AFFILIATE MARKETING SPECIALIST JOB DESCRIPTION

Affiliate marketing in retail is a measurable discipline: every publisher placement has a cost, every conversion has a payout, and every trading calendar slot is contested. The Affiliate Marketing Specialist owns the revenue and spend accountability for a portfolio of external partners, coupon sites, content publishers, influencer affiliates, and comparison engines, within a B2C retail environment. This person negotiates commissions, coordinates creative asset deployment against promotional windows, and produces ROI reporting that informs budget allocation. The role sits within the performance marketing function and reports to a Head of Performance Marketing or equivalent.

As the Affiliate Marketing Specialist, you manage the full partner lifecycle across affiliate networks, turning publisher relationships and campaign data into measurable channel revenue for a B2C retail brand. You operate within a performance marketing team, aligning affiliate activity to the trading calendar and reporting weekly and monthly results to senior marketing leadership.

Career Impact: Owning both budget responsibility and ROI reporting for a multi-market affiliate program builds the kind of commercial credibility that advances careers into Performance Marketing Manager or Head of Affiliates roles.

Business Impact: The affiliate channel directly funds customer acquisition for the retail brand, when publisher placements align with the trading calendar and commission structures reward the right behavior, incremental revenue follows.

Growth Opportunity: Hands-on exposure to incrementality testing, pan-European partner negotiations, and cross-functional collaboration with merchandising and brand teams sharpens a skill set that commands increasing seniority across the retail performance marketing market.

• Develop and manage the affiliate marketing strategy to deliver revenue and budgeted spend within agreed targets.
• Recruit, onboard, and manage a portfolio of affiliate partners spanning coupon, content, and comparison publisher types.
• Plan and book promotional activity aligned to the trading calendar in coordination with merchandising and brand teams.
• Forecast ROI and model expected activity volumes for all affiliate partners, both new and existing.
• Monitor partner placements and verify that all active offers display correctly across the affiliate network.
• Analyze campaign performance data and deliver weekly and monthly reporting to senior leadership, with actionable recommendations.
• Coordinate creative asset development and distribute promotional materials to partners in support of campaign execution.
• Audit competitor affiliate activity and maintain awareness of commission benchmarks and industry developments.

• Bachelor's degree in Marketing, Business Administration, or a related field, or equivalent work experience.
• 2 or more years of affiliate marketing experience, with demonstrated responsibility for campaign performance and partner management in a B2C or retail context.
• Demonstrated ability to analyze spend-versus-ROI data and translate findings into optimization decisions.
• Experience in planning and executing promotional activity against a structured trading or marketing calendar.
• Strong written and verbal communication skills, with the ability to present results clearly to marketing leadership and external partners.
• Proficiency with spreadsheet tools for data manipulation, performance tracking, and custom reporting.
• Proven organizational skills with the ability to manage multiple partner relationships and deadlines simultaneously.

• Prior experience managing affiliate programs across international or pan-European markets, including multi-currency commission structures.
• Familiarity with affiliate network platforms on both the advertiser and publisher side, with experience building and screening publisher applications.
• Background in a retail, consumer goods, or fashion and luxury brand environment, with an understanding of seasonal promotional planning.
• Experience with incrementality testing methodologies to measure true affiliate channel contribution.

• Revenue delivered through the affiliate channel versus monthly and quarterly targets, measured in absolute dollars and percentage of plan.
• Return on ad spend by partner tier, tracking commission cost against attributed gross revenue.
• Publisher activation rate, measuring the proportion of recruited affiliates generating at least one conversion per period.
• Offer display accuracy rate, reflecting how consistently live promotions appear correctly across all partner placements.
• Reporting delivery rate, tracking on-time submission of weekly and monthly performance reports to stakeholders.
• Typical tools: affiliate network platforms (commonly CJ, Rakuten, AWIN, or ShareASale); web analytics (commonly Google Analytics)

• Base Salary Range: $55,000 to $80,000 annually, depending on market and experience
• Bonus: Performance-based annual bonus, typically 5 to 10 percent of base salary
• Equity: Not standard at this level; occasionally offered at growth-stage retailers
• Health Benefits: Medical, dental, and vision coverage; employer contribution is typical
• PTO: 15 to 20 days annually, plus standard US public holidays
• Common Perks: Employee discount on retail products; remote or hybrid flexibility is common; professional development budget at larger employers

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required; sponsorship availability varies by employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available for qualified individuals with disabilities upon request. Employment offers are contingent on the successful completion of a background check.

