AFFILIATE MARKETING MANAGER JOB DESCRIPTION
Real-world Affiliate Marketing Manager job descriptions highlight partner negotiation, channel KPIs, budget ownership, affiliate recruitment, and conversion optimization strategies.

Affiliate Marketing Manager Job Description Template
1. About the Role
An Affiliate Marketing Manager owns a publisher channel from strategy to revenue. In eCommerce and direct-to-consumer retail, that channel is accountable for hard numbers: new customer acquisition cost, revenue contribution by partner, and seasonal promotional lift tied to a defined marketing calendar. The role sits within the brand or eCommerce marketing function, reporting to a senior marketing leader, and holds budget authority over commissions and media spend across a mix of editorial publishers, loyalty programs, and influencer-adjacent affiliates. What makes it demanding is the combination of commercial judgment, evaluating whether a new partner's audience matches the brand's customer profile well enough to justify payout, and the continuous optimization work of adjusting commission structures and creative offers to sustain performance across a diverse publisher mix.
2. Position Summary
As the Affiliate Marketing Manager, you own the affiliate channel's revenue and margin contribution for an eCommerce or D2C brand, translating publisher relationships and promotional strategy into measurable new customer acquisition. You operate within a broader eCommerce or performance marketing team, partnering with merchandising, analytics, and brand stakeholders to align affiliate activity with commercial priorities and seasonal calendars.
3. Why Join Us
Career Impact: Owning a revenue-attributed channel with direct budget responsibility is one of the fastest ways to build credibility as a performance marketer within eCommerce retail, where attribution fluency and CPA discipline are directly legible to senior hiring managers.
Business Impact: The affiliate channel's new customer acquisition volume and blended CPA directly affect whether a D2C brand meets its quarterly revenue and margin targets, making the channel manager's decisions visible at the P&L level.
Growth Opportunity: Experience managing a multi-publisher affiliate mix, spanning editorial, loyalty, and influencer-adjacent partners, opens a clear path toward Performance Marketing Manager or Head of Partnerships roles where the scope expands to paid search, social, and owned media.
4. Key Responsibilities
- Own the affiliate channel strategy, setting partner mix, commission structures, and promotional calendar to hit revenue and new customer acquisition targets.
- Recruit and onboard new publishers across editorial, loyalty, and influencer-adjacent segments to maintain a diverse, high-performing partner portfolio.
- Negotiate partner agreements covering commission rates, placement terms, and performance incentives in line with the marketing budget.
- Monitor channel performance daily and weekly, analyzing CPA, new customer rate, and revenue contribution by partner to identify optimization opportunities.
- Coordinate with merchandising, brand, and analytics teams to align affiliate campaigns with product launches, key sales periods, and brand messaging priorities.
- Manage the affiliate media budget, including commission spend and any paid placements, tracking forecast versus actuals across active partners.
- Develop and maintain reporting cadences for internal stakeholders, covering channel KPIs, partner activity, and test-and-learn results.
- Audit affiliate activity for compliance with brand guidelines and program terms, escalating and resolving violations with affected partners.
5. Required Qualifications
- Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
- 3 or more years of affiliate marketing experience, with demonstrated ownership of a publisher program that produced measurable new customer acquisition results.
- Proven ability to negotiate commission structures and placement terms with editorial publishers, loyalty platforms, and affiliate networks.
- Strong analytical competency, including the ability to evaluate partner-level CPA, revenue contribution, and incremental lift from performance data.
- Experience coordinating affiliate activity with cross-functional teams, including merchandising, brand marketing, and eCommerce operations.
- Solid understanding of affiliate tracking mechanics, including cookie windows, attribution models, and postback or pixel-based conversion measurement.
- Demonstrated ability to manage a media budget and produce regular performance forecasts and variance analysis.
- Clear written and verbal communication skills, with the ability to present channel results and recommendations to senior marketing stakeholders.
6. Preferred Qualifications
- Experience managing affiliate programs across multiple brands or regional markets simultaneously within a retail or D2C organization.
- Familiarity with CRM-driven re-engagement strategies and how affiliate activity can complement email and owned media during peak promotional periods.
- Exposure to influencer or key opinion leader partnerships as a component of the affiliate channel mix.
- Prior experience working with an external affiliate agency, including managing agency deliverables and integrating agency reporting into in-house dashboards.
7. Success Metrics & Environment
- New customer acquisition volume and rate, measuring how many first-time buyers the affiliate channel delivers per period.
- Channel CPA versus target, tracking cost efficiency of commissions and paid placements against the acquisition budget.
- Revenue contribution by partner tier, reflecting the health and diversity of the publisher mix.
- Affiliate-driven revenue as a percentage of total eCommerce revenue, indicating channel scale relative to other acquisition sources.
- Commission spend versus forecast variance, measuring budget discipline across active partner agreements.
- Typical tools: affiliate network platforms (commonly Impact, Rakuten, or ShareASale); web analytics (commonly Google Analytics)
8. Compensation & Benefits (US Market Benchmark)
- Base Salary Range: $70,000 to $100,000 per year, depending on experience and market
- Bonus: Annual performance bonus of 5% to 15% of base, tied to channel revenue and CPA targets
- Equity: Typically not offered at this level; equity possible at growth-stage D2C brands
- Health Benefits: Medical, dental, and vision coverage; employer contribution standard
- PTO: 15 to 20 days annually, plus standard public holidays
- Common Perks: Employee product discount, remote or hybrid work flexibility, professional development budget for industry conference attendance
Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.
9. EEO & Legal
Background check completion is required as a condition of employment for this role. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process are encouraged to submit that request alongside their application. Candidates must be authorized to work in the United States.
Affiliate Marketing Manager Job Description Examples
1. Affiliate Marketing Manager (Greater China Online Store)
The Affiliate Marketing Manager owns a portfolio of online marketing programs for the Apple Online Store across Greater China, developing annual strategies and managing large-scale Performance Partnership Programs with major media and technology partners such as Alibaba, Tmall, and AliPay. Working with internal marketing communications teams and key external bank partners, this role drives incremental revenue and new customer acquisition for the Apple Online Store by delivering data-driven digital campaigns and innovative payment platform initiatives.
Key Responsibilities
- Develop annual and quarterly online marketing strategies and plans to meet business goals and KPIs across each line of business.
- Communicate status throughout the quarter against goals and objectives to senior management, identifying risks and opportunities.
- Build awareness of the online store and drive new customers to the website for deeper engagement and transactions in a cost-effective way.
- Manage and scale a Performance Partnership Program and work with a global agency to develop strategies that create deeper relationships with partners to drive incremental revenue online.
- Develop strategies to deepen marketing relationships and drive innovative digital marketing programs with a payment platform partner in China and Hong Kong.
