Updated: July 31, 2024 - The Channel Operations Manager is tasked with designing and implementing tailored partner journey strategies to enhance business objectives across various channel types. This role involves mapping out partner journeys, integrating processes, technology, data flows, and supporting teams to optimize partner interactions and operational efficiency. Additionally, the manager collaborates with channel marketing, programs, and communications to align strategies and operational plans, ensuring that improvements in partner engagement and performance are continuously identified and implemented.
Tips for Channel Operations Manager Skills and Responsibilities on a Resume
1. Channel Operations Manager, Quantum Solutions, Hartford, CT
Job Summary:
- Build and own operational processes and checklists to implement structure for new channels, such as marketplaces, vendors, partners
- Define business requirements and operations processes to execute strategic projects
- Establish and report on measures of success for new channels
- Set up scalable and reliable ways to detect issues before they become risks
- Coordinate with cross-functional teams to develop process and project plans.
- Collaborate with various internal teams that support the channel partner teams and key strategic channel partners.
- Coordinate with cross-functional teams to develop processes, and project plans and ensure they are being followed through while ensuring that all stakeholders are informed and aligned
- Define and own the customer experience for new channels, in addition to conducting customer research and customer explores
- Act as point person and train internal teams (such as Client Services and Sales) on new channels and how to support them
- Work with Business Development team to form revenue and performance projections for each channel, and then monitor and optimize those channels to ensure maximum performance
- Set up scalable and reliable ways to measure success and mechanisms to detect issues before they become risks.
Skills on Resume:
- Process Development (Hard Skills)
- Requirements Analysis (Hard Skills)
- Metrics Reporting (Hard Skills)
- Risk Detection (Hard Skills)
- Cross-functional Coordination (Soft Skills)
- Customer Experience (Soft Skills)
- Internal Training (Soft Skills)
- Revenue Optimization (Hard Skills)
2. Channel Operations Manager, Green Tech Innovations, Raleigh, NC
Job Summary:
- Meet with Infor’s European channel partners to review their current marketing and demand-generation programs
- Create tailored plans, partner, to improve demand generation effectiveness and increase pipeline
- Collaborate with channel managers on the implementation and adoption of demand-generation programs
- Oversee the execution, usage and effectiveness of partner programs and spending related to the marketing development fund (MDF) program
- Work cross-functionally with channel and field marketing in the creation of campaigns-in-a-box and programs to support key regional initiatives and products
- Collaborate with the global channel marketing operations team to identify and drive best practices within the European and global partner community
- Leverage knowledge of Infor’s marketing content and resources to increase partner adoption and usage of Infor marketing resources
- Keep abreast of emerging digital marketing trends and share best practices, knowledge and insights
- Lead marketing advisory council and quarterly marketing update meetings
- Oversee execution of mandatory training for direct reports
- Identify and resolve and/or report potential safety, security, and labor issues
- Conduct business in full compliance with Alcon and industry requirement
Skills on Resume:
- Partner Reviews (Soft Skills)
- Plan Development (Hard Skills)
- Program Collaboration (Soft Skills)
- Fund Oversight (Hard Skills)
- Campaign Creation (Hard Skills)
- Best Practices Identification (Soft Skills)
- Resource Utilization (Hard Skills)
- Trend Analysis (Hard Skills)
3. Channel Operations Manager, Axis Media, Tampa, FL
Job Summary:
- Identify ways to improve sales processes and work with sales counterparts to implement those changes
- Develop and optimize the processes on 3rd party software including Salesforce.com, Outreach, Gong, and others
- Build and run operational dashboards across all sales teams and business lines
- Define and deliver core business metrics and analytics, including global pipeline and forecasting, bookings, sales velocity, and conversion analyses
- Own deal desk processes and software as well as driving iteration based on insights around pricing, bundling, cross-selling and conversion
- Manage sales and customer success commission models and design
- Influence and participate in the development of Global Channel Operations strategies
- Identify, participate, and drive system and process improvements
- Accountable for performance metrics and execution through identifying gaps, root causes, action plans and communicating timelines to resolve issues
- Understand customer expectations and provide optimal solution
- Ensure a Safe, Compliant, and Ethical Work Environment
- Maintain knowledge of and apply company and local safety, labor, and ethics policies