The Affiliate Marketing Specialist owns market research and community outreach efforts to build brand awareness for a blockchain-focused business across EU markets, identifying relevant audiences and establishing media relationships. Working alongside management and regional market stakeholders, the role shapes the business's local presence through affiliate placements and promotional campaigns that advance the company's blockchain mission.

Key Responsibilities

• Conduct market research to identify relevant audiences and opportunities.
• Establish relationships with local cryptocurrency-oriented media and other media with matching target groups.
• Ensure brand presence through affiliate marketing and sponsored articles.
• Design and execute online and offline promotional campaigns in the local market, including influencer campaigns.
• Generate and execute market-specific marketing activity ideas to produce robust results.

Required Qualifications

• Demonstrated expertise in marketing with a focus on social media, community building, and media relations, supported by a track record of past results.
• Thorough knowledge of the cryptocurrency market and community in the target country.
• Strong analytical and numerical skills.
• Ability to base decisions on data.
• Excellent verbal and written communication skills in English and the native language of the target country.

Embedded within the performance marketing team, the Affiliate Marketing Specialist delivers end-to-end campaign planning, management, execution, and result analysis across a portfolio of affiliate and partner programs. Working closely with partners, vendors, and internal stakeholders, the role builds high-impact marketing programs that optimize conversion rates and drive measurable ROI.

Core Functions

• Identify, recruit, develop, and proactively manage a portfolio of existing affiliate and partner programs.
• Acquire, retain, and activate new affiliate and partner program partnerships.
• Analyze campaigns, report ROI results, and devise strategies to increase conversions.
• Monitor, analyze, and report results of all campaigns, including weekly and monthly reporting to assess and consistently optimize conversion rates.
• Establish and maintain strong client relationships through regular contact, including ongoing email and phone communication.
• Keep a comprehensive analysis of competitors' programs up to date and help determine the need for revisions to program policies, payout, and other details.

Qualifications & Experience

• Bachelor's degree or higher in Computer Science, Information Technology, Business Administration, Management, Economics, Marketing, or Advertising.
• At least one year of experience in marketing, with knowledge of affiliate marketing, lead generation, and campaign management.
• Experience with CPA, CPC, and CPL payment models.
• Strong analytical skills with the ability to track, analyze, and report results and provide recommendations to optimize performance.
• Comfortable working with numerical data presented in a variety of reports and spreadsheets.
• Proven planning, organizational, and follow-up skills with the ability to see a project through to completion.
• Strong written and verbal communication skills in English.

Reporting to senior leadership, the Affiliate Marketing Specialist leads the expansion of the company's global affiliate network by researching, initiating, and executing partnership strategies across online affiliates and affiliate networks. Partnering with external affiliates, internal stakeholders, and top management, the role drives incremental revenue and expands brand visibility through data-driven campaign optimization and relationship development.

Primary Duties

• Establish and execute strategies to expand the group's online affiliates and ensure the successful development and implementation of client affiliate campaigns.
• Research, initiate, and execute plans to develop partnerships with online affiliates and affiliate networks and introduce new technologies targeted at key brand-specific demographics.
• Manage a portfolio of existing affiliate partners and nurture them for incremental revenue year on year, ensuring effective lead generation.
• Develop digital marketing activities for existing affiliates, including conceptualization of marketing messages, copy, and creative ideas, along with their execution and live placement.
• Monitor, track, and evaluate all affiliate marketing activities with a focus on spend versus ROI and ensure compliance with company policies.
• Manage affiliate marketing budget development and implementation for all company brands and maintain a financial framework against which all marketing activities are steered and followed up.
• Utilize relevant metrics to measure success and analyze data to make recommendations to improve existing campaigns and develop new strategies.
• Establish, support, and further develop cooperation and communication with external and internal partners and stakeholders to build relationships of mutual trust and ensure internal efficiencies and external value proposition.
• Manage publishers and affiliates proactively and commercially to ensure results.
• Provide development, preparation, and reporting on the function's work to facilitate informed decision-making by top management and other stakeholders.

Skills & Qualifications

• At least three years of relevant work experience.
• Relevant experience in email and search display marketing.
• Strong time management and organizational skills.
• Ability to develop and nurture business partnerships.
• Ability to compile and analyze performance data and metrics and monitor industry trends.

Sitting at the intersection of affiliate strategy and global performance marketing, the Affiliate Marketing Specialist manages budget and performance responsibility for a wide range of affiliate partners to optimize transaction volumes across all products and ROI targets, reporting into the Head of Performance Marketing. Operating across all domestic and international markets, including the UK, the USA, and pan-European regions, the role shapes affiliate revenue delivery through data-led relationship management, forecasting, and campaign execution.

