teams, product marketing, and creative services (writers and video producers) including message alignment to Ideal Customer Personas (ICPs), drafting story briefs, conducting customer interviews, shaping and editing the narrative for each story and formatting content for use in digital campaigns, web, social, PR, and events
• Manage customer speaking engagements, private and public reference programs
• Lead Customer Advisory Board initiatives and meeting planning with support from a larger team
• Develop and execute customer marketing campaigns to help generate incremental revenue and educate customers on new products and capabilities that fit their needs
• Develop, drive and implement channel marketing activity for selected groups of clients
• Implement channel campaigns to expand market share and pursue aggressive growth targets
• Work closely with all aspects of the business to gather product and channel insights

Skills: Customer Relationship Building, Success Plan Development, Content Management, Storytelling Collaboration, Communication Strategy, Customer Engagement Programs, Advisory Board Leadership, Channel Marketing Execution

• Develop the strategy and go-to-market plans to retain and grow existing clients. 
• Partner with Marketing, Sales, Account Management, Analytics, and Product teams to execute business plans driving customer adoption, engagement and retention
• Obsess over customer experience journeys, identify improvement opportunities and drive transformational programs with true business impact. 
• Use data to optimize client engagement across all routes to market and maximize optimal usage of marketing automation, community and other in-product marketing systems across the customer journey
• Develop and maintain a deep understanding of the customer segment and provide insights back to all teams that result in improved capabilities and experiences
• Develop customer and local partner referral strategy
• Execute campaigns focused on driving referral opportunity growth from all segments of the customer and partner bases to increase customer satisfaction
• Work closely within the Marketing organization to identify advocacy opportunities in strategic campaigns and within the customer lifecycle
• Define, test, and optimize local partner communication strategies
• Onboard new advocacy management technology to scale with channel growth
• Work closely within the Marketing organization to identify advocacy opportunities in strategic campaigns and within the customer lifecycle
• Partner with Sales Leadership, Sales Enablement and Customer Care to develop training and activation programs that equip internal teams to solicit referrals from customers and local partners

Skills: Go-to-Market Strategy, Client Retention, Customer Journey Optimization, Data-Driven Engagement, Referral Strategy Development, Campaign Execution, Advocacy Opportunity Identification, Partner Communication Strategy

• Work cross-functionally with Account Management, Product Marketing, and Marketing teams to develop the strategy and plan that will engage and delight customers throughout their customer lifecycle and meet the needs of customer-facing teams
• Be responsible for plan implementation, budget management, and reporting of customer marketing efforts to the organization
• Directly support Account Management and Customer Support teams with campaigns, process definition, and marketing automation solutions to ensure that all customers are uniformly on-boarded and consistently engaged
• Team with sales leadership to drive customer awareness of new product features and grow up-sell/cross-sell demand among the customer base
• Be a key member of the customer appreciation and engagement cross-functional team that hosts annual global customer summits
• Develop a plan for, and implement, a customer community that fosters connectivity, information sharing, and references/case studies for the company
• Engage with customers directly and indirectly through surveys, chats, and phone calls to understand their motivations for upgrading, and then conclude by industry, persona, and behavior.
• Develop a deep understanding of customers (administrators, decision makers) and end-users (employees, students) including their challenges, success stories and motivations to inform marketing strategies and campaigns.
• Build, execute and optimize integrated campaigns to drive customer engagement and growth by leveraging email, in-product messages, webinars and content
• Collaborate with customer success, sales, creative and product marketing teams to develop new levers, collateral, tools and tests that drive adoption, usage and ultimately renewal
• Track performance of key metrics, tests, and campaigns to drive constant improvement and report to the leadership team

Skills: Cross-Functional Collaboration, Budget Management, Marketing Automation, Customer Onboarding, Event Planning, Community Development, Customer Engagement, Campaign Optimization

• Keep customers informed about the latest releases and how to get the most out of the company, measured by engagement with product
• Measure efficacy and engagement of customer campaigns, deliver recommendations and incorporate lessons learned into future programs
• Drive customer onboarding through robust and delightful campaigns, measured by shortened conversion time and increased onboarding conversion
• Extend customer retention through proactive campaigns at key moments
• Liaise with Customer Success and Customer Support operational teams to align on customer strategies and balance between personal outreach and “tech touch”
• Advise the product development team as an advocate for customers, armed with qualitative and quantitative insights into customers’ behavior
• Collaborate with the Business Intelligence team to ensure analytical needs are met, creatively seek information to inform campaign strategy
• Own company customer-facing knowledge base, ensure it delivers actionable information and is a valuable resource for customers, measured by site engagement and reduction in relevant support tickets
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share
• Recruit senior executives for the enterprise customer advisory board and develop and manage advisory programs and initiatives that enable participants to engage with each other and Wrike leaders.
• Scope out requirements for a user group program, and own development and management.

