WHAT DOES AN INTERNAL COMMUNICATIONS EXECUTIVE DO?

Published: Oct 17, 2025 - The Internal Communications Executive produces and delivers engaging internal communication materials while managing multiple channels to ensure consistency and alignment across the organization. This role involves supporting campaigns, events, and employee initiatives, including recognition programs, CSR activities, and diversity communications, to enhance employee engagement and company culture. The Executive also partners with senior leaders and functional teams to plan, execute, and evaluate communication strategies and events such as town halls and conferences.

A Review of Professional Skills and Functions for Internal Communications Executive

1. Internal Communications Executive Tasks

  • Inbox Management: Monitor the communications inbox and respond to internal queries promptly.
  • Email Optimization: Maintain and optimize email distribution channels for effective communication.
  • Collateral Organization: Update and organize email collateral to ensure accessibility and accuracy.
  • Onboarding Support: Support the onboarding process for new colleagues on the company intranet.
  • Material Creation: Create user-friendly materials that assist employees with intranet enrolment.
  • Content Management: Ensure digital platforms remain current with engaging stories and visual content.
  • Media Uploading: Upload new images and articles to enhance online presence and engagement.
  • Story Writing: Write concise stories and internal news updates for the global audience.
  • Message Crafting: Craft messages that highlight achievements, announcements, and initiatives.
  • Event Planning: Assist with planning and organizing quarterly town halls and internal events.
  • Event Coordination: Contribute to the coordination of award ceremonies and related activities.

2. Internal Communications Executive Details and Accountabilities

  • Diary Management: Manage the executive’s diary and coordinate daily schedules efficiently.
  • Email Oversight: Oversee email correspondence to ensure timely responses and prioritization.
  • Travel Coordination: Arrange and manage travel logistics, including bookings and expense tracking.
  • Presentation Preparation: Prepare internal and external presentations with clarity and professionalism.
  • Design Alignment: Ensure presentation materials align with corporate messaging and design standards.
  • Event Support: Provide logistical and administrative support for organizing company events.
  • Meeting Planning: Assist in the planning and execution of meetings, conferences, and staff gatherings.
  • Team Collaboration: Collaborate with teams to ensure smooth delivery of event operations.
  • Communication Support: Support internal communication efforts within SUSE’s Global Sales Organization.
  • Message Distribution: Contribute to the creation and distribution of updates, announcements, and key messages.

3. Internal Communications Executive Overview

  • Team Engagement: Engage with teams across the agency to gain a clear understanding of their work and priorities.
  • Relationship Building: Build strong internal relationships to improve communication flow and collaboration.
  • Content Creation: Plan, write, and edit content for newsletters, intranet updates, and internal emails.
  • Content Consistency: Ensure all written materials are consistent, engaging, and aligned with company values.
  • Survey Analysis: Gather and analyze results from staff surveys to identify key themes and concerns.
  • Insight Reporting: Summarize insights and present findings to stakeholders and senior management.
  • Strategy Development: Assist in developing and implementing an effective employee engagement strategy.
  • Employee Engagement: Encourage staff participation in initiatives that enhance workplace culture.
  • Forum Support: Support staff forums by promoting discussions and communicating outcomes.
  • Innovation Advocacy: Champion innovative ideas that contribute to a positive and inclusive environment.
  • Event Coordination: Coordinate the rollout of charitable and social events to strengthen community spirit.
  • Communication Management: Plan and manage internal communication efforts surrounding these activities.

4. Internal Communications Executive Job Description

  • Strategic Communication: Develop strategic internal communication content that inspires employees and aligns with the organization’s vision.
  • Story Development: Lead the creation of stories that demonstrate how teams are delivering on key priorities.
  • Goal Alignment: Ensure that communication efforts strengthen the understanding of organizational goals.
  • Content Management: Keep all internal platforms and channels consistently updated with timely content.
  • Story Curation: Curate stories that highlight achievements, collaboration, and innovation across teams.
  • Material Oversight: Oversee the production of communication materials to maintain quality and consistency.
  • Timeline Management: Manage timelines to ensure all deliverables are completed within set deadlines.
  • Leadership Collaboration: Work closely with the Head of Internal Communications and senior managers on key initiatives.
  • Plan Design: Collaborate on the design of communication plans and creative materials.
  • Engagement Strategy: Develop strategies to effectively engage remote teams and global partners.
  • Content Writing: Write concise stories, internal updates, and organizational announcements, ensuring all content is aligned with brand tone and communication standards.