- Work with internal partners and key external bank partners to develop and deliver digital marketing campaigns that promote affordable purchasing options online.
- Provide leadership and innovative thinking to the analysis of market trends, data, and the identification of new market opportunities.
- Evaluate newly emerging opportunities against financial goals and brand fit, build and present a business case, and test as appropriate.
- Work cross-functionally with marketing communications teams to ensure correct positioning and optimization of content for target customers.
Required Qualifications
- Minimum 8–10 years of digital marketing and strategy experience with a track record of building a strong brand and business.
- Outstanding track record of profitably developing and executing data-driven online marketing strategies.
- Strong background in interactive marketing and program execution, with an understanding of web analytics platforms.
- Ability to formulate long-term marketing strategy and brand value propositions that connect with overall business strategy.
- Exceptional ability to communicate in both Chinese and English and to build solid partnerships externally and internally.
- Expertise in planning, prioritizing, and goal setting, including managing multiple projects, determining project urgency, creating detailed action plans, and organizing schedules, people, and tasks.
2. Affiliate Marketing Manager (US eCommerce Affiliate Channel)
Embedded within the broader US eCommerce Marketing team, the Affiliate Marketing Manager develops and manages a mid-funnel affiliate content program aligned to the local marketing activation calendar to drive incremental sales, traffic, and ROI for the US market. Working closely with merchandising, online marketing, marketing activations, and analytics teams, as well as the Global Online Marketing team, this role builds the US affiliate channel into a center of excellence and delivers profitable brand-led growth.
Core Functions
- Manage day-to-day affiliate marketing activities with mid-funnel content partners and networks to meet channel KPIs and customer acquisition goals.
- Define the affiliate marketing calendar, closely aligned to the local marketing activation calendar, and optimize campaigns.
- Drive top and bottom-line growth of a mid-funnel affiliate program to achieve incremental sales, traffic, ROI, and total contribution goals.
- Manage a sizeable media budget.
- Manage the overall mid-funnel strategy and campaign execution in partnership with senior and assistant managers.
- Establish long-term effective relationships with key editorial publishers, creators, and influencer agencies.
- Proactively identify new opportunities with new or existing affiliate partners.
- Work cross-functionally with merchandising, online marketing, marketing activations, and analytics teams to create synergies, drive acquisition, and tell priority brand stories.
- Analyze channel data to drive testing, reporting, optimization, and analysis on affiliate marketing performance to identify key levers and opportunities for improvement.
- Contribute to the development of the eCommerce affiliate marketing strategy.
- Work closely with global online marketing and regional affiliate managers to share best practices and apply learnings from other markets.
- Analyze current processes continuously and seek opportunities to automate where possible to improve the efficiency of the affiliate channel.
Qualifications & Experience
- Bachelor's or Master's degree required.
- 3–5 years in eCommerce and 2–3 years of online marketing experience acquired at an agency, network, or client side.
- Brand marketing or PR experience.
- Affiliate marketing experience is beneficial but not required.
- Experience executing brand or PR campaigns and working with editorial sites and influencers.
- Experience with web analytics and ad-serving platforms, including Google Analytics, Adobe Analytics, and DoubleClick Campaign Manager.
- Strong analytical, content, and commercial skills.
- An interest in exploiting technology, including Excel, Smartsheet, feeds, and scripts, to automate and scale key processes.
- Experience managing and motivating others, both directly and indirectly.
- Strong English language written and verbal communication skills.
- Strong time management, planning, and organizational skills.
- Advanced computer skills with proven experience in Excel.
3. Sr Affiliate Marketing Manager (iGaming Affiliate Program)
Reporting to senior leadership, the Sr Affiliate Marketing Manager serves as the subject matter expert on all affiliate marketing matters, including commission structures, negotiation strategies, and optimization, accountable for the affiliate marketing product roadmap that drives customer registration and revenue. Partnering with marketing, customer acquisition, retail, and agency teams across a gaming organization, this role advances affiliate program performance by leading partner relationships, creative development, and compliance with iGaming standards.
Primary Duties
- Develop and manage marketing strategies to recruit, activate, maintain, and reactivate an affiliate customer pipeline.
- Monitor success and make recommendations for program growth across digital, retail, and hospitality channels.
- Continuously evaluate the effectiveness of the affiliate program, partnerships, and commission structures, and optimize based on test-and-learn.
- Drive media optimization strategy and spend efficiency across affiliate partners, lead contract negotiations, set and manage budget and revenue projections, monitor KPIs, and suggest pivots to backlog and strategy.
- Set partner strategy, recruitment guidelines, and compensation models, and evaluate effectiveness quarterly.
- Oversee channel strategy and innovation efforts to ensure market leadership in affiliate marketing within the gaming sector.
- Build strong relationships with marketing and customer acquisition teams, retail, partnerships, media partners, and agencies to proactively identify emerging opportunities, including developing new business.
- Lead relationships with affiliate partners and prospective partners to develop sustainable partnerships and maximize returns.
- Lead development of creative to support key tactics via in-house and external agencies, while maintaining consistency across assets and brand strategy.
- Maintain expert knowledge of affiliate industry trends, including new partners, tactics, tools, and competitor trends.
- Continuously monitor affiliate compliance with iGaming standards and work with compliance and legal partners to manage compliance breaches.
- Attend industry conferences to ensure alignment with market trends and new partnerships, and integrate best practices within the affiliate program.
Skills & Qualifications
- Bachelor's degree or higher in business or marketing, or a combination of relevant education, experience, and training.
- Minimum five years of marketing experience with at least three years in digital affiliate marketing.
- Experience in the gambling affiliate industry is an asset.
- Experience negotiating partnerships and knowledge of digital marketing attribution.
- Deep experience with CPA models and in identifying, building, and growing affiliate partnerships.
- Proven track record managing budgets and delivering against measurable growth goals, including revenue goals, acquisition targets, and return on advertising spend.
- Strong analytical skills and a proven track record of using data to drive business decisions, strategically assess new opportunities, and optimize the channel.
- Strong communicator adept at conveying sophisticated topics and strategies to non-media-savvy audiences.
- Ability to negotiate and influence effectively while maintaining strong relationships.
- Strong strategic and critical thinking skills with the ability to find creative solutions to unique challenges.
4. Affiliate Marketing Manager (Telecom Home Internet Sales)
Sitting at the intersection of performance marketing and subscriber acquisition, the Affiliate Marketing Manager deploys large-scale pay-for-performance partnerships with platforms such as Rakuten, Honey, and Slickdeals while managing thousands of long-tail affiliates through CJ Affiliate to scale Fios and 5G Home Internet sales. Operating across the digital marketing center of excellence, internal cross-functional teams, and external vendors and agencies, this role delivers aggressive offer distribution, budget management, and campaign performance optimization to drive measurable subscriber growth.
