WHAT DOES AN INTERNAL COMMUNICATIONS OFFICER DO?

Published: Oct 17, 2025 - The Internal Communications Officer develops and executes communication strategies to strengthen employee engagement and ensure alignment between internal and external messaging. This role involves planning, writing, and distributing content across multiple channels, including intranet, social media, and company-wide emails, to promote organizational initiatives and foster a connected workforce. In addition, the Officer oversees the internal communications strategy, curates positive company stories, and supports campaigns that advance the organization’s goals.

A Review of Professional Skills and Functions for Internal Communications Officer

1. Internal Communications Officer Accountabilities

  • Campaign Planning: Support the planning and delivery of internal communication campaigns that align with the organization’s mission, priorities, and values.
  • Communication Support: Provide day-to-day internal communications assistance to colleagues across all departments.
  • Relationship Building: Build strong working relationships within the organization to source and identify key information for internal updates.
  • Content Development: Contribute to the development of engaging internal content that promotes awareness and connection among staff.
  • Event Coordination: Assist in organizing and delivering internal engagement activities and employee events.
  • Content Creation: Write, edit, and produce internal communications such as newsletters, staff stories, bulletins, and video messages.
  • Quality Assurance: Ensure all internal communications are clear, timely, and aligned with the organization’s tone and branding guidelines.
  • Brand Consistency: Help maintain consistency and quality across all internal communication platforms and channels.
  • Employee Engagement: Promote collaboration and engagement by sharing success stories and organizational achievements internally.

2. Internal Communications Officer Job Summary

  • Content Creation: Create and deliver fresh, engaging, and relevant content that maintains consistent messaging across all internal communication platforms.
  • Targeted Communication: Develop targeted communication materials designed to inform and inspire all staff members.
  • Project Management: Plan, research, and manage the production and distribution of marketing and communication materials in collaboration with internal teams.
  • Team Support: Support the Engagement and Experience Manager in coordinating and executing internal communication initiatives.
  • Storytelling: Gather and share positive news stories to celebrate achievements both internally and externally.
  • Well-being Promotion: Promote health, well-being, and positive workplace culture through regular communication and awareness campaigns.
  • Information Dissemination: Assist the Culture team in disseminating key organizational information through multiple communication channels.
  • Employee Engagement: Ensure all internal messages contribute to employee engagement, alignment, and a positive organizational experience.

3. Internal Communications Officer Responsibilities

  • Content Management: Write, edit, and distribute engaging company content across multiple channels, including the intranet, annual reports, speeches, and corporate publications.
  • Information Clarity: Ensure all communication materials clearly convey the organization’s activities, policies, and strategic priorities.
  • Event Coordination: Plan, coordinate, and host internal events such as Town Hall meetings, training sessions, and staff engagement activities, providing necessary follow-up support.
  • Employee Insights: Lead the design, implementation, and analysis of employee engagement surveys to drive organizational development and improvement.
  • Change Communication: Develop and execute internal communication strategies that facilitate change management, including transitions such as office relocations.
  • Employer Branding: Oversee employer branding initiatives to enhance the organization’s reputation and strengthen its employee value proposition.
  • Digital Engagement: Manage digital communication platforms and tools to foster collaboration and engagement among employees.
  • Campaign Planning: Develop and maintain structured communication plans to support major company-wide campaigns and initiatives.
  • Compliance Assurance: Ensure all messaging complies with corporate communication standards, policies, and best practices.
  • Crisis Management: Establish and manage escalation and crisis communication protocols to address disruptions effectively, including those related to public health or organizational change.

4. Internal Communications Officer Details

  • Engagement Planning: Support the development and execution of the employee communication and events plan to strengthen engagement across the organization.
  • Content Creation: Draft, edit, and adapt content for various internal platforms, including newsletters, interviews, and vlogs, while maintaining the brand’s signature style and tone.
  • Cultural Messaging: Create timely and engaging materials that reflect company culture, creativity, and core values.
  • Stakeholder Collaboration: Collaborate with internal stakeholders to identify communication opportunities and ensure messages are effectively shared.
  • Event Delivery: Contribute to the planning, design, and delivery of employee events and engagement initiatives that foster connection.
  • Event Support: Provide on-site assistance during events, capturing photography and video content for post-event communications.
  • Multimedia Production: Edit, curate, and manage multimedia materials to deliver polished, visually appealing storytelling.
  • Asset Management: Maintain and update the staff portrait library to ensure consistent and accessible visual assets for internal and external use.
  • Communication Alignment: Ensure all internal communications are clear, engaging, and aligned with the organization’s tone, branding, and strategic messaging.

