AFFILIATE MANAGER JOB DESCRIPTION

Affiliate program management sounds straightforward until a major sales period hits. Commission structures that were never stress-tested, publisher relationships held together by infrequent email, and misattributed conversions can quietly drain months of marketing budget before anyone flags the gap. The Affiliate Manager owns the infrastructure that prevents this: the publisher portfolio, the CPA and ROAS targets by partner type, and the testing roadmap that keeps the channel performing against plan. In eCommerce, where third-party traffic sources account for a meaningful share of new customer acquisition, this role directly controls one of the most measurable paid channels a brand operates.

As the Affiliate Manager, you own the affiliate marketing channel for an eCommerce or retail brand, accountable for publisher recruitment, program performance against CPA and ROAS targets, and the cross-functional coordination that keeps campaign assets, commissions, and compliance on track. You work within the broader performance marketing or growth team, collaborating with creative, analytics, and paid media functions to maximize incremental revenue from the channel.

Career Impact: Managing an affiliate program for an eCommerce brand gives you direct ownership of a revenue-attributed channel, building the publisher network and CPA optimization skills that senior performance marketing roles require.

Business Impact: The affiliate channel you run directly influences new customer acquisition volume, and the ROAS reported to leadership, making your decisions visible in monthly revenue dashboards.

Growth Opportunity: Experience across content, coupon, and influencer partner types, combined with exposure to attribution modeling and multi-channel campaign strategy, opens a path to Senior Affiliate Manager or Head of Performance Marketing.

• Recruit and onboard new publishers across content, coupon, and influencer partner categories to expand the active affiliate portfolio.
• Manage day-to-day affiliate account performance, ensuring budgets are paced correctly, and CPA targets are met by partner type.
• Monitor and analyse campaign data across performance models to identify underperforming placements and recommend optimization actions.
• Coordinate with creative teams to develop campaign assets in required formats and sizes aligned with affiliate content requirements.
• Develop and maintain a structured testing roadmap covering messaging, imagery, and promotional offers to improve partner-level conversion.
• Build and distribute weekly performance reports and ad hoc analyses covering partner type performance, test results, and channel-level trends.
• Partner with the broader marketing team to align affiliate activity across email, paid, and in-app channels and execute coordinated campaign changes.
• Conduct quarterly business reviews with key partners to assess performance, present strategic opportunities, and maintain the relationship.

• Bachelor's degree in marketing, business, e-commerce, or equivalent work experience.
• Two or more years of affiliate marketing experience, with demonstrated ability to grow a program and manage a publisher portfolio.
• Proven competency in performance marketing analysis, including interpretation of CPA, ROAS, CVR, and CPL metrics.
• Experience managing affiliate programs through established third-party networks and tracking platforms.
• Strong negotiation and relationship management skills applied to external publisher and partner contacts.
• Proficiency in spreadsheet tools and digital analytics platforms sufficient to build reports and interpret conversion data.
• Solid organizational skills with the ability to manage multiple concurrent partner accounts to deadlines.

• Experience working with attribution modeling methodologies and tag management in an eCommerce or retail environment.
• Familiarity with influencer program management, including product seeding, video review formats, and pursuit-based placement strategies.
• Exposure to agency-side affiliate management across B2C and lead generation client types.
• Working knowledge of HTML and JavaScript is sufficient to support basic tracking, troubleshooting, and tag QA.

• Active publisher count growth, measuring net new qualified affiliates recruited per quarter.
• Channel ROAS, reflecting how efficiently affiliates spend conversions to attributed revenue.
• CPA by partner type, tracking cost-per-acquisition variance across content, coupon, and influencer segments.
• Incremental revenue contribution rate, measuring the share of new customer revenue attributable to the affiliate channel.
• Testing cadence completion rate, tracking delivery of roadmap tests within committed timeframes.
• Typical tools: affiliate network platforms (commonly Impact, Commission Junction, or Awin); analytics platforms (commonly Google Analytics or Adobe Analytics).

• Base Salary Range: $60,000 to $85,000 annually, depending on experience and market
• Bonus: Performance-based bonus of 8 to 15%, tied to channel revenue and ROAS targets
• Equity: Stock options uncommon at this level; occasionally offered at growth-stage eCommerce companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
• PTO: 15 to 20 days annually, plus federal holidays; some employers offer flexible PTO
• Common Perks: Remote or hybrid work flexibility, employee discount programs, paid professional development, and conference attendance budget

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Successful completion of a background check is required as a condition of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the hiring process are encouraged to make that request. Applicants must be authorized to work in the United States.