Duties
- Develop and drive strategies across the affiliate ecosystem to drive subscriber acquisition, conversion, and efficiency.
- Own relationships with external publisher, platform, and agency partners.
- Track program success and regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend while maintaining acceptable CPAs within LTV metrics.
- Support research and business development efforts to identify and establish relationships with new affiliate partners.
- Collaborate within the marketing acquisition team, cross-functional teams, key vendors, and agencies to support content, strategic growth, and acquisition priorities.
- Scale home internet sales within the digital marketing center of excellence.
- Work across several teams internally and externally to identify promotions and publishers that drive an increase in sales from the affiliate marketing channel while maintaining a strong ROI.
- Manage budget and optimize campaign performance while developing and executing successful ongoing programs to drive sales on a performance basis.
- Lead an agency to manage commission structures, develop newsletter content, create incentive plans, plan paid placement strategy, and monitor the competitive landscape.
- Innovate to drive demand capture for the channel while striving for strong ROI.
Requirements
- Bachelor's degree or four or more years of work experience in media buying, planning, or eCommerce.
- Six or more years of relevant work experience.
- Experience with digital affiliate marketing platforms, including CJ Affiliate, Rakuten, and Impact Radius.
- Working experience with affiliate network interfaces.
- Strong digital tech skills with the ability to work with IT and tag management teams to understand how user experience affects affiliate tracking, reporting, and tagging.
- Knowledge of the technology market.
- Ability to analyze data, optimize, and make recommendations to ensure campaign delivery to goals.
- Strong negotiating, influencing, and project management skills.
- Strong technical skills for end-to-end project management of affiliate programs, including tagging, tracking, reporting, and reconciliations for publisher payments.
- Outstanding analytical reasoning and exceptional communication skills with a keen ability to listen, communicate, and follow up effectively.
5. Affiliate Marketing Manager (Direct-to-Consumer Lead Generation)
A key member of the marketing team, the Affiliate Marketing Manager leads the day-to-day operations of affiliate programs that support direct-to-consumer brand sales by implementing, analyzing, optimizing, and managing high-quality performance-based marketing partnerships. Collaborating across technology, analytics, finance, marketing, sales, compliance, and technology teams, this role builds and maintains affiliate partner relationships that drive incremental new customer growth and deliver consistent reporting and insights to internal and external stakeholders.
Functions
- Lead the day-to-day operations of various affiliate programs and ensure performance is meeting goals.
- Work with technology, analytics, and finance teams to develop core strategies and execution plans for growing the new customer base.
- Analyze and initiate optimization of campaigns from a variety of perspectives.
- Lead as a channel manager and expert, using data and experience to make decisions.
- Assist in budget development and forecasting while monitoring key metrics and developing strategies to optimize growth.
- Plan, develop, implement, direct, and evaluate affiliate marketing programs to maximize performance within the target budget.
- Onboard, integrate, test, and manage performance-based marketing partners.
- Develop and maintain relationships with affiliate partners that ensure timely reporting, consistent evaluation of growth opportunities, and clear communication of performance expectations.
- Continuously work with affiliate marketing partners on optimization and growth strategies that drive incremental growth and efficiency.
- Monitor affiliate activity and practices, analyze performance, identify areas of improvement, and recommend ways to increase affiliate performance.
- Seek new creative opportunities and strategies to improve overall performance.
- Oversee direct communication and recommend new campaigns for affiliates.
- Provide consistent reporting and insights to external partners and internal stakeholders.
- Critically evaluate processes and procedures and identify areas of improvement and efficiency.
- Stay abreast of lead generation technology and partnership trends.
Experience & Qualifications
- Bachelor's degree required.
- 3+ years of experience in affiliate and/or partnership marketing.
- Demonstrated success managing performance-based marketing partners and relationships.
- Strong knowledge of marketing tactics, both digital and offline, that drive various affiliate lead types, including inbound, transfers, and data leads.
- Strong understanding of tracking technologies used to measure program performance, such as Tableau.
- Familiarity with lead management platforms, including Media Alpha, LeadsPedia, Cake, Bobberdoo, and/or QMP.
- Ability to troubleshoot technical issues with partners.
- Ability to work cross-functionally with marketing, sales, compliance, finance, and technology teams to accomplish objectives.
- Excellent communication and presentation skills.
6. Affiliate Marketing Manager (International Streaming Affiliate Growth)
Building a fast-growing international affiliate marketing business depends on the Affiliate Marketing Manager, who develops and executes strategy, forges partnerships with vendors, publishers, and affiliates, and optimizes campaigns and budgets to drive subscriber acquisition and conversion efficiency. Based within cross-functional teams spanning regional marketing, content, and operations, this role serves as the direct owner of top affiliate partner relationships while advancing a robust test-and-learn program that improves marketing spend efficiency across global markets.
Accountabilities
- Develop and implement strategies to drive subscriber acquisition, conversion, and efficiency via an affiliate marketing program.
- Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, and brand-to-brand partnerships.
- Develop and execute strategy across the affiliate marketing ecosystem, including sell-in documents, bounty and payout models, and contracts.
- Collaborate with internal cross-functional teams for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment where applicable.
- Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance the efficiency of marketing spend.
- Develop a robust test-and-learn plan to improve performance and marketing spend efficiencies based on data and analytical insights.
- Own direct relationships with top affiliate partners, external vendors, and agencies.
- Drive innovation with partners to promote streaming services and content.
Technical Qualifications
- 3+ years of digital marketing experience.
- Strong knowledge of the affiliate space and how to optimize partnerships to drive performance across various affiliate models.
- Experience working on global brands or with affiliate partners outside the US.
- Highly analytical mindset with an understanding of the acquisition funnel, performance marketing KPIs, and profitability levers.
- Excellent Excel and PowerPoint skills.
- Strategic self-starter with the ability to navigate cross-functional teams and a proven track record of driving projects from start to finish.
- Strong partner or client management skills.
- Fluency in Spanish or Portuguese is a plus but not required.
- Strong communication skills with a positive attitude and a strong desire to deliver results.
7. Affiliate Marketing Manager (Online Gaming Affiliate Management)
As the Affiliate Marketing Manager, this role leads the full lifecycle of partner recruitment, deal negotiation, and performance optimization within the online gaming industry, using tools such as SEMrush, Ahrefs, and online tracking technologies to grow and sustain a profitable affiliate and partner network. The online gaming team relies on this work to meet KPI targets across return on investment, conversion rates, acquisition, attrition, and retention while ensuring effective reporting to senior executive management and the board.
Activities
- Research and identify target cohorts through the use of multiple tools and resources.
- Define strategies and tactics to recruit and onboard new partners efficiently and effectively.
- Negotiate mutually beneficial deals with partners to satisfy business targets and requirements.