Duties

• Develop and manage the affiliate marketing strategy to deliver revenue and budgeted spend in line with targets.
• Manage affiliate programs on a day-to-day basis via partner networks.
• Build and maintain strong relationships with external agencies.
• Deliver weekly and monthly progress, activity, commission, and revenue reports.
• Plan and book promotional activity in line with the trading calendar with all major affiliate marketing partners.
• Forecast ROI and activity for all affiliate partners, both new and existing.
• Collaborate with the design team to create marketing materials that support affiliate activity.
• Keep affiliates up to date with new products, brand launches, and industry news and trends, while staying current with the latest affiliate marketing developments.
• Manage affiliate commissions and follow invoicing procedures.
• Monitor competitor activity and verify that all offers are displaying as expected.

Requirements

• At least three years of experience in affiliate marketing, preferably from a retail or consumer background.
• Strong written and verbal communication skills, including presenting and reporting.
• Strong analytical experience with the ability to deliver insights.
• Excellent attention to detail.
• Confident with numbers and able to optimize the best ROI for the business.
• Proactive and creative attitude with strong problem-solving skills.
• Ability to work independently, set own targets, and operate as a team player who understands the broader business impact.

A key member of the brand and digital marketing team, the Affiliate Marketing Specialist leads the optimization of affiliate programs by analyzing partners, sales metrics, and incrementality testing to meet aggressive growth targets. Collaborating across brand, social media, email, search, merchandising, product, and technology teams, the role builds high-value partnerships and shapes affiliate strategy to expand reach, customer engagement, and conversion.

Functions

• Optimize the affiliate marketing program by analyzing partners, sales metrics, and incrementality testing to meet or exceed aggressive growth targets.
• Recruit potential partners within affiliate networks and screen incoming applications.
• Optimize Return on Ad Spend within assigned channels and improve year-over-year efficiency and profitability.
• Ideate, develop, and maintain new partnerships and onboard new partners.
• Report on related metrics and present highlights to senior leadership.
• Work cross-functionally with brand, social media, email marketing, search, merchandising, product, and technology teams.
• Coordinate creative asset development and facilitate distribution of promotional efforts and assets to partners.
• Analyze and monitor the competitive landscape and identify new growth opportunities.

Experience & Qualifications

• Previous experience with hands-on management of affiliate platforms such as CJ or ShareASale is strongly preferred.
• Experience with the B2C and retail industry is a plus.
• Fluency in Excel and ability to manipulate and visualize data, along with expertise in web analytics platforms and the ability to generate custom reports.
• Proficient in Microsoft Office products and communication tools.
• Strong verbal and written communication skills with the ability to deliver reports and presentations clearly and concisely.
• Strong problem-solving skills, as well as good planning, time management, and organizational proficiencies.
• Demonstrated initiative and ability to work independently or in a diverse team environment.
• Capable of making sound business decisions and quickly understanding new information and adapting to situations.

Growing an online seller and affiliator community depends on the Affiliate Marketing Specialist, who plans and executes social media content, manages daily customer interactions, and monitors performance to support business growth across platforms. Based within the Desty Page growth team and serving as a key contact for affiliators and customers, the role builds community engagement that directly enables seller monetization and platform expansion.

Accountabilities

• Plan and execute social media content plans promptly.
• Monitor, review, and optimize content for better engagement and growth.
• Identify initiatives to be included in the marketing strategy.
• Reach out to affiliators and gather their feedback.
• Manage engagement and ensure all questions and concerns are addressed promptly on social media accounts.
• Ensure a personable approach is taken to all customer service interactions on behalf of the brand.
• Monitor and report on social media content performance and competitor activities, market trends, and insights.

Technical Qualifications

• Bachelor's degree from a reputable university in Communications or a related field.
• Minimum two years of experience as a Social Media Specialist with proven results.
• Experience working across social and communication platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Prior or current experience as an affiliator, with familiarity across multiple channels, including Shopee, Tokopedia, and Lazada.
• Familiar with analytics hub tools for social media.
• Outstanding written and verbal communication skills in Bahasa Indonesia and English.
• Ability to problem-solve, multitask, take initiative, prioritize, and manage time efficiently.