5. Senior Internal Communications Executive Functions

  • Strategic Planning: Collaborate with the Communications Director to develop and implement a strategic internal communications plan.
  • Vision Communication: Ensure the plan effectively communicates the Group’s vision and business verticals across all platforms.
  • Channel Utilization: Utilize channels such as the intranet, newsletters, and social media to deliver key messages.
  • Cross-Functional Partnership: Partner with Human Resources, Marketing, and Leadership teams to execute communication initiatives.
  • Project Oversight: Oversee projects from concept to completion to ensure consistency and quality.
  • Content Production: Plan, curate, and produce a range of internal communication materials, including presentations and announcements.
  • Message Crafting: Craft engaging messages tailored to diverse employee audiences across multiple channels.
  • Event Organization: Organize and execute internal town halls focused on the company’s mission and priorities.
  • Leadership Engagement: Facilitate leadership participation to enhance transparency and employee engagement.
  • Internal Messaging: Draft regular internal messages that inform and inspire global teams.
  • Story Sharing: Identify and share stories that highlight success and foster a sense of community.
  • Content Management: Maintain and regularly update the central repository of communication materials and documentation systems.

6. Senior Internal Communications Executive Accountabilities

  • Strategic Support: Support the overall strategy, planning, and implementation of internal communication initiatives.
  • Communication Development: Develop approaches that enhance communication effectiveness across all levels of the organization.
  • Message Strategy: Strategize the delivery of messages through multiple platforms to reach employees and shareholders.
  • Brand Alignment: Ensure that communication methods align with the company’s tone and strategic goals.
  • Framework Design: Design and implement internal communication frameworks that empower stakeholders.
  • Message Consistency: Promote consistency and clarity in messaging across departments.
  • Performance Measurement: Establish measurable systems to assess communication impact and engagement.
  • Data Analysis: Use analytics tools and surveys to evaluate performance and identify improvement areas.
  • Team Collaboration: Collaborate with cross-functional teams to create content that supports business objectives.
  • Content Execution: Draft and execute materials that inform, motivate, and unify internal audiences.
  • Event Planning: Plan and execute internal events such as town halls and employee engagement activities.
  • Creative Management: Manage the creative process from ideation to final execution for communication projects.
  • Project Oversight: Oversee each project’s lifecycle to ensure quality, timeliness, and strategic alignment.

7. Internal Communications Executive Job Summary

  • Communication Support: Provide proactive support in planning and delivering internal messages, campaigns, and events.
  • Team Collaboration: Collaborate with teams across the business to ensure consistent and effective communication.
  • Newsletter Management: Oversee the preparation and timely distribution of monthly newsletters.
  • Inbox Management: Manage the Internal Communications inbox to handle queries efficiently.
  • Request Handling: Respond promptly to internal requests and maintain clear communication records.
  • Event Coordination: Assist in coordinating key events such as town hall meetings, site visits, and conferences.
  • Logistics Organization: Ensure event logistics, materials, and messaging are well organized.
  • Strategy Implementation: Support the Head of Internal Communications in implementing communication strategies.
  • Performance Auditing: Conduct regular audits and measure channel performance to enhance communication impact.
  • Content Creation: Research, write, and publish content across multiple internal and digital platforms.
  • Social Engagement: Contribute to maintaining an active and engaging presence on selected social media channels.

8. Internal Communications Executive Responsibilities

  • Initiative Communication: Ensure organizational initiatives and projects are clearly and effectively communicated to all employees and stakeholders.
  • Plan Development: Develop internal communication plans that promote understanding and alignment across teams.
  • Message Consistency: Maintain consistency in tone, style, and messaging across all communication channels.
  • Message Customization: Tailor messages to suit different departments while keeping core objectives intact.
  • Content Writing: Write compelling and inspiring content that supports company-wide initiatives.
  • Engagement Messaging: Craft messages that inform, motivate, and strengthen employee engagement.
  • Performance Monitoring: Monitor communication performance using key metrics and analytics tools.
  • Reporting: Prepare reports summarizing engagement levels and areas for improvement.
  • Stakeholder Relations: Foster strong relationships with internal stakeholders and project leads.
  • Cross-Functional Collaboration: Collaborate closely with in-country marketing teams to ensure message alignment.
  • Design Collaboration: Work alongside internal designers to create visually engaging and impactful materials.
  • Strategy Refinement: Continuously refine communication strategies to maximize reach and effectiveness.

