ACCOUNT-BASED MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Apr 08, 2026. The Account-Based Marketing Manager has experience in enterprise B2B demand generation, executing data-driven ABM strategies, and using tools like Salesforce, Marketo, and Demandbase to drive pipeline and revenue growth. This role requires expertise in multi-channel campaigns, audience segmentation, intent data, and performance analytics to optimize ROI and accelerate conversions. The Manager also possesses strong strategic thinking, cross-functional collaboration, and stakeholder management skills to align sales and marketing and deliver measurable impact.
Essential Hard and Soft Skills for a Standout Account-Based Marketing Manager Resume
- ABM Strategy
- Account Targeting
- Marketing Automation
- Campaign Analytics
- Pipeline Management
- Audience Segmentation
- Intent Data
- CRM Tools
- A/B Testing
- Digital Advertising
- Cross Functional
- Strategic Thinking
- Communication Skills
- Team Collaboration
- Stakeholder Management
- Problem Solving
- Leadership Skills
- Adaptability
- Project Management
- Decision Making
Summary of Account-Based Marketing Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 6 years of Experience
- B2B demand generation experience in enterprise software.
- ABM experience, preferably both 1:few and 1:many approaches.
- Experience in managing marketing budgets, forecasting ROI, and optimizing spend allocation.
- Experience implementing data-driven campaign optimization using A/B testing and performance analytics.
- Proficient with CRM-related applications (preferably Salesforce and Pardot).
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strategic thinking and problem-solving.
- Stakeholder management and influence across senior leadership.
- Strong communication and storytelling abilities.
- Attention to detail with a results-oriented mindset.
2. BS in Business Administration with 4 years of Experience
- Proven multi-channel B2B marketing experience within enterprise software/SaaS.
- Salesloft and Marketo experience.
- Experience partnering with field sales and sales development reps to deliver targeted personalized campaigns.
- Proactive self-starter, demonstrating high initiative and critical thinking.
- Proven ability to think strategically, but with exceptional attention to detail in execution.
- Positive, can-do attitude, with the ability to work with marketing and sales professionals.
- Ability to prioritize numerous projects simultaneously.
- Understanding of pipeline management and metrics.
- Excellent verbal and written communication skills.
- Strong interpersonal skills.
- Strong influencing and relationship-building skills.
- Team player with the ability to collaborate and also work independently.
3. BA in Communication with 7 years of Experience
- Come from a marketing training and can establish a marketing action plan in total autonomy.
- Sufficiently experienced and autonomous to manage a multitude of transversal and simultaneous subjects, without outside help.
- Experience in demand/lead generation, including experience in ABM.
- Able to understand the strategic needs of sales teams and transform them into a marketing program.
- Very detailed knowledge of the target, such as companies, HRDs, CFOs, etc.
- Have a differentiating and very modern marketing approach to create a unique experience for our customers.
- Know how to develop relevant and strategic content.
- Passionate about the company's mission and vision, that of becoming a global player in employee engagement.
- Be focused on the reporting and performance of your actions.
- Can speak French fluently and have a perfect command of English.
- Good knowledge of how a CRM works, preferably Salesforce and Pardot.
- Mastered Excel, PowerPoint, and communication tools (Slack, GSuite, etc.).
4. BS in Data Analytics with 3 years of Experience
- Marketing experience.
- Campaign development and management experience, including developing a plan with specific goals, delivering according to plan, and optimizing based on the results.
- Experience quantifying performance in terms of pipeline, revenue, and impact on Sales’ key performance indicators.
- Familiar with ABM principles, especially using intent signals to inform digital demand generation and prioritize sales and marketing outreach.
- Interest in joining a unified Revenue Team comprising Sales, Marketing, and Enablement.
- Understanding of revenue operations frameworks and alignment models.
- Analytical mindset with strong data interpretation abilities.
- Good collaboration skills.
- Proactive approach to identifying opportunities and solving challenges.
- Strong time management skills and the ability to prioritize in a deadline-driven environment.
- Continuous learning mindset with curiosity about market trends and innovations.
5. BA in Public Relations with 8 years of Experience
- Proactive style with the ability to set priorities, drive decisions, and get closure on recommendations and issues.
- Successfully led multiple projects and was effective at influencing across all levels.
- Strong hands-on experience using technology to achieve results, including Marketo, SFDC, and Engagio.
- Strong experience executing successful outbound ABM tactics, including direct mail and email.
- Reporting and measurement experience, specifically in account-based marketing.
- Diverse marketing background, including content development, event marketing, demand generation, and public relations, culminating in recent focus on ABM, with demonstrated success.
- Experience in SaaS, with experience in marketing technology.
- Highly skilled at communicating, both in person and in writing, with an appetite for visual communication via dashboards and presentations, and adept at communicating with executives.
- A committed leader who takes initiative without being asked, takes pride and personal ownership of team and business unit success.
- High energy, highly productive, with strong self-starter initiative.
- Outstanding organizational, budget, and project management skills.
Editorial Process and Content Quality
This content is part of Lamwork's career intelligence platform and is developed using structured analysis of real-world job data, including publicly available job descriptions, skill requirements, and hiring patterns.
Lam Nguyen, Founder & Editorial Lead, defines the research framework behind Lamwork's career intelligence platform, including job role analysis, skills taxonomy, and structured career insights.
All content is reviewed by Thanh Huyen, Managing Editor, who oversees editorial quality, content consistency, and alignment with real-world role expectations and Lamwork's editorial standards.
Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.
Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.
Learn more about our editorial standards.