What Does An Industry Manager Do?

WHAT DOES AN INDUSTRY MANAGER DO?

Published: Aug 26, 2025 - The Industry Manager sets the strategic direction and leads client engagement for a portfolio of high-growth gaming partners, driving revenue growth through C-level relationship management and tailored marketing solutions. This role involves managing and developing a high-performing team, fostering a culture of collaboration, continuous learning, and career development. The manager also contributes to the regional leadership team by shaping long-term market strategies, enhancing cross-functional alignment, and strengthening organizational performance.

A Review of Professional Skills and Functions for Industry Manager

1. Industry Manager Accountabilities

Strategic Leadership: Take the lead in commercial and operations activities in the Industry department.
Client Needs Analysis: Review client’s requirements and design solutions to meet needs.
Process Management: Ensure business processes are set up and working effectively.
Service Coordination: Coordinate Non-destructive testing, Inspections, Calibrations and any other services in the department.
Customer Relations: Set up smooth and durable good relationships with existing customers and identify new areas of business opportunities.
Policy Compliance: Ensure consistent application of all relevant policies and procedures in managing the Industry business.
Regulatory Coordination: Liaise with authorities to ensure all licenses to operate are acquired and maintained.
Reporting Quality: Ensure quality and consistent reporting.

2. Industry Manager Job Description

Value Messaging: Create messaging and positioning that maps Mendix's value to pain in target industries and audiences to articulate offensive differentiation.
Cross-Functional Collaboration: Collaborate closely with Product Management and other Product Marketers.
Strategic Direction: Drive market-driven, data-driven strategic product direction.
Stakeholder Advisory: Become a trusted advisor across stakeholders within the Mendix product/marketing and across the Siemens Software Xcelerator portfolio.
Industry Expertise: Act as an SME of manufacturing industries within Marketing.
Marketing Support: Support account-based marketing, demand generation, lead conversion, PR, and AR stakeholders.
Campaign Development: Inform campaign design and execution with industry knowledge and content/asset delivery.
Customer Focus: Prioritize customer outcomes relentlessly and balance diverse stakeholders.

3. Industry Manager Duties

Client Understanding: Develop understanding of the clients’ businesses.
Strategic Planning: Formulate strategic client account plans to drive growth and achieve client business success.
Stakeholder Engagement: Build deep and broad relationships with stakeholders at Retail clients and their media and creative agencies.
Cross-Functional Coordination: Bring the best of the company to the client through coordinating a cross-functional team.
Partnership Management: Collaborate on projects to drive client success and manage the partnership and business plan.
Solution Development: Work with product experts to develop/deliver innovative, creative advertising solutions for the client/agencies.
Team Collaboration: Work closely with members of the LCS team to pitch, plan.
Campaign Execution: Ensure the successful implementation of the client’s Search, Display and Video campaigns.
Insight Sharing: Develop case studies of successful campaigns in order to share insights with customers.

4. Industry Manager Details

Strategic Leadership: Develop and drive strategy and MTP for the future direction of the segment.
Segment Accountability: Responsible for the segment according to Andritz reporting for Order Intake, Gross Margin.
Team Oversight: Responsible for the Product Manager and Application Manager.
Solution Integration: Ensure a link between Capital and Aftermarket solutions.
Channel Strategy: Define with PHs and Regions the best channels to market (agents' selection and management, own resources allocation, …).
Key Account Management: Identify, build and develop relations with the Global Key Account.
Business Strategy: Develop differentiating and attractive business strategies/concepts for the markets and applications (cooperation with Product Management of the different PHs, Business Innovation and Marketing).
Portfolio Strategy: Develop the product and technology portfolio strategy and innovation roadmap as a qualified partner of the Business Innovation and Marketing.
Testing Concept Design: Define the concept for testing facilities for the segment.
Standardization Partnership: Partner in Standardization, cost optimization and portfolio development.

5. Industry Manager Duties and Roles

Sales Leadership: Participate in a large and complex sales project lead.
Network Development: Build, guide and steer the Andritz Feed and Biofuel business development and application networks (using PH and Regions resources).
Order Target Support: Support PH and Regions with their business development and take together with them responsibility for the Order Intake targets.
Strategy Execution: Implement the strategy, turn it into actions, and harmonize in business approach.
Training Development: Develop training strategies for maintaining the FB workforce up to date and qualified at high levels in order to achieve business goals.
Customer Experience: Together with Marketing and Regions, deploy strategies to make the customer journey successful.
Claim Resolution: Participate in claim handling and initiate the lessons learned process.
Product Request Management: Manage requests for Non-standard products/options in line with the product and technology portfolio.
Event Participation: Participate in exhibitions and conferences.
Product Availability: Ensure product information and solutions are available.
Industry Intelligence: Continuously obtain knowledge about the industry and develop strong networks to keep FB as the market leader.

