WHAT DOES AN INDUSTRY MANAGER DO?
Reviewed by Lam Nguyen under Editorial Standards
Updated: Oct 22, 2025 - The Industry Manager sets the strategic direction and leads client engagement for a portfolio of high-growth gaming partners, driving revenue growth through C-level relationship management and tailored marketing solutions. This role involves managing and developing a high-performing team, fostering a culture of collaboration, continuous learning, and career development. The manager also contributes to the regional leadership team by shaping long-term market strategies, enhancing cross-functional alignment, and strengthening organizational performance.
A Review of Professional Skills and Functions for Industry Manager
1. Industry Manager Accountabilities
- Strategic Leadership: Take the lead in commercial and operations activities in the Industry department.
- Client Needs Analysis: Review client’s requirements and design solutions to meet needs.
- Process Management: Ensure business processes are set up and working effectively.
- Service Coordination: Coordinate Non-destructive testing, Inspections, Calibrations and any other services in the department.
- Customer Relations: Set up smooth and durable good relationships with existing customers and identify new areas of business opportunities.
- Policy Compliance: Ensure consistent application of all relevant policies and procedures in managing the Industry business.
- Regulatory Coordination: Liaise with authorities to ensure all licenses to operate are acquired and maintained.
- Reporting Quality: Ensure quality and consistent reporting.
2. Industry Manager Job Description
- Value Messaging: Create messaging and positioning that maps Mendix's value to pain in target industries and audiences to articulate offensive differentiation.
- Cross-Functional Collaboration: Collaborate closely with Product Management and other Product Marketers.
- Strategic Direction: Drive market-driven, data-driven strategic product direction.
- Stakeholder Advisory: Become a trusted advisor across stakeholders within the Mendix product/marketing and across the Siemens Software Xcelerator portfolio.
- Industry Expertise: Act as an SME of manufacturing industries within Marketing.
- Marketing Support: Support account-based marketing, demand generation, lead conversion, PR, and AR stakeholders.
- Campaign Development: Inform campaign design and execution with industry knowledge and content/asset delivery.
- Customer Focus: Prioritize customer outcomes relentlessly and balance diverse stakeholders.
3. Industry Manager Duties
- Client Understanding: Develop understanding of the clients’ businesses.
- Strategic Planning: Formulate strategic client account plans to drive growth and achieve client business success.
- Stakeholder Engagement: Build deep and broad relationships with stakeholders at Retail clients and their media and creative agencies.
- Cross-Functional Coordination: Bring the best of the company to the client through coordinating a cross-functional team.
- Partnership Management: Collaborate on projects to drive client success and manage the partnership and business plan.
- Solution Development: Work with product experts to develop/deliver innovative, creative advertising solutions for the client/agencies.
- Team Collaboration: Work closely with members of the LCS team to pitch, plan.
- Campaign Execution: Ensure the successful implementation of the client’s Search, Display and Video campaigns.
- Insight Sharing: Develop case studies of successful campaigns in order to share insights with customers.
4. Industry Manager Details
- Strategic Leadership: Develop and drive strategy and MTP for the future direction of the segment.
- Segment Accountability: Responsible for the segment according to Andritz reporting for Order Intake, Gross Margin.
- Team Oversight: Responsible for the Product Manager and Application Manager.
- Solution Integration: Ensure a link between Capital and Aftermarket solutions.
- Channel Strategy: Define with PHs and Regions the best channels to market (agents' selection and management, own resources allocation, …).
- Key Account Management: Identify, build and develop relations with the Global Key Account.
- Business Strategy: Develop differentiating and attractive business strategies/concepts for the markets and applications (cooperation with Product Management of the different PHs, Business Innovation and Marketing).
- Portfolio Strategy: Develop the product and technology portfolio strategy and innovation roadmap as a qualified partner of the Business Innovation and Marketing.
- Testing Concept Design: Define the concept for testing facilities for the segment.
- Standardization Partnership: Partner in Standardization, cost optimization and portfolio development.
5. Industry Manager Duties and Roles
- Sales Leadership: Participate in a large and complex sales project lead.
- Network Development: Build, guide and steer the Andritz Feed and Biofuel business development and application networks (using PH and Regions resources).
- Order Target Support: Support PH and Regions with their business development and take together with them responsibility for the Order Intake targets.
- Strategy Execution: Implement the strategy, turn it into actions, and harmonize in business approach.
- Training Development: Develop training strategies for maintaining the FB workforce up to date and qualified at high levels in order to achieve business goals.
- Customer Experience: Together with Marketing and Regions, deploy strategies to make the customer journey successful.
- Claim Resolution: Participate in claim handling and initiate the lessons learned process.
- Product Request Management: Manage requests for Non-standard products/options in line with the product and technology portfolio.
- Event Participation: Participate in exhibitions and conferences.
- Product Availability: Ensure product information and solutions are available.
