CHANNEL BUSINESS MANAGER RESUME EXAMPLE

Updated: July 27, 2024 - The Channel Business Manager is responsible for spearheading revenue growth through effective channel network management. This role involves overseeing the recruitment, mentoring, and performance evaluation of channel partners to optimize sales outcomes. The manager also executes strategic plans and training initiatives, enhancing partnership productivity and exceeding revenue targets.

Tips for Channel Business Manager Skills and Responsibilities on a Resume

1. Channel Business Manager, Granite Solutions, Wilmington, DE

Job Summary: 

  • Uses best practices and knowledge of internal or external business to improve products, solutions or services
  • Acts as a resource for colleagues, and makes decisions guided by policies, procedures and business plan
  • Territory management which includes revenue plan attainment by existing dealers and recruitment of new dealers in markets underachieving revenue objectives
  • Serves as the account quarterback who coordinates the engagement of Xerox field-based and virtual subject matter experts
  • Effectively partnering with resources to manage territory is critical to success
  • Delivers and coordinates Xerox resources to deliver key technology training and drive sales
  • Conducts basic product demonstration skills and usage of Apps that perform basic office functionality
  • Initiates, develops and grows relationships with key partner management teams and sales contributors
  • Earns the right to be integrated into the dealer business and viewed as a “team member”
  • Jointly developing annual business plans, educating the dealership on how to optimize profitability using the Xerox Global Partner Program
  • Navigates channel conflict and steers dealers towards Xerox Principles of Engagement (POE)
  • Complies with territory management reporting requirements associated with revenue outlook and recruiting activities


Skills on Resume: 

  • Business Improvement (Hard Skills)
  • Decision Making (Hard Skills)
  • Territory Management (Hard Skills)
  • Resource Coordination (Hard Skills)
  • Partnership Management (Soft Skills)
  • Training and Sales Support (Hard Skills)
  • Relationship Building (Soft Skills)
  • Strategic Planning (Hard Skills)

2. Channel Business Manager, Apex Dynamics, Lincoln, NE

Job Summary: 

  • Manage house accounts and work with existing outside sales agencies
  • Pitching product assortments, being the primary point of contact for buyers
  • Negotiating program terms, and working with purchasing to ensure product availability.
  • Identify key retail accounts across numerous areas for potential new distribution within the Outdoor/Sporting Goods/Farm & Fleet channels.
  • Identify business structure around new business opportunities (contact names, buying cycles, merchandising requirements, marketing tools, etc.)
  • Follow-up meetings with new customers to review the performance of the current program and strategize on expansion/growth.
  • Properly forecast account sales to maximize order fill rates and on-time delivery.
  • Learn and master all retailer-provided reporting tools and Supplier websites.
  • Take responsibility for attending corporate sales meetings
  • Manage leads and opportunities within the Salesforce software.
  • Manage allocated budgets and maximize channel marketing expenditures for customers.
  • Facilitate resolution of operational issues to ensure compliance and minimize chargebacks.


Skills on Resume: 

  • Account Management (Hard Skills)
  • Product Pitching and Buyer Relations (Hard Skills)
  • Negotiation Skills (Hard Skills)
  • Market Research and Analysis (Hard Skills)
  • Customer Relationship Management (Soft Skills)
  • Sales Forecasting (Hard Skills)
  • Data Management and Analysis (Hard Skills)
  • Problem-solving and Compliance (Hard Skills)

3. Channel Business Development Manager, Spectrum Ventures, Boulder, CO

Job Summary: 

  • Collaborate with stakeholders to create strategies to maximize identification, recruitment, and enablement of new partner targets
  • Maintain a deep understanding of Genesys solutions and ecosystem, as well as the Genesys corporate strategy
  • Ensure newly recruited partners align with the plan and enhance the ecosystem
  • Identify and recruit best-in-class partners at every level that bring value-added, differentiated offers to market and create value for Genesys and the ecosystem
  • Work with Legal and Finance to conduct contract negotiations and fully execute partnership agreements
  • Drive the development and documentation of a partner’s initial GTM strategy to support the goal of long-term partnership success and ROI
  • Ensure a smooth transition to the assigned Partner Enablement Manager, Channel Sales Manager, and Partner Marketing Manager for each newly recruited partner
  • Act in collaboration with other Genesys resources to assist in onboarding and enablement
  • Serve on an ongoing basis as the Genesys business relationship manager and advisor both internally at Genesys and directly with the partner


Skills on Resume: 

