CHANNEL MARKETING MANAGER JOB DESCRIPTION

A Channel Marketing Manager plans and executes co-marketing programs that move revenue through indirect sales channels. Partners do not promote your products by default. In B2B technology, where resellers, value-added resellers, and managed service providers each carry dozens of competing vendor lines, the Channel Marketing Manager owns the MDF budget allocation, partner portal content, and demand generation campaigns that determine how much mindshare a vendor earns inside the channel. This role sits within the marketing organization and reports jointly into channel sales leadership, making it one of the few marketing functions evaluated directly on partner-sourced pipeline.

As the Channel Marketing Manager, you will own the planning and execution of partner-facing marketing programs that generate qualified pipeline through VAR, MSP, and distribution channels in the B2B technology sector. You will operate within a broader marketing team while serving as the primary marketing point of contact for channel sales leaders and external partner organizations.

Career Impact: Building and managing an MDF program and deal registration framework in B2B technology gives you ownership of a revenue-traceable function that few marketing generalists can claim at this career stage.

Business Impact: Partners who receive structured co-marketing support and timely campaign assets convert more pipeline, directly improving the channel-sourced revenue percentage that sales leadership monitors each quarter.

Growth Opportunity: The combination of partner program management, demand generation execution, and channel sales alignment in this role builds the cross-functional credibility needed to step into a Channel Marketing Director or Partner Program Director position.

• Own the MDF program administration including fund allocation, partner claims processing, and ROI reporting against approved joint marketing activities.
• Develop co-branded campaign kits, battlecards, and partner-facing content assets that enable resellers to run independent demand generation programs.
• Manage the partner portal content calendar to ensure training materials, campaign resources, and product updates remain current and accessible.
• Coordinate partner webinars, summits, and regional events from logistics planning through post-event lead reporting.
• Collaborate with channel account managers to build quarterly partner marketing plans aligned to bookings targets and pipeline coverage goals.
• Drive partner onboarding and enablement programs that reduce time-to-first-deal for newly recruited resellers and MSPs.
• Monitor and report on channel marketing KPIs including deal registration volume, partner-sourced pipeline, and campaign conversion rates.
• Adapt global or regional campaign assets for local channel audiences including translation, targeting adjustments, and compliance review.

• Bachelor's degree in marketing, business, communications, or equivalent work experience.
• 3 or more years of B2B technology channel marketing experience, with demonstrated ownership of MDF or co-marketing programs.
• Proven ability to develop and execute demand generation campaigns in partnership with indirect channel partners.
• Experience building and maintaining partner-facing content including enablement materials, campaign kits, and portal resources.
• Strong project management skills with the ability to manage multiple partner programs and deadlines concurrently.
• Solid understanding of indirect channel structures including VAR, MSP, and distribution models in the B2B technology sector.
• Effective written and verbal communication skills for both internal stakeholder management and external partner engagement.

• Experience in a cybersecurity, enterprise SaaS, or cloud technology environment where channel revenue represents a defined percentage of total bookings.
• Familiarity with partner relationship management systems and marketing automation platforms used to track partner engagement and campaign performance.
• Prior exposure to SLED, mid-market, or named-account channel programs where go-to-market strategy differs from a standard commercial motion.
• Professional proficiency in a second language relevant to an assigned regional partner territory.

• Partner-sourced pipeline value generated per quarter, reflecting the revenue impact of co-marketing investments.
• MDF utilization rate as a percentage of allocated budget, measuring how effectively partner funds are claimed and deployed.
• Deal registration volume per active partner, indicating partner engagement depth within the program.
• Partner portal content consumption rate, tracking whether enablement materials reach and are used by active resellers.
• Campaign-to-opportunity conversion rate for partner-led demand generation activities.
• Typical tools: Marketing automation platforms (commonly Marketo or HubSpot); CRM and partner relationship management systems (commonly Salesforce and Allbound).

• Base Salary Range: $80,000 to $110,000 per year depending on experience and location.
• Bonus: Annual performance bonus of 10 to 15 percent tied to pipeline and MDF utilization targets.
• Equity: Stock options or RSUs common at technology companies, typically vesting over four years.
• Health Benefits: Medical, dental, and vision coverage for employee and dependents.
• PTO: 15 to 20 days annually plus standard US public holidays.
• Common Perks: Home office stipend, professional development budget, and partner conference attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion is a condition of employment for all positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants and employees with disabilities upon request. Candidates must be authorized to work in the United States.