- Communicate requirements to applicable team members and external partners
Skills on Resume:
- Sales Process Improvement (Hard Skills)
- Software Optimization (Hard Skills)
- Dashboard Management (Hard Skills)
- Data Analytics (Hard Skills)
- Deal Desk Ownership (Hard Skills)
- Commission Design (Hard Skills)
- Strategy Development (Soft Skills)
- Ethical Compliance (Soft Skills)
4. Channel Customer Sales Operations Manager, Cascade Networks, Boise, ID
Job Summary:
- Build and Manage an Effective Team
- Identify learning opportunities and provide training
- Ensure team members are properly trained according to department compliance, work requirements
- Support team to remove barriers, resolve conflict, and drive for accountability
- Provide communication regarding contracted performance expectations
- Establish goals and monitor performance achievement
- Collect, review and provide positive and constructive feedback for continuous development and achievement of service-level agreements
- Communicate, Review and Monitor performance to establish metrics, policies, procedures and goals to meet department and company strategies
- Create a culture of problem-solving and implementation
- Provide Leadership to Meet Corporate and Departmental Strategic Objectives
- Awareness and situational involvement in Order Management Channel issues and point of contact for Order Management issues
- Initiate, build and sustain effective relationships and communication with internal and external partners
- Collaborate with peers to develop regional and global solutions
- Communicate, drive and deliver actions, expectations and measures of success to help achieve objectives
Skills on Resume:
- Team Management (Soft Skills)
- Training Development (Hard Skills)
- Conflict Resolution (Soft Skills)
- Performance Monitoring (Hard Skills)
- Feedback Delivery (Soft Skills)
- Strategic Leadership (Soft Skills)
- Relationship Building (Soft Skills)
- Solution Development (Soft Skills)
5. Channel Operations Manager, Spectrum Wireless, Omaha, NE
Job Summary:
- Design and implement partner journey strategies for each channel partner type to accelerate business objectifies
- Map out partner journeys and corresponding processes, technology, data flows and supporting teams
- Identify and rank areas of opportunity in the current partner journey
- Prioritize opportunities and develop comprehensive executive business proposals to implement partner journey improvements
- Deconstruct partner journeys into technological sub-functions, catalog currently used technological solutions and identify new solutions
- Develop and guide a 24-month roadmap strategy for partners
- Collaborate with channel marketing, programs and communications functions to define channel strategy priorities and operating plan
- Evaluate data-protection policies and incorporate them
- Regulate goals and key performance indicators to measure/monitor partner experience
- Implementation of proposed improvements and continuous improvement
- Define and develop business requirements and operations processes to develop strategic operations projects within the Channel Operations Program.
- Own, manage, deliver, track, report on strategic initiatives.
- Work closely with different stakeholders and communicate effectively so all stakeholders are informed and aligned.
- Proactively engage with risk and compliance departments in other organizations to identify mutually beneficial goals, and influence leadership.
Skills on Resume:
- Strategy Design (Hard Skills)
- Process Mapping (Hard Skills)
- Opportunity Analysis (Hard Skills)
- Proposal Development (Hard Skills)
- Technology Integration (Hard Skills)
- Roadmap Planning (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Risk Management (Hard Skills)
6. Channel Operations Manager, River Tech, Little Rock, AR
Job Summary:
- Collaborate with channel leadership, business tech, finance, and services teams in channel process transformation projects that include launching a partner portal.
- Maintaining a seamless channel and value-add reseller process ecosystem that accelerates and scales.
- Partner onboarding and lead generation enablement which includes the successful launch of partners managing their success through launch and post-launch, ensuring highly cross-functional teamwork and an excellent partner experience.
- Contributor to the go-to-market enablement of value-add-reseller initiatives and serve as a key member in guiding the value-add-reseller partners' success.
- Develop, maintain, and improve reporting to measure ROI, KPI’s, and effectiveness of channel programs and investments.
- Create and maintain insightful dashboards and scorecards that will enable Partner Sales and Marketing to improve Business Outcomes and optimize Operational Efficiency.
- Collaborate with Sales Operations to ensure processes, systems, and data meet and exceed the requirements of the program.
- Support Aruba NA sales segments by identifying and supporting strategic initiatives
- Work with channel sales teams to help drive internal and partner adoption of new programs
- Document detailed instructions on how to provide partners access going forward
- Assist in compiling, analyzing, and presenting business development data for internal and external reporting.