Skills: Product Communication, Campaign Effectiveness, Customer Onboarding, Retention Campaigns, Customer Strategy Alignment, Product Advocacy, Data Analysis, Knowledge Base Management

• Own promotion of the Wrike Ambassador program and advocate recruitment.
• Grow and nurture the pool of advocate customers including identifying and onboarding new advocates, C-level customer engagement, and building rapport for long-term mutually beneficial relationships.
• Actively develop partnerships and work directly with other Wrike teams, especially sales, enablement, customer success and other marketing teams, to service and support the needs of internal partners, and to achieve company-wide advocacy requirements and goals.
• Participate in company activities including references, written content, videos, PR, speaking opportunities, the annual Collaborate user conference, trade shows and events, product development research, brand campaigns, and more.
• Interview customers to learn their stories and interests and then successfully match them to marketing opportunities.
• Consistently develop and manage the creation of high-quality customer assets and evidence that effectively supports sales and marketing objectives including case studies, logo permissions videos, web content, slides, data about customers, quotes and other resources.
• Assist with collaborative speaker recruitment and customer prep and content development
• Work closely with Product Marketing, corporate communications, and demand generation to plan and prioritize customers participating in campaigns, speaking opportunities, press releases, media and analyst interviews, surveys and research, etc.
• Educate and train sales and CSO teams on customer collateral and advocacy programs to increase adoption and accelerate the sales cycle

Skills: Advocate Recruitment, Customer Engagement, Partnership Development, Event Participation, Customer Storytelling, Asset Creation, Speaker Recruitment, Sales Team Training

• Experience in marketing/sales roles with a demonstrated track record of achievement and growth in leadership behavior
• Experience working in a B2B environment
• Experience working in assigned market segments (Industrial/Manufacturing)
• A good working knowledge of Profit and loss (P&L) management
• The ability to resolve complex problems and translate into business opportunities
• Able to read, write and speak French fluently
• Strong business and organizational acumen
• Have a customer-centric and digital mindset first to fulfill the customer journey needs
• Understanding of market research and marketing agency management
• Strong understanding of brand foundational tools
• Must have strong analytical skills

Qualifications: BA in Sales Management with 10 years of Experience

• Marketing experience in Beauty/Luxury and/or Consumer Goods
• Previous experience in Travel Retail
• Experience in developing and managing forecasts
• Passion for color cosmetics and fragrances
• Excellent presentation, communication and administrative skills
• Curiosity on external trends and marketing advancement
• Able to make tough, informed decisions quickly to keep performance on track
• Able to navigate and perform in ambiguous circumstances
• Demonstrated contagious positive energy to influence, inspire and drive results
• Fluent in English and Mandarin

Qualifications: BA in Public Relations with 6 years of Experience

• Related experience working in marketing
• Experience at a consumer-packaged goods company.
• Experience with retail customer marketing
• Strong analytical, project, time management, collaboration, and communication skills
• Able to work in a matrix organization driving collaboration across functions and businesses
• Entrepreneurial - Motivated by challenges with a robust sense of curiosity.
• Must be able to function independently, owning responsibility by driving decisions and possessing a high degree of accountability.
• Understanding of market dynamics, P&L management and commercial mindset, etc.
• Experience being part of a revenue-focused marketing team
• Able to read, write and speak English fluently

Qualifications: BA in Advertising with 3 years of Experience

• Progressive consumer marketing, sales, or agency experience preferably with a packaged goods company or within the food service industry
• Experience across a broad range of marketing disciplines, including content, events, research, campaigns and webinar execution
• Passionate with a collaborative, strategic growth mindset
• Sales/category/customer-facing experience
• Excellent written and verbal communication skills and ability to communicate and deliver presentations
• Strong project and people management skills, critical and creative thinking, and problem-solving skills
• Experience in working with and managing creative agencies and other external partners
• General knowledge of industry practices, techniques and standards
• Ability to travel (up to 20%) for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners
• Proficiency in MS Office products (PowerPoint, Excel)