The Channel Marketing Manager owns the end-to-end in-store demo fixture program for Amazon Devices across North America, managing device ordering, vendor contracts, and installation execution across US, CA, and MX retailers. Working closely with channel managers, field sales, and third-party installers, this role shapes fixture design through operational learnings and audit data to improve retail performance at scale.

Key Responsibilities

• Manage demo device ordering and fulfillment for new product launches, retailer expansion, and repair and maintenance needs across North America.
• Plan and execute in-store installations across all Amazon device retailers in North America.
• Develop efficient, scalable mechanisms for in-store repair and maintenance of demo devices and fixtures.
• Influence fixture design with learnings from in-store execution and data from repair and maintenance audits.
• Ensure accurate execution of final fixture design including planning, engineering, compliance, documentation, reviews, and budgets.
• Onboard and manage external vendors including contract, budget, and expectation management.
• Negotiate contracts for third-party installation and produce regular reporting to track performance to launch and financial targets.
• Manage weekly fixture vendor and third-party installer project management calls.
• Own channel marketing's project tracking tool and publish weekly status reports to leadership.
• Collaborate with channel managers to update launch workback schedules, incorporating process improvements and operational learnings.
• Support logistics of ad-hoc merchandising opportunities including pop-up stores, merchandising tests, and retailer meetings.

Required Qualifications

• Bachelor's degree or equivalent, MBA preferred.
• 8+ years of experience in product management, retail marketing, channel marketing, B2C marketing, or retail merchandising.
• 5+ years of experience marketing consumer electronics products.
• Experience managing retail go-to-market functions and retail fixture development and deployment.
• Experience managing activations in Canada or Mexico in addition to the United States.
• Experience defining project scope and managing to a timeline and budget.
• Experience building and communicating project plans.
• Strong written and verbal communication skills including presenting in front of groups.
• Experience using project management tools such as Microsoft Project or similar.

Embedded within OnePlus's marketing team in Denmark, the Channel Marketing Manager develops and implements channel marketing campaigns that expand market share and build brand visibility across the region. Working closely with channel partners, the marketing director, and EU HQ, this role monitors competitor activity and produces content plans that attract and retain customers.

Core Functions

• Build and manage relationships with channel partners' marketing departments.
• Deliver OnePlus brand and product values to channel partners to enhance brand attention.
• Develop, drive, and implement channel marketing campaigns and activities.
• Implement channel campaigns to expand market share and pursue aggressive growth targets.
• Make rational use of marketing resources and plan campaigns to increase visibility and build a premium brand image.
• Monitor external channels such as media, blogs, and forums to identify trends and analyze competitor activations.
• Identify and measure key KPIs and metrics to continuously improve performance and report back to the marketing director and EU HQ.
• Assist the marketing team on product launches and branding campaigns.
• Produce plans for content that is engaging and informative to attract, convert, and retain customers and community.

Qualifications and Experience

• Bachelor's degree required.
• 3+ years of proven channel marketing or project management experience.
• Experience working at a Danish operator, retailer, smartphone or consumer electronics brand, or in an agency environment.
• Experience managing marketing budgets within a channel marketing or co-op setting.
• Consumer electronics and tech industry experience preferred.
• Strategic and creative approach to ensuring campaigns are delivered against business objectives.
• Native Danish language proficiency required, with strong copywriting and proofreading skills in Danish and English.
• Excellent presentation skills in Danish and English.

Reporting to senior stakeholders across multiple lines of business, the Channel Marketing Manager manages paid media campaigns across global channels including Google Ads, LinkedIn Ads, and Uber's in-house tooling, using data-driven experimentation to scale new performance marketing programs to evergreen. Partnering with the ad tech team and analytics teams, this role advances ROAS growth by testing new vendors and building automation frameworks across multiple geographies.

