COMMUNITY RELATIONS DIRECTOR RESUME EXAMPLE

Published: August 5, 2024 - The Community Relations Director oversees all aspects of the pre-and post-opening Sales and Marketing plans, ensuring goals are met or identifying barriers through data analysis. This role includes acting as the primary liaison for marketing and public relations, developing and implementing census enhancement strategies, and managing admission/orientation policies. Additionally, the director meets monthly sales activity standards, works varying hours for events and tours, and manages marketing budgets while becoming an expert in the community's products and services.

Tips for Community Relations Director Skills and Responsibilities on a Resume

1. Community Relations Director, Green Valley Community Services, Springfield, IL

Job Summary: 

  • Develop and implement marketing strategies and services to improve resident engagement and complex occupancy
  • Collaborate with the sales organization to identify growth opportunities
  • Partner with marketing agents to affect the highest-yield marketing
  • Create and implement new event plans in partnership with marketing
  • Create and lead community events, activities, and sponsorship opportunities
  • Explore, develop, and secure resident-focused community partnerships
  • Assist with the financial management of property through resident engagement
  • Provide the highest level of resident services and amenities in the market
  • Manage all resident inquiries, needs, complaints, and opportunities
  • Demonstrate leadership through exemplary service behavior and execution
  • Foster a collaborative and positive community culture
  • Responsible for operating with budget guidelines.


Skills on Resume: 

  • Marketing Strategy Development (Hard Skills)
  • Sales Collaboration (Soft Skills)
  • High-Yield Marketing Partnership (Hard Skills)
  • Event Planning (Hard Skills)
  • Community Event Leadership (Hard Skills)
  • Community Partnerships Development (Soft Skills)
  • Financial Management Assistance (Hard Skills)
  • Resident Services Excellence (Soft Skills)

2. Community Relations Director, Blue Ridge Outreach Center, Asheville, NC

Job Summary: 

  • Responsible for maintaining occupancy goals and expediting the move-in process to keep turnover time to a minimum.
  • Maintain sales summary, occupancy reports, and turnover reports, and other sales reports
  • Responsible for managing the database of prospective residents by logging all activities, providing tours, performing interviews, and responding to mailings and follow-up phone calls.
  • Responsible for managing departmental budget.
  • Manage move-in coordination process with custom design choices to ensure a smooth transition for new residents.
  • Assist in the development and implementation of an annual marketing plan including hosting lunches, dinners, and events.
  • Maintain and manage a qualified waiting list, making contact with individuals as openings occur, expediting the process as much as possible.
  • Coordinating the assessment process for admissions with the Health Services Team to determine if care is needed.
  • Coordinates with other team members in the production of collateral materials, invitations to events, and other projects.
  • Take responsibility for complying with the attendance policy.
  • Communicate and document resident data to staff 


Skills on Resume: 

  • Occupancy Goal Maintenance (Hard Skills)
  • Sales And Occupancy Reporting (Hard Skills)
  • Prospective Resident Database Management (Hard Skills)
  • Departmental Budget Management (Hard Skills)
  • Custom Move-In Coordination (Soft Skills)
  • Annual Marketing Plan Development (Hard Skills)
  • Qualified Waiting List Management (Soft Skills)
  • Health Assessment Coordination (Soft Skills)

3. Community Relations Director, Sunshine Neighborhood Alliance, Tampa, FL

Job Summary: 

  • Responsible for pre-leasing 300 apartments in a high-end community
  • Make outside sales calls to legal and medical professionals, senior organizations, hospital discharge planners and other community contacts.
  • Develop and maintain a good working rapport with all facility departments to ensure appropriate and efficient decisions about prospective admissions and discharges are made.
  • Responsible for pre-authorizations and documentation for all move-ins requiring such paperwork, and coordination of collections of pre-pay for residents. Obtain appropriate financial information before admission.
  • Coordinate appropriate deposit and move-in papers and obtain signatures from residents or responsible parties before move-in in a manner consistent with state and federal regulations. 
  • Communicate the special needs of new residents to staff to ensure an efficient move-in. 
  • Communicate move-in decisions on time.
  • Maintain a neat appearance, good personal hygiene, and appropriate attire.
  • Participate in training, and in-services, and attend meetings
  • Assist with special projects as assigned and perform other related duties.