9. Internal Communications Executive Details

  • Intranet Management: Manage the intranet site daily to ensure content accuracy, relevance, and engagement.
  • Brand Consistency: Apply corporate brand guideline standards consistently across all internal communications materials.
  • Primary Liaison: Serve as the primary point of contact for all internal communication-related queries.
  • Data Collection: Collect and organize marketing and feedback data to support the Communications Manager.
  • Performance Tracking: Track and compile member activity to produce detailed reports and performance statistics for analysis.
  • Member Engagement: Enhance member experience by updating materials, sharing impact stories, and improving content accessibility.
  • Skill Development: Maintain and contribute to the development of skills and communication trends within the organization.
  • Database Management: Update and manage the communications database to ensure information is current and accurate.
  • Design Collaboration: Collaborate with designers to produce professional and on-brand corporate marketing materials.
  • Content Creation: Write blogs and weekly bulletins, creating and publishing engaging content across internal channels.
  • Event Support: Support the planning of the annual forum, gather survey feedback, compile statistical reports, and ensure the company website remains regularly updated.

10. Internal Communications Executive Duties

  • Content Collaboration: Work collaboratively with internal departments to produce articles and news updates about company events, products, and initiatives.
  • Story Development: Highlight sustainability efforts, team achievements, and employee career stories.
  • Topic Identification: Identify relevant topics and propose what information should be shared with employees.
  • Content Research: Use research and professional insight to guide content selection and presentation.
  • Schedule Planning: Plan communication schedules to align with key company events and initiatives.
  • Timing Coordination: Coordinate timing to maximize visibility and engagement among employees.
  • Message Refinement: Refine and maintain core messaging to ensure organizational consistency.
  • Brand Alignment: Ensure all internal communications reflect the company’s values and tone.
  • Message Standardization: Standardize message framing across different channels and departments.
  • Program Coordination: Support the Assistant HR Manager in coordinating sustainability programs and events.
  • Initiative Support: Assist with planning, monitoring, and implementing sustainability-related initiatives.

11. Internal Communications Executive Roles

  • Project Collaboration: Collaborate with fellow Internal Communications team members to deliver projects aligned with the company’s internal communication strategy.
  • Initiative Leadership: Lead internal communication initiatives that support strategic goals and strengthen employee engagement.
  • Advisory Partnership: Partner with assigned business units to assess communication needs and provide expert internal communications advice.
  • Tailored Communication: Develop tailored communication approaches for different functions to enhance cross-functional understanding and collaboration.
  • Department Empowerment: Empower departments to self-manage their communication needs while fostering an open and inclusive dialogue across the organization.
  • Message Crafting: Craft and deliver messages that effectively communicate the company’s story, mission, and employee contributions.
  • Voice Consistency: Ensure all communication materials reflect a consistent and authentic company voice.
  • Channel Management: Support the maintenance and enhancement of internal communication channels to promote regular, clear, and concise messaging.
  • Performance Evaluation: Measure and analyze the effectiveness of internal communication efforts to drive continuous improvement.
  • Team Collaboration: Encourage collaboration and shared ownership of communication across teams to strengthen organizational cohesion.

12. Internal Communications Executive Additional Details

  • Event Planning: Plan and organize educational, sports, and entertainment events for Group-IB’s headquarters in Singapore.
  • Culture Development: Foster a corporate culture that promotes professional growth, creativity, and continuous learning.
  • Content Creation: Draft engaging content for internal communication channels and develop new page formats for the company portal.
  • Content Editing: Edit and publish company news across internal platforms to ensure timely and consistent messaging.
  • Newsletter Management: Create and distribute email newsletters by gathering updates on employee achievements and events from various departments.
  • Merchandise Oversight: Oversee the internal merchandise store operations, including logistics, stock management, and restocking.
  • Event Concept Development: Contribute to the development and execution of business event concepts such as strategic and synchronous sessions.
  • Training Coordination: Coordinate internal training sessions, meetups, and webinars hosted by both internal experts and external speakers.
  • Celebration Organization: Organize internal celebrations for international holidays and key corporate milestones.
  • Engagement Strategy: Develop motivational and interactive communication formats to boost employee engagement.
  • Well-being Initiatives: Enhance office space and employee well-being initiatives based on staff input and feedback.
  • Trend Monitoring: Monitor trends in sports, arts, film, and music industries to organize or facilitate employee participation in external events on beneficial terms for the company.