Skills on Resume:
- Process Transformation (Hard Skills)
- Partner Onboarding (Hard Skills)
- Market Strategy (Hard Skills)
- ROI Analysis (Hard Skills)
- Dashboard Creation (Hard Skills)
- Sales Collaboration (Soft Skills)
- Program Documentation (Hard Skills)
- Data Analysis (Hard Skills)
7. Channel Marketing Operations Manager, Summit Energy, Sioux Falls, SD
Job Summary:
- Provide updates to internal stakeholders as applicable
- Manage project and manage completion of milestones
- Work with the brand team to help ensure consistent branding throughout PRM
- Provide internal and partner-facing training collateral for PRM
- Create and manage PRM how-to documents and ensure data is clean by verifying with stakeholders
- Manage content sheet that will be loaded into PRM
- Transfer all organized content to the team for bulk upload to PRM
- Lead daily project team meetings and weekly status reviews to channel management.
- Create a consistent naming convention for documents, determine which documents need to go into the PRM, for which partners, what can be co-branded and what tags would apply for content
- Create and manage partner access sheet with partner information (first name, last name, email, company, partner type, phone number)
- Work with marketing operations to help ensure dashboards are syncing properly between SFDC and the underlying platform
- Become the focused program manager to drive deadlines and tasks to completion for Intermedia All Access
- Work with key stakeholders to confirm business needs – collect input and feedback to review with Channel Management for implementations of Intermedia All Access
Skills on Resume:
- Stakeholder Updates (Soft Skills)
- Project Management (Hard Skills)
- Branding Consistency (Hard Skills)
- Training Development (Hard Skills)
- Content Management (Hard Skills)
- Document Organization (Hard Skills)
- Dashboard Coordination (Hard Skills)
- Business Analysis (Hard Skills)
8. Channel Marketing Operations Manager, BlueSky Ventures, Reno, NV
Job Summary:
- Work with the product team to ensure partner workflows are planned for partners with access to PRM vs. those with only Sales Portal access
- Ensure a clean process and set-up is in place for future phases
- Work with Channel Marketing, PR and Product Marketing management to organize announcements of new program elements (Newsletters, Webinars, Call-downs, etc)
- Establish business metrics reporting to connect PRM operations with direct business outcomes that drive growth for the company.
- Connect and drive the implementation of the new PRM platform
- Help manage the introduction of the new Channel Partner Program
- Work with channel partners on using Intermedia All Access (demonstrate the use of campaigns, a tour of the tool, access to content)
- Ensure new content is uploaded on time
- Managing MDF and SPIFF programs to manage and pay partners and reporting results
- Provide channel management team insights and ROI from marketing activities
- Drive new workflows and processes for maximum efficiency and compliance
- Work with field channel marketing managers to manage MDF disbursement and tracking for selected partners.
- Design and manage all PRM reporting
Skills on Resume:
- Workflow Coordination (Hard Skills)
- Process Optimization (Hard Skills)
- Metrics Reporting (Hard Skills)
- Platform Implementation (Hard Skills)
- Program Management (Hard Skills)
- Content Management (Hard Skills)
- Partner Training (Hard Skills)
- MDF Management (Hard Skills)
9. Channel Program Operations Manager, Elite Channel Partners, Charleston, WV
Job Summary:
- Support the Channel Programs Office in the development and refinement of channel initiatives
- Support and collaborate with Infor’s regional European channel managers by deploying and providing ongoing education on channel program initiatives
- Collaborate with channel managers on the implementation and adoption of channel program initiatives
- Provide channel managers best best-practice guidance on the implementation and adoption of channel program initiatives
- Support the Channel Programs Office in collecting European regional feedback on channel programs, analyzing the data, and proactively suggesting opportunities for improvement
- Evangelize and document European program initiative wins
- Collaborate with the global channel programs operations team to identify and drive best practices within the European and global partner community
- Keep abreast of emerging channel program trends and share best practices, knowledge and insights
- Work with marketing ops to run SFDC reports for business reporting
- Omni Channel Operations Manager
- Proactively review opportunities for all active accounts.
