Responsible for developing and implementing comprehensive content strategies to enhance brand presence and engage target audiences. The role demands a creative and strategic thinker capable of producing relevant and compelling content across various channels. Collaboration with cross-functional teams to ensure consistent messaging and optimization of content for SEO and user engagement is essential.
Bachelor of Arts in Marketing
Content Marketing Coordinator Led the creation and execution of a content marketing strategy that increased organic traffic by 40% within the first year. Managed the editorial calendar and coordinated a team of freelance writers to ensure timely delivery of content. Spearheaded the integration of multimedia content, including videos and infographics, to enhance article engagement. Implemented content audits and optimizations that resulted in a 30% increase in SERP rankings for targeted keywords.
Junior Content Strategist Assisted in developing content strategies across multiple platforms leading to a 25% increase in lead generation. Collaborated with graphic designers to produce visually appealing content that doubled user interaction on social media. Monitored analytics to adjust content strategies, increasing email campaign open rates by 15%. Conducted competitor analysis to identify gaps and opportunities in market content offerings.
Google Analytics Certified
HubSpot Content Marketing Certification