The Affiliate Manager builds and scales the affiliate partner ecosystem at Unbiased, a consumer financial decision platform, owning everything from strategy and incentive program design to pipeline management of new and existing partnerships. Reporting into senior management and collaborating across departments, the Affiliate Manager delivers the partner growth and commercial outcomes that power national expansion.

Key Responsibilities

• Grow relationships with affiliate partners to achieve professional sign-up and consumer enquiry targets.
• Drive the acquisition of new affiliates.
• Cultivate top-performing affiliates.
• Develop underperforming partner affiliates.
• Develop and deliver the overall affiliate strategy, incentive, and rewards program to ensure the program continues to evolve and remain competitive.
• Monitor and report on profitability and identify commercial opportunities accordingly.
• Develop the partner ecosystem across relevant verticals to support national scaling.
• Create strategic relationships that will lead to successful business models for partners.
• Analyse relevant ventures and size market opportunities to identify targets and goals aligned to expectations, and ensure delivery against plans.
• Manage pipeline information and partner relationships to identify potential new business leads, growth opportunities, and future competitive trends.
• Present to and consult with management on business trends with a view to developing and scaling partnerships.
• Develop and execute partnership strategies and programs.
• Develop a testing roadmap for key relationships to ensure ongoing learning and refinement of activity.

Required Qualifications

• Bachelor's degree or equivalent qualification.
• Experience in affiliate and partnerships management.
• Experience in presenting to and consulting senior management on business trends and strategy.
• Commercial acumen to identify and act on profitability opportunities.
• Ability to analyse market opportunities and size growth targets.
• Strong relationship-building and stakeholder management skills.
• Comfort operating in a fast-paced, startup-type environment.

Embedded within the partnerships team at Eurotrader, a high-quality FX brokerage, the Affiliate Manager builds and grows the affiliate network by recruiting new affiliates through social media, references, and personal contacts while managing introducer relations. Working closely with compliance and attending expos and client meetings locally and abroad, the Affiliate Manager advances the commercial reach and brand visibility of a flourishing FX industry operation.

Core Functions

• Build business by gaining new affiliates through social media, references, websites, and previous contacts.
• Manage introducer and affiliate relations, negotiation, communication, and recruitment.
• Implement initiatives that enhance introducer and affiliate productivity and create new growth opportunities.
• Evaluate and optimise introducer and affiliate offerings on an individual and general basis.
• Manage and grow relationships with existing affiliates and partners.
• Research and report on competitors' affiliate campaigns and promotions.
• Lead affiliate onboarding, working closely with the compliance function to collect appropriate documentation and resolve open items.
• Attend face-to-face meetings with both prospective and existing affiliates, locally and abroad.
• Attend expos and corporate events, locally and abroad, to generate business.

Qualifications & Experience

• Bachelor's degree or equivalent.
• Minimum three years of proven FX affiliate management experience with a strong sales background.
• Proven experience as a driven sales and business developer, with both operational and strategic experience.
• Proven ability to favourably position products against competitors.
• Proficiency in IT systems and tools.
• Excellent written and verbal communication skills.
• Accuracy, precision, and attention to detail.
• Strong drive and ambition for growth.
• Additional language skills are considered an advantage.

Reporting to senior marketing and creative leadership, the Affiliate Manager at ABC News oversees the daily production, management, and trafficking of marketing assets for the ABC News network, distributing anchor-driven promotions and high-priority campaign materials to 250-plus affiliate stations across the country. Partnering with editors, graphics teams, programme teams, and both internal and external groups, the Affiliate Manager enables on-air marketing delivery against tight broadcast deadlines.

Primary Duties

• Act as primary liaison between the network marketing and creative group and 250-plus affiliate stations, managing the critical relationship between the network marketing team and all stations.
• Produce daily, anchor-driven on-camera marketing and promotion for flagship news programmes and distribute to all affiliates against tight air deadlines.
• Deliver key morning programme marketing assets to all stations daily with clear traffic instructions.
• Manage high-priority network marketing assets for primetime and tentpole events.
• Work closely with affiliates and programme teams, as well as the affiliate marketing team, producing on-camera anchor reads for custom affiliate spots.
• Manage and drive the daily production process, working closely with editors, the graphics team, and the network marketing production team.
• Oversee and manage the archiving of daily production to network servers.
• Work a flexible schedule, including late-night, weekend, and holiday shifts as required.

