Ethan Miller

Austin, TX

(512) 555-1834

ethan.miller@gmail.com

linkedin.com/in/ethanmiller

SUMMARY

Results-driven For the Account-Based Marketing Manager role with 1+ years of experience in marketing automation, campaign execution, and data analysis within B2B SaaS. Proven record of achieving 22% increase in campaign engagement through targeted ABM initiatives. Expertise in Demandbase and Salesforce to optimize pipeline generation, mitigate inefficiencies, and drive measurable marketing outcomes across multi-channel programs.

SKILLS

Demandbase

Salesforce CRM

Marketing Analytics

Campaign Execution

Data Segmentation

ABM Strategy

EXPERIENCE

Marketing Coordinator

BrightCore Solutions, Austin, TX

June 2024 - Present

• Execute ABM campaigns using Demandbase and Marketo, increasing engagement rates by 24% across mid-market accounts.
• Support outbound marketing initiatives and campaign tracking, improving lead follow-up speed by 18% through Salesforce monitoring.
• Collaborate with the Sales Team to align messaging and targeting, contributing to 20% growth in qualified opportunities.
• Analyze campaign performance data to identify optimization opportunities, improving conversion rates by 15% across campaigns.

Marketing Intern

NexaBridge Technologies, Dallas, TX

January 2023 - May 2024

• Assisted in campaign execution across digital channels, contributing to 17% increase in lead generation.
• Conducted account research and persona mapping to support ABM initiatives, improving targeting accuracy by 19%.
• Maintained campaign dashboards and reporting, enhancing visibility into marketing performance metrics.

EDUCATION

Bachelor of Business Administration in Marketing

University of Texas at Dallas

Olivia Carter

Denver, CO

(303) 555-9472

olivia.carter.marketing@gmail.com

linkedin.com/in/oliviacartermarketing

SUMMARY

Results-driven For the Account-Based Marketing Manager role with 4+ years of experience in ABM strategy, pipeline acceleration, and marketing analytics within B2B technology. Proven record of achieving 31% pipeline growth through personalized multi-channel campaigns. Expertise in Demandbase and Marketo to optimize campaign performance, mitigate funnel inefficiencies, and drive revenue-focused marketing strategies across targeted accounts.

SKILLS

Demandbase Platform

Marketo Automation

Pipeline Analytics

Campaign Optimization

Audience Segmentation

Salesforce CRM

EXPERIENCE

Account-Based Marketing Specialist

GrowthSphere Inc., Denver, CO

March 2023 - Present

• Execute targeted ABM campaigns using Demandbase, increasing account engagement by 33% and driving 28% growth in pipeline contribution.
• Collaborate with the Sales Team to develop account strategies, improving conversion rates by 25% across key segments.
• Analyze campaign performance and optimize messaging through A/B testing, increasing response rates by 21%.
• Manage multi-channel campaigns including events, digital ads, and outbound marketing, improving ROI by 26%.

Marketing Analyst

VertexPoint Solutions, Chicago, IL

June 2021 - February 2023

• Developed segmentation strategies and campaign reporting, improving targeting precision by 23%.
• Supported pipeline acceleration initiatives, contributing to 19% increase in sales-qualified leads.
• Extracted and analyzed Salesforce data to optimize campaign performance and improve reporting accuracy.

EDUCATION

Bachelor of Science in Marketing

University of Illinois Chicago

Alexander J. Reynolds

San Francisco, CA

(415) 555-6621

alexander.reynolds@protonmail.com

linkedin.com/in/alexanderjreynolds

PROFESSIONAL SUMMARY

Results-driven For the Account-Based Marketing Manager role with 9+ years of experience in ABM strategy, revenue marketing, and pipeline optimization within B2B SaaS. Proven record of achieving 35% increase in marketing-attributed pipeline through data-driven multi-channel campaigns. Expertise in 6sense and Demandbase to optimize account engagement, mitigate funnel inefficiencies, and drive scalable revenue growth across enterprise and mid-market segments.

CORE SKILLS

6sense Platform

Demandbase Strategy

Revenue Analytics

Pipeline Optimization

Campaign Orchestration

Sales Alignment

EXPERIENCE

Account-Based Marketing Manager

StratifyIQ Technologies, San Francisco, CA

April 2022 - Present

• Lead ABM strategy and execution across enterprise segments, increasing pipeline contribution by 35% and improving engagement rates by 38%.
• Manage 6sense and Demandbase platforms to optimize targeting, segmentation, and campaign orchestration across multi-channel initiatives.
• Align cross-functional teams, including Sales, Product, and Marketing, accelerating deal velocity by 27% through integrated account strategies.
• Analyze campaign performance and ROI metrics, improving marketing efficiency and increasing revenue attribution by 31%.