Primary Duties

• Manage campaigns across multiple paid media channels including Smartly, Google Ads, Twitter Ads, LinkedIn Ads, and Uber's in-house tooling for global activity.
• Work with different lines of business and internal stakeholders to scale new paid marketing globally.
• Vet and test new paid marketing vendors with the goal to scale them globally.
• Work with the ad tech team on automation solutions to manage paid marketing at scale.
• Provide critical reporting to internal and external partners and manage senior stakeholder communications.
• Conduct consistent testing to optimize ROI, targeting, bid strategies, and creative.
• Communicate performance, strategy, and vision clearly to key stakeholders.
• Establish best practices and frameworks for successful automation and scaling.

Skills and Qualifications

• 4+ years of hands-on campaign management experience across Facebook, Google Ads, Twitter, and LinkedIn with a multi-regional focus.
• 2+ years of experience on web and app analytics tools including Google Analytics, Branch, and Appsflyer.
• Mobile web and app buying media experience across multiple geographies.
• Experience using dynamic creative and feed-based ecommerce campaigns.
• Experience managing campaigns with ROAS constraints and setting up media optimization tests.
• Google Analytics certification is a plus.
• Automation mindset with a passion for hands-on campaign activation.
• Ability to set goals and execute under tight deadlines.

Sitting at the intersection of partner communications and digital marketing strategy, the Channel Marketing Manager builds the communication framework and content calendar that connects a global tech company's programs team with its partner ecosystem. Operating across global and local teams, media relations, and senior stakeholders, this role delivers measurable partner engagement through webinars, segmented communications, and integrated digital experiences.

Accountabilities

• Build communication strategy and framework for key pillars of the programs team.
• Aggregate all content requests from internal stakeholders and publish the partner content calendar.
• Lead digital experience on partner experiences on the client website and serve as subject matter expert for partners.
• Execute and coordinate local communications to build community and engagement including monthly webinars.
• Manage internal stakeholder relationships with senior management relating to key initiatives and programs.
• Report on and optimize partner communication channels.
• Lead partner data and segmentation for the purpose of communication.
• Partner with global teams to ensure alignment on global communication strategy and content.
• Collaborate with external communication and media relations teams to ensure an integrated communication approach.

Education and Experience

• Bachelor's degree in communications and/or marketing required.
• 5+ years of experience in communications and ideally digital marketing strategy with proven results.
• Experience managing virtual teams across functions and geographies.
• Understanding of IT channel ecosystem models.
• Strong analytical skills and data-driven thinking to connect digital and in-person marketing tactics.
• Experience scaling marketing efforts across a portfolio of partners by promoting self-serve tools and tracking consumption.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong executive presence with excellent communication and presentation skills for large and small audiences.

A key member of the Americas Channel Marketing team, the Channel Marketing Manager owns retailer marketing and merchandising strategies for GoPro's Big Box and Mid-Market accounts, including Amazon, to achieve sell-through and revenue goals. Collaborating across sales, sales ops, training, and marketing teams, this role creates MDF and co-op programs and drives in-store and online demand generation grounded in customer and retailer trend insights.

Duties

• Own and drive retailer marketing and merchandising strategies to achieve sell-through and revenue goals for assigned accounts.
• Define process and standards for Big Box and Mid-Market accounts through merchandising asset requirements to drive awareness, consideration, and conversion.
• Manage and understand requirements for online merchandising execution by creating trackers and work-back schedules.
• Develop, manage, and execute channel marketing strategy and plans for physical retail and online sales channels.
• Drive best-in-class in-store merchandising and end-user demand generation including retail circulars, digital inserts, displays, and retail promotions.
• Participate in the development of strategy and vision for how devices are merchandised and demonstrated within a retail store environment.
• Create and manage MDF and co-op programs with a strong understanding of their financial impact.
• Provide insights and strategy based on GoPro customer, industry, and retailer trends to evolve the business.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of channel marketing experience with a consumer electronics company.
• Experience working at a start-up or rapidly growing company preferred.
• Experience with Amazon is a strong plus.
• Strong understanding of the GoPro brand.
• Organized with the ability to multi-task and take initiative.
• Quick problem-solving ability and personable communication style.

Channel pipeline health and partner-led demand generation depend on the Channel Marketing Manager, who sets strategic and tactical direction for channel marketing in the SLED market while managing MDF budgets and go-to-market plans with Red Hat's partner network. Based within the broader marketing organization, this role measures and reports on pipeline-building activities to evaluate ROI and inform ongoing program investment.