5. Internal Communications Officer Duties

  • Strategy Development: Develop and manage the delivery of a comprehensive and coordinated internal communication strategy that supports the company’s goals and aligns with brand characteristics.
  • Needs Assessment: Develop an understanding and awareness of internal communication needs across all functional areas of the company.
  • Channel Optimization: Continuously improve core internal communication channels and establish new ones through newsletters, the intranet, social media, and other platforms.
  • Intranet Enhancement: Liaise with the web team to enhance the intranet as an effective internal communications tool and ensure it meets audience needs.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to deliver a coordinated and effective flow of communication from Head Office to the Retail estate.
  • Message Coordination: Coordinate employee communications across multiple channels promptly to ensure accessibility, clarity, and message consistency.
  • Content Network Development: Develop a network of internal communication champions within the business to stimulate content creation and provide feedback on communication activities.
  • Manager Support: Work closely with managers to develop plans for communicating specific initiatives.
  • Copywriting Oversight: Develop and oversee consistent, effective, and clear copywriting for internal communications that reflect and reinforce company brand values.
  • Engagement Evaluation: Identify relevant communication and employee engagement opportunities and events, evaluate their effectiveness, and gather and act upon meaningful employee feedback.

6. Internal Communications Officer Functions

  • Initiative Management: Develop, plan, and deliver internal communication initiatives across the company, with a strong focus on volunteer engagement and communication strategies.
  • Stakeholder Collaboration: Collaborate with key stakeholders to ensure messaging aligns with organizational priorities and supports engagement goals.
  • Project Support: Work alongside the Senior Internal Communications Manager on the production of Ryder News and other strategic communication projects.
  • Content Creation: Write and edit engaging content for both print and digital platforms, tailored to a wide and diverse internal audience.
  • Video Production: Produce and coordinate video messages from senior leaders to support key campaigns and reinforce organizational values.
  • Channel Optimization: Maximize the effectiveness of existing communication channels while exploring opportunities to introduce new ones that meet evolving needs.
  • Intranet Management: Promote the intranet as the central hub for internal communications and assist with its ongoing development and optimization.
  • Newsletter Production: Manage the production of the weekly staff e-newsletter by sourcing, curating, and distributing relevant content accurately and on schedule.
  • Brand Consistency: Ensure all internal communications maintain consistency in tone, style, and branding across all formats.
  • Employee Engagement: Contribute to a culture of connection and engagement by delivering high-quality, accessible, and timely communications.

7. Internal Communications Officer Job Description

  • Project Support: Support the Internal Communications Manager in delivering engaging communication and engagement projects that effectively reach employees across all services and locations.
  • Strategy Implementation: Assist in implementing the organization’s internal communications strategy and annual plan to strengthen employee connection and awareness.
  • Content Development: Contribute to the development and ongoing improvement of the intranet by writing and creating high-quality, user-focused content.
  • Creative Communication: Transform written briefs into creative communication outputs that maximize audience engagement and impact.
  • Stakeholder Advisory: Act as a trusted advisor to internal stakeholders, helping them craft accurate, relevant, and compelling content across various internal channels.
  • Employee Development: Collaborate with Learning and Organizational Development teams to design and deliver initiatives that drive employee engagement and professional growth.
  • Inclusion Support: Support campaigns and programs that promote Equality, Diversity, and Inclusion across the organization.
  • Performance Monitoring: Monitor the performance of internal communication tools such as the intranet, newsletters, and email platforms.
  • Analytics Evaluation: Evaluate communication effectiveness using analytics and employee feedback to guide improvements.
  • Alignment Assurance: Ensure all internal communication aligns with organizational values, tone, and strategic objectives.

