CHANNEL MARKETING SPECIALIST JOB DESCRIPTION TEMPLATE

A Channel Marketing Specialist plans and executes the programs that turn reseller and retail partnerships into measurable revenue. Not glamorous by default - the work lives in partner portals, Market Development Fund budgets, quarterly business reviews, and product content audits. When these programs are under-resourced or inconsistently managed, retail sell-through stalls, partner mindshare shifts to competing brands, and product SKUs lose placement on retailer websites entirely. This role owns the connection between a technology manufacturer's go-to-market strategy and the partner ecosystem that carries it to end customers.

You will own the design and execution of channel marketing programs across retail and reseller partners, serving as the Channel Marketing Specialist who translates product positioning into partner-facing campaigns, content, and incentive structures that drive sell-through. The role works within the broader Marketing and Sales organization, coordinating directly with Account Managers, Product Marketing, and distribution partners to keep programs funded, on-brand, and tied to measurable ROI targets.

Career Impact: Hands-on ownership of Market Development Fund allocation and partner ROI reporting builds a track record that is directly transferable to Channel Marketing Manager and Channel Partner Manager roles in the technology sector.

Business Impact: The programs this role manages determine whether retail partners prioritize a manufacturer's SKUs over competing lines, making channel revenue outcomes directly traceable to this work.

Growth Opportunity: Exposure to ecommerce merchandising standards including A+ product content, in-store execution, and multi-territory reseller programs expands your scope well beyond campaign management and into commercial strategy.

• Develop and manage annual channel marketing plans with retail and reseller partners, covering content, product placement, and creative deliverables.
• Execute go-to-market programs across partner accounts, including incentive contests, spiffs, and co-branded campaign activities.
• Monitor and administer partner funding programs, reviewing compliance, tracking spend, and reconciling invoices against approved budgets.
• Coordinate product content and brand assets across retailer platforms, ensuring SKU accuracy and brand standard compliance at launch and refresh.
• Oversee in-store and online merchandising activities, including endcap execution, A+ product page creation, and product launch support.
• Analyze campaign performance data, report ROI and KPI results to stakeholders, and recommend adjustments to optimize program spend.
• Plan and execute partner events from initial concept through post-event follow-up and success evaluation.
• Participate in regular partner dialogue including weekly calls, quarterly business reviews, and joint planning sessions.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 2 or more years of channel marketing or retail marketing experience, with demonstrated ownership of partner programs and budgets.
• Proven ability to manage multiple concurrent deliverables and marketing budgets with attention to detail and accuracy.
• Experience creating and managing go-to-market programs in coordination with Sales, Product Marketing, and external partners.
• Strong analytical skills with ability to interpret campaign performance data and translate findings into actionable recommendations.
• Excellent written and verbal communication skills, including copywriting for partner-facing collateral and internal stakeholder reporting.
• Ability to work independently in a results-oriented environment while collaborating across cross-functional teams.

• Experience working directly with consumer electronics or B2B technology products, including familiarity with reseller and distribution channel structures.
• Exposure to ecommerce merchandising practices including product page optimization, digital content standards, and online sell-through metrics.
• Background in managing Market Development Funds or partner incentive platforms within a manufacturer or technology vendor environment.
• Bilingual proficiency in a second language relevant to assigned partner territories.

• Partner program ROI, measured as revenue generated relative to marketing spend per account.
• SKU placement rate across retailer platforms, tracking how many active products maintain correct and complete listings.
• Campaign lead volume from partner-executed programs, measured monthly against agreed targets.
• Event follow-up conversion rate, measuring the percentage of event contacts that advance to a qualified sales opportunity.
• Budget compliance rate, reflecting the proportion of co-marketing spend reconciled against approved plans without overrun.
• Typical tools: Marketing automation platforms (commonly Marketo or HubSpot); CRM (commonly Salesforce); productivity suites (commonly Microsoft Office or Google Workspace).