Strategic Responsibilities

• Partner with channel account managers to build channel strategy for the SLED market aligned to sales objectives and bookings targets.
• Set the strategic and tactical direction for channel marketing activities.
• Work with partners to deliver comprehensive go-to-market plans and high-quality marketing activities that guide targeted demand creation, leads, and pipeline.
• Develop and carry out programs targeting mid-market accounts to promote awareness and lead generation.
• Promote awareness and enablement programs that inform partners of the latest campaigns, solution offerings, and partner wins.
• Manage, administer, measure, and report on channel budgets and market development funds.
• Measure, analyze, and report on channel marketing pipeline-building activities to evaluate marketing effectiveness and ROI.

Professional Experience

• 5-7 years of marketing experience with a solid understanding of indirect B2B or B2G channels.
• Experience working within channel marketing and supporting partners.
• Experience marketing to the public sector market is a plus.
• Familiarity with standard marketing performance metrics.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work cross-functionally and demonstrate initiative in a fast-paced environment.
• Positive attitude and strong team collaboration skills.

As the Channel Marketing Manager, this role executes joint partner campaigns, manages field event logistics, and maintains communication tools that support VMware Carbon Black's channel and field sales teams across the EMEA region. The channel and inside sales teams rely on this work to generate pipeline, measure event ROI, and sustain vendor and budget accountability across all marketing activities.

Scope of Work

• Work with field and inside sales teams to identify appropriate events and execute against the resulting field marketing plans.
• Liaise with channel account managers and VMware Carbon Black partners to support execution of joint marketing campaigns and share of development funding.
• Interact with internal teams and collaborate with US teams as needed to deliver against objectives.
• Undertake vendor negotiations and organize suppliers.
• Manage budgets to maintain projects within budget and report back on costs and ROI.
• Assist in ordering new materials, updating materials, and managing disbursement as needed.
• Maintain all event and partner communication tools including Salesforce campaigns, partner portal, and marketing calendars.

Position Requirements

• 3-5 years of experience in a field or events position.
• Channel marketing experience within the tech industry.
• Experience using Salesforce, Marketo, and Coupa is desirable.
• Confident in leading and managing multiple projects simultaneously.
• Attention to detail with excellent communication and creative problem-solving skills.

Channel Marketing Manager delivers locally adapted digital retention and loyalty programs that support brand and channel strategies across assigned markets, managing the ASP budget and driving volume, turnover, and gross margin targets for power brands. Working with workshop activation managers, trade activation managers, and agency partners across multiple countries, this role executes consumer marketing offers and pricing management in line with global brand strategy.

Role Responsibilities

• Plan and manage the annual digital offer and activation ASP budget, country brand performance, and yearly marketing spend.
• Drive delivery of volume, turnover, gross margin, and market share targets in power brands across assigned spaces, brands, and markets.
• Contribute to country strategy development for brands in line with global strategies to meet volume, turnover, and gross margin targets.
• Execute consumer marketing offers including products, promotions, and communications, as well as pricing management for brand variants.
• Secure engagement and buy-in from workshop activation managers and trade activation managers to ensure appropriate inputs.
• Manage assumptions and volume and offer management for brands in the local brand management process.
• Develop and implement a systematic approach through embedding relevant operational management system elements and ensuring appropriate risk reviews are undertaken.

Background and Experience

• University degree in marketing or a related discipline.
• Experience in B2B and B2C marketing activation.
• Experience in disciplined marketing campaign execution.
• Experience working with agencies across multiple media channels and countries.
• Strong interpersonal and communication skills.

The Channel Marketing Manager owns campaign programming and day-to-day optimization for Hulu, developing audience targeting lists and executing tactics that best serve viewer needs and business goals. Working closely with more senior team members and leveraging tools such as Airtable, this role delivers analytical rigor and attention to detail across a prioritized content calendar.

Key Deliverables

• Program Hulu to best serve the needs of viewers and the business.
• Partner with team members on programming tactics.
• Develop targeting lists using audience segmentation tools.
• Execute and deploy tactics under supervision of more senior team members.
• Work off a prioritized calendar and document projects.
• Conduct day-to-day analysis and optimization of campaigns.
• Create, update, and monitor Airtable tickets.