8. Internal Communications Officer Overview

  • Strategy Execution: Drive the implementation of the internal communications strategy by working collaboratively with management and internal stakeholders to ensure alignment and cohesion.
  • Content Management: Develop and manage communication content and channels that effectively reach and engage diverse internal audiences.
  • Project Planning: Design, implement, and evaluate internal communication plans for assigned projects in partnership with relevant departments and project teams.
  • Event Coordination: Plan, coordinate, and execute internal employee events, including physical, virtual, and hybrid formats, to foster engagement.
  • Calendar Management: Maintain a forward-looking communications calendar to track projects, campaigns, and key initiatives.
  • Channel Optimization: Ensure that all internal channels, such as intranet, employee social media, and email bulletins, support strategic communication goals and are regularly reviewed for improvement.
  • HR Alignment: Align internal communications with HR initiatives, including people management strategy, employee surveys, onboarding programs, and recognition schemes.
  • Manager Enablement: Equip business unit managers with messaging, tools, and guidance to enhance their team communications.
  • Performance Analysis: Monitor and analyze the effectiveness of internal communication activities and recommend improvements.
  • Message Consistency: Ensure that all messaging reflects organizational values and promotes collaboration, transparency, and employee engagement.

9. Internal Communications Officer Details and Accountabilities

  • Engagement Planning: Develop and implement employee engagement plans.
  • Content Creation: Plan, edit, and write content for a variety of internal communications mediums.
  • Email Communication: Write and distribute all-staff emails and event invitations.
  • Message Delivery: Develop and deliver high-quality internal communication messaging to employees.
  • Communication Strategy: Develop and implement communications plans for identified business units and wider employee communications.
  • Digital Contribution: Provide content for and contribute to the development of the intranet and internal social media platforms, such as Facebook and WhatsApp groups.
  • Strategy Oversight: Serve as the guardian of the Internal Communications Strategy, ensuring it remains up to date and that key targets and milestones are achieved.
  • Storytelling: Harvest good news stories from across the business for publication on multiple channels, including the website, social media, and intranet.
  • Channel Management: Plan, edit, and write content for a variety of internal communication channels to engage managers and employees, ensuring alignment between internal and external communications.
  • Policy Development: Create policies and procedures related to internal communications.
  • Project Support: Support the delivery of internal communications projects, initiatives, and campaigns to advance the organization’s objectives.

10. Internal Communications Officer Tasks

  • Strategy Implementation: Support the implementation of local and global communication strategies, programs, and initiatives in alignment with the overall Technology and Operations Communications plan.
  • Event Management: Manage a portfolio of events, including large-scale initiatives that involve coordination across multiple stakeholders and regions, such as Open Forums and Expos.
  • Content Editing: Draft, edit, proofread, and distribute communications materials to ensure clarity, accuracy, and engagement.
  • Content Scheduling: Develop and execute a strategic content schedule around key events and campaigns, producing articles, infographics, and blogs.
  • Digital Management: Assist in the design, creation, and management of digital platforms and project collaboration tools to improve communication efficiency.
  • Intranet Maintenance: Design and maintain intranet sites, ensuring content remains fresh, relevant, and engaging.
  • Performance Tracking: Track activities and compile metrics on participation, attendance, and the effectiveness of communication programs.
  • Program Evaluation: Provide program evaluations and strategic guidance to support the development of communication plans and initiatives.
  • Ad Hoc Support: Offer ad hoc communication support and consultation to local management teams.
  • Presentation Design: Create visually compelling presentations for meetings, Open Forums, and external engagements.
  • Partnership Development: Build and maintain external partnerships with local organizations to support philanthropic, diversity, and talent attraction programs.
  • Stakeholder Collaboration: Collaborate with HR and other stakeholders to ensure messaging consistency and alignment with organizational goals.
  • Committee Support: Support committees and working groups by providing communication expertise and resources.
  • Trend Monitoring: Stay current with industry trends and best practices to continuously improve communication strategies and the use of digital and social platforms.
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