• Base Salary Range: $60,000 to $85,000 per year, depending on experience and location.
• Bonus: Annual performance bonus of 5% to 10% of base salary, tied to program ROI and partner metrics.
• Equity: Stock options or RSUs offered at mid-to-large technology companies; less common at smaller manufacturers.
• Health Benefits: Medical, dental, and vision coverage; employer contributes 70% to 100% of premiums.
• PTO: 15 to 20 days annually, plus standard US holidays.
• Common Perks: Remote or hybrid flexibility, professional development budget, technology stipend, and mileage or travel reimbursement for partner visits.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and in the workplace - please contact the hiring team to request support. All applicants are evaluated without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Employment is contingent on successful completion of a background check. Candidates must be authorized to work in the United States without employer sponsorship.

The Channel Marketing Specialist owns the full cycle of partner marketing plans, from developing content and creative deliverables to managing product SKUs and executing partner events, in support of Tripp Lite's assigned channel accounts. Working closely with the Sales team to align spend and incentive programs, the specialist shapes ROI tracking and stakeholder reporting that directly sustains channel revenue growth.

Key Responsibilities

• Develop and manage annual marketing plans with a group of partners, including content, copy, product placement, and creative deliverables.
• Track metrics and data to review marketing ROI, report output to stakeholders, and adjust plans and promotions as needed.
• Manage budget tightly, review all invoices, and work with the sales team to plan activity and spend.
• Conceive and execute sales incentive contests, spiffs, and activities to build partner mindshare and exposure.
• Collaborate with Sales to support marketing initiatives with collateral creation including flyers, email blasts, and PowerPoints.
• Manage product SKUs in partner systems and websites, including new product launches.
• Plan and execute events from concept to follow-up communications and success evaluation.

Required Qualifications

• Bachelor's degree from an accredited institution.
• 2+ years of experience in marketing, data analytics, and/or project management.
• Channel and manufacturing industry exposure preferred.
• Proven ability to handle multiple deliverables and budgets with strong copywriting skills.
• High proficiency in MS Excel and PowerPoint.
• Bilingual is a plus.

Embedded within the European Fire Suppression Business Unit, the Channel Marketing Specialist manages sales tools, digital campaigns, and event coordination across the EMEA region to improve marketing performance and support revenue growth. Working closely with sales teams, suppliers, and customers, the specialist advances customer intelligence and branding consistency through Salesforce, KPI reporting, and cross-channel content execution.

Core Functions

• Manage sales tools and resources to improve marketing, advertising, media, PR, events, and digital customer experience in collaboration with sales teams and customers.
• Drive digital lead generation campaigns with BDM and sales teams to generate growth opportunities.
• Drive marketing programs and campaigns alongside product marketing and communicate project status including risks and action items.
• Improve and develop customer intelligence data using Salesforce and internal tools.
• Implement voice of the customer initiatives to increase customer satisfaction and loyalty.
• Ensure branding consistency and clear product information across online and offline tactics.
• Coordinate digital and non-digital marketing events including webinars and tradeshows across the EMEA region.
• Update social media channels with content aligned to key campaigns.
• Measure and report performance on all marketing campaigns against goals including ROI and KPIs.

Qualifications and Experience

• University degree or Marketing CIM qualification.
• Experience in customer marketing.
• Advanced knowledge of Excel and PowerPoint.
• Salesforce and HTML skills preferred.
• Excellent communication, planning, and organizing abilities.
• Initiative and problem-solving attitude with performance and results orientation.
• Fluent English required, travel required.

Reporting to cross-functional leadership across Product Marketing, Channel Marketing, and Sales, the Channel Marketing Specialist builds and executes NETGEAR's go-to-market retail channel strategy in North America. Partnering with Sales Account Managers and retail partners, the specialist delivers measurable improvements in content quality, in-store merchandising, and partner engagement that directly expand brand reach and channel sales.