Knowledge Skills and Abilities

• 1-4 years of experience in online marketing, digital media, paid media, or audience development.
• Familiarity with data to make informed decisions.
• Ability to balance multiple projects simultaneously and remain calm under pressure.
• Quick learner with critical thinking, analytical, and problem-solving skills.
• Outstanding attention to detail and follow-through.
• Excellent communication abilities including comfort presenting in front of large groups.

Reporting to senior leadership, the Channel Marketing Manager defines and designs channel strategy models and scorecards, then drives route-to-market communication and visibility programs with business partners across the CLMV area. Partnering with local teams and distributors, this role translates strategic direction into measurable channel execution that supports business growth targets.

Functions

• Define and design the right channel strategy including models, tools, and scorecards.
• Work on route-to-market rewarding and visibility programs with business partners.
• Plan strategic route-to-market communication and drive local team deployment.
• Cover evening and weekend programming events when needed.
• Define and implement other assigned route-to-market projects.

Minimum Qualifications

• Bachelor's or master's degree in marketing or a related field.
• 5+ years of experience in business development, channel marketing, or trade marketing from FMCG.
• Proven track record of delivering special projects that drive significant marketing activities.
• Proven experience managing partners and distributors across the CLMV area.
• Strong business acumen and negotiation skills.
• Good command of English communication both written and verbal.

Embedded within the Marketing Communications group, the Channel Marketing Manager leads a team of remote channel marketers to develop, implement, and continuously improve marketing strategies across all indirect channels including social media, email, pay-per-click, and SEO. Working closely with Sales, Brand Marketing, Product Design, and e-commerce teams, this role builds partner networks and leverages the latest channel marketing technologies to drive growth and profitability.

Leadership Responsibilities

• Build, lead, and coach a team of channel marketers, most of whom will be remote.
• Evaluate and improve existing channel marketing strategies.
• Develop new channel marketing strategies and implement marketing plans.
• Target specific channels to promote products and services including pay-per-click advertising, social media, email campaigns, web content, and SEO.
• Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
• Determine advertising platforms and sales enablement tools.
• Gather marketing campaign data, evaluate the impact of strategies, and report results.
• Oversee the channel marketing team and document processes.
• Support and establish strong partner networks.
• Keep track of and implement the latest channel marketing technologies and techniques.

Experience and Qualifications

• Bachelor's degree in business, marketing, advertising, or a related field.
• 6+ years of experience managing holistic channel marketing programs at a tech, consumer electronics, or innovative consumer brand.
• Experience in solar energy, battery storage, or similar industry is preferred.
• Proven experience supporting sales organizations, especially indirect sales.
• In-depth knowledge of current digital marketing technologies and techniques.
• Proficiency in channel management and project planning software.
• Strong analytical skills with comfort reviewing and analyzing business performance metrics and KPIs.
• Exceptional leadership, communication, and collaboration capabilities.
• Excellent time management, organizational skills, and ability to multi-task and delegate.

The Channel Marketing Manager develops and executes marketing programs, lead generation campaigns, and quarterly marketing plans that build the wholesale brand and grow partner relationships across B2B channels. The work directly supports sales teams and cross-channel collaboration by maintaining the partner hub platform, managing events and webinars, and measuring ROI against clearly defined metrics.

Performance Expectations

• Develop, maintain, and execute marketing programs and campaigns, lead generation, and general marketing activities.
• Create awareness of and develop the wholesale brand.
• Communicate with target audiences and build and develop partner relationships.
• Implement quarterly marketing plans and reviews.
• Define clear metrics for all marketing activities, measure, and maximize ROI.
• Review and amend marketing activities to ensure campaign success.
• Collaborate with sales and relevant teams on cross-channel campaigns.
• Maintain the partner hub platform, ensuring content is up-to-date and accurate.

Minimum Qualifications

• B2B marketing experience required.
• Strong marketing and project management skills.
• Ability to maintain basic knowledge of focus products and overall industry trends.
• Strong written and verbal communication skills with a proven ability to handle multiple projects.
• Keen eye for detail with high organization and ability to manage own workload.

As the Channel Marketing Manager, this role serves as the voice of the intermediary to the broader marketing organization, managing channel sponsorships, compliance review processes, and partner-specific content to drive advisor-facing sales activity in financial services. The sales and national accounts teams rely on this work to transform business partner objectives into compliant, competitive marketing deliverables built on ongoing market research.