- Engage with various internal resources to ensure the necessary acquisition and conversion funnels are created, tested, and implemented for all required targets.
- Monitor and report on all key performance metrics for all relevant segments, including return on investment, conversion rates, acquisition, attrition, and retention.
- Optimize existing deals on an ongoing basis to maximize profitability sustainably and quickly.
- Build and maintain solid affiliate and partner relationships.
- Communicate issues and performance summaries effectively to colleagues, peers, and managers.
- Create, compile, and present pertinent reports for senior management, executive management, and the board when required.
Position Requirements
- 4+ years of experience in the online gaming industry, preferably in an affiliate management role.
- Solid experience and knowledge of online tracking, including cookies, HTML tags, postbacks, and dynamic parameters.
- Experience with online resources and tools, including SEMrush, Ahrefs, and VPN tools, is advantageous.
- In-depth knowledge and understanding of core business metrics and KPIs.
- Ability to interpret, analyze, and present data and results to colleagues, peers, and managers in engaging and meaningful ways.
- Strong working knowledge of MS Excel.
- Ability to manage and prioritize multiple tasks and projects simultaneously within a complex organization.
- Excellent negotiation and account management skills.
- Travel may be required to attend conferences or meetings approximately two to three weeks per year.
8. Sr Affiliate Marketing Manager (Outdoor & Specialty Retail)
Sr Affiliate Marketing Manager leads the vision, strategy, and execution of affiliate partnership programs for Backcountry, Competitive Cyclist, and Steep & Cheap from strategy development through day-to-day execution to drive new customer acquisition and sales aligned with the company's forecasts. Success in the position means managing budgets across all brands, owning outreach, negotiation, tracking, and analysis, and delivering regular reports and campaign insights in partnership with an external agency.
Operational Focus
- Manage and drive profitable customer acquisition through affiliate partnerships.
- Lead the vision, strategy, and execution of the affiliate partnership program.
- Maintain and grow existing affiliate relationships while activating new partnerships to achieve incremental, profitable growth of the overall program.
- Own the outreach, negotiation, tracking, and analysis for all affiliates.
- Develop and manage monthly affiliate budgets across all brands.
- In partnership with an agency, monitor day-to-day affiliate activities, respond to publisher inquiries, and draft communications and newsletters for various campaigns.
- Execute affiliate promotional strategy and develop campaign ideas.
- Run and analyze reports, give insights, and recommend improvements on affiliate activities and the overall program.
- Initiate new campaign ideas and placements.
Knowledge, Skills & Abilities
- Bachelor's degree in marketing or requisite experience.
- Minimum five years of previous performance marketing experience.
- Experience with affiliate marketing platforms, including Impact Radius and AvantLink.
- Experience with Google Analytics.
- External agency management experience.
- Ability to manage budgets with demonstrated experience in achieving results.
- Outstanding verbal and written communication skills.
- Strong interpersonal skills, curiosity, positive attitude, drive, and collaborative spirit.
- Proven ability to prioritize tasks, handle multiple projects, and deliver frequent reporting.
9. Affiliate Marketing Manager (Global D2C & Influencer Partnerships)
The Affiliate Marketing Manager delivers a global affiliate and partner program that drives qualified traffic, ROI, and business growth targets across multiple markets by recruiting high-value affiliates and cross-collaborative partners. Working closely with regional teams, content marketing, and cross-functional stakeholders, including those managing Instagram, TikTok, podcasts, and YouTube partnerships, this role shapes commission structures, negotiation outcomes, and educational programs that deepen affiliate engagement with key product differentiators.
Key Deliverables
- Identify and recruit high-value affiliates to drive qualified traffic with strong conversion and deliver ROI.
- Identify and recruit high-value partners to cross-collaborate and promote the brand and drive business growth targets.
- Negotiate affiliate and partner packages, including commission, reach, and deliverables, in line with a marketing budget and business plan.
- Analyze data to drive insights and actions to support increased performance within the affiliate and partner community.
- Work closely with the content marketing team to develop educational programs to engage with and upskill affiliates on key product differentiators.
- Contribute to developing a global program with regional teams across multiple markets to support global growth targets.
- Represent the brand to grow networks and encourage public relations within the community.
Professional Experience
- 2+ years in the digital marketing space and 2+ years in a sales or partnerships role.
- Bachelor's degree or similar qualification in business and/or marketing.
- Experience in a direct-to-consumer or eCommerce brand ecosystem.
- Experience with influencer and key opinion leader partnerships across digital channels, including Instagram, TikTok, podcasts, and YouTube.
- Strong technical skills to navigate platforms and apps that support the role, including communications through social messaging and platforms for researching emerging affiliate partners.
- Experience working with a CRM program, such as HubSpot or Salesforce, to document progress.
- Excellent communication and relationship management skills.
- Strong planning skills with the ability to manage many tasks and projects in parallel.
- Understanding of the sales funnel process with a proactive, growth-oriented mindset.
10. Affiliate Marketing Manager (CPL Ad Operations & Delivery)
Reporting to senior management, the Affiliate Marketing Manager oversees end-to-end delivery and optimization of CPL campaigns across web, mobile, and app platforms, applying affiliate fraud detection methods and ad tech tools to maximize conversions, CTRs, and ROI. Partnering with account managers and the technology team, this role advances advertiser performance by integrating ad tags and scripts, profiling and segmenting audiences, and troubleshooting campaign delivery issues across affiliate and digital channels.
Areas of Ownership
- Handle end-to-end delivery and optimization of CPL campaigns across platforms, including web, mobile, and app.
- Analyze campaign performance across platforms for richer optimization.
- Optimize campaigns for conversions, CTRs, impressions, and dynamic bidding metrics.
- Implement a strategy for affiliate acquisition, build relationships with affiliate partners for improved placements and visibility, and ensure affiliates deliver the best ROI.
- Understand and apply affiliate fraud detection methods and other strategies to scale affiliate performance.
- Proactively respond to and resolve affiliate inquiries and tracking issue concerns.
- Anticipate and identify issues with campaigns and ad creatives, and debug and troubleshoot issues with campaign delivery and performance.
- Interact with account managers for the successful delivery of ad campaigns.
- Work with the technology team to integrate ad tags, scripts, and cookies on websites and apps, and increase ad viewability by improving load speed, decreasing latency, and optimizing ad formats and placements.
- Apply ad tech tools to profile, segment, and target audiences, increase ad viewability, and A/B test ad positions and creatives.
Background & Experience
- Minimum 3–5 years of ad operations and delivery experience for CPL campaigns, including experience delivering CPL campaigns via affiliates.
- Strong analytical skills.
- Ability to compile and analyze performance data and metrics.
- High proficiency in MS Excel.
- Solid knowledge of Google Analytics.