Primary Duties

• Execute go-to-market retail channel marketing strategy in concert with Product Marketing, Channel Marketing, and Sales teams.
• Execute marketing and merchandising initiatives with NA retail partners and continuously measure and optimize programs.
• Manage product content and campaign activities across retailers ensuring content meets brand standards.
• Coordinate and manage marketing brand assets and deliver asset requests on time to sales teams and retail partners.
• Plan and host events for channel customers in coordination with Sales Account Managers.
• Oversee in-store merchandising activities including endcap creation, training, and launch activities.
• Participate in ongoing dialogue with channel partners including weekly calls and quarterly business reviews.

Education and Experience

• Bachelor's degree required, marketing focus preferred, graduate degree a plus.
• 3+ years of direct experience creating and managing retail marketing programs.
• 2+ years of client management experience preferred.
• Experience with in-store retail channel partners, Costco a plus.
• Experience in ecommerce channel sales across business and consumer products a plus.
• Strong analytical and quantitative skills with ability to structure reports for internal and external clients.
• Experience managing program financials to internal revenue targets and defined budgets.
• Familiarity with Adobe Photoshop preferred.

Sitting at the intersection of sales enablement and demand generation, the Channel Marketing Specialist develops creative briefs, manages a centralized marketing calendar, and guides partner search strategy to drive awareness and leads across designated channels. Operating across creative teams, agencies, and external vendors, the specialist ensures all materials meet brand and legal standards while measuring the effectiveness of sales enablement programs within the Employee Benefits marketplace.

Duties

• Develop creative briefs based on objectives, target audiences, and product positioning for partner nurture campaigns.
• Coordinate with team and sales leaders to define, prioritize, and execute sales initiatives.
• Manage and contribute to a centralized marketing calendar for designated channels.
• Engage with centralized marketing teams to develop content for demand generation strategies that drive awareness and generate leads.
• Ensure marketing materials adhere to brand and legal guidelines and are reviewed regularly.
• Create a process for tracking and measuring the effectiveness of sales enablement materials.
• Manage the sales content repository and ensure all information is compliant and accessible.
• Guide partner search strategy and provide insights on results and optimization opportunities.

Skills and Qualifications

• Bachelor's degree in Marketing, Advertising, or related discipline.
• 5+ years of directly related experience, Employee Benefits channel experience is a plus.
• Experience working with creative teams, agencies, and external vendors required.
• Familiar with leveraging social media channels to support B2B content strategies.
• Experience using email automation tool HubSpot is a plus.
• Detail-oriented with strong follow-through, cross-functional collaboration, and communication skills.
• International market experience is a plus.

A key member of the North America channel team, the Channel Marketing Specialist builds and drives marketing programs to increase ASUS business, with direct ownership of A+ online merchandising, in-store activities, and partner event planning. Collaborating across Account Managers, creative services, and accounting, the specialist executes partner funding programs and manages end-to-end budget processes that convert channel engagement into measurable sales outcomes.

Functions

• Understand business objectives and build and drive marketing programs to increase ASUS business in North America.
• Localize, customize, and help develop sales and marketing tools for channel customers.
• Execute and administer channel marketing programs and monitor, record, and analyze ROI.
• Develop an understanding of partner funding requirements and execute approved programs ensuring compliance.
• Plan and host events for channel customers in coordination with Account Managers.
• Champion A+ merchandising online including creation of product pages, videos, and interactive product tours.
• Oversee in-store merchandising activities including endcap creation, training, and launch activities.
• Plan budget and marketing resources and manage the end-to-end process including creative services and accounting.

Requirements

• Bachelor's degree plus 3+ years of working experience.
• Minimum 3 years of channel marketing and/or retail and ecommerce experience.
• Passion for hi-tech and PC component products.
• Proficiency in Salesforce, Microsoft Office, and Google Enterprise.
• Ability to work in a fast-paced, results-oriented environment with a high degree of flexibility.
• Excellent written and verbal communication skills in English.

Profitable growth in the Agriculture 4.0 segment depends on the Channel Marketing Specialist, who represents the voice of customers and the John Deere dealer organization throughout product development, from project definition through regional market launch. Based within cross-functional local and global teams, the specialist validates guidance and automation products against customer needs and builds go-to-market plans tailored to regional production systems, directly supporting product adoption and utilization.