As the Affiliate Marketing Specialist, this role manages the full lifecycle of affiliate partner relationships, from onboarding prospects and nurturing existing partners to recruiting new ones, in support of a leading regulated digital assets institution. The digital assets team relies on this work to grow user acquisition and platform exposure by leveraging data-driven performance analysis, ambassador recruitment, and coordinated promotional distribution across global markets.

Activities

• Manage affiliate partner relationships, including onboarding prospects, nurturing existing partners, and actively recruiting new partners.
• Ensure affiliates are kept up to date with the latest product updates and monitor promotions and placements to ensure maximum exposure.
• Create and develop affiliate guidelines and a database of assets for use in brand promotion.
• Reach out to review websites and content creators to establish partnership relationships and increase the exposure of the affiliate program.
• Stay up to date on affiliate marketing trends to identify and implement new opportunities to enhance performance.
• Find and recruit market-specific ambassadors to help develop and nurture markets from the inside out.
• Work with internal teams to distribute offers and promotions and remove unauthorized promotions from the channel.
• Analyze and report on publishers' activity and performance, benchmark best practices, and monitor competitors' affiliate campaigns and promotions.

Position Requirements

• At least three years of relevant experience in marketing with a strong focus on growth, user acquisition, data-driven strategies, and performance marketing.
• Good knowledge of the crypto market.
• Experience with web analytics tools such as Google Analytics and Excel.
• Ability to extract meaningful insights and KPIs from raw data.
• Good communication, strategic, and analytical skills.

Affiliate Marketing Specialist develops affiliate advertising strategies and campaigns for multiple ecommerce clients, executing within platforms such as Rakuten and AWIN while managing publisher recruitment and direct client relationships. The work directly supports client growth by translating business objectives into affiliate strategies, delivering performance reporting, and continually optimizing campaigns across a diverse brand portfolio.

Operational Focus

• Develop affiliate advertising strategies and campaigns for multiple clients, working closely with the account strategist, wider team, and clients.
• Execute campaigns within affiliate platforms such as Rakuten and AWIN for leading ecommerce brands.
• Continually optimize campaigns, including developing new creative and links based on promotions and strategy.
• Recruit publishers through outreach and relationship building.
• Meet directly with clients to understand their business and translate that into an affiliate marketing strategy that achieves their objectives.
• Report on results using metrics relevant to campaigns, including weekly performance monitoring and monthly and end-of-campaign reports.
• Deliver exceptional customer service to external clients and internal teammates, meeting deadlines and being proactive and flexible in delivery.

Knowledge, Skills & Abilities

• One to three years of experience working in a hands-on affiliate marketing role, with flexibility on agency, network, or brand-side background.
• Track record of designing and executing creative campaigns and confident in building and managing affiliate campaigns across a range of platforms.
• Strong analysis skills with the ability to use campaign insights and performance metrics to continually optimize and improve campaign performance.
• Excellent relationship-building and management skills.
• Comfortable working in a fast-paced agency environment, juggling multiple clients, hitting deadlines, and managing own workload.

The Affiliate Marketing Specialist produces affiliate deals and partnership programs that drive revenue and traffic for a high-volume consumer electronics reseller, serving as the primary liaison between internal product teams and affiliate partners across the Impact.com network. Reporting into product and leadership teams, the role oversees program performance through data analysis, partner sourcing, and ongoing execution of affiliate initiatives that meet financial goals.

Key Deliverables

• Drive product sales through the affiliate channel.
• Develop partnerships and relationships with existing and new affiliate partners.
• Work closely with product teams to identify affiliate deal opportunities that meet financial goals.
• Track program success and regularly analyze data and metrics to identify opportunities to improve performance.
• Source and vet new affiliate opportunities and establish relationships with new affiliate partners.
• Serve as the day-to-day liaison between the company and the affiliate network.

Professional Experience

• At least two years of relevant experience in affiliate marketing.
• Knowledge of the Impact Radius network is a plus.
• Strong negotiation and collaboration skills.
• Strong analytical skills with a goal-oriented attitude.
• Strong verbal and written communication skills.

Reporting to a distributed sales and marketing leadership team, the Affiliate Marketing Specialist develops personal lead generation through networking, prospecting, and platform promotion to convert leads into active users. Working closely with the broader technology team, the role advances the platform's position in the education and recruitment technology space through independent outreach and a personalized promotion strategy.

Areas of Ownership

• Work within the team to execute sales and marketing strategies through innovative prospecting and personal lead generation, including personal networking and web-based searches.
• Educate and promote the platform among business networks to generate new leads.
• Convert leads into platform users through a personalized promotion code.
• Drive innovation and help position the team as a technology leader in the education and recruitment technology space.
• Assist the team in launching new affiliate programs.