  • Stakeholder Collaboration (Soft Skills)
  • Product and Industry Knowledge (Hard Skills)
  • Partner Recruitment (Hard Skills)
  • Contract Negotiation (Hard Skills)
  • Go-To-Market Strategy Development (Hard Skills)
  • Transition Management (Soft Skills)
  • Onboarding and Enablement (Soft Skills)
  • Relationship Management (Soft Skills)

4. Online Channel Business Manager, Quantum Industrial, Richmond, VA

Job Summary: 

  • Develop and execute sales plan and apply strategic selling skills to meet/exceed quota
  • Drive traffic and grow business with digital marketing experiences
  • Deploy marketing campaigns on online platforms to promote products
  • Execute promotion plan to lead the achievement of revenue target
  • Feedback marketing intelligence and competitor information
  • Represent the company in an ethical and professional manner
  • Attend appropriate trade shows and research new opportunities to display products
  • Take responsibility for serving on strategic planning teams
  • Providing a “value add” that drives the dealer sales team to want CBM involved
  • Drives participation of dealers in Xerox events and training critical to driving revenue growth
  • Work closely with the marketing department to create effective Point of Sale displays, packaging, and other marketing programs within the channels.


Skills on Resume: 

  • Sales Planning and Execution (Hard Skills)
  • Digital Marketing Expertise (Hard Skills)
  • Campaign Management (Hard Skills)
  • Promotion Strategy (Hard Skills)
  • Market Intelligence (Hard Skills)
  • Professional Representation (Soft Skills)
  • Trade Show Participation (Hard Skills)
  • Collaborative Strategic Planning (Soft Skills)

5. National Channel Business Manager, Orion Technologies, Springfield, IL

Job Summary: 

  • Building out a sustainable and growing multi-million dollar business within a Billion Dollar Company
  • Work to build strong, productive relationships with existing partners
  • Recruiting and onboarding new partners, and focusing on growing new business opportunities within each partner.
  • Build a business plan that will focus on Revenue, Technical Readiness, Demand Generation (Marketing), and integration services
  • Proactively communicate with SentinelOne sales leaders on the strategic business plans 
  • Assign roles for Sales Leaders to support the strategies in the overall business plan.
  • Work closely with field marketing to deliver marketing events/programs/campaigns that create interest and awareness among partners’ customers.
  • Directs the sales team in conducting systematic market data-gathering activities
  • Provides management with timely and relevant market intelligence information.
  • Represents Business Channels in all external meetings/events
  • Provide exposure to the industry and perspective of current trends, practices, and issues that revolve around and affect the industry whether favorably or unfavorably.


Skills on Resume: 

  • Business Strategy Development (Hard Skills)
  • Partnership Management (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Communication Skills (Soft Skills)
  • Leadership and Team Management (Soft Skills)
  • Marketing Collaboration (Hard Skills)
  • Market Analysis and Intelligence (Hard Skills)
  • Industry Awareness (Hard Skills)

6. Channel Business Manager, Nexus Systems, Fargo, ND

Job Summary: 

  • Manage a specific set of strategic partners building effective channel business plans that drive partner alignment, enablement and demand generation
  • Develop and execute business plans driving all aspects of the partner relationship 
  • Maximize growth opportunities and ensure the partner is well-positioned 
  • Deliver successful customer implementations and recommendations
  • Work well in a team environment to ensure partner and customer satisfaction
  • Design a compelling value proposition that inspires partners to promote solutions
  • Create services based on emerging and established technologies increasing revenue growth
  • Provide clear and consistent communication across the segment with dedicated partners to build strong partnerships throughout the assignment
  • Lead regular business performance and relationship reviews with senior management and various stakeholders
  • Build and maintain the activity of performance reports and activity dashboards
  • Recommends product lines by identifying new product opportunities sold in the market/ new packaging/changes in prices by surveying customer needs and tracking competitors.


Skills on Resume: 

  • Partner Relationship Management (Hard Skills)
  • Business Planning and Execution (Hard Skills)
  • Customer Implementation and Success (Hard Skills)
  • Team Collaboration (Soft Skills)
  • Value Proposition Development (Hard Skills)
  • Technology Integration (Hard Skills)
  • Communication and Relationship Building (Soft Skills)
  • Performance Management and Reporting (Hard Skills)

7. Channel Business Planning Manager, Sigma Partners, Mobile, AL

Job Summary: 