Skills on Resume: 

  • Pre-Leasing Management (Hard Skills)
  • Outside Sales Calls (Hard Skills)
  • Developing Rapport With Departments (Soft Skills)
  • Pre-Authorization And Documentation (Hard Skills)
  • Coordination Of Collections (Hard Skills)
  • Obtaining Financial Information (Hard Skills)
  • Coordination Of Move-In Paperwork (Hard Skills)
  • Communicating Special Needs To Staff (Soft Skills)

4. Community Relations Director, Harmony Housing Initiative, Boulder, CO

Job Summary: 

  • Market Respite, Personal Attendant, Participant-Directed, and FMS services to existing and potential referral sources to achieve established growth targets assigned on a monthly, quarterly and annual basis
  • Identify and develop relationships with all community and referral partners including State Program Associated, and other Potential Industry Partners
  • Conduct in-services, and represent the company at local, regional, state, and nationwide trade shows and conventions/conferences
  • Create and carry out specific marketing and development plans with company & community goals and objectives
  • Provide regular feedback to corporate leadership regarding community activity and success in market development
  • Represent the company within the healthcare community with professional decorum and respect for the client care process
  • Manage Community Relations Team including the Intake Coordinator, Community Relations Specialist, and other positions when added
  • Serve as primary contact for grants, sponsorships, and community relations strategic partnerships.
  • Proactively identify potential issues and resolutions to promote employee engagement, customer relations, and civic engagement
  • Manage the community relations strategy relative to business interests, and department goals and adjust to meet the dynamic needs of the changing marketplace.
  • Develop opportunities to promote Thomson Reuters values, brand and commitment to CSR.


Skills on Resume: 

  • Market Respite Services (Hard Skills)
  • Personal Attendant Services (Hard Skills)
  • Participant-Directed Services (Hard Skills)
  • FMS Services (Hard Skills)
  • Relationship Development (Soft Skills)
  • Trade Show Representation (Hard Skills)
  • Marketing Plan Development (Hard Skills)
  • Corporate Feedback (Soft Skills)

5. Community Relations Director, Riverbend Community Network, Des Moines, IA

Job Summary: 

  • Continuously monitor and ensure prompt response to residents.
  • Track inquiries and referrals of applicants.
  • Develop and maintain waiting lists and/or interest lists.
  • Select, approve, and certify residents in compliance with regulatory agencies and standards set by Millers Landing Senior Living.
  • Continuously maintain positive connections and relationships with neighborhood agencies, organizations, and individuals to ensure optimal marketability.
  • Meet and provide information to prospective residents.
  • Ensure residents maintain admission criteria, reassess, and recommend alternative placement
  • Leads through the admission process with residents and assists them during the transition period.
  • Upon discontinuation of services, process all needed information on time and pass it on to other staff
  • Support planning, coordination, and execution of resident move-ins and move-outs.
  • Keep accurate marketing records and turn in information to the Community Director monthly.


Skills on Resume: 

  • Prompt Response to Residents (Soft Skills)
  • Inquiries and Referrals Tracking (Hard Skills)
  • Waiting Lists Management (Hard Skills)
  • Resident Certification Compliance (Hard Skills)
  • Community Relationship Building (Soft Skills)
  • Prospective Resident Engagement (Soft Skills)
  • Admission Criteria Maintenance (Hard Skills)
  • Resident Transition Assistance (Soft Skills)

6. Community Relations Director, Lakeside Community Partnership, Madison, WI

Job Summary: 

  • Make recommendations for the financial, social, and personal needs of the residents.
  • Be receptive to residents’ questions, comments, complaints, and service requests taking prompt corrective action. 
  • Directs problems to the Community Director
  • Take appropriate action in case of emergency.
  • Inform residents of rights, responsibilities, policies and procedures.
  • Support the efforts and activities of the residents, resident meetings and other resident groups.
  • Recommend changes, improvements, new services and policies, etc. to the Community Director as are appropriate to ensure optimal, high-quality operations.
  • Respond to a wide variety of resident and family requests, needs, and situations and provide resources and options.
  • Empower residents to make decisions for themselves to the greatest extent possible.
  • Continuously assess residents’ needs and strengths.
  • Prepare, record, submit and maintain accurate and timely correspondence and paperwork regarding resident data, billing information, and assessment/evaluations.