Day-to-Day Responsibilities

• Engage with external partners and relevant media outlets to identify marketing opportunities that expand reach to advisors.
• Manage channel sponsorships and lead generation campaign opportunities.
• Develop and manage channel and partner-specific content, communications, and events.
• Lead channel marketing activities to help drive sales including emails and presentations.
• Establish and maintain relationships with sales and national accounts, and transform business partners' objectives into effective deliverables.
• Manage the inventory of channel-specific materials including thought leadership pipeline.
• Ensure compliance requirements are met, data is current, and messaging is relevant.
• Perform all aspects of marketing compliance review and approval processes.
• Conduct ongoing competitive research on topics key competitors are focused on and where they are being featured.

Required Qualifications

• BA/BS required; Series 6 or 7 preferred.
• 5+ years of B2B marketing and/or channel marketing experience, preferably in financial services.
• General understanding of asset classes, mutual funds, and ETFs.
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Experience with Salesforce or other CRM system preferred.
• Strong ability to prioritize and lead multiple projects under tight deadlines.
• Strong written and oral communication skills.
• Demonstrated success collaborating across functional teams and building strong relationships with business partners.

Reporting to channel sales leaders, the Channel Marketing Manager coordinates partner webinars, summits, training, and MDF programs while producing regular KPI reports that measure the health of the partner ecosystem for a B2B tech organization. Partnering with channel sales leaders and external channel partners, this role builds and refines co-branded campaign kits and joint marketing plans that strengthen partner recruitment and revenue contribution.

Work Activities

• Plan and manage monthly partner webinar meetings.
• Assist with planning and leading partner summits.
• Assist with planning and managing partner training and onboarding.
• Assist channel sales leaders in partner recruitment initiatives.
• Conduct regular program surveys and use partner feedback to drive improvements.
• Develop and produce regular reports on program KPIs and results.
• Provide planning and program management support for MDF and joint marketing programs.
• Review and provide feedback on channel partner marketing plans and assist partners in executing plans.

Qualifications and Experience

• Bachelor's degree or equivalent experience.
• 3+ years of B2B tech channel marketing and operations experience; cybersecurity and/or enterprise SaaS experience is a plus.
• 3+ years of B2B field marketing experience.
• Hands-on experience with CRM systems including HubSpot and Salesforce.
• Hands-on experience with a PRM system; Allbound is a plus.
• Experience setting up and managing webinars and in-person events.
• Experience setting up and managing email marketing and social media campaigns.
• Experience building marketing plans with channel partners and managing an MDF program.
• Excellent time management skills with ability to work with remote teams autonomously.
• Multi-lingual proficiency preferred; professional proficiency in one or more languages beyond English and Hebrew is a plus.

Channel Marketing Manager executes quarterly channel marketing plans for the EMEA region, adapting global campaigns for local targeting and managing partner onboarding, training, localization, and budget claiming to build a strong and loyal channel community. The work directly supports the regional marketing manager and channel partners by driving measurable demand generation and reporting on campaign success through Marketo and Salesforce.

Job Functions

• Engage with focus channel partners to enable them to drive effective marketing programs and support the planning and execution of campaigns.
• Drive and execute channel campaigns to onboard and enable partners and build a strong and loyal channel community.
• Adapt global and EMEA marketing channel campaigns and define relevant targeting based on objectives.
• Manage event and marketing activities defined with the local channel.
• Manage channel programs for the region including translation, campaign localization, and partner training.
• Build and develop quarterly, measurable channel marketing plans in line with business objectives.
• Measure and report back to the regional marketing manager on the success of all marketing campaigns.
• Liaise with agencies and suppliers to execute campaigns as necessary.
• Manage pre-determined budgets and claiming of vendor funds in a timely manner.

Background and Experience

• Bachelor's degree in marketing, business, English, or communications preferred.
• 5+ years of experience in B2B technology marketing, preferably in channel.
• Experience in IT-related industry including distribution, reseller, vendor, and channel experience.
• Experience planning and delivering creative demand generation campaigns.
• Knowledge of marketing automation tools including Marketo preferred, and Salesforce to build campaigns and track performance.
• Self-starter with a keen interest in IT and cybersecurity topics.
• Excellent verbal and written communication skills.
• Strong networking and relationship-building skills with sales and marketing teams and channel partners.