Senior Marketing Strategist

BluePeak Digital, Seattle, WA

January 2018 - March 2022

• Developed and executed revenue-focused marketing campaigns, generating 30% growth in qualified pipeline across B2B accounts.
• Directed segmentation and personalization strategies, improving conversion rates by 26% through targeted messaging.
• Managed vendor relationships and marketing budgets, reducing campaign costs by 18% while maintaining performance benchmarks.
• Established reporting frameworks and dashboards, enhancing visibility into campaign ROI and performance metrics.

EDUCATION

Master of Business Administration (MBA), Marketing

University of Washington

• Orchestrated target account strategies with Marketing Directors and Sales Teams, aligning ABM initiatives to prioritized segments and increasing qualified pipeline contribution by 32% across strategic enterprise accounts.
• Spearheaded pipeline acceleration programs with Sales Teams, executing targeted campaigns for high-value accounts that shortened sales cycles by 21% and improved opportunity conversion rates by 18%.
• Architected annual and quarterly marketing plans for key accounts, balancing new logo acquisition and expansion efforts, generating 27% growth in influenced revenue within assigned territories.
• Collaborated with Product Marketing Teams to develop sales enablement tools, training, and campaign assets, equipping Sales Teams to improve engagement rates across multiple industry-specific buying groups.
• Directed multi-channel ABM initiatives, including digital, events, and social engagement, optimizing audience segmentation and increasing campaign ROI by 35% while improving lead-to-opportunity tracking accuracy.
• Evaluated and managed external vendor ecosystem supporting demand generation programs, enhancing execution efficiency and reducing campaign delivery timelines by 25% through improved coordination and performance monitoring.

Core Skills:

• Account Targeting
• Pipeline Acceleration
• Marketing Automation
• Data Segmentation
• Campaign Analytics
• Sales Enablement

• Defined Account-Based Marketing strategy and executed multi-channel campaigns using marketing automation and DemandBase, increasing target account engagement rates by 38% across prioritized enterprise segments.
• Scaled personalized “market of one” initiatives for Riskalyze, enabling one-to-one and one-to-few targeting approaches that improved account-level conversion rates by 26% within strategic verticals.
• Implemented and managed DemandBase platform, optimizing account selection, intent data usage, and campaign orchestration to drive 31% growth in sourced and influenced pipeline.
• Partnered with the Sales Leadership Team to identify and prioritize target accounts, aligning go-to-market strategies that strengthened enterprise penetration and expanded high-value account coverage.
• Developed comprehensive account-focused playbooks spanning outbound prospecting, inbound nurturing, and multi-channel engagement, accelerating pipeline velocity by 22% across key accounts.
• Analyzed campaign performance metrics and KPIs, refining messaging, channels, and segmentation strategies to improve engagement quality and increase marketing-attributed revenue contribution by 29%.

Core Skills:

• DemandBase Platform
• Marketing Automation
• Account Targeting
• Pipeline Analytics
• Campaign Orchestration
• Intent Data

• Conceptualized and executed ABM programs for named enterprise accounts, collaborating with Product Marketing Team and Business Development Team to increase qualified opportunities by 34% within strategic segments.
• Researched target accounts and mapped key personas, partnering with BD Account Owners to build actionable ABM playbooks that improved account coverage and contact depth by 41%.
• Produced personalized, high-impact content with Content Team, advancing accounts from awareness to engagement and driving a 28% lift in opportunity creation across priority accounts.
• Leveraged account-level intent and behavioral data to refine campaign strategies, enhancing targeting precision and increasing engagement rates by 31% across multi-channel ABM initiatives.
• Aligned with Marketing Operations Team and Sales Operations Team to define performance metrics, establishing visibility into pipeline contribution, ROI, and campaign effectiveness for enterprise accounts.
• Executed acquisition and engagement campaigns with Design Team and Marketing Operations Team, optimizing multi-channel delivery and achieving 24% improvement in pipeline generation efficiency.

Core Skills:

• ABM Strategy
• Intent Data
• Marketing Analytics
• Campaign Execution
• Persona Mapping
• Pipeline Metrics

• Developed and implemented pipeline creation and acceleration programs with Sales Team, targeting key accounts and increasing qualified pipeline volume by 33% across prioritized enterprise segments.
• Aligned all marketing initiatives with corporate vision and brand guidelines, ensuring consistent messaging while improving campaign cohesion and brand compliance scores across regional programs.
• Mapped buyer journeys and personas to sales stages, delivering tailored content and tactics that improved engagement rates by 29% and advanced prospects more efficiently through funnel stages.
• Customized messaging and programs to address industry-specific challenges and account objectives, strengthening relevance and increasing conversion rates by 24% within targeted verticals.
• Collaborated cross-functionally with Marketing Team and Sales Team to support broader pipeline generation, leveraging shared insights and increasing cross-account opportunity creation by 21%.
• Analyzed performance metrics and lead flow data, optimizing segmentation and campaign effectiveness to improve ROI visibility and boost marketing-attributed revenue contribution by 27%.