  • Drive the bi-weekly forecasting process, analyze a continuous stream of complex and detailed data 
  • Identify trends and track and assess the performance of the business. 
  • Work closely with sales teams to develop, execute and evaluate the effectiveness of business plans
  • Evaluate compensation plans and coverage alternatives and define and drive projects to increase operational efficiency.
  • Construct reporting and financial models, utilizing data from a variety of sources, with minimal direction
  • Objectively assess partner business performance relative to internal plans and the external market. 
  • Provide ongoing business operational support, including ad-hoc projects, for one or more route-to-market sales teams.
  • Engaging with individuals within the channel sales team as well as across functions ranging from finance, sales comp, sales operations, business planning, market intelligence, and others 
  • Gain a broad understanding of this very complex business and be able to provide insightful recommendations.
  • Managing large data sets, from multiple sources, and being able to summarize and present findings to an executive-level audience


Skills on Resume: 

  • Data Analysis and Forecasting (Hard Skills)
  • Business Planning and Execution (Hard Skills)
  • Operational Efficiency (Hard Skills)
  • Financial Modeling (Hard Skills)
  • Performance Evaluation (Hard Skills)
  • Operational Support and Project Management (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Data Management and Presentation (Hard Skills)

8. E-Business Channel Business Manager, Vertex Solutions, Cheyenne, WY

Job Summary: 

  • Own e-commerce strategy for customers and contribute to other commercial settings where key customers operate off and online.
  • Partner with the Sales, Channel & Category Development & PRGM, Shopper Activation, and Marketing teams to develop plans to accelerate sales. 
  • Develop channel growth and efficiency metrics to measure Danone brand performance.
  • Build/ sustain perfect e-store in all key Baltic customers (including pharma e-channels).
  • Analyze site performance, consumer behavior (where possible) and investments to drive constant improvements.
  • Build and execute relevant promotional and brand activation plans by customers, as well as Co-build expertise, knowledge and best experience sharing with customers.
  • Own, plan and constantly optimize the e-commerce activation budget.
  • Collaborate with Danone’s global and Nordics-Baltics e-commerce communities to drive continuous knowledge and experience exchange.


Skills on Resume: 

  • E-commerce Strategy Development (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Metrics and Analytics (Hard Skills)
  • E-store Management (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Promotional Strategy (Hard Skills)
  • Budget Management (Hard Skills)
  • Community Engagement (Soft Skills)

9. Channel Business Manager, Catalyst Operations, Trenton, NJ

Job Summary: 

  • Report to the EMEA Sales Leader for HGR Region and matric to Chanel business sales leader
  • Be part of a team of CBM and AM selling across EMEA
  • Implement the Go to Market strategy in the Central region
  • Co-operate with the Commercial Excellence team to implement the Channel Program to integrate the work between HTS and Channel Partners
  • Analyze the distribution network to evaluate implementation and/or changes to the existing scenario
  • Create a local sales plan to generate growth and increase Market share through Channel Partners
  • Create a healthy pipeline opportunity and properly / regularly maintain the CRM
  • Make use of a set of tools supporting the efficiency and effectiveness of sales results
  • Serve as the focal point and be recognized as the voice of authority for all activities in their designated area


Skills on Resume: 

  • Sales Strategy Implementation (Hard Skills)
  • Channel Management (Hard Skills)
  • Commercial Excellence (Hard Skills)
  • Distribution Network Analysis (Hard Skills)
  • Sales Planning and Execution (Hard Skills)
  • Pipeline Management (Hard Skills)
  • Sales Tools Utilization (Hard Skills)
  • Leadership and Influence (Soft Skills)

10. Channel Business Manager, Echo Enterprises, Tallahassee, FL

Job Summary: 

  • Taking the onus for revenue generation and growth through the existing channel network
  • Identify, appoint and mentor driving channel partners and their sales teams to meet the targeted revenue 
  • Evaluate the Channel partner’s performance, and address challenges faced by them 
  • Increase the efficiency and effectiveness of channel partnerships by redirecting resources from low-performing elements to higher-performing ones.
  • Develop and execute a strategic channel business plan within territory
  • Drive engagement between the Poly sellers and the partner sales reps
  • Facilitate solution-based partner training on Poly’s collaboration portfolio
  • Implement a channel marketing plan and initiatives to drive pipeline growth
  • Drive revenue through partners and exceed quota goals


Skills on Resume: 

  • Channel Management (Hard Skills)
  • Partnership Development (Hard Skills)
  • Performance Evaluation (Hard Skills)
  • Resource Allocation (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Relationship Building (Soft Skills)
  • Training and Enablement (Hard Skills)
  • Marketing Strategy (Hard Skills)