Skills & Qualifications

• Bachelor's degree or equivalent work experience.
• Four or more years of professional experience in marketing, promotions, agency, or a production environment.
• Working knowledge of Avid editing systems.
• Ability to perform detail-oriented work under very rigid deadlines.
• Energetic, ambitious, and detail-driven.
• Ability to work a flexible, ever-changing schedule, including late nights.
• Willingness to work overtime, occasional weekends, and holidays when necessary.

Sitting at the intersection of affiliate growth and data-driven account strategy, the Affiliate Manager at SPC reports to the Director of Partnerships and Business Development and manages existing and new affiliate relationships across established networks, including Commission Junction, Linkshare, and Impact. Operating across marketing, business intelligence, and all internal departments, the Affiliate Manager maximises membership program value and revenue ROI through partner acquisition, optimisation testing, and cross-functional campaign execution.

Duties

• Optimise all aspects of the affiliate program through established and new networks.
• Drive strategy for acquiring new affiliate partners with enriched offers for the enhanced membership program.
• Build and maintain partner success through excellent account management to understand business needs, maintain existing affiliates, and acquire new affiliates.
• Manage business negotiations with partners.
• Recommend process improvements to increase revenue targets.
• Maintain open communication with all affiliates on day-to-day issues.
• Organise and coordinate with new and existing affiliates regarding upcoming promotions and optimisation opportunities.
• Perform new partner acquisition and grow the affiliate partner base through research, referrals, networking, cold calling, data feeds, emails, and proactive prospecting of new and inactive accounts.
• Develop business strategies to improve and grow the affiliate program, staying current with trends to identify new opportunities.
• Work with the management team to execute and close new affiliate deals.
• Manage, monitor, and analyse affiliates on a daily basis to optimise affiliate activities and aggressively drive sales and program efficiencies.
• Compile success metrics and leverage affiliate network sales data to develop compelling success stories to support prospecting and retention.
• Coordinate with various teams to address affiliate needs accurately and in a timely manner.
• Work cross-functionally with the marketing team to drive affiliate marketing activity across email, social, paid, and in-app channels, run optimisation tests, and implement campaign changes to maximise revenue.

Position Requirements

• Bachelor's degree in business administration, commerce, or economics.
• Three to four years of experience in affiliate marketing, technical sales, or related marketing and sales roles.
• Experience with affiliate networks, including Commission Junction, Linkshare, Impact, and CJ Rakuten.
• Experience in the affiliate retail space with an emphasis on fashion, food, tech, and beauty.
• Proficiency with the Microsoft Office suite, including Word, Excel, PowerPoint, and Outlook.
• Strong sales, negotiation, analytical, and implementation skills.
• Proven ability to multi-task, deliver exceptional results, and manage others in a fast-paced, dynamic environment.
• Strong organisational skills to manage priorities and multi-task accordingly.
• Ability to cope effectively with change and find ways to advance work and projects under ambiguous conditions.
• Ability to draw insights from data and translate them into tangible opportunities.
• Excellent time management skills, with the ability to prioritise and manage multiple concurrent tasks to meet deadlines.
• Demonstrated ability to take ownership of work.
• Ability to absorb new information readily and put it into practice effectively.
• Ability to recognise opportunities for new services and products and act accordingly, taking measured risks into account.

A key member of the digital marketing team at Purebred Marketing, a fully remote Atlanta-based eCommerce agency, the Affiliate Manager leads end-to-end affiliate program management across publisher onboarding, campaign launches, and ongoing client communication. Collaborating across client teams and industry networks, the Affiliate Manager delivers measurable growth in affiliate performance and channel revenue for small to mid-sized eCommerce clients.

Functions

• Onboard new publishers and monitor publisher activity daily to ensure compliance and performance.
• Manage campaign launch processes from start to finish.
• Develop ongoing publisher relationships, identifying ways to optimise placements for maximum impact.
• Manage client programs through regular change while maintaining professionalism and a positive outlook.
• Develop new and innovative affiliate marketing strategies aligned with client goals.
• Build and strengthen partner relationships on behalf of clients, providing partners with the resources needed to succeed.
• Actively pursue new affiliate relationships and scorecard current affiliates to ensure maximum sales and activity.
• Keep clients well informed of progress, forecasted growth, production, potential issues, and future opportunities, ensuring expectations are aligned promptly.
• Provide frequent, detailed, and professional communications.
• Create and distribute reports as required, providing data analysis, identifying trends, and developing strategies to build on success or reverse underperformance.
• Build a network within the affiliate industry and beyond on a regular basis.
• Work with clients to develop realistic and achievable goals, ensuring growth strategies are implementable and all stakeholders are aligned on success metrics.