- Create visuals around the pipeline and recent wins in new and existing business
Skills on Resume:
- Program Support (Soft Skills)
- Educational Deployment (Hard Skills)
- Initiative Collaboration (Soft Skills)
- Best Practices Guidance (Soft Skills)
- Data Analysis (Hard Skills)
- Program Evangelism (Soft Skills)
- Global Collaboration (Soft Skills)
- Visual Reporting (Hard Skills)
10. Channel Program Operations Manager, Harbor Solutions, Mobile, AL
Job Summary:
- Responsible for managing all omni channel systems: POS (Cegid Y2), e-commerce (Hybris), and CRM.
- Partner directly with support technicians for real-time troubleshooting of issues.
- Provide store teams training and coaching as it relates to systems and operations tasks.
- Develop and oversee processes for store inventory management and sales reconciliations.
- Manage and produce all omni-channel reporting to stakeholders.
- Analyze key performance metrics and provide guidance for each store to achieve goals and profitability targets
- Evaluate financial and business data into actionable insights to drive results
- Review OTB Status, Inventory and Sales Plans with Merchandising and Finance.
- Monitor the accuracy and timeliness of receiving, transfers, damages, and returns-to-vendor.
- Oversee operations and inventory accuracy of an e-commerce site (and third-party e-commerce sites)
- Report status updates to the leadership team.
- Maintain an up-to-date Operations Manual of new applications and directives.
- Be responsible for pipeline reporting globally and ensuring the accuracy of information distributed to global leadership every week
- Work closely with the operations team to ensure all requirements for salesforce are understood and workflow changes are addressed with the Operations team
Skills on Resume:
- Omni-Channel Management (Hard Skills)
- Systems Training (Hard Skills)
- Inventory Oversight (Hard Skills)
- Performance Analysis (Hard Skills)
- Financial Evaluation (Hard Skills)
- Reporting Accuracy (Hard Skills)
- Operations Documentation (Hard Skills)
- Workflow Coordination (Soft Skills)
11. Senior Sales Operations Manager, Pineapple Tech, Fargo, ND
Job Summary:
- Review and qualify new opportunities, based on Jellyfish's target clientele, working closely with sales leadership, sales directors and managers
- Maintain and update relevant collateral around product offerings for services and technology Jellyfish offers clients
- Aid in assembling winning pitches, be an active participant in client pitch team
- Work cross-functionally to organize and help create attention-grabbing pitches.
- Shape RFP responses, own the process and organize the teams, communicating internally and externally with stakeholders
- Organize teams internally to get answers for RFP's and develop pitch decks
- Bring an element of strategic thinking that helps the pitch team get started based on what the customer does, what Jellyfish clients are similar
- Nuances that are unique to that client business/industry that can help JF differentiate and win the business
- Maintain sales collateral and materials so easily accessed by the Jellyfish teams ensuring consistency in what's going out to prospects
- Work with product marketing to ensure alignment on sales talk tracks with customers and prospects, own the updating of materials from product marketing into sales teams/channels
- Research digital marketing trends and keep the business development team up to date on information can share with their clients and prospects.
- Be able to understand and research clients' business and shape initial thoughts as pull colleagues into pitches/RFP's IE have an opinion based on the research so people can gather context and hit the ground running
- Supporting strategy, client and industry Research & insights, Team creation, Training, Feedback and integration of the Pitch process along with the facilitation of internal meetings for pitch kick-offs, checkpoints, reviews and finalization, and submission to the client.
- Conduct market research for new business opportunities and key growth verticals.
Skills on Resume:
- Opportunity Qualification (Hard Skills)
- Collateral Management (Hard Skills)
- Pitch Participation (Soft Skills)
- RFP Coordination (Hard Skills)
- Strategic Planning (Soft Skills)
- Sales Alignment (Soft Skills)
- Market Research (Hard Skills)
- Pitch Process Support (Soft Skills)
12. Sr. Channel Operations Manager, Redwood Digital, Topeka, KS
Job Summary:
- Daily, weekly, Monthly, and Quarterly Sales Volume and SGM Analysis and ability to functionally report results
- Insights and Analytics in product and SKU mix management including competitive intelligence
- Analyze and facilitate the annual price change process.
- Moderate all monthly/quarterly price changes and impact to SGM – Insights into Low Margin Categories/SKUs
- Liaison to the Operations team for cross-functional synergies and attainment of shared goals
- Assist in managing the S&OE process as it relates to Channel event builds, shows and core volume trends.
