Responsible for developing and executing effective SEO strategies to increase organic search rankings and enhance the visibility of the company’s digital content. This role demands strong analytical skills to monitor and report on search performance across major search engines. Collaboration with content creators and marketing teams is crucial to drive SEO in content creation and content programming, optimizing existing content, and discovering new opportunities.
Bachelor of Science, Marketing
SEO Manager Developed and implemented SEO strategies that increased organic search traffic by 40% year-over-year. Led a cross-functional team to enhance on-page optimizations, including metadata, headings, and content quality. Conducted keyword research and analysis to guide the content team in creating SEO-rich titles and content. Monitored and analyzed website performance using Google Analytics and other SEO tools to make data-driven decisions.
Digital Marketing Assistant Assisted in managing SEO components of digital marketing campaigns. Supported the creation and optimization of PPC campaigns on platforms such as Google Ads and Bing. Helped create detailed monthly reports on the performance of ongoing SEO strategies. Collaborated with the development team to ensure SEO best practices are properly implemented on newly developed code.
Google Analytics Certified
06/2021
SEMrush SEO Toolkit Certified
08/2022
HubSpot SEO Certification
02/2021