Accountabilities

• Represent the voice of customers and the dealer organization within product development from project definition to market launch.
• Validate products against customer needs in the region and create go-to-market plans tailored to local production systems.
• Coordinate with local and global teams and align with internal stakeholders on product development and launch activities.
• Drive product adoption and utilization within the region.
• Develop UL-centric content and marketing plans for guidance and automation products.
• Define stock profiling for portfolio products and keep it updated in changing market conditions.
• Deliver product information and provide technical and sales training for the sales team.

Professional Experience

• Completed studies in agriculture, marketing, innovation management, or comparable qualification.
• Knowledge of customer requirements, markets, and competitors in the agricultural sector.
• Deep understanding of Precision Agriculture and technologies including guidance, automation, and site-specific farming operations.
• Knowledge of agronomy and Agriculture 4.0 or digitalization of the agricultural sector.
• Good knowledge of Microsoft Office including PowerPoint, Outlook, Word, and Excel.
• Driving license class B and T required, CE also desired.
• Fluency in English required, other languages are an advantage.

As the Channel Marketing Specialist, this role delivers growth for Sony's online sales by optimizing traffic, managing ecommerce relationships, and executing product launches with measurable conversion impact across assigned accounts. The ecommerce and digital marketing team relies on this work to maximize ROI through best-in-class content, SEO and SEA execution, and data-driven campaign analysis across the full digital marketing mix.

Activities

• Grow online sales by optimizing traffic and conversion ratio across assigned accounts.
• Manage and develop ecommerce relationships independently on a daily basis.
• Select the most effective mix of marketing channels to achieve the best ROI.
• Deploy impactful product launches from both traffic and conversion perspectives.
• Create annual marketing budget plans for assigned accounts.
• Analyze campaign performance including ROAS and ROI with accurate conversion attribution.
• Maximize conversion ratio optimization with best-in-class content execution.
• Maintain and improve product pages utilizing SEO and SEA experience.

Background and Experience

• Bachelor's or Master's degree in economics, business, marketing, or sales-related field.
• 2+ years of hands-on experience in performance marketing channels.
• Experience deploying the marketing mix including SEA, SEO, Social, Display, Video, and Email.
• Knowledge of Google and Adobe Analytics with ability to translate data into concrete actions.
• Experience improving product pages including texts, photos, videos, and links.
• Experience with online marketplaces like Amazon and consumer electronics preferred.
• Excellent knowledge of English and Dutch spoken and written.
• Commercially driven with strong analytical, communication, and entrepreneurial mindset.

Channel Marketing Specialist develops and executes the annual marketing plan for the Motor Starting and Safety portfolio in collaboration with Global Product Managers and the US sales organization. The work directly supports demand creation by producing UL-centric content, technical training materials, and stock profiling that enable the sales team to win in the US electrical products market.

Key Deliverables

• Develop and execute the annual marketing plan with sales leaders, focusing on business development in the US.
• Coordinate market studies with Product Marketing and Sales, defining forecasts and business plans for the motor starting portfolio.
• Collaborate with Global and Local Product Managers on local standards and master data including price, packaging, and performance characteristics.
• Work with the global application team to develop UL-centric content to boost demand creation for the motor starting portfolio.
• Define stock profiling for portfolio products and keep it updated in changing market conditions.
• Deliver product information and provide technical and sales training to drive sales efficiency.

Minimum Qualifications

• B.S. in Electrical Engineering, Marketing, or related field with minimum 5 years of experience in electrical products management or sales.
• Demonstrated experience in the development and implementation of marketing and sales strategy.
• Strong analytical and problem-solving skills.
• Experience with SAP preferred.
• Ability to travel within the US up to 30%.
• Collaborative, solution-focused approach with strong written and spoken communication and relationship-building skills.