- Actively engage and participate in monthly S&OE/MAPP Process representing the commercial Mac Tools organization.
- Evaluate Process Improvements on Promotional Planning to include reporting of metrics and alignment with customer expectations for presentations and internal SBD approvals.
- Work closely with the Global Complexity Management team and the SBU Complexity teams to drive activity across NA Mac Tools.
- Evaluate all NA Mac Tools work streams and processes across all supporting functions and deliver recommendations and execute process improvement.
- Standardize International Reporting & Simplify International Processes.
- Business analytics of Technology mix trend.
- Automate the partner contract process, own the quarterly/annual partner performance review process, respond to incoming partner inquiries, etc.
Skills on Resume:
- Sales Volume Analysis (Hard Skills)
- Product Mix Analytics (Hard Skills)
- Price Change Facilitation (Hard Skills)
- Operational Liaison (Soft Skills)
- Event Coordination (Hard Skills)
- Promotional Evaluation (Hard Skills)
- Process Standardization (Hard Skills)
- Partner Performance Management (Hard Skills)
13. Channel Operations Manager, Prairie Systems, Cheyenne, WY
Job Summary:
- Support Channel Partners' reporting process
- Working closely with Sales Managers and Operations
- Data Quality initiatives, both proactive and reactive to ensure completeness, and consistency and maintain 3S data at the highest standards
- Builds constructive and effective relationships across the organization.
- Working closely with Operations, Sales, and BTIT Teams to identify and document business requirements and technical architecture/design while translating complex requirements and designs for development, testing and implementation
- Take ownership of reporting and analytics, generating Internal actionable metrics and Operational metrics for executive’s presentation.
- Manage operational aspects of partner programs to ensure consistency, repeatability and scale.
- Accomplish this by collaborating with multiple internal teams and the Channel Systems Manager on the infrastructure, system integrations (SFDC, LMS, Partner Portal, etc.) and processes to grow, manage and scale partner revenue and program
- Support the Americas Channel business from leadership to individual channel with performance metrics, reporting, dashboards and business analytics to measure and track channel KPIs
- Planned, launched and oversaw scalability projects to fully operationalize the partner program including setting up and updating partner records in SFDC
- Be the primary Channel liaison for all process-related issues, and the secondary Channel liaison behind the Channel Systems Manager for all systems-related issues, with internal systems teams including Sales Ops, Biz Ops, Business Applications, Renewals, etc.
- Own and document partner program workflows including partner program applications, partner account setup, deal registrations, etc., to ensure lead, order and channel data accuracy
- Act as primary contact for partner portal to assist with usability issues, grant partner access, integrate with key systems, improve partner experience, etc.
Skills on Resume:
- Partner Reporting Support (Hard Skills)
- Data Quality Management (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Technical Documentation (Hard Skills)
- Reporting Ownership (Hard Skills)
- Program Management (Hard Skills)
- Performance Metrics Analysis (Hard Skills)
- Workflow Documentation (Hard Skills)
14. Channel Operations Manager, Coastal Tech Services, Augusta, ME
Job Summary:
- Provide guidance and support to team members and business objectives
- Monitor, share and act on feedback received from cross-functional teams to improve services and processes.
- Help analyze operational data and support the team in understanding trends that can be addressed to help improve partner experience
- Help the Channel Operations leadership team with quarterly planning and execution
- Become an expert on operational processes and serve as a go-to resource for internal and external constituencies on a day-to-day basis
- Work cross-functionally to help on escalations of operational issues
- Communicate and cooperate with teams across international time zones
- Understand and align with NA Channel GTM priorities and support day-to-day business requirements
- Participate in go-to-market planning and identify opportunities for business growth
- Support the development of new programs and drive region-wide implementation
- Support overall channel operations including systems and processes used for regular channel business
- Identify and evaluate new tools, process innovations, and partner relationships for alignment with strategy roadmap and business value
- Leverage domain expertise, business acumen, and experience to influence and guide decisions to improve performance and increase customer satisfaction
Skills on Resume:
- Team Guidance (Soft Skills)
- Feedback Analysis (Hard Skills)
- Operational Expertise (Hard Skills)
- Cross-Functional Support (Soft Skills)
- Global Collaboration (Soft Skills)
- GTM Strategy Participation (Soft Skills)
- Program Development (Hard Skills)
- Strategic Innovation (Hard Skills)