13. Internal Communications Executive Essential Functions

  • Team Support: Provide daily support to the Senior Internal Communications Manager and the wider Communications & Marketing team.
  • Newsletter Management: Manage and develop internal and regional online newsletters by owning the full process from sourcing content to drafting emails and designing layouts.
  • Performance Tracking: Oversee newsletter performance by tracking and reporting metrics such as open rates and click-through rates.
  • Intranet Management: Draft and curate engaging news for internal regional intranet sections and manage day-to-day updates on the company’s intranet platform.
  • Technical Support: Offer ad-hoc support to resolve platform issues and provide general user guidance.
  • Content Creation: Create and deliver content across internal communication channels, including posters, digital screens, emails, videos, newsletters, and employee event materials.
  • Event Coordination: Coordinate logistics for employee events such as video townhalls, HR initiatives, diversity and inclusion programs, charity drives, and leadership activities.
  • Administrative Support: Book meeting rooms and distribute employee invitations efficiently.
  • Message Preparation: Prepare and issue regional-wide business update emails.
  • Brand Alignment: Ensure consistent alignment of all internal communications with brand and organizational objectives.

14. Internal Communications Executive Role Purpose

  • Strategic Planning: Design and implement a strategic internal communication plan with clear messaging and tactics aligned to business priorities.
  • Engagement Development: Develop internal engagement content and projects that support regional leadership, business units, and HR-related campaigns.
  • Leadership Communication: Support leadership communications by defining profiles and crafting messaging for updates, town hall presentations, speeches, and videos.
  • Event Management: Plan and deliver internal events in virtual, face-to-face, and hybrid formats that engage employees and reinforce business objectives.
  • Feedback Mechanisms: Establish two-way communication mechanisms to gather feedback and adjust communication strategies effectively.
  • HR Partnership: Partner with the HR team to design campaigns and initiatives that enhance employee experiences around key topics such as ED&I and the employer value proposition.
  • Calendar Management: Maintain an internal communications calendar to coordinate messaging and ensure timely delivery across channels.
  • Content Management: Create and manage content for internal platforms, including Rambla (intranet), newsletters, email announcements, and Yammer.
  • Global Collaboration: Collaborate with global Communications teams to embed Group messages in the APAC region and highlight local success stories for global audiences.
  • Message Consistency: Ensure all internal communications are consistent, cohesive, and aligned across departments and channels.

15. Internal Communications Executive General Responsibilities

  • Strategy Development: Contribute to the internal communications function by developing proactive and reactive strategies to engage colleagues and inform members about the organization’s work.
  • Content Writing: Research, write, and publish editorials, features, letters, and briefings to support internal communication objectives.
  • Speech Preparation: Prepare and research speeches and presentations for senior internal stakeholders.
  • Article Publishing: Write and upload articles for magazines, websites, and the intranet.
  • Event Coordination: Organize photo calls, events, and briefings, and attend to ensure smooth execution.
  • Team Collaboration: Collaborate closely with colleagues in the Marketing team to align communication efforts.
  • Engagement Monitoring: Monitor and evaluate engagement levels across internal communication platforms.
  • Managerial Support: Provide ongoing support to the Internal and Stakeholder Communications Manager.
  • Database Management: Assist with managing databases and distributing newsletters.
  • Meeting Documentation: Record and maintain accurate minutes and action points from team meetings.

16. Internal Communications Executive Key Accountabilities

  • Activity Implementation: Collaborate with the Business Partner to implement internal communication and engagement activities through effective planning, production, and execution.
  • Content Generation: Generate proactive and engaging content for internal channels by writing, building, and sending communications while maintaining close contact with key sources across the division.
  • Story Development: Identify compelling story angles and advise on communication formats such as articles, emails, presentations, videos, microsites, and podcasts.
  • Strategic Support: Support the Business Partner in launching and embedding the Three-Year Plan in alignment with the organization’s global purpose and values.
  • Best Practice Promotion: Promote internal communications best practices and assist the wider team in enhancing existing channels and developing new, innovative ways to engage employees.
  • Project Management: Manage communication projects by taking briefs, writing creative and copy briefs, collaborating with internal creative teams and external agencies, and overseeing project timelines.
  • Performance Evaluation: Monitor and evaluate communication effectiveness through monthly and campaign-based reports, staff calls, panels, and surveys.
  • Team Collaboration: Work collaboratively with the Internal Communications Business Partner and broader team to ensure consistent and coordinated communication initiatives.
  • Stakeholder Engagement: Build strong stakeholder relationships across the business to strengthen alignment and collaboration.
  • Function Advocacy: Champion the internal communications function by helping staff improve their communication skills and make effective use of available channels.