The Channel Marketing Specialist owns reseller marketing budgets and partner incentive programs for the DACH region, executing Sophos-driven campaigns and events in alignment with the global marketing plan. Working closely with the regional marketing head, sales leaders, and distribution partners, the specialist drives regional activities that build reseller engagement and expand channel sales across Germany, Austria, and Switzerland.

Role Responsibilities

• Define priorities and assign projects for selected resellers in the assigned region in accordance with the global and DACH marketing plan.
• Work with regional marketing head and sales leaders to understand business goals and execute marketing activities accordingly.
• Develop, agree, and implement marketing activities for defined resellers with distribution partners within given schemes.
• Initiate regional marketing activities in line with the given budget and regional sales strategy.
• Maintain reseller marketing budgets for the assigned region.
• Manage and coordinate the DACH partner incentive platform.
• Coordinate development and localization of documents and materials to support reseller activities.

Experience and Qualifications

• University degree in Marketing or equivalent experience.
• 1-3 years of experience in marketing, preferably channel marketing.
• Creativity, initiative, and ability to work independently and as part of a team.
• Flexibility to travel in the DACH region less than 25%.
• Fluency in German and English.

Embedded within the European channel marketing function, the Channel Marketing Specialist identifies local marketing outlets, audits reseller efforts, and coordinates digital marketing activities with resellers and trade press across the region. Working closely with local resellers and the Channel Marketing Manager, the specialist delivers reports and recommendations to leadership that improve reseller performance and strengthen brand representation in the European market.

Day-to-Day Responsibilities

• Identify and recommend local marketing outlets and strategies for European resellers.
• Conduct regular touch-base meetings with European resellers to assess needs and results.
• Audit local reseller marketing efforts including websites and campaigns.
• Work with local resellers and the Channel Marketing Manager on development, execution, and tracking of digital marketing efforts.
• Work with local resellers and European trade press to represent the brand and resellers.
• Provide troubleshooting and basic support for resellers using HubSpot.
• Provide reports and presentations of results and recommendations to management and executive leadership.

Knowledge, Skills and Abilities

• Bachelor's degree in Marketing or related field.
• 3-5 years of product marketing experience, preferably in the B2B space.
• Experience with marketing activities within the European market.
• Basic understanding of design and graphics tools such as the Adobe Suite.
• Experience working independently to complete tasks and projects in a proactive manner.
• Excellent verbal, written, and organizational skills with strong attention to detail.
• Non-English language skills a plus.

Reporting to senior managers and cross-departmental teams, the Channel Marketing Specialist evaluates and develops channel marketing strategies, targeting platforms from pay-per-click to SEO, and deploys campaigns that optimize market share across multiple channels. Partnering with the broader marketing organization, the specialist oversees team processes and manages partner network communications that translate data-driven insights into sustained competitive positioning.

Scope of Work

• Evaluate and improve existing channel marketing strategies and develop new marketing plans.
• Target specific channels to promote services including pay-per-click advertising, social media, email, website content, and SEO strategies.
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Determine which platforms to advertise on and adapt campaigns accordingly.
• Gather marketing campaign data, evaluate the impact of strategies, and report results.
• Deploy channel marketing strategies in collaboration with the marketing team, senior managers, and other departments.
• Oversee the marketing team and document processes.
• Manage all marketing campaign communications and establish strong partner networks.

Technical Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum 2 years of experience in channel marketing.
• In-depth knowledge of current digital marketing technologies and techniques.
• Proficiency in channel management software such as DataFeedWatch and ChannelAdvisor Enterprise.
• Exceptional analytical, strategic, leadership, and time-management skills.
• Creative and innovative mindset with superb collaboration capabilities.

A key member of the channel marketing team, the Channel Marketing Specialist develops and implements social media, digital marketing, and online community programs that build relationships with channel partners and amplify brand awareness. Collaborating across corporate social media teams and partner organizations, the specialist manages multi-format campaigns and measures performance against ROI and KPI goals that accelerate partner engagement and lead generation.