Required Qualifications

• Two or more years of experience in affiliate marketing.
• Two or more years of account management experience.
• Agency experience.
• Experience with affiliate platforms and networks.
• General digital marketing knowledge and experience.
• Demonstrated ability to grow affiliate programs.
• Excellent written, verbal communication, and presentation skills.
• Strong organisational skills and attention to detail.
• Good time-management skills with a problem-solving attitude.

Reporting to the Head of Acquisition, the Affiliate Manager shapes the affiliate strategy and structure for Oval's global affiliate programme, managing a high-performing portfolio of key partners across the Forex, CFDs, and spread betting sectors. Partnering with internal stakeholders and operating analytically against strict KPI structures, the Affiliate Manager builds and maintains a large affiliate database while actively managing P&L for all affiliate activities.

Accountabilities

• Build, manage, and optimise the affiliate strategy and structure using previous industry experience.
• Optimise opportunities to deliver growth through research and recruitment of new affiliates, and maintain strong relationships.
• Build, manage, and maintain a high-performing affiliates database using previously acquired, high-performing affiliate partners within the Forex, CFDs, and spread betting sectors.
• Help to actively manage the P&L for all affiliate activities, demonstrating an in-depth understanding of the value of the portfolio.
• Operate analytically, using all partner data to establish effective affiliate campaign models to maximise profitability.
• Conduct ongoing performance reporting and in-depth analysis of activity to deliver against strict KPI structures.
• Monitor affiliate activity to maintain brand integrity and ensure compliance with industry regulations and company policy.
• Carry out other associated tasks as required to ensure the successful delivery of objectives.

Experience & Qualifications

• Experience in an affiliate management capacity within financial services, gaming, or e-commerce.
• Experience in spread betting, CFDs, or other retail financial trading products is essential.
• Experience with Impact affiliate software is highly desirable.
• Basic knowledge of HTML, email marketing, and ad-serving technologies.
• Advanced knowledge of Excel and the Microsoft Office suite.
• Previous portfolio of key affiliate partners in the financial trading sector globally is advantageous.
• Willingness to manage the existing affiliate portfolio while further expanding affiliate reach in the UK and globally.
• Ability to act operationally and think strategically.
• Excellent communication skills, including the ability to communicate effectively with board-level management.

The Senior Affiliate Manager delivers direct affiliate partnership growth for Diablo Media and its clients by prospecting, selling, and managing accounts across online performance marketing campaigns while reporting to the General Manager of the Affiliate Network. The work directly supports revenue targets by building and scaling client relationships, monitoring compliance with brand guidelines, and representing the organisation at industry conferences and client meetings.

Leadership Responsibilities

• Deliver exemplary consultative selling through best-in-class customer service.
• Monitor account activity, analyse performance, identify areas of improvement, and recommend ways to increase account-generated revenues.
• Maintain a high level of communication with accounts, recommend new campaigns, and provide performance feedback to internal teams.
• Supply creative packages, links, and reporting to accounts as needed.
• Communicate and monitor compliance with brand guidelines in the digital marketing landscape.
• Proactively monitor marketing sources on all campaigns.
• Recruit new clients and businesses through research, referrals, and other avenues.
• Set and manage monthly, quarterly, and annual goals for revenue growth.
• Represent the organisation at industry conferences and client meetings, both virtual and in person.
• Manage mid- and top-tier accounts and help develop account contact management strategies.

Background & Experience

• Bachelor's degree in marketing, communications, advertising, or business.
• Minimum three to five years of experience in a client-facing role within an affiliate or performance marketing environment.
• Proven track record of effectively managing and building client relationships.
• Strong recruitment and negotiation skills.
• Excellent verbal and written communication and organisational skills.
• Strong computer skills and proficiency in Google Docs.
• Self-starter who works well within a team environment and learns quickly.
• Ability to be agile and succeed in a fast-paced environment.

Affiliate Manager refines the European affiliate marketing channel for adidas by translating brand, e-commerce, and business objectives into operational plans that drive incremental traffic and sales growth across one of three established regions. Success in the position means managing one direct report and multiple external parties, sustaining profitable publisher partnerships, and contributing to the overall affiliate strategy under the Senior Manager Affiliate Marketing.