11. Affiliate Marketing Manager (CIS Crypto & Influencer Network)
Reporting to affiliate channel leadership, the Affiliate Marketing Manager grows a CIS-region affiliate network by onboarding content creators, athletes, media, and influencers through cold outreach and managing key accounts through regular communication, performance analysis, and ROI-focused promotional campaigns. Partnering with internal data and operations teams in the cryptocurrency space, this role builds affiliate budget management and optimization reporting capabilities that strengthen channel performance across the region.
Role Responsibilities
- Grow an affiliate network through partnerships with content creators, athletes, media, and influencers via cold outreach and onboarding.
- Negotiate with potential partners and manage their onboarding and paperwork as needed.
- Manage key accounts through regular communication with affiliates, analyzing their performance, and offering recommendations for improvement.
- Create and execute promotional campaigns with a focus on ROI.
- Build reports using internal data and optimize overall affiliate channel performance.
- Manage the affiliate budget, including commission and budget spend.
Required Qualifications
- Fluency in Russian with an advanced level of English.
- 3+ years of experience in an affiliate role.
- In-depth knowledge of global or regional affiliate markets.
- Strong communication and relationship management skills.
- Effective sales and negotiation skills.
- Interest in the cryptocurrency space with an understanding of basic terminology.
- Results-oriented with effective reporting and presentation skills.
12. Affiliate Marketing Manager (Affiliate Relationship & Correspondence)
Sitting at the intersection of affiliate relationship management and marketing communications, the Affiliate Marketing Manager handles end-to-end correspondence, recruitment, and reporting for an affiliate program while serving as the primary feedback link between affiliates and the broader marketing team. Operating across internal marketing stakeholders and external affiliate partners, this role delivers organized data management, monthly reporting, and consistent relationship maintenance that support sustainable channel growth.
Job Functions
- Manage email and telephone correspondence with existing affiliates.
- Manage the affiliate promotional calendar.
- Research, reach out to, and recruit new affiliates.
- Manage data and documents related to all affiliates.
- Compile monthly reports on affiliate activity.
- Manage new and existing affiliate relationships.
- Provide a feedback loop to the marketing team for new ideas and industry trends.
Qualifications & Experience
- Ability to manage multiple moving parts through a solid, consistent process.
- Professional and personable with the ability to turn negative situations into positive outcomes.
- Excellent writing skills with the ability to express information clearly and without ambiguity.
- Strong preference for direct communication, with the ability to conduct the majority of interactions via email.
- Highly organized with strong attention to detail.
- Proficient in Excel, Word, and multiple online software systems.
- Comfortable with data management and reporting.
- Effective communication skills with strong sales skills, and confidence in outreach.
- Self-motivated and self-starting with the ability to work well independently.
- Constant learner who explores new ideas and expands competencies.
13. Affiliate Marketing Manager (Content Strategy & Conversion Optimization)
A key member of the performance marketing team, the Affiliate Marketing Manager leads content strategy, campaign planning, and partner recruitment across an affiliate channel to drive leads and revenue acquisition for multiple regional markets. Collaborating across marketing teams in multiple regions and managing programs with the help of an agency, this role builds A/B testing frameworks, competitive research, and landing page optimization strategies that continuously improve the affiliate program's performance and publisher relationships.
What You'll Do
- Determine content strategy and cadence for affiliate marketing material.
- Manage the communication strategy, promotions, and launch plans for both prospects and customers in the affiliate marketing channel.
- Plan, execute, analyze, and report on the performance of affiliate campaigns.
- Identify and recruit new affiliate partners.
- Continuously review audiences and their alignment with the target demographic.
- Analyze KPIs and make recommendations that correlate directly to leads and revenue acquisition.
- Communicate with teams across multiple regions to understand best practices, test new solutions, and continuously improve the performance of programs in flight and upcoming.
- Assist with on-page landing page testing using conversion rate optimization strategies through A/B testing to improve affiliate relationships.
- Perform competitive research to identify opportunities in all digital channels.
- Manage affiliate programs and publishers with the help of an agency.
Skills & Qualifications
- Bachelor's degree required, with preference for business, communications, or marketing.
- Amazon Ads Certification recommended.
- At least two years of affiliate or e-tail marketing experience.
- Experience in an affiliate marketing agency or in-house role.
- Intermediate knowledge of web analytics tools and interfaces, including Adobe Analytics and/or Google Analytics.
14. Affiliate Marketing Manager (iGaming Operator & SEO Affiliate)
Profitable growth across iGaming operator markets depends on the Affiliate Marketing Manager, who manages operator accounts, oversees affiliate databases and tracking links, and develops online marketing campaigns to continuously optimize affiliate program performance. Based within an organization serving multiple regional markets, this role serves as a vital link between operators and internal content teams while researching new partners and supporting management with data-driven campaign recommendations.
Day-to-Day Responsibilities
- Manage various operator accounts with the goal of developing cooperation by increasing major KPIs.
- Take responsibility for one or more target markets, including continuous optimization of operators with visibility on corresponding SEO websites.
- Support management and act as a vital link between operators and internal stakeholders, especially content teams.
- Research potential new partners and business development opportunities.
- Manage a database, monitor success, administer tracking links, and create and update affiliate accounts.
- Develop and optimize online marketing campaigns and promotions.
Requirements
- A degree in marketing, business administration, or economic sciences, or a similar discipline, is a strong advantage.
- Experience in SEO and Google Analytics is an advantage.
- Experience in negotiation tactics in B2B markets is an advantage.
- Minimum one year of experience in iGaming-related affiliate marketing.
- In-depth knowledge of multiple affiliate markets or specific regional markets.
- Analytical mindset with close attention to detail.
- Proficient in Microsoft Excel.
- Strong communication skills with a sales and results-oriented mindset.
- Fluency in English, with fluency in additional European languages, including German, Spanish, Portuguese, or Polish, is a strong advantage.
15. Affiliate Marketing Manager (Team-Led Budget & KPI Management)
As the Affiliate Marketing Manager, this role leads a team while managing the affiliate marketing budget, partner relationships, and KPI performance across multiple accounts, overseeing proactive publisher recruitment and promotional planning to drive channel growth. The affiliate marketing team relies on this work to deliver competitive intelligence, partnership approvals, and campaign reporting that support sustained revenue and acquisition targets.
Scope of Work
- Understand the affiliate marketing budget and support analysis of ROIs and KPIs.
- Establish new customer acquisition-driving initiatives and optimize affiliate partnerships.
- Conduct new partner outreach and quarterly planning at the campaign level.
- Monitor and analyze performance against key KPIs and ROI.
- Develop relationships with strategic partners, affiliates, influencers, and agencies.
- Conduct proactive publisher recruitment.
- Conduct regular competitor analysis.
- Vet partnerships and manage the approvals of new partnerships on affiliate programs.
- Manage promotional planning and ensure this is secured in advance.