Education & Experience

• Minimum two years of experience in sales or marketing roles.
• Ability to consistently deliver sales and marketing results in a contract role.
• Detail-oriented with strong analytical skills and creativity.
• Strong communicator with the ability to explain concepts clearly in writing and speech.
• Previous experience as an influencer marketer is a bonus.

Reporting to management, the Affiliate Marketing Specialist develops and implements the affiliate program strategy for the Saudi retail market, working with graphic designers, video editors, and affiliates to ensure quality content and smooth coordination. Partnering with affiliates and internal creative teams, the role strengthens the brand's social media presence and drives affiliate program growth through training, communication, and ongoing market awareness.

Role Responsibilities

• Develop the affiliate program and implement the strategy set by management.
• Establish a business analysis model for tracking sales revenue and follower engagement.
• Work with graphic designers and video editors to ensure the quality of content provided to affiliates, as well as accurate price points and product information.
• Develop and train affiliates and ensure regular communication and smooth coordination.
• Stay up to date with the latest social media practices and marketing tools.

Background & Experience

• Bachelor's degree or above in Marketing or a relevant field.
• At least three years of experience as a Social Media Specialist or in a similar role.
• At least three years of retail industry experience, with knowledge of the local market.
• Fluent in English and Arabic.
• Great leadership skills.

Sitting at the intersection of affiliate operations and client strategy, the Affiliate Marketing Specialist manages affiliate communications, account maintenance, reporting, and fraud checks for a portfolio of clients while building partner relationships through newsletters and proactive outreach. Operating across client service, data analysis, and internal team collaboration, the role shapes client outcomes by delivering clear performance insights, efficient workflows, and solutions-oriented account management.

Job Functions

• Follow established client service methodology by taking a team-oriented and solutions-oriented approach, collaborating with peers, brainstorming process improvements, and calmly handling complex matters.
• Build creative yet efficient newsletters to inform partners of promotions, program happenings, and general client updates.
• Develop an understanding of clients' marketing goals and objectives and build relationships with clients and partners via email and calls.
• Provide clear and timely status updates, ask appropriate questions, and proactively share information with the team.
• Accurately prepare weekly, quarterly, and year-end reporting for clients and analyze data to summarize insights and trends to find opportunities and flag potential risks.
• Track and analyze performance campaigns and recommend improvements to maximize client goals.
• Manage client tasks with limited supervision while calling on support and informing the account manager when appropriate.
• Prioritize tasks appropriately, organize by priority, create efficient workflows, and simplify complex processes.
• Support peers proactively and provide supportive feedback and ideas for process and training improvement.

Minimum Qualifications

• Bachelor's degree or equivalent work experience.
• One to four years of online marketing, e-commerce, or affiliate marketing experience.
• Knowledge of affiliate networks and SaaS platforms such as ShareASale, Commission Junction, and Impact is a plus.
• Working knowledge of HTML is a plus.
• Advanced Excel capabilities, including formatting, formulas, and customizing reports, and a comfort level working with large sets of data.
• Superior written and verbal communication skills.
• Strong internal motivation, attention to detail, and ability to multitask and coordinate several projects at once.
• Ability to work independently with minimal supervision while meeting deadlines and keeping commitments.

A key member of the Affiliate Marketing Team, the Junior Affiliate Marketing Specialist provides support across affiliate strategy execution for fashion and luxury brands, managing creative asset workflows, URL tracking, publisher performance analysis, and new publisher onboarding. Collaborating across internal teams and external publisher networks, the role contributes to the successful launch and ongoing management of affiliate programs under a multi-brand portfolio.

What You'll Do

• Manage the workflow of creative asset requests.
• Create and manage tickets for product catalogues.
• Handle technical management of URL tracking.
• Align communications with the commercial calendar.
• Support the analysis of publishers' performance and assist in scouting and onboarding new publishers.
• Support publishers' request management and respond to queries in the affiliate email inbox promptly.

Required Qualifications

• Bachelor's degree, preferably in a related field of study.
• One to two years of experience in a similar role.
• Knowledge of affiliate marketing and networks such as Commission Junction, Awin, and Rakuten is preferred.
• Experience managing multiple accounts or clients and proficient in Microsoft Office Suite and Google Drive.
• Strong attention to detail, excellent organizational skills, and ability to multitask in a fast-paced environment.
• Excellent oral and written communication skills in English and Italian.
• Knowledge of digital marketing, with knowledge of affiliation marketing considered a great plus.