17. Internal Communications Executive Roles and Details

  • Content Planning: Connect with internal stakeholders to develop a robust and engaging content and activity calendar to proactively plan communications aligned with the core narrative.
  • Channel Alignment: Align content with the channels matrix to ensure the right content reaches the right audiences in the right way at the right time.
  • Delivery Management: Track and manage the delivery of communications against the calendar.
  • Content Development: Research and develop content for use across multiple channels, including interviews with stakeholders and subject matter experts, while actively engaging with teams across sites.
  • Storytelling: Reinforce the core narrative and tone of voice consistently, using creativity and storytelling to bring content to life.
  • Social Monitoring: Monitor team member social channels daily.
  • Issue Escalation: Escalate issues promptly to relevant key stakeholders and moderate posts.
  • Insight Utilization: Utilize insights from discussion threads to shape ongoing communications.
  • Metrics Tracking: Create a dashboard to capture key metrics from across channels and feedback from relevant forums.

18. Internal Communications Executive Responsibilities and Key Tasks

  • Strategy Support: Support the internal communications strategies to make actual and action plans to actualize.
  • Project Development: Develop original projects to increase institutional culture, employee motivation, and corporate commitment.
  • Motivation Programs: Design activities and reward programs that will increase employee motivation and carry out studies related to this (events, social clubs, sports tournaments, etc.).
  • Channel Management: Provide efficient use of internal communication channels (visual campaigns, online activities, e-mail, e-magazine, intranet, strategy and management meetings, etc.).
  • HR Collaboration: Support human resources programs and processes, and preparation and implementation of communication studies of cultural and change management projects.
  • Feedback Coordination: Coordinate and follow communication and feedback channels regularly to promote intra-agency cross-communication (questionnaires, focus groups, etc.).
  • Budget Management: Follow up on internal communication budget and reports.
  • Department Cooperation: Cooperate with Corporate Communication and Marketing Communication departments to ensure that internal and external communication is consistent with internal and external consumers.
  • Event Logistics: Support logistics, design, and technical aspects of event presentations.
  • Event Collaboration: Collaborate with teams to ensure smooth execution of communication events.

19. Internal Communications Executive Duties and Roles

  • Material Production: Produce and deliver high-quality internal communications materials across a range of topics and work with a wide range of internal stakeholders.
  • Channel Management: Manage a range of internal communications channels, provide guidance to users on best practices, and ensure clear planning and scheduling of communications across the group.
  • Campaign Support: Support the Internal Communications Manager with the delivery of internal communications campaigns and projects.
  • Conference Planning: Play a key role in the planning and delivery of the group’s annual internal conference.
  • Program Management: Manage and communicate the group’s employee recognition program and other people-related initiatives on a day-to-day basis.
  • CSR Communication: Deliver communication of the group’s CSR activities, including charity events and other initiatives.
  • D&I Support: Support the group’s diversity and inclusion working groups to deliver their messages throughout the company.
  • Business Partnership: Act as a communications business partner to individual businesses and functions with internal communications programs and associated materials.
  • Event Coordination: Support senior management and functional heads in planning and executing internal communications events, including town halls and internal roadshows.
  • Template Development: Develop and maintain templates and guidelines for internal communications.
  • Activity Monitoring: Monitor and report on internal communications activity, employee engagement, and feedback.

20. Internal Communications Executive Roles and Responsibilities

  • Strategy Implementation: Lead on the rollout of the firm’s latest engagement strategy.
  • Message Development: Decipher key messages from bullet points or articles and craft engaging communications, adapting tone and style.
  • Change Communication: Create communications plans for internal change initiatives, such as process and system changes.
  • Cross-Team Collaboration: Work with the Business Development and Marketing team to create multi-channel communications plans aligned with business objectives.
  • Process Improvement: Research, plan, and execute improvement projects to make the firm’s internal communications more effective, engaging, and visually appealing.
  • Content Creation: Seek out news and content from the wider business and produce engaging collateral to raise awareness of the firm’s services, encouraging cross-referral and collaboration among colleagues.
  • Calendar Management: Take ownership of the internal communications calendar, keep it up to date, and deliver key communications in line with specified dates.
  • Digital Signage Planning: Create content plans for digital signage screens based on the strategic objectives of the business.
  • Newsletter Production: Write, build, and send weekly e-newsletters and other ad hoc email communications as requested by colleagues.
  • Channel Messaging: Write and send firm-wide messages for the Teams communications channel.
  • Executive Communication: Draft communications on behalf of the Executive team.
  • Event Coordination: Organize and collate content for internal roadshows and lunch and learn sessions.
  • Content Optimization: Identify opportunities to generate or repurpose content internally.
  • Campaign Support: Assist in the delivery of internal and external marketing campaigns.
  • Intranet Management: Work with the intranet team to update the intranet with the latest news and updates.
Relevant Information
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