Key Responsibilities

• Manage and develop one direct report and several external parties.
• Contribute to the overall affiliate marketing strategy by translating brand, e-commerce, and business objectives into plans to drive incremental traffic and sales growth.
• Manage and grow sustainable, profitable partnerships with current and new publishers.
• Analyse and improve business results, reporting to management and communicating closely with internal stakeholders.
• Drive testing and innovation by initiating new ideas and experiments to find new pillars of growth.
• Establish and maintain a network of all internal and external stakeholders and create a framework that ensures visibility and regular updates.

Professional Experience

• Demonstrable working experience within affiliate marketing, either at an affiliate network or as an advertiser.
• Knowledge of the current affiliate marketing landscape, its challenges, and opportunities.
• Experience in planning and managing financial budgets across multiple markets and campaigns.
• Experience building successful strategic relationships with internal and external stakeholders.
• People management experience.
• Project management, budget management, and scheduling skills.
• Analytical skills and fact-based orientation in decision-making.
• Experience with influencer marketing is a plus.
• Fluency in English with excellent verbal and written communication skills; additional European language proficiency is beneficial.

The Affiliate Manager owns new affiliate acquisition from English-speaking markets for Domestika, one of the creative industry's fastest-growing online learning communities serving more than 8 million users, by identifying and attracting potential affiliates across social media, blogs, and publishing houses. Working together with the broader Marketing team and coordinating with design channels, the Affiliate Manager delivers new user acquisition and sales growth that extends Domestika's global reach.

Strategic Responsibilities

• Identify and attract new potential affiliates from different channels, including social media, blogs, and publishing houses.
• Develop strategies to promote key metrics such as new user acquisition and sales.
• Coordinate with all marketing and design channels to obtain the necessary campaign assets.
• Manage and establish reliable relationships with affiliates.
• Check affiliates' posts to ensure campaign promotions are appropriate, accurate, and compliant with guidelines.
• Analyse the competitive market to gather new recommendations and opportunities.

Minimum Qualifications

• University degree in marketing.
• Minimum two years of experience in a similar affiliation role.
• Experience working with affiliate platforms such as Impact, Awin, and CJ.
• Knowledge of payment models, including CPL, CPA, and CPC, and strong analytical skills for those metrics.
• Advanced level of English and Spanish, both written and spoken.
• Interpersonal and communication skills to build internal and external professional relationships.
• Organisational skills to multitask.
• Ability to work independently and with teams located in other countries.

Embedded within Vision Healthcare Group's international marketing structure, the Affiliate Manager develops and leads the European affiliate channel across multiple brands and markets, with primary focus on Germany and other large EU markets, building regional teams and partnerships with leading online media and apps. Working closely with business unit leads across several countries, the Affiliate Manager creates commission structures, coupon tactics, and influencer approaches to deliver qualified traffic, strong conversion, and measurable ROI.

Ownership Areas

• Identify and recruit high-value affiliates to drive qualified traffic with strong conversion and deliver ROI to the business.
• Develop a European affiliate program with regional teams to support growth targets.
• Build strong networks and maintain affiliate relationships across multiple markets.
• Create commission tiers, select the right payment models, and maintain a good understanding of key KPIs such as eCPC and eCPM.
• Build coupon code tactics, develop knowledge of product feeds, and create an influencer approach.
• Actively seek out and discover new partnership opportunities.
• Develop strategies to further improve affiliate and partnership programs.

Education & Experience

• Bachelor's degree in business administration, communication sciences, or a comparable discipline.
• Minimum three years of working experience as an affiliate manager.
• Experience in developing and managing small teams.
• Experience in developing and running high-impact affiliate programs generating at least 5% of revenues.
• Knowledge of major affiliate platforms in Europe and how to make optimal use of them.
• Experience with affiliate activity in markets such as Germany, Italy, Spain, and France.
• Fluency in English.
• Proactive and self-driven working style.

Reporting to senior performance marketing leadership, the Affiliate Manager guides the growth of a global affiliate publisher base by identifying, recruiting, and onboarding new affiliates while managing campaign delivery across CPI, CPL, CPA, and CPS models. Collaborating with internal stakeholders and working directly within platforms such as Affise, Vnative, and Hasoffers, the Affiliate Manager maintains target ROI and resolves tracking and integration issues to sustain campaign quality across priority markets.