- Report on affiliate channel performance and campaigns.
- Lead the team, ensuring development and expertise across members.
Experience & Qualifications
- 3+ years of experience in affiliate marketing.
- Ability to manage relationships with external partners and agencies and negotiate to ensure cost efficiency for the channel.
- Ability to forecast spend and revenue across multiple accounts.
- Ability to explain and deliver insights and recommendations.
- Numerically literate and detail-oriented with Excel competency.
16. Affiliate Marketing Manager (Bilingual French-English Traffic Acquisition)
The Affiliate Marketing Manager manages a bilingual affiliate program in both French and English, acting as a mediator between the organization and existing clients while setting up, monitoring, and optimizing affiliate program performance and recommending new traffic acquisition levers across display, retargeting, comparators, and email. The work directly supports client satisfaction and network growth by creating reports and analyses, implementing affiliate network animation strategies, and liaising with internal teams to communicate client expectations.
Work Activities
- Act as the mediator between the organization and existing clients.
- Set up, monitor, and optimize the performance of affiliate programs.
- Maintain strong relationships with affiliates.
- Acquire new partners.
- Proactively recommend new traffic acquisition levers, including display, retargeting, comparators, and email.
- Implement an affiliate network animation strategy.
- Liaise with other teams to communicate client expectations.
- Participate in the optimization of company processes.
- Create reports and analyses for the team and clients.
Technical Qualifications
- 3 years of experience in affiliate marketing.
- Experience in traffic acquisition and performance marketing.
- Experience working in a team and presenting to clients.
- Knowledge of account management.
- Strong understanding of the affiliate and digital environment.
- Strong ability to persuade, influence, and negotiate effectively at all levels within and outside the organization.
- Ability to prioritize tasks and take initiative.
- Bilingual proficiency in French and English.
17. Affiliate Marketing Manager (Multi-Channel Performance Marketing)
The Affiliate Marketing Manager creates and executes a full-spectrum performance marketing strategy spanning affiliate, social media, paid, organic, and owned media channels to drive strong ROI and efficient customer acquisition cost. Working closely with management to share funnel conversion improvement ideas and results, this role identifies and tests new channels and builds effective multi-channel marketing strategies that consistently meet or exceed established critical metrics.
Performance Expectations
- Create and execute a strong performance marketing strategy and execution plan.
- Develop and manage digital prospecting and remarketing campaigns.
- Manage budgets and campaigns across all digital channels to drive a strong return on investment and efficient customer acquisition cost.
- Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
- Identify and test new channels to meet or exceed established critical metrics.
- Work closely with management to share funnel conversion improvement ideas, feedback, and results.
Position Requirements
- Bachelor's degree or related field.
- Minimum one year of experience in a similar role.
- Prior experience building effective multi-channel marketing strategies, including affiliate marketing, social media, and other digital channels.
- Highly goal-oriented with excellent communication skills.
- Open-minded with strong problem-solving skills.
18. Affiliate Marketing Manager (FinTech & Insurance Agency Affiliate)
Embedded within the Vibrant Performance division of The Aragon Company, the Affiliate Marketing Manager develops best practices and growth strategies for clients in FinTech and Insurance verticals, managing affiliate relationships with bloggers, mass media brands, influencers, mobile apps, and other affiliates to drive program scale and client retention. Working closely with internal colleagues in a matrix environment and attending industry conferences and webinars, this role produces data-driven strategic program plans, expands the scope of client work, and supports new business development.
Core Functions
- Execute effective optimization and growth strategies aligned with client goals and present new opportunities to clients.
- Provide superior client service and develop and nurture excellent client relationships to maintain high client satisfaction and retention rates.
- Serve as a regular point of contact for clients' strategic and account questions, lead weekly client calls, oversee account reporting, and manage follow-up communication.
- Build, maintain, and strengthen relationships with affiliates to negotiate placements and secure deals.
- Provide clients with regular reporting, analyze data to find opportunities and identify issues, and develop and present data-driven strategic program plans and recommendations.
- Grow business prospects with existing clients, expand the scope of work, and assist in new business outreach and winning business.
- Attend industry conferences, presentations, and webinars to stay current with industry trends.
Qualifications & Experience
- 3–5 years of experience with client account management and publisher development for an affiliate marketing agency, network, or as an in-house program manager for a brand.
- Demonstrated ability to build scalable, quality-oriented processes while maintaining a high level of client profitability and satisfaction.
- Deep experience with different affiliate networks, tracking platforms, and publishers.
- Thorough understanding of multiple affiliate marketing strategies, including content marketing, lead generation, email marketing, loyalty marketing, and influencer marketing.
- Ability to map opportunities, create and manage at operational levels, and produce consistent business reports to senior management.
- Outstanding interpersonal skills and exceptional verbal and written communication skills.
- Ability to work collaboratively with colleagues in a matrix environment.
- Ability to prioritize competing objectives and manage time effectively.
19. Affiliate Marketing Manager (US Gaming Market Portfolio)
Reporting to senior management, the Affiliate Marketing Manager develops and manages a portfolio of affiliate clients in the US gaming market, driving new business through affiliate acquisitions and managing retention and growth with current partners via commercial agreement negotiation and ongoing KPI reporting. Partnering with legal, marketing, and operations teams while serving as the key client contact through regular face-to-face, telephone, and email communication, this role refines conversion rate optimization and executes weekly and monthly reporting to sustain market-leading affiliate program performance.
Primary Duties
- Develop and manage a portfolio of affiliate clients, ensuring an in-depth understanding of the financial value of the portfolio.
- Drive new business via affiliate acquisitions by identifying new client opportunities.
- Manage retention and business growth with current affiliate partners.
- Negotiate and review commercial agreements with all partners.
- Monitor and analyze market and legal aspects across different regions.
- Analyze campaigns, report ROI results, and devise strategies to move forward.
- Conduct conversion rate optimization by monitoring and analyzing results of all campaigns, including weekly and monthly KPI reports.
- Establish and maintain strong client relationships through regular contact, including face-to-face meetings, telephone, and email communication.
- Proactively manage the online marketing budget.
- Develop and maintain market-leading industry knowledge of affiliate marketing to assist with delivering a first-class service.
- Work with numerical data presented in a variety of reports and spreadsheets.
Education & Experience
- Demonstrated experience in account management, digital marketing, or affiliate marketing.
- Previous experience with online marketing sales.
- Experience with CPA, CPC, and CPM payment models, as well as revenue share models.
- Previous experience within the gaming industry.
- Ability to manage sales in the online marketing scope.
- Experience with Microsoft Office programs, including Word and Excel.
- Strong negotiation and analytical skills with high numeracy.
- Effective written and verbal communication skills.
- Strong attention to detail and excellent decision-making ability.
- Self-motivated and target-driven with the ability to work both independently and in a team.