Job Functions

• Develop and implement social media, digital marketing, and online community programs to build relationships with channel partners.
• Curate and create engaging content for relevant social and digital platforms.
• Serve as point of contact to collaborate with the corporate social media team to promote and amplify channel business awareness and partner engagement.
• Manage partner marketing programs including virtual events, social media, syndication, display, email campaigns, nurturing programs, webinars, videos, and podcasts.
• Create and localize content for through-partner marketing campaigns including copywriting and copy-editing.
• Support partner events, webinars, and industry conferences.
• Measure and report campaign performance against goals including ROI and KPIs.

Position Requirements

• Knowledgeable on social platforms and online communities such as LinkedIn, Twitter, YouTube, and Reddit.
• Detail-oriented, extremely organized, and able to manage projects with aggressive deadlines.
• Proactive, self-motivated team player with strong accountability and ability to manage multiple priorities.
• Experience improving product pages including texts, photos, videos, and links.
• Creative with strong communication skills and excellent follow-through.

As the Channel Marketing Specialist, this role executes country-level marketing plans with the Country Sales Manager to support delivery of Joint Business Plans across Japan and South Korea. The regional marketing team relies on this work to coordinate distributor collaboration, localize global channel segmentation, and launch innovative healthcare products in ways that strengthen competitive position across direct and indirect distribution models.

What You'll Do

• Work with the Country Sales Manager to create a country marketing plan supporting delivery of the Joint Business Plan.
• Locally implement category and brand guidance through concrete channel marketing tools.
• Escalate to the Regional Marketing Manager and Global Channel Marketing Team to inform and influence global marketing plans.
• Collaborate with local distributors to support delivery of the Joint Business Plan.
• Monitor the marketing budget in the country for maximum impact.
• Coordinate the local implementation of global channel segmentation.
• Collaborate with Regulatory, Clinical, and Technical functions to continuously improve competitive position.

Required Qualifications

• Relevant channel marketing expertise across Japan and South Korea.
• Strong market knowledge of the medical sector and healthcare markets.
• Experience launching innovative products in healthcare settings.
• Deep understanding of direct and indirect distribution models.
• Experience working successfully in multi-functional teams with ability to run local events in person and online.

Channel Marketing Specialist refines product value propositions and market segmentation strategies for a healthcare setting, translating competitive intelligence and product analysis into actionable roadmap inputs and trade event execution. Success in the position means serving as an effective liaison between Sales and Marketing while partnering with vendors and agencies to deliver creative and communications that build measurable business value.

Operational Focus

• Define product value proposition and message through storytelling capabilities.
• Exhibit thought leadership combining strategic capability, analytical skills, and technical knowledge to translate product analysis into product vision.
• Define actionable customer segmentation and prioritization.
• Synthesize market trends and competitive intelligence to inform product roadmap and marketing plans.
• Partner with vendors and agencies to deliver critical needs including creative and communications.
• Work as a liaison between the sales team and marketing team, cultivating relationships with internal and external stakeholders.
• Execute trade events strategy to represent brands at industry events.

Qualifications and Experience

• Bachelor's degree required.
• 3+ years of product and channel marketing experience in a healthcare setting preferred.
• Experience executing brand strategy and partnering with creative agencies.
• Track record of delivering business value with strong leadership and collaboration skills.
• Extremely deadline-oriented and detail-oriented with ability to manage multiple projects at once.

Amazon's Associate Attraction Marketing team is looking for a Channel Marketing Specialist to drive growth for Channel Marketing including Job Boards, delivering a set of high priority initiatives to drive job applications for hourly Operations positions globally. The Channel Marketing Specialist oversees job board and programmatic vendor relationships across global Operations, partnering with cross-functional stakeholders and regional Recruitment Marketing Specialists to analyze KPIs and scale multi-channel sourcing campaigns that convert interest into hourly hires at volume.