6. Industry Manager Roles and Responsibilities

Client Strategy: Set the strategy, build relationships and deliver impact with a portfolio of high-growth gaming clients tied to revenue targets.
Team Leadership: Build, develop, and support a high-performing team of individual contributors with a positive culture of partnership, problem-solving, and ongoing learning.
Employee Development: Responsible for supporting individual employee career growth and skill development.
Market Strategy: Contribute as a member of the Gaming leadership team for Greater China in identifying and prioritizing market opportunities, building and evolving the long-range strategy, and developing the team/organizational capabilities necessary to position Facebook for increasing success.
Executive Engagement: Drive strategic marketing and business growth conversations with C-suite and senior client stakeholders to define objectives and provide recommendations.
Cross-Functional Collaboration: Collaborate effectively with cross-functional teams to scope out business opportunities and to deliver results.
Stakeholder Communication: Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders, including the ability to synthesize feedback and adjust plans accordingly.
Client Relationship Management: Operate as the lead point of contact for any and all matters specific to clients, including escalations.

7. Industry Solution Manager Functions

Solution Design: Drive the solution design and revenue growth for the specific industry.
Customer Partnership: Understand the customer's need and become their trusted partner.
Value Proposition: Build a value case for the industry together with key clients and drive solution adoption.
Business Translation: Translate customer-specific business challenges to industry context.
GTM Planning: Plan the GTM strategy together with the commercial and product teams.
Team Enablement: Empower the internal team by offering insights and structured training.
Executive Engagement: Establish trusted advisor relationships with senior executives at focus accounts and strategic partners, creating mindshare for HERE.
Use Case Development: Build compelling use cases and customer business outcomes using the power of location intelligence, through hands-on consulting engagements.
Opportunity Creation: Drive and help capture tangible new opportunities for HERE products and services.
Team Collaboration: Collaborate with other Industry Solutions team members, the broader HERE account team and partners.
Customer References: Create compelling customer references/case studies, which can be leveraged globally.
Industry Growth Support: Contribute to the T&L industry growth strategy and support the sales organization to execute on the GTM strategy for the AMER region.

8. Industry Manager Responsibilities and Key Tasks

Market Education: Educate the market on Google’s advertising solutions.
Performance Analysis: Analyze data, trends, and customer performance.
Strategic Planning: Develop solid strategic business plans and prepare and conduct strategic and consultative business presentations.
Product Contribution: Contribute strategically to the growth and direction of Google’s products and services.
Executive Relationship Building: Establish and grow executive-level relationships with finance advertisers and their agencies.
Sales Planning: Responsible for formulating sales plans, visiting clients and developing new clients according to the plan.
Marketing Execution: Responsible for formulating and implementing marketing policies, and completing the established sales targets.
Client Management: Responsible for the management and training of clients.
Competitive Intelligence: Responsible for the collection and feedback of competitors’ information.
Customer Records: Responsible for the establishment and organization of customer files.
Internal Collaboration: Cooperate with various departments within the company.
Service Improvement: Coordinate and improve services for clients.

9. Industry Manager Role Purpose

Partnership Leadership: Lead Google and Agency partnership to deliver business growth, engagement, and customer satisfaction.
Executive Engagement: Establish and nurture C-level relationships with Agencies and contribute strategically to the growth and direction of Google’s products and services.
Project Management: Lead and manage business projects associated with both internal and external stakeholders (i.e., cross-functional teams, Large Customer Sales teams, and various levels/roles in agencies, including executive-level members).
Relationship Building: Build sustainable relationships with leading branding customers, media and creative agencies.
Performance Analysis: Analyze data trends and client performance, and develop solid strategic client account plans.
Client Consulting: Collaborate and consult with major customers with the goal of extending relationships, increasing client and agency base, and optimizing the accounts.
Stakeholder Relations: Build and foster relationships with senior management and stakeholders.
Sales Collaboration: Work closely with members of the Large Customer Sales team.

10. Industry Manager Additional Details

Sales Strategy Execution: Drive annual budgeting, develop tailored sales strategies, ensure implementation, regularly analyse and evaluate progress against pipeline, revenue and profit targets.
Account Development: Lead strategic plans to develop and acquire business from existing Global Accounts in the industry.
Global Coordination: Liaise with GCS/MNC to ensure consistency of approach for each relevant industry/customer.
Market Insight: Provide country-specific knowledge and participate in industry-related strategy setting.
Target Review: Regularly review progress against targets with designated existing customers and target accounts for the industry using the Sales Pipeline and take action with the account managers.
New Business Acquisition: Identify, qualify, develop and acquire new business from target customers in the industry.
Revenue Innovation: Create new revenue streams and develop new initiatives and new solutions.
Campaign Implementation: Ensure the successful implementation of clients' Search and Display campaigns.
Product Advocacy: Advocate for new product releases internally and externally.