20. Affiliate Marketing Manager (Performance PR & Agency Client Services)
Sitting at the intersection of performance PR and affiliate marketing, the Affiliate Marketing Manager serves as a subject matter expert who collaborates with internal performance managers to build full-funnel affiliate strategies and scale traffic and revenue for clients across key segments. Operating across client accounts, affiliate publishers, and cross-departmental teams, this role executes campaign analysis, sponsored content sourcing, insertion order documentation, and stakeholder reporting that elevate client program outcomes.
Duties
- Serve as a subject matter expert for performance PR and support the team in analyzing and strategizing new partnerships and concepts to scale traffic and revenue for clients.
- Collaborate with internal performance managers to support the strategic roadmap and assist in creating a full-funnel affiliate marketing strategy while optimizing and scaling affiliate partnerships in key segments.
- Analyze affiliate program KPIs to provide actionable recommendations and insights to clients.
- Develop and grow relationships with key affiliate publishers, review placement opportunities and media kits, and strategically recommend optimization opportunities to clients.
- Source, document, and pitch sponsored content opportunities with media publishers.
- Create and maintain documentation of deals and insertion orders for all placements per client and per publisher or affiliate.
- Report on all channel-specific metrics and proactively address metric shifts.
- Document client meetings and send recaps to clients post-meeting.
- Support cross-departmental communication to ensure the success of all client work streams.
Background & Experience
- 3–5 years of industry experience at an agency or for direct-to-consumer brands, with affiliate channel experience preferred.
- Highly motivated and resourceful with the ability to work confidently in a fast-paced and remote environment.
- Ability to manage multiple work streams and projects simultaneously with meticulous attention to detail.
- Takes initiative in identifying and completing action items.
- Understanding of the dynamics and workings of the agency's process as it relates to the client's business.
21. Affiliate Marketing Manager (North America Retail Affiliate Growth)
A key member of the Lovehoney Group's North America affiliate marketing team, the Affiliate Marketing Manager executes a comprehensive regional affiliate growth strategy as directed by the Senior Global Affiliate Marketing Manager and Senior VP, holding direct responsibility for multi-million dollar revenue and margin targets. Collaborating with brand marketing, consumer digital marketing, PR, trading teams, and a balance of network, agency, and direct affiliate partners, this role delivers weekly, monthly, quarterly, and annual KPI reporting and data-driven performance optimization to sustain market-leading results.
Primary Duties
- Actively participate in formulating a comprehensive regional affiliate growth strategy.
- Drive the day-to-day delivery of that strategy across all existing brand sites and any new additions.
- Develop and deliver weekly, monthly, quarterly, and annual KPIs by territory.
- Deliver regular and accurate media performance reporting to key stakeholders, representing affiliates at all key cross-functional meetings.
- Constantly monitor performance across all media and territories, taking rapid, data-driven decisions to optimize performance.
- Work closely with commercial insights teams to create meaningful, insightful, and actionable reporting.
- Build strong working relationships with brand marketing, consumer digital marketing, PR, and trading teams to develop integrated plans for key sales periods and new opportunities.
- Monitor and report on competitor strategies and behavior.
- Build and maintain a balance of network, agency, and direct affiliate relationships to best understand and serve individual partner needs and priorities.
- Monitor and keep abreast of the latest digital technology and media channel opportunities.
Required Qualifications
- Minimum three years of proven experience as an affiliate manager or senior affiliate executive within a complex retail organization.
- Prior experience delivering complex messages to a senior audience.
- Experience with marketing channel tracking, reporting, and attribution.
- Track record of working to revenue and margin growth targets within a complex international retail business.
- Demonstrable data analytics skills and experience.
- Knowledge of standard and current affiliate industry practices with a willingness to continually learn.
- Good level of familiarity with affiliate network interfaces, including Impact, Rakuten, Awin, and ShareASale.
- Strong organizational and influencing skills.
22. Affiliate Marketing Manager (Agency Publisher & Client Growth)
Profitable, sustainable publisher-driven growth depends on the Affiliate Marketing Manager at eAccountable, who recruits new publishers, analyzes results, and optimizes performance to grow affiliate marketing client programs while meeting and exceeding client KPIs. Based within a full-service digital agency team and serving as a natural relationship builder with direct client-facing responsibilities, this role negotiates placements, develops publisher relationships across niches, and delivers superior client service through consistent communication and reporting.
Duties
- Know clients' business, including KPIs, competition, seasonality, top-selling products, ideal customers, margins, promotional calendar, and brand guidelines.
- Find new publishers to maintain a healthy, diverse mix and achieve all client KPIs while communicating their brand message.
- Maintain ongoing communications with publishers to promote clients' brands and products and extend incentives to launch.
- Negotiate placements, communicate new product launches and offers, identify opportunities for exclusive products and deals, pay publishers based on the value they drive, and protect the brand.
- Develop and nurture new relationships with publishers across a variety of niches to drive meaningful growth for the brands represented.
- Deliver superior client service through communication and overdelivering on client expectations.
- Provide regular reporting on outreach and results.
Qualifications & Experience
- 5+ years of affiliate marketing experience with established relationships with publishers.
- Proven track record of growing client programs.
- Knowledge of various affiliate networks, including CJ, Rakuten, ShareASale, Impact, and Pepperjam.
- Proficiency with Microsoft Excel, PowerPoint, and Word.
- Natural relationship builder comfortable with directly interfacing with clients.
- Excellent written and verbal communicator.
23. Affiliate Marketing Manager (EdTech Hypergrowth Affiliate)
As the Affiliate Marketing Manager, this role owns all affiliate marketing activities for assigned markets at GoStudent, a leading EdTech platform, including strategizing, planning, budgeting, executing, and reporting across a portfolio of partnerships with publishers within affiliate networks such as CJ, Tradedoubler, and Awin. The marketing team relies on this work to optimize ROAS, identify expansion opportunities, and collaborate with creative, data, product, and technology teams to improve the full-funnel customer experience in support of ambitious hypergrowth targets.
Functions
- Own all affiliate marketing activities for assigned markets, including strategizing, planning, budgeting, executing, and reporting on all activities.
- Optimize ROAS, plan how to best allocate budget, and identify opportunities for expansion and scaling of new and existing partnerships.
- Manage publishers within affiliate networks and externally, and report on growth.
- Work toward ambitious growth targets in terms of quantity, quality, spend, and efficiencies for all markets in the portfolio.
- Work with a wide range of stakeholders, including creative, data, product, and technology teams, to support improvement of the customer experience across the full funnel.
- Conduct regular research to find inspiration for top-tier partnerships and pitch campaigns that capture the attention of the target audience.
Skills & Qualifications
- 2+ years of B2C affiliate marketing experience in a fast-growing company.