Core Skills:

• Pipeline Strategy
• Audience Segmentation
• Marketing Analytics
• Campaign Optimization
• Persona Mapping
• Lead Management

• Conceptualized innovative ABM use cases to engage early-stage prospects through personalized automation, increasing initial engagement rates by 36% across targeted enterprise account segments.
• Managed ABM intake requests and partnered with Sales Team as primary liaison, improving account targeting precision and accelerating campaign deployment timelines by 28% for high-priority opportunities.
• Researched target accounts and key prospects, enabling effective account plays that expanded qualified contact coverage by 42% and strengthened persona alignment within strategic accounts.
• Collaborated with Product Marketing Team to develop segment-specific messaging, executing personalized acquisition programs that improved conversion rates by 25% across industry and role-based campaigns.
• Administered ABM budgets and vendor relationships, optimizing resource allocation and reducing cost per opportunity by 19% while maintaining high-quality campaign execution standards.
• Analyzed Salesforce and Google Analytics data, conducting A/B testing and performance tracking to refine tactics and increase campaign-driven pipeline contribution by 31%.

Core Skills:

• Marketing Automation
• Salesforce Analytics
• ABM Strategy
• A/B Testing
• Campaign Optimization
• Data Integration

• Developed and implemented target account strategy, leading the MadKudu ABM program to drive account selection, planning, and execution, increasing marketing-attributed pipeline by 35% across enterprise segments.
• Aligned cross-functional teams, including Sales Team, Product Team, and Operations Team, to define target segments, personas, and accounts, ensuring seamless execution of ABM initiatives across go-to-market efforts.
• Designed and executed 1:1, one-to-few, and broad-based engagement strategies, leveraging digital and offline channels to meet pipeline goals and improve engagement rates by 30% within tiered accounts.
• Created personalized, persona-driven assets tailored to verticals and buying stages, increasing content effectiveness and accelerating opportunity progression by 26% across key accounts.
• Established measurement frameworks and reporting models, tracking buyer journey and lead flow to optimize timing, messaging, and improve conversion efficiency by 22% across campaigns.
• Researched and implemented emerging ABM technologies and vendors, enhancing campaign scalability and identifying new sales partnership opportunities that increased pipeline acceleration by 28%.

Core Skills:

• ABM Strategy
• Marketing Automation
• Pipeline Analytics
• Buyer Journey
• Campaign Execution
• Vendor Management

• Coordinated territory planning with CMO, Marketing Team, Sales Team, and Product Team, building integrated event and program calendars that increased brand awareness and generated 33% growth in qualified leads.
• Managed end-to-end execution of virtual and physical events, overseeing logistics, vendor negotiations, and on-site delivery, improving attendee engagement rates by 37% and reducing execution costs by 18%.
• Led ABM initiatives in partnership with Sales Team, identifying target accounts and executing campaigns that increased account engagement and contributed 29% growth in pipeline from strategic segments.
• Evaluated post-event and campaign performance, conducting ROI analysis and delivering actionable insights that improved future campaign effectiveness and boosted return on marketing investment by 24%.
• Researched and assessed industry events and sponsorship opportunities, aligning selections with target audience and business goals to enhance market positioning and expand qualified prospect reach.
• Analyzed campaign data in Salesforce, collaborating with CMO and Campaign Team to optimize performance metrics and consistently achieve or exceed benchmarked ROI targets across marketing programs.

Core Skills:

• Event Management
• Salesforce Analytics
• ABM Strategy
• Campaign Analytics
• Vendor Management
• Pipeline Growth

• Led strategic initiatives as a change agent, aligning short- and long-term business goals while driving scalable ABM programs that increased enterprise account revenue growth by 34%.
• Identified performance improvement opportunities across marketing and sales functions, implementing process enhancements that boosted execution efficiency and reduced campaign cycle times by 23%.
• Mapped business needs to scalable solutions, translating broader commercial objectives into targeted ABM account plans that improved engagement and expanded cross-sell and upsell opportunities by 27%.
• Established and tracked advanced ABM metrics, including account reach, sales velocity, and customer lifetime value, enhancing visibility into program performance and increasing pipeline predictability by 31%.
• Educated Sales Team and Customer Success Team on marketing initiatives, strengthening alignment and improving adoption of campaigns that drove higher engagement within high-value accounts.
• Analyzed campaign performance and audience insights to refine messaging, channels, and materials, increasing marketing effectiveness and improving conversion rates by 26% across key segments.