Role Responsibilities

• Identify, recruit, manage, and grow new publishers and affiliates globally, with a focus on priority markets.
• Onboard new partners and collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements.
• Monitor and analyse affiliate campaigns across CPI, CPL, CPA, and CPS models and maintain target ROI.
• Manage communication with all partners and affiliates, including communicating offers and lead quality.
• Work on third-party affiliate management platforms, including Affise, Vnative, and Hasoffers.
• Work on S2S, MMP, or API integrations with advertisers, agencies, and publishers.
• Proactively respond to and resolve affiliate enquiries and tracking issue concerns.

Technical Qualifications

• Minimum two years of relevant experience in affiliate marketing, including onboarding and handling publishers for performance accounts.
• Experience delivering CPI, CPL, CPS, and CPA campaigns worldwide.
• Demonstrated experience managing and growing an affiliate network.
• Good understanding of the online digital and digital advertising market.
• Strong connections in the performance marketing space, including top advertisers and publishers in the performance category.
• Experience with third-party ad serving, website, and tracking technologies, and associated tools.
• Applied knowledge of maintaining professional relationships remotely.
• Excellent written and verbal communication skills.

Executive functions at Doggo Casino depend on the Affiliate Manager, who acquires new affiliates, builds partner relationships, and optimises affiliate campaigns to grow a fast-expanding iGaming brand. Based within an international team operating across CET hours from Malta or fully remote, the Affiliate Manager drives ROI through deal negotiation, affiliate tracking software, and the development of new acquisition approaches across online and offline channels.

Day-to-Day Responsibilities

• Acquire new affiliates for the affiliate program.
• Build relationships and maximise the performance of existing partners.
• Negotiate deals, analyse promotions, and optimise affiliate campaigns.
• Research and develop new acquisition approaches through online and offline activity.
• Review and improve existing deals to maximise ROI.
• Work with affiliate tracking software and invoicing tools.

Knowledge, Skills & Abilities

• Minimum one year of account management experience within the iGaming sector.
• Experience working across international markets with strong existing relationships.
• Proficiency with Google Sheets or Microsoft Excel is a strong advantage.
• Highly proficient in English with strong written and verbal communication skills.
• Highly analytical and performance-driven.
• Excellent networking skills.

As the Senior Affiliate Manager, this role manages affiliate platforms, develops publishers, and leads client communication for a portfolio of e-commerce, B2C, and lead generation clients at a growing digital marketing agency. The agency relies on this work to exceed client KPIs, deliver quarterly strategic presentations, and ensure the affiliate channel operates effectively across the broader agency structure.

Strategic Initiatives

• Use client-specific goals to help develop affiliate strategies.
• Analyse and monitor trends and tracking data to exceed client KPIs.
• Build and optimise affiliate campaigns for a roster of e-commerce, B2C, and lead generation clients.
• Make weekly performance metrics and strategy calls to clients.
• Outline quarterly business reviews and other client-facing presentations that review performance, insights, and strategic opportunities.

Background & Experience

• Four or more years of direct affiliate management experience in an agency environment.
• Experience working in affiliate tracking platforms, including Commission Junction, Impact Radius, Pepperjam, and Share-a-Sale.
• Basic understanding of acquisition funnel, performance marketing KPIs, and profitability levers.
• Knowledge of industry-specific KPIs such as CPL, ROAS, and CVR.
• Ability to work as a self-starter and efficiently manage more than one client account.

Affiliate Manager crafts the commercial growth of an investment platform at a leading Professional and Wealth Management Network by optimising performance, securing a constant flow of new affiliate partners, and delivering marketing campaigns to finance and wealth management partners. The work directly supports revenue expansion by sourcing social media affiliates, influencers, and content partners using tools including Impact Radius and Commission Junction.

Scope of Work

• Optimise the commercial performance of the investment platform.
• Ensure a constant flow of new affiliate partners into the programme.
• Create and maintain key finance and wealth management relationships, both existing and new, to generate growth.
• Find new affiliates, including social media affiliates, influencers, and content affiliates.
• Deliver marketing campaigns to affiliates.

Required Qualifications

• Two or more years of affiliate marketing experience, either in-house or agency-side.
• Experience within financial services is a plus.
• Experience with tools such as Impact Radius, Pepperjam, Affiliate Window, and Commission Junction.
• Strong experience with Google Analytics.
• Strong Excel experience.
• Good understanding of the online advertising landscape.