- Experience with affiliation networks, including CJ, Tradedoubler, and Awin.
- Excellent communicator and creative thinker with strong problem-solving skills.
- Comfortable working toward challenging targets and deadlines.
- Fluent in English, with additional language skills as a plus.
24. Affiliate Marketing Manager (UK Partnership & Aggregator Acquisition)
Affiliate Marketing Manager coordinates an effective UK market penetration strategy developed in partnership with the head of partnerships and aggregators, identifying and acquiring new affiliate partners, including job boards, meta search engines, and portals, while maintaining a large and sustainable pipeline. The work directly supports stakeholder reporting, partner strategy decisions, and quarterly business reviews that sustain long-term partner relationships and ensure the effectiveness of implemented performance marketing measures.
Accountabilities
- Work with the head of partnerships and aggregators to develop an effective market penetration strategy.
- Manage, maintain, and develop a pipeline of partnership lead opportunities, proactively observing the market and developing a network with key players, including job boards, meta search engines, and portals.
- Analyze campaign results using existing performance marketing experience, make decisions regarding further partner strategy, and ensure the effectiveness of implemented measures.
- Support partners through regular updates, partnership meetings, quarterly business reviews, and ongoing availability via email, phone, and online.
- Conduct market analysis to identify and analyze trend developments.
- Report to key stakeholders.
Requirements
- Some experience in online marketing or affiliate marketing, with familiarity with terms such as SEO, conversion, and tracking.
- First professional experience in sales with a focus on new customer acquisition or partner acquisition, or in purchasing within an agency.
- Analytical skills with an aptitude for working with numbers.
- Strong negotiating skills with the ability to influence and convince decision makers.
- Strategic thinking to identify potential new clients.
- Communicative and proactive with an assertive and independent working style.
- Fluent in English with an interest in working in an international environment.
25. Affiliate Marketing Manager (Agency D2C Brand Affiliate Offering)
The Affiliate Marketing Manager delivers a full affiliate marketing offering for D2C brand clients at a paid media agency, leading program setup, recruitment, optimization, and client reporting while training the current team and growing the affiliate channel contribution within a broader attribution framework. Working closely with the wider paid media team and managing workflow independently across agency and client stakeholders, this role builds the agency's affiliate marketing capability by upselling the offering to the existing client base and maintaining proactive relationships with key affiliate publishers and technology providers.
Activities
- Lead the development of the affiliate marketing offering across the business, including the training of the current team.
- Maintain regular, proactive communications with key affiliate publishers and affiliate technology providers.
- Identify and grow the client's affiliate program through recruitment and optimization.
- Work independently to produce all necessary account management documentation and deliver regular reports on programs.
- Understand key program statistics and present them to the client efficiently.
- Work with clients to establish and maintain channel targets, commissions, and KPIs.
- Work closely with the wider paid team to establish channel contribution with a strong view on attribution.
- Upsell the affiliate offering to the existing client base where appropriate.
Experience & Qualifications
- Experience in setting up, scaling, and delivering results across affiliate programs.
- In-depth knowledge of the affiliate marketing landscape, including various partnership types, promotional methods, and how they can be implemented to drive new customer acquisition.
- Awareness of the wider sales and marketing funnel and where the affiliate sits within the customer journey.
- Self-starter who can manage workflow independently within a fast-paced environment.
- Continuously up to date with industry trends and always looking to push new ideas.
- Confident in communicating with senior management.
26. Affiliate Marketing Manager (D2C Brand Shop & eCommerce Management)
Embedded within the digital marketing team, the Affiliate Marketing Manager crafts strategies for each D2C brand shop and drives promotion, campaign planning, and traffic channel management across search engine advertising, affiliate, and newsletters while carrying full P&L responsibility for brand shop performance. Working closely with category managers and cross-functional stakeholders, this role develops CRM strategies, newsletter marketing campaigns, and conversion rate improvements through layout and functionality enhancements across a portfolio of existing and new brand shops.
Operational Focus
- Develop strategies for each brand shop and drive promotion and campaign planning in collaboration with a cross-functional team.
- Develop a roadmap to implement promotional and marketing activities, update the product assortment, and continuously improve the conversion rate through layout and functionality improvements.
- Proactively build and manage traffic channels, including search engine advertising, affiliate, and newsletters, in close collaboration with the digital marketing team and category managers.
- Analyze product-level data across webshops to understand and optimize the commercial success of brands and engage brand shop visitors.
- Develop CRM strategies and newsletter marketing campaigns to re-engage shop visitors and drive shop performance.
- Continuously analyze the eCommerce landscape and proactively propose improvements to manage webshops.
- Carry full P&L responsibility for the performance of brand shops and continue to develop them.
Technical Qualifications
- Experience with online shop management, Shopware, and Google Analytics preferred.
- Good conceptual and analytical skills with a high degree of creativity.
- Strong communication skills in German and English.
- Ability to meet deadlines and set priorities in a fast-paced environment.
- Hands-on team player with a high level of initiative, assertiveness, reliability, and transparency.
27. Sr Affiliate Marketing Manager (International Markets & Software Verticals)
Reporting to senior leadership, the Sr Affiliate Marketing Manager strengthens a global affiliate partner network by initiating and maintaining relationships in international markets, with a focus on computer software and IT services verticals, while guiding junior team members and planning OKR activities. Partnering with marketing and product teams to share sales content and product updates, this role measures, analyzes, and optimizes affiliate partner performance using platforms such as TUNE, MixMax, Salesforce, Ahrefs, Similarweb, and Tableau to sustain scalable, data-driven partnership growth.
Key Deliverables
- Maintain strong relationships with top affiliates and identify and initiate new partnerships.
- Research new markets and test various promotional campaigns.
- Investigate and report on new outreach opportunities.
- Lead negotiations with affiliate partners to ensure positive ROI.
- Visit and meet with current or potential affiliate partners and conduct calls.
- Collaborate with marketing and product teams to support affiliate partners by providing sales content and sharing product updates and campaign information.
- Measure, analyze, and optimize the performance of affiliate partners.
- Report on goals progress, forecasts, results, and challenges.
- Plan OKR activities and initiatives and guide junior team members.
Position Requirements
- 3+ years of experience in affiliate marketing, preferably in computer software or IT services verticals.
- Experience with Tableau and Google Analytics.
- Hands-on experience with affiliate management platforms, including MixMax, Salesforce, Ahrefs, Similarweb, and TUNE or equivalent.
- Proficiency in English with knowledge of additional languages is an advantage.
- Data-driven approach to decision-making with strong analytical skills.
- Great time management skills and ability to multitask across projects and tasks.
Editorial Process and Content Quality
This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.
Research framework by Lam Nguyen, Founder & Editorial Lead.
Reviewed by Thanh Huyen, Managing Editor.
Learn more about our editorial standards.