Qualifications: BA in Marketing with 5 years of Experience

• Relevant marketing experience (customer marketing, product marketing, or B2B)
• Customer-facing or client-service experience
• Martech/SaaS marketing experience
• Experience using marketing, sales, and customer success technologies, including Marketo, Salesforce, Totango, Pendo, and ON24.
• Experience managing and cultivating a customer community via Influitive or similar tool
• Ability to think creatively while making decisions based on data
• Motivated and confident self-starter who thrives in fast-paced marketing environments
• Strong teamwork skills and proven ability to collaborate with other functions in the company
• Ability to execute multiple projects simultaneously and complete projects with tight deadlines
• Collaborative, can-do, innovative, and creative mindset

Qualifications: BA in Market Research with 6 years of Experience

• Experience working in a fast-paced technology environment, ideally enterprise software and/or B2B SaaS.
• Proven track record in running customer-centric marketing programs.
• Excellent grasp of B2B customer marketing, product marketing, and B2B customer journey concepts.
• Experience with CRM automation tools (e.g. Salesforce, Gainsight), marketing automation platforms (e.g. Eloqua, Hubspot, Marketo), and project management tools (e.g. Asana, Monday).
• Excellent verbal and written communication skills.
• Knowledge of retail marketing and consumer marketing
• Dynamic presentation skills, including to retailer executives
• Understanding of product promotion and brand management and the creation of marketing and promotional materials
• Strong PC skills ( including Windows, Excel, PowerPoint, and Photoshop)
• Must have experience with a breadth of marketing tools including TV, radio, print, online, and interactive as well as experience working with top retail accounts

Qualifications: BA in Communications with 8 years of Experience

• Relevant work experience, including customer-facing experience.
• Proven experience communicating effectively across diverse teams in multiple departments, time zones, and functions with individual priorities.
• Self-starter and comfortable working in a fast-paced environment, asking questions, tracking down answers, and leading projects with minimal direction.
• Proven experiencing planning, executing, and managing logistics for live and virtual events.
• Strong relationship-building skills with attention to detail.
• Exceptional writing, storytelling, and presentation skills.
• SaaS, B2B and cybersecurity marketing experience
• Experience with audience segmentation and creating strategic, account-based, measurable marketing plans.
• Experience with Marketo, GainSight, and Salesforce
• Strong oral and written communication skills

Qualifications: BA in Brand Management with 5 years of Experience

• Strong marketing experience in enterprise software
• Exceptional project management skills with proven success in driving projects to completion
• Experience working with customers to develop advocacy marketing materials that showcase real-world success and value across multiple channels (case studies, press releases, social media, events, etc.)
• Passionate storyteller with the ability to understand industry challenges, trends, and technical concepts to turn them into compelling content
• Proven ability to define, develop and execute integrated marketing programs on time and within budget
• Excellent English language/communications skills, both written and spoken
• Ability to develop long-term business relationships with customers and sales teams
• Strong desire to win as a team combined with the ability to work independently
• Have experience in budget planning and tracking
• A good team player, have strong interpersonal and communication skills to influence both internal and external teams.

Qualifications: BA in Digital Marketing with 4 years of Experience

• Experience in B2B SaaS customer marketing
• Expert cross-functional partner and collaborator
• An ability to build strong relationships, define clear swim lanes, align to common goals, and quickly drive toward results
• Demonstrated track record of creating and executing marketing programs that drive customer and business outcomes (e.g. upsell and cross-sell pipeline and bookings)
• Experience building programs from scratch.
• The ability to create a vision and strategy, establish goals and success metrics, develop a roadmap, and bring it to life
• Analytical and data-driven - be diligent about measuring and quantifying the impact of programs and know how to leverage data to uncover insights and continually improve programs
• Expert Marketo and Salesforce experience
• ABM platform experience, such as 6Sense or Demandbase
• Creative in event/initiative design, planning and execution

Qualifications: BA in Advertising with 3 years of Experience

• Experience in a marketing and/or demand generation role, ideally in B2B/SaaS
• Prior experience with (or understanding of) SMB finance trends and marketing best practices within the SMB segment
• Proven experience creating relationships with a variety of internal stakeholders
• The ability to analyze reporting/reports
• Excellent written and verbal communication, editing, and proofreading skills
• Proficiency in Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)
• Excellent organizational and planning skills
• Experience with Marketing Automation and CRM systems
• Basic HTML knowledge/CSS
• Self-motivated and willing to push the boundaries and hold others

Qualifications: BA in Consumer Behavior with 6 years of Experience