The Channel Marketing Manager develops channel-specific marketing investment plans and ensures alignment with the CAD go-to-market strategy, managing budgets and championing divisional marketing projects across NA and EMEA commercial regions. Working closely with commercial, channel management, and marketing functional areas in a highly matrixed organization, this role strengthens the connection between business strategy and tactical execution to drive incremental growth.

Strategic Initiatives

• Develop marketing investment plans by channel, ensuring detailed execution and measurement of programs to drive incremental growth.
• Ensure channel marketing plans are aligned with the CAD go-to-market strategy, collaborating with functional areas to present ideas and gain support in execution.
• Support specific key account and NA and EMEA regional commercial projects where strategy overlaps with channel marketing.
• Champion and lead higher-level divisional marketing projects related to channel, regional, and downstream marketing initiatives.
• Manage a channel marketing budget across all programs.

Education and Experience

• Bachelor's degree required, preferably in marketing or business; MBA preferred.
• 5+ years of B2B marketing experience including efficiently implementing marketing plans across multiple sales channels.
• Experience in marketing in a technical field or scientific environment is preferred.
• Experience working in a highly matrixed organization with ability to partner and influence.
• Strong marketing competence with proven leadership in implementing digital, eCommerce, and customer growth programs.
• Strong analytical skills with a track record of drawing conclusions and observations from data analysis.
• Exceptional written and verbal communication skills and a global perspective.
• Ability to translate business strategies to tactics and prioritize accordingly.

Reporting to the Marketing Director, the Channel Marketing Manager leads the channel team to create and deliver an insights-driven channel strategy covering brand positioning, product launch planning, and in-store experience for large retail accounts including Wickes, Screwfix, and B&Q. Partnering with marketing, product, insight, and key account teams, this role manages channel performance and campaign delivery to drive growth against annual sales and ROI targets.

Operational Focus

• Lead the channel team to create and deliver channel strategy grounded in insights.
• Define brand positioning and manage product offering and launch planning.
• Manage accounts and channel partners including Wickes, Screwfix, and B&Q as the voice of customer.
• Plan and execute channel campaigns and point-of-sale materials.
• Own in-store experience and collaborate with marketing, product, insight, and key account teams.
• Manage channel performance and campaign delivery team.

Experience and Qualifications

• Degree in marketing, business, or similar required.
• Experience in a senior marketing role with strategic accountability.
• Previous channel marketing experience working with large accounts and channel partners.
• Experience within a similar industry including large retailers or comparable environments.
• Experience evaluating the success of marketing plans against sales targets, product mix, and ROI.
• Previous experience contributing to the product roadmap and launch planning.
• Ability to build strong internal and external relationships through excellent communication.

The Channel Marketing Manager creates and executes co-marketing campaigns, partner portal programs, and deal registration incentives that recruit partners and drive channel revenue for Keeper Security across domestic and international markets. Working closely with managed service providers, distributors, value-added resellers, and internal product management and engineering teams, this role guides asset creation and event execution to optimize channel pipeline and closed revenue.

Areas of Ownership

• Own, manage, and expand the partner portal, keeper rewards program, and deal registration incentive program.
• Measure and report to optimize success of all channel marketing performance including deals registered, channel pipeline, closed revenue, and other KPIs.
• Lead execution of webinars, co-marketing initiatives, events, email campaigns, and other campaigns to recruit partners and drive channel revenue.
• Collaborate with managed service providers, technical partners, distributors, and value-added resellers on campaigns to drive revenue domestically and internationally.
• Collaborate with product management, engineering, and design teams to create assets that enable channel success including product sheets, battlecards, and whitepapers.
• Attend channel events and support the sales team with event management and execution.

Technical Qualifications

• Bachelor's degree in business or equivalent work experience.
• Minimum 5 years of IT channel marketing experience.
• Proven success driving revenue growth via channel marketing campaigns.
• Hands-on experience marketing to IT buyers and an understanding of the MSP model.
• Knowledge of cybersecurity and working knowledge of Keeper Security tools and offerings.
• Ability to partner with other functional areas and project manage programs to completion.
• Able to develop strategies and execute tactically while staying analytical and pragmatic.