- Industry Intelligence: Continuously obtain knowledge about the industry and develop strong networks to keep FB as the market leader.
6. Industry Manager Roles and Responsibilities
- Client Strategy: Set the strategy, build relationships and deliver impact with a portfolio of high-growth gaming clients tied to revenue targets.
- Team Leadership: Build, develop, and support a high-performing team of individual contributors with a positive culture of partnership, problem-solving, and ongoing learning.
- Employee Development: Responsible for supporting individual employee career growth and skill development.
- Market Strategy: Contribute as a member of the Gaming leadership team for Greater China in identifying and prioritizing market opportunities, building and evolving the long-range strategy, and developing the team/organizational capabilities necessary to position Facebook for increasing success.
- Executive Engagement: Drive strategic marketing and business growth conversations with C-suite and senior client stakeholders to define objectives and provide recommendations.
- Cross-Functional Collaboration: Collaborate effectively with cross-functional teams to scope out business opportunities and to deliver results.
- Stakeholder Communication: Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders, including the ability to synthesize feedback and adjust plans accordingly.
- Client Relationship Management: Operate as the lead point of contact for any and all matters specific to clients, including escalations.
7. Industry Solution Manager Functions
- Solution Design: Drive the solution design and revenue growth for the specific industry.
- Customer Partnership: Understand the customer's need and become their trusted partner.
- Value Proposition: Build a value case for the industry together with key clients and drive solution adoption.
- Business Translation: Translate customer-specific business challenges to industry context.
- GTM Planning: Plan the GTM strategy together with the commercial and product teams.
- Team Enablement: Empower the internal team by offering insights and structured training.
- Executive Engagement: Establish trusted advisor relationships with senior executives at focus accounts and strategic partners, creating mindshare for HERE.
- Use Case Development: Build compelling use cases and customer business outcomes using the power of location intelligence, through hands-on consulting engagements.
- Opportunity Creation: Drive and help capture tangible new opportunities for HERE products and services.
- Team Collaboration: Collaborate with other Industry Solutions team members, the broader HERE account team and partners.
- Customer References: Create compelling customer references/case studies, which can be leveraged globally.
- Industry Growth Support: Contribute to the T&L industry growth strategy and support the sales organization to execute on the GTM strategy for the AMER region.
8. Industry Manager Responsibilities and Key Tasks
- Market Education: Educate the market on Google’s advertising solutions.
- Performance Analysis: Analyze data, trends, and customer performance.
- Strategic Planning: Develop solid strategic business plans and prepare and conduct strategic and consultative business presentations.
- Product Contribution: Contribute strategically to the growth and direction of Google’s products and services.
- Executive Relationship Building: Establish and grow executive-level relationships with finance advertisers and their agencies.
- Sales Planning: Responsible for formulating sales plans, visiting clients and developing new clients according to the plan.
- Marketing Execution: Responsible for formulating and implementing marketing policies, and completing the established sales targets.
- Client Management: Responsible for the management and training of clients.
- Competitive Intelligence: Responsible for the collection and feedback of competitors’ information.
- Customer Records: Responsible for the establishment and organization of customer files.
- Internal Collaboration: Cooperate with various departments within the company.
- Service Improvement: Coordinate and improve services for clients.
9. Industry Manager Role Purpose
- Partnership Leadership: Lead Google and Agency partnership to deliver business growth, engagement, and customer satisfaction.
- Executive Engagement: Establish and nurture C-level relationships with Agencies and contribute strategically to the growth and direction of Google’s products and services.
- Project Management: Lead and manage business projects associated with both internal and external stakeholders (i.e., cross-functional teams, Large Customer Sales teams, and various levels/roles in agencies, including executive-level members).
- Relationship Building: Build sustainable relationships with leading branding customers, media and creative agencies.
- Performance Analysis: Analyze data trends and client performance, and develop solid strategic client account plans.
- Client Consulting: Collaborate and consult with major customers with the goal of extending relationships, increasing client and agency base, and optimizing the accounts.
- Stakeholder Relations: Build and foster relationships with senior management and stakeholders.
- Sales Collaboration: Work closely with members of the Large Customer Sales team.
10. Industry Manager Additional Details
- Sales Strategy Execution: Drive annual budgeting, develop tailored sales strategies, ensure implementation, regularly analyse and evaluate progress against pipeline, revenue and profit targets.
- Account Development: Lead strategic plans to develop and acquire business from existing Global Accounts in the industry.
- Global Coordination: Liaise with GCS/MNC to ensure consistency of approach for each relevant industry/customer.
- Market Insight: Provide country-specific knowledge and participate in industry-related strategy setting.
- Target Review: Regularly review progress against targets with designated existing customers and target accounts for the industry using the Sales Pipeline and take action with the account managers.
- New Business Acquisition: Identify, qualify, develop and acquire new business from target customers in the industry.
- Revenue Innovation: Create new revenue streams and develop