The Affiliate Manager designs, develops, and executes customer acquisition and retention strategies through affiliate channels across global markets, leading day-to-day account management and overseeing blog, content, and community affiliate collaborations for a brand in the beauty or luxury industry. Reporting to senior marketing leadership and line-managing an affiliate and partnerships marketing team, the Affiliate Manager aligns affiliate strategy with wider business objectives across marketing, business intelligence, and finance.

Leadership Responsibilities

• Lead the day-to-day management and optimisation of affiliate accounts across global markets.
• Monitor and analyse performance against key KPIs and make suggestions for optimisation.
• Attend weekly marketing and digital channel meetings to understand wider business performance and identify how the affiliate channel can contribute.
• Collaborate with teams across the business, including marketing, business intelligence, and finance, to align affiliate marketing with wider priorities and objectives.
• Build strong relationships with affiliate network teams and other external partners to drive the channel forward.
• Conduct quarterly planning with key partners and networks to keep the strategy focused and refreshed.
• Initiate and implement ideas to grow affiliate activities across different markets in line with business needs and KPI targets.
• Line-manage, mentor, and participate in the career development of the affiliate and partnerships marketing team.
• Oversee blog and content affiliate collaborations alongside community management on affiliate platforms.

Qualifications & Experience

• Minimum four years of experience in affiliate management with a proven record of profitable channel execution strategies.
• Experience working with AWIN or comparable affiliate networks.
• Experience managing large budgets and reporting back on ROI.
• Technical knowledge of integrations with partners and networks.
• Knowledge of digital key performance indicators and experience with digital analytics tools.
• Understanding of how digital channels can work together and cross over into the affiliate channel.
• Strategic mindset with the ability to review commercial proposals and negotiate for cost efficiency.
• Experience in the beauty or luxury industry.
• Excellent communication skills.
• Organised, with strong time management and the ability to prioritise own workload and that of the team.
• Ability to perform well under pressure and deliver results in difficult situations.
• Team player able to collaborate across internal channel departments.

Embedded within a performance marketing network, the Affiliate Manager produces vertical growth by onboarding new publishers and traffic sources, managing a portfolio of dozens of existing publishers, and conducting business development through written content, trade shows, and sales calls. Working closely with compliance, fraud prevention, and affiliate managers across the network, the Affiliate Manager advances brand safety and campaign performance across sweepstakes, mobile apps, casino, lead generation, and dating verticals.

Strategic Responsibilities

• Onboard new publishers and traffic sources onto the network, including execution of insertion orders and legal documents.
• Develop new vertical growth on new and existing supply channels.
• Learn and grow upcoming offer verticals, including sweepstakes, mobile apps, casino and gambling, lead generation, and dating, across own and team portfolios.
• Develop a communication plan for increasing brand promotion and awareness with affiliate partners.
• Manage and scale affiliate marketing budgets.
• Manage dozens of existing publishers daily, including communications, fraud prevention, contracts, troubleshooting, offer request approvals, and all matters essential to ongoing business success.
• Recruit new top-tier publishers through industry forums, emails, affiliate search tools, professional networks, and personal connections.
• Conduct business development through written marketing content, trade show displays, and sales calls.
• Implement new onboarding strategies to increase team efficiency and assess team performance.
• Provide feedback on how to best serve client needs.
• Communicate with affiliate managers to help promote campaigns and ensure brand growth while maintaining brand safety and compliance.
• Maintain the highest level of customer service.

Minimum Qualifications

• Post-secondary education.
• One year of experience in intangible, media, internet sales products, and affiliate marketing.
• Two years of sales work experience with strong closing techniques using logical steps.
• Cost per action experience.
• Experience with online intranet systems and CRM systems.
• General affiliate marketing comprehension and strong verbal communication skills.
• Strong organisational skills and efficient follow-up ability.
• Performance-driven with the ability to meet customer expectations.

As the Senior Affiliate Manager, this role creates and executes affiliate campaigns across all markets, maintaining the assigned affiliate portfolio through continuous monitoring, compliance oversight, and performance reporting while fulfilling department KPIs set by management. The iGaming team relies on this work to maintain brand visibility, ensure commercial efficiency, and support marketing and sales activities, including events, seminars, and conferences.