Key Responsibilities

• Partner with cross-functional stakeholders to understand business needs and develop channel marketing programs using job boards, programmatic recruitment vendors, and other digital recruitment channels.
• Partner with regionally based Recruitment Marketing Specialists to develop go-to-market marketing and sourcing plans.
• Identify new vendors for recruitment marketing and develop business cases and programs to vet, launch, optimize, and scale those vendors.
• Analyze weekly, monthly, and quarterly KPIs and deep-dive channel data to provide actionable insights and business recommendations.
• Communicate channel and vendor performance and status to Operations, Marketing, Media, and cross-functional stakeholders.
• Work closely with channel marketing vendors to understand their roadmaps and assess opportunities in relation to Amazon.

Technical Qualifications

• Bachelor's degree.
• 5+ years of experience in high-volume recruitment marketing, consumer digital performance marketing, or consulting.
• Proven track record of building and optimizing multi-channel, multi-vendor marketing campaigns.
• Experience developing go-to-market strategies and launching new programs.
• Strong analytical experience including converting raw data into actionable insights and recommendations.
• Demonstrated ability to work effectively across business and technical teams in a fast-paced and ambiguous environment.
• Excellent written and verbal communication skills.

The Channel Marketing Specialist will partner with the Strategic Partner and Channel Manager to design, develop, and execute partner global go-to-market strategies. The Channel Marketing Specialist builds and maintains channel-specific content, lead-nurturing campaigns, and a partner portal that collectively enable partners to drive sales and generate measurable demand for the organization's B2B SaaS solutions.

Core Responsibilities

• Implement and measure global channel GTM programs.
• Create and maintain channel-specific content to enable partners to effectively drive sales.
• Create, optimize, and report on partner marketing campaigns.
• Partner with the Digital Marketing Manager to create lead-nurturing programs and email campaigns for the channel partner program.
• Manage partner and event participation and provide industry best practices in event activation.
• Own and maintain the partner portal and communication calendar for channel partners.
• Create content for partner campaigns including pitch decks, one-pagers, and social media posts.
• Analyze market trends and partner data to bring innovative ideas to market.

Experience and Qualifications

• 1-3 years of relevant channel marketing experience within a B2B SaaS company.
• Security or Compliance company experience preferred.
• Knowledge of channel partners and their business models.
• Experience with B2B SaaS demand generation including campaign creation, event management, and multi-channel marketing automation preferred.
• Experience with Salesforce CRM and a lead automation platform preferred.
• Excellent project management, written, and verbal communication skills.
• Strong cross-functional teamwork and collaboration across multiple teams and geographies.

Reporting to the wider sales and marketing leadership team, the Channel Marketing Specialist leads relationships with UK distribution partners to activate them in product launch programs, promotional activities, and brand campaigns that maximize end user reach. Partnering with distribution partners and marketing agencies, the specialist designs and delivers multi-channel activity plans and competitor tracking that translate market intelligence into on-brand, customer-led growth outcomes.

Areas of Ownership

• Lead and manage key relationships with distribution partners to facilitate and support delivery of marketing strategy.
• Activate distribution partner participation in UK marketing strategies, promotional activities, and product launch programs to maximize end user reach.
• Understand challenges facing distribution partners and develop tailored campaign solutions ensuring plans are customer-led and on brand.
• Work with the wider sales and marketing team to deliver successful launch plans for new products and event support materials.
• Design, manage, and deliver the distribution partner marketing activity plan including social media, email, and direct mail from conception through launch.
• Analyze market dynamics, track competitor product launches and media activities, and share key learnings.
• Review and influence the representation of products and brand in distribution partner printed and online media.
• Provide briefing, proofing, and feedback on distribution partner marketing activities and materials.

Background and Experience

• Experience working for a brand-leading manufacturer delivering marketing messages through a distribution partner channel.
• Knowledge of the full marketing mix specifically Digital and Email Marketing, Direct Mail, and CRM.
• Strong analytical skills with ability to translate data into key insights for business and distribution channels.
• Working knowledge of Microsoft Office and Salesforce desirable.
• Excellent verbal and written communication skills with strong relationship-building and customer-oriented mindset.