Core Skills:

• ABM Strategy
• Performance Metrics
• Revenue Analytics
• Sales Alignment
• Customer Insights
• Campaign Optimization

• Owned and managed the 6sense Account-Based Orchestration Platform, optimizing audience targeting, data enrichment, and dashboards to increase account engagement rates by 39% across priority segments.
• Led end-to-end execution of ABM campaigns with external solution providers and internal teams, improving lead generation efficiency and driving 33% growth in qualified pipeline contribution.
• Directed segmentation, display advertising, and multi-channel media strategies, enhancing audience precision and increasing campaign conversion rates by 28% through data-driven optimization.
• Advised Regional Marketing Team on content and creative best practices, conducting audits and performance analysis to identify root causes and improve campaign effectiveness at scale.
• Aligned cross-functional teams, including performance marketers and designers across regions, ensuring consistent global messaging and strengthening brand impact across integrated marketing initiatives.
• Analyzed campaign metrics and trends, translating qualitative insights into actionable strategies that improved ROI visibility and increased marketing-attributed revenue by 31%.

Core Skills:

• 6sense Platform
• Audience Segmentation
• Marketing Analytics
• Campaign Optimization
• Data Enrichment
• Digital Advertising

• Devised and managed revenue-generating marketing campaigns, driving consistent growth and increasing campaign-driven revenue by 36% through strategic planning and execution across key market segments.
• Led Trade Marketing Team to achieve onboarding and revenue targets, improving client acquisition rates by 29% while maintaining strong alignment with overall business objectives.
• Identified and analyzed high-value prospects for MVF, developing deep account insights that enhanced targeting precision and increased conversion rates by 27% across priority opportunities.
• Coordinated cross-functional collaboration with Sales Team, Tech Team, and Creative Team, ensuring efficient campaign delivery and improving time-to-launch by 22% for integrated initiatives.
• Managed direct reports with a focus on performance and development, strengthening team productivity and supporting succession planning while contributing to department-level strategic decision-making.
• Partnered with Head of Trade Marketing and senior stakeholders, representing departmental priorities and maximizing marketing impact on overall business performance and revenue growth.

Core Skills:

• Revenue Marketing
• Campaign Strategy
• Team Leadership
• Performance Analytics
• Cross Functional
• Market Analysis

• Ideated and executed 1:1 and one-to-few ABM campaigns, driving targeted engagement and generating 32% growth in new opportunities within priority enterprise markets.
• Coordinated with in-house and agency designers to develop cohesive campaign themes and assets, improving creative consistency and increasing content engagement rates by 26%.
• Partnered with the Field Marketing Team and Sales Team to optimize programs using real-time sales insights, accelerating pipeline progression and improving conversion rates by 24%.
• Collaborated with Demand Generation Team, Communications Team, and Product Marketing Team to tailor messaging, enhancing relevance and boosting campaign response rates across key personas.
• Monitored and iterated campaign performance post-launch, leveraging data-driven insights to optimize execution and increase pipeline contribution by 29% across ABM initiatives.
• Utilized platforms including 6sense, Marketo, Salesforce, Contentful, and Adobe to manage campaigns, improving operational efficiency and enabling scalable, multi-channel marketing execution.

Core Skills:

• 6sense Platform
• Marketo Automation
• Salesforce CRM
• Content Management
• Campaign Analytics
• Digital Advertising

• Partnered with Mid Market Sales Team to define business requirements and execute quarterly ABM plans, increasing pipeline generation by 34% across targeted mid-market account segments.
• Developed full-funnel campaigns aligned to Invoca's value proposition and buyer personas, improving engagement from intent to revenue and boosting conversion rates by 27%.
• Executed outbound campaigns and ABM plays in Demandbase, driving personalized engagement and increasing account-level opportunity creation by 31% across priority accounts.
• Deployed integrated digital campaigns, landing pages, events, and direct marketing programs, managing execution end-to-end and improving campaign ROI by 25% through channel optimization.
• Analyzed Demandbase data to identify growth opportunities, refining targeting and tactics to accelerate pipeline velocity by 29% and enhance overall campaign effectiveness.
• Managed quarterly budgets and performance tracking, ensuring accurate forecasting and improving marketing-attributed revenue visibility through consistent measurement of pipeline and ROI.

Core Skills:

• Demandbase Platform
• Marketing Analytics
• Pipeline Optimization
• Budget Management
• Campaign Execution
• ABM Strategy