Ownership Areas

• Research, acquire, and onboard affiliates across all markets.
• Maintain strong relationships with the assigned affiliate portfolio.
• Monitor and follow up with affiliates continuously to ensure brand visibility.
• Evaluate and build reports on affiliate performance to measure effectiveness and ensure profitability.
• Monitor ROI to ensure commercial efficiency.
• Identify and report any irregularities, including fraudulent traffic from affiliates.
• Follow up on and monitor affiliate commission payments.
• Build strong internal connections to ensure collaboration between various departments.
• Follow legal changes and requirements and ensure all affiliates remain compliant.
• Fulfil department and personal KPIs as set by management.
• Monitor affiliate marketing spend to ensure alignment with budgets.
• Plan and execute affiliate campaigns and activities, and assist in marketing and sales activities such as events, seminars, and conferences.

Skills & Qualifications

• Minimum three years of experience in an affiliate manager role within the iGaming industry.
• Proficiency with the Microsoft Office suite, including Excel and PowerPoint.
• Strong negotiation skills.
• Excellent problem-solving skills.
• Strong written and verbal communication skills in English; knowledge of an additional language is considered an advantage.
• Ability to work as part of a team and on own initiative.
• Ability to work under pressure and ensure timely delivery and flawless quality on all tasks.
• Flexibility and comfort working in a dynamic environment.

The Affiliate Manager manages all affiliate accounts with a primary focus on ROAS, overseeing CPA targets by partner type, scaling the affiliate channel through data-driven tactics, and kicking off a structured influencer program for an in-house eCommerce operation. The work directly supports new customer acquisition through detailed roadmap development, weekly performance reporting, and the creation of tests for product effectiveness, content, and imagery delivered to content, coupon, and influencer partners.

Key Deliverables

• Manage day-to-day efforts for all affiliate accounts.
• Ensure content and product information accuracy, confirm budgets are paced correctly, and maintain ROAS as the primary goal.
• Grow the affiliate channel efficiently using proven, data-driven scaling tactics.
• Manage CPA targets effectively by partner type, including content, coupon, and influencer partners.
• Work with the creative team to develop images in the correct sizes and formats with strategic text that aligns with affiliate content and messaging.
• Develop tests for product effectiveness, content, messaging, and imagery provided to partners to determine what resonates best.
• Create weekly reports, weekly agendas, and ad hoc reports displaying data for tests, initiatives, product type performances, and overall affiliate performance.
• Craft a detailed roadmap with tests and new initiatives to push performance and improve the overall affiliate marketing program.
• Kick off a stable and structured influencer program designed to showcase products in pursuit-based environments and through detailed video reviews.

Requirements

• Bachelor's degree or commensurate experience.
• At least three years of experience managing affiliate marketing in-house or at an agency.
• Comprehensive understanding of the affiliate marketing ecosystem.
• Google Analytics experience.
• Experience with Pivot tables, Excel, and Tableau.
• Experience managing affiliates through Impact Radius is a plus.
• Ability to run the program with strategies and tactics geared towards acquiring new customers.

The Affiliate Manager elevates affiliate campaign performance for a retail or travel brand by defining and setting up all affiliate campaigns, managing the affiliates platform, maintaining relationships with top publishers, and overseeing a pipeline of new partners from testing through commission approval. Collaborating with media, data, and creative partners and providing technical support across the quality assurance process, the Affiliate Manager enables data-driven campaign decisions grounded in attribution methodology.

Areas of Ownership

• Define and set up all affiliate campaigns to support marketing and commercial activities across relevant websites.
• Manage the affiliates platform in place.
• Maintain and amplify relationships with top publishers and partners.
• Build a pipeline of new partners to test.
• Manage creative assets for relevant campaigns.
• Review orders and approve commissions, and manage campaign invoicing.
• Establish and evangelise best practices across affiliate performance marketing.
• Oversee the quality assurance process and provide technical support where appropriate.
• Develop campaign-specific recommendations for media, data, and creative partners, including video, native, and banner ads.

Experience & Qualifications

• Bachelor's degree in marketing, business, e-commerce, or equivalent work experience.
• Two to three years of experience within an affiliates environment, advertising technology, or marketing technology.
• Experience managing an affiliates program.
• Experience in the retail or travel industries.
• Knowledge of Google Analytics and Adobe Analytics.
• Understanding of attribution models and methodologies.
• Working knowledge of HTML, JavaScript, and tag management is a plus.
• Good analytical and problem-solving abilities, with the ability to collaborate cross-functionally.
• Good troubleshooting skills and strong attention to detail.
• Fluency in written and spoken English.
• A second European language, such as Spanish, Italian, French, or Dutch, is advantageous.