Skills on Resume: 

  • Financial and Social Recommendations (Soft Skills)
  • Resident Interaction and Response (Soft Skills)
  • Emergency Action (Hard Skills)
  • Policy and Procedure Communication (Hard Skills)
  • Resident Meeting Support (Soft Skills)
  • Operational Improvement Recommendations (Soft Skills)
  • Resident and Family Requests Response (Soft Skills)
  • Accurate Resident Data Management (Hard Skills)

7. Community Relations Director, Urban Roots Initiative, Portland, OR

Job Summary: 

  • Serve as a designated reporter (Vulnerable Adult Protection mandated reporter).
  • Maintains, at all times, privacy and confidentiality of resident, resident’s records and resident living environment.
  • Work with autonomy, operating with the ability to make in-the-moment management decisions, acting appropriately on behalf of the company, and following through to achieve resolution.
  • Retrieve phone messages and answer phones regularly, taking messages
  • Establish proper formatting techniques and grammar when typing documents.
  • Maintain confidentiality of all material.
  • Support CRM and ServiceMinder prospect and resident data entry.
  • Assist with program or meeting arrangements for special functions.
  • Maintain resident files, apartment files, and appropriate documents as required by management both monthly and yearly.
  • Keep the Community Director informed and advised of needs and problems.
  • Take responsibility for copying and faxing materials


Skills on Resume: 

  • Vulnerable Adult Protection Reporting (Hard Skills)
  • Privacy and Confidentiality Maintenance (Soft Skills)
  • Autonomous Decision-Making (Soft Skills)
  • Phone Message Handling (Soft Skills)
  • Document Formatting and Grammar (Hard Skills)
  • CRM and ServiceMinder Data Entry (Hard Skills)
  • Program and Meeting Arrangement (Soft Skills)
  • Resident File Management (Hard Skills)

8. Community Relations Director, Mountain View Public Affairs, Reno, NV

Job Summary: 

  • Meet and/or exceed the community’s pre-opening depositor and community fee goals and post-opening move-in and census goals each month or have identified (through data) the barriers to meet the goals. 
  • Plan, develop, organize, implement, and evaluate, and direct all aspects of the community pre-opening and post-opening Sales & Marketing plan and programs including who, how, frequency, expected outcome, and method of monitoring its effectiveness. 
  • Act as primary liaison and exercise independent judgment with marketing, public relations and development and implementation of census enhancement strategies. 
  • Be responsible for developing, implementing, and monitoring admission/orientation policies and procedures. 
  • Be responsible for meeting all monthly sales activity standards including follow-up calls, prospect planning, creative follow-up, professional sales calls and presentations, event planning, monthly lead bank mailings and blasts, and creating virtual tours and other short videos using a video app. 
  • Work varying hours including evenings and weekends (scheduled and unscheduled) to facilitate pre and post-opening events, conduct family tours, and assist with same-day move-ins. 
  • Work 1-2 weekend days rotating with ED or designee during the pre-opening of a community
  • Participate in the development of and be accountable for managing, and not exceeding, community marketing advertising, promotional and special event budgets. 
  • Develop an excellent understanding of the industry and the community’s products and services. 
  • Become a community expert/resource in the Company’s Services. 


Skills on Resume: 

  • Sales and Census Goal Achievement (Hard Skills)
  • Sales and Marketing Plan Implementation (Hard Skills)
  • Marketing and PR Liaison (Soft Skills)
  • Admission and Orientation Policies (Hard Skills)
  • Monthly Sales Activity Standards (Hard Skills)
  • Event Planning and Execution (Soft Skills)
  • Budget Management (Hard Skills)
  • Industry and Product Knowledge (Hard Skills)