CHANNEL MARKETING PROGRAM MANAGER JOB DESCRIPTION

Go-to-market plans stall and partner relationships erode when no one owns the gap between brand strategy and field execution. Channel Marketing Program Managers fill that gap. This role holds accountability for the full scope of channel program delivery - from annual marketing plan creation and compliance with contract and tariff requirements, through co-op program enablement and regional campaign execution. It sits within the marketing organization and works across distribution, product, pricing, and sales stakeholders to translate brand objectives into measurable channel outcomes.

As the Channel Marketing Program Manager, you will own the development and execution of channel marketing plans that convert brand strategy into partner-ready campaigns, directly affecting new customer acquisition and regional revenue growth. You will operate across sales, distribution, and cross-functional marketing teams, coordinating deliverables, managing client relationships, and ensuring program compliance throughout.

Career Impact: Owning end-to-end channel program accountability - from annual plan creation through co-op execution - builds a track record that is highly portable across B2B verticals and positions you for Channel Marketing Director or Partner Program leadership roles.

Business Impact: The work this role produces determines whether distribution partners have the tools, campaigns, and compliance guardrails needed to represent the brand accurately and convert leads at the regional level.

Growth Opportunity: Managing programs across distribution strategy, pricing, and demand generation simultaneously deepens a rare combination of analytical and strategic marketing skills that commands premium value in partner-led go-to-market organizations.

• Lead annual channel marketing plan development across distribution and customer segments to align partner activity with revenue growth targets.
• Define regional campaign strategies by translating brand messaging into locally targeted content, materials, and co-op program enablement.
• Coordinate day-to-day project execution across internal and external delivery teams, maintaining quality control and schedule adherence.
• Drive connectivity between core marketing functions including data, pricing, digital marketing, and content development to support channel consistency.
• Monitor program performance by tracking product sales, promotion results, and analytics to translate findings into actionable strategy adjustments.
• Establish and maintain professional relationships with clients, partners, and vendors to anticipate needs and resolve concerns proactively.
• Ensure marketing compliance with all contract, tariff, client branding, and program requirements across every deliverable.
• Partner with regional sales teams through structured business planning to support demand generation and reduce customer churn.

• Bachelor's degree in marketing, business, advertising, or a related field, or equivalent work experience.
• 5 or more years of channel marketing or B2B marketing experience, with demonstrated ownership of go-to-market programs.
• Experience preparing and presenting marketing plans to clients or senior stakeholders.
• Experience managing client-facing contracts with measurable, results-driven performance expectations.
• Strong analytical capability with the ability to interpret sales and campaign data to inform strategy.
• Excellent written and verbal communication skills, with proficiency in standard office productivity software.
• Proven ability to manage multiple concurrent projects against time-dependent schedules and budgets.

• Experience with partner or distribution program management within a regulated or compliance-intensive industry such as energy efficiency or building systems.
• Familiarity with CRM and marketing automation platforms used to support channel sales enablement and lead tracking.
• Background in agriculture, consumer electronics, or commercial real estate channel environments.
• Certification in program management such as PMP or Prince2.

• Channel program compliance rate, measuring adherence to contract, tariff, and branding requirements across all deliverables.
• Regional campaign conversion rate, reflecting how effectively localized programs generate qualified leads for sales teams.
• Partner onboarding completion rate, tracking activation speed and completeness across the managed channel portfolio.
• Co-op program utilization rate, indicating how fully distribution partners are drawing down and deploying available marketing funds.
• Client retention rate across managed accounts, measuring the durability of partner and client relationships over time.
• Typical tools: Marketing planning and project management platforms (commonly project management software and spreadsheet applications) and CRM systems (commonly Salesforce or equivalent).

• Base Salary Range: $75,000 to $105,000 per year depending on seniority and industry vertical.
• Bonus: 8 to 15% annual performance bonus tied to program and revenue metrics.
• Equity: uncommon at this level; occasionally offered at senior or lead designation.
• Health Benefits: medical, dental, and vision coverage standard across most employers.
• PTO: 15 to 20 days annually, plus standard US public holidays.
• Common Perks: Remote or hybrid flexibility, professional development budget, and conference attendance support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team at the time of application. A background check is required as a condition of employment. Applicants must be authorized to work in the United States.

The Channel Marketing Program Manager owns the planning, delegation, and oversight of marketing campaigns and deliverables, ensuring compliance with contract, tariff, and client branding requirements. Working closely with program management, outreach, data analysis, and partner teams, this role drives go-to-market strategy enhancements and operational efficiencies that support long-term client relationships and continuous improvement.