As the Channel Marketing Specialist, this role guides coordinated co-marketing programs with top channel partners across Austria and the broader DACH region, using digital marketing instruments and ROI dashboards to expand market share and defend growth targets. The sales organisation and regional marketing teams rely on this work to implement bespoke campaigns, manage budgets, and build cross-regional synergies that sustain Eaton's competitive positioning.

Strategic Responsibilities

• Define and develop a roadmap for channel marketing and focus on execution of dedicated marketing programs for top channel partners using digital marketing instruments.
• Build a strong network with clients, sales force, regional marketing teams, and central units.
• Implement tailored campaigns to expand market share and pursue bespoke growth targets.
• Monitor marketing budget and prioritize activities with the respective ROI using dashboards to measure success and identify corrective actions.
• Use a strategic marketing mix to defend market share and support growth targets.
• Support brand development and event activities as part of responsible initiatives.
• Build synergies internationally and leverage successful ideas and initiatives across regions.

Skills and Qualifications

• 3+ years of channel or partner management experience.
• Strong campaign management experience across multiple territories.
• Experience in partner program management, digital marketing, lead generation, and ROI responsibility.
• Experience in B2B marketing, business development, and owning the full marketing mix using digital instruments.
• Experience in event management with strong organizational and project planning skills.
• Good numeracy and analytical skills including knowledge of reporting.
• Excellent networking, communication, and cross-functional collaboration skills.
• Fluency in German and English verbal and written.

Channel Marketing Specialist coordinates Levi Strauss and Co. Europe wholesale marketing strategies with store owners, franchise teams, and HQ brand partners to increase retail traffic and conversion across the Central Europe Cluster. The work directly supports the sales team's account positioning by executing the retail marketing calendar, producing customer-specific brand assets, and activating shop-in-shop brand environments in line with seasonal direction.

Work Activities

• Build Levi Strauss and Co. Europe wholesale marketing strategies with marketing departments and store owners to increase traffic and conversion.
• Collaborate with the sales team to support account positioning in the marketplace.
• Partner with customers to align marketing assets to the customer's own marketing plans.
• Coordinate production of customer-specific brand assets following brand guidelines and validating with brand partners before execution.
• Execute the retail marketing calendar within the allocated market in line with HQ plan and retail organization.
• Collaborate with owned, operated, and franchise teams to execute retail marketing activation programs.
• Support briefing and alignment with brands on wholesale and retail marketing needs including assets, tools, and templates.

Minimum Qualifications

• Bachelor's degree in Business Administration or marketing-related field.
• 5+ years of experience developing retail and trade marketing programs in a multinational complex organization.
• Exposure to channel marketing and experience working with a large pool of partners.
• Commercial mindset with understanding of retail and wholesale dynamics and operational implications.
• Strong project management skills with ability to interpret consumer and marketplace insights.
• Innovation and experimentation mindset with strategic and forward-looking approach.

The Channel Marketing Specialist will enable and empower North American channel partners to drive demand and accelerate growth for Tait solutions. The Channel Marketing Specialist builds and executes the Tait Americas strategic channel marketing plan, managing the Market Development Fund, dealer communities, and a Marketo-based contact program that sustains partner engagement and quantifies ROI across the Americas channel network.

Performance Expectations

• Create and execute the Tait Americas strategic channel marketing plan in conjunction with Marketing and Channel Enablement leadership.
• Manage and administer the Tait Americas Market Development Fund and Channel Incentive Programs.
• Create channel marketing campaigns that can be customized and used by channel partners.
• Define, execute, and manage pricing promotions with the Director of Marketing, Operations, and Finance team.
• Oversee marketing leads sent to the channel and track and report on the entire lead lifecycle.
• Build and manage dealer communities and own the dealer on-boarding program.
• Maintain the Tait channel portal for the Americas region and manage the distributor and dealer contact list in Marketo.
• Design and implement measurements to quantify ROI from channel marketing programs.

Professional Experience

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• 5+ years of B2B marketing experience, technology or channel marketing preferred.
• Experience with CRM and marketing automation software.
• Proficient in MS Office products including Excel, Word, Outlook, and PowerPoint.
• Excellent written and verbal communication skills.