Key Responsibilities

• Flourish in a high-visibility role and quickly establish themselves as a leader on the team.
• Plan and delegate marketing plans, campaigns, and deliverables with oversight.
• Communicate key objectives, strategies, and priorities to stakeholders and contributors.
• Create annual plans and deliver results with an emphasis on continuous improvement.
• Ensure marketing compliance with contract, tariff, client branding, and program requirements.
• Coordinate day-to-day project aspects including quality, client communications, and scheduling.
• Maintain quality control of all deliverable products while maintaining project schedules.
• Establish and maintain professional rapport with clients and partners to promote long-term relationships.
• Develop, present, and implement recommendations to enhance go-to-market strategies and operational efficiencies.
• Provide excellent customer service to clients, vendors, delivery team members, and industry partners.

Required Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of experience in the marketing industry.
• Experience presenting to clients and preparing marketing plans.
• Experience managing high-profile, results-driven client contracts.
• Strong analytical skills with the ability to manage multiple time-dependent tasks.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word, with preferred experience in email software.
• Excellent written communication and interpersonal skills.
• Strong attention to detail and follow-through in a fast-paced environment.
• Knowledge of energy efficiency or building efficiency industry is a plus.

Embedded within the channel and sales organization, the Channel Marketing Program Manager monitors inventory availability, manages the Amazon rebate program, and drives sales strategy based on seasonality and SKU performance. Working closely with sales, product managers, and business intelligence teams, this role compiles market share data and executes channel marketing promotions to win market share against competitors.

Core Functions

• Monitor inventory availability, plan containers, track Amazon forecast and run rate, and drive sales based on seasonality.
• Manage Amazon rebate program and approve pricing based on internal guidelines.
• Support product introductions and go-to-market strategy and analyze success with Business Intelligence tools.
• Analyze SKU positioning within Amazon Best Sellers and measure results against history and targets.
• Conduct competitor SKU analysis by feature, price point, and unique selling points to strategically plan channel marketing promotions.
• Administer promotion activities and monitor and analyze promotion results.
• Administer RMA returns and analyze RMA rates to proactively provide feedback to product managers.
• Compile and track in-house market shares for strategic planning with channel and sales.
• Work with sales to maintain alignment with MSRP.

Qualifications and Experience

• Intermediate to advanced proficiency in Microsoft Excel including charts, pivot tables, lookups, and formulas.
• Experience in online business, IT business, product management, supply chain management, or account management.
• Strong knowledge of Amazon Vendor Central, with Amazon Seller Central as a plus.
• Analytical skills with a passion for working with numbers.
• Experience and technical knowledge of the PC gaming or PC hardware market preferred.
• Exceptional written and verbal communication skills.
• Well organized and process-driven with the ability to multitask efficiently.
• Ability to prioritize and demonstrate attention to detail with strong accuracy.
• Passion for gaming and technology with a proactive approach to staying current.

Reporting to the channel leadership team, the Channel Marketing Program Manager drives channel growth across all current Building System Integrators while maintaining customer satisfaction and defining strategy based on the external building environment. Partnering with corporate business divisions and partner organizations, this role implements marketing plans, defines customer segmentation, and contributes to the digital customer platform to support sales performance.

Primary Duties

• Drive channel growth across all current Building System Integrators and maintain customer satisfaction.
• Build and operate the customer channel program and monitor its performance.
• Define strategy in the channel based on a clear understanding of the external building environment.
• Contribute to and implement marketing plans including actions to support launch performance and boost results.
• Interact with relevant stakeholders in corporate business divisions.
• Organize training sessions at partner locations.
• Contribute to the architecture and promotion of the digital customer platform.
• Participate in sales support activities including promotions, events, and tools.
• Define customer segmentation and lead the setup of channel customer plans.

Skills and Qualifications

• Bachelor's or Master's degree in Business, Marketing, or Engineering.
• Experience in B2B marketing roles.
• Experience within the building segment, such as commercial real estate, preferred.
• Experience with partner business, preferably with Building Management System Integrators.
• Strong business acumen with the ability to develop analytical understanding of a client's business.
• Excellent communication skills at all levels.
• Fluency in Dutch, with English and French preferred.
• Proactive, open-minded, and willing to work across Belgium and the Netherlands.

Sitting at the intersection of partner strategy and demand generation, the Senior Channel Marketing Program Manager builds and owns the global channel partner program, including marketing strategy, budget, and day-to-day execution to support overall revenue growth objectives. Operating across channel sales, PR, communications, and cross-functional teams, this role designs scalable partner onboarding processes, develops co-branded campaigns, and tracks key performance indicators to measure and optimize program effectiveness.

Strategic Responsibilities

• Build and own the global channel partner program, marketing strategy, plan, and budget and manage day-to-day execution.
• Create alignment with channel sales leadership and account managers to develop a partner program supporting revenue growth.
• Collaborate with partner leadership and cross-functional teams to design, build, and optimize a comprehensive partner program.
• Develop solid and repeatable partner onboarding and activation processes and tools to jumpstart sales.
• Enable partners to market and sell effectively by identifying necessary partner training materials.
• Develop targeted demand generation programs including campaigns, sales collateral, and co-branded materials.
• Work with PR and communications to surface and execute thought leadership opportunities highlighting channel partner relationships.
• Develop a communication plan and community to maintain open lines of communication with partners.
• Create internal sales and program announcements to educate on availability, rules, and processes.
• Develop a multi-faceted event marketing strategy and oversee branding and messaging for lead generation activities.
• Drive and track key performance indicators to assess program effectiveness and benchmark competitor programs.

Experience and Qualifications

• Bachelor's degree in business, marketing, or communications.
• 7+ years of B2B partner strategy, programs, marketing, and operations at a technology company, with at least 5 years in channel marketing.
• Experience building partner programs from the ground up.
• Cybersecurity industry domain expertise is a plus.
• Proficiency in channel management software such as Impartner PRM, Salesforce, and Marketo with experience managing a global partner portal.
• Ability to define data requirements and establish KPI-tracking processes.
• Excellent relationship-building and people skills across geographies and functions.
• Strong communicator able to convey complex ideas clearly in verbal and written form.

A key member of the regional marketing organization, the Channel Marketing Program Manager turns brand and sales data into actionable marketing plans to drive new customer acquisition, grow existing business, and reduce churn across distribution and customer segments. Collaborating across digital marketing, distribution strategy, product, and pricing teams, this role translates brand messaging into regionally targeted campaigns and enables distribution co-op programs that optimize profitability by region.

Duties

• Turn brand and sales data into actionable marketing plans to drive new customer acquisition, grow existing business, and reduce churn.
• Drive connectivity with core marketing functions including data, distribution, pricing, digital marketing, and content development.
• Translate brand messaging into regionally targeted campaigns, content, and materials for channel delivery.
• Track product sales to build and execute marketing plans to optimize profitability by region.
• Work with the digital marketing team to design and execute targeted campaigns to drive awareness and generate leads.
• Work directly with regional sales teams to support and drive growth through regional business planning.
• Filter regional needs and partner with distribution strategy, product, and pricing teams to identify and communicate opportunities.
• Enable and support distribution co-op programs, localized marketing efforts, and channel events.
• Track and review analytics and data to measure success and translate findings into strategy and tactics.

Technical Qualifications

• Bachelor's degree in marketing, advertising, business, or related field.
• 5+ years of experience in marketing.
• Agriculture background preferred but not required.
• Experience with Salesforce Sales Cloud and Marketing Cloud preferred.
• Analytical thinking with the ability to apply data and learnings to strengthen the channel.
• Proficiency in Microsoft Office including Word, Excel, and PowerPoint.
• Strong team player with excellent verbal and written communication skills.
• Ability to handle multiple projects and meet established deadlines.
• Agility to adjust to changing market conditions and humility to learn from unsuccessful strategies.

Consistent execution of channel marketing across retail, brand, creative, and ecommerce depends on the Channel Marketing Program Manager, who manages all owned projects and teams while anticipating bottlenecks and balancing business objectives against technical and operational constraints. Serving as a central cross-functional partner, this role works with Marcom teams to track stakeholder readiness plans, manage information cadences, and foster collaboration that supports senior leadership and external stakeholders.

Accountabilities

• Manage all owned channel marketing projects and teams including retail marketing, brand, creative, and ecommerce.
• Work with Marcom cross-functional teams to track stakeholder readiness plans, report key milestone status, and escalate issues.
• Anticipate bottlenecks and balance business objectives against technical and operational constraints.
• Mitigate creative development timelines and dependencies both internally and externally.
• Manage information cadences including status updates to senior leaders, escalations, mitigations, and documentation.
• Foster relationships with cross-functional partners to understand their needs and improve collaboration.

Background and Experience

• Bachelor's degree in Business Management, Marketing, or Sales.
• Certification in Program Management such as Prince2 or PMP.
• 3+ years of experience in consumer hardware product marketing, retail merchandising, sales, and design operations.
• Experience working with a large global technology company.
• Domain expertise in consumer electronics or hardware.
• Experience representing programs and products with internal and external stakeholders.
• Excellent written and verbal communication skills.
• Experience delivering communications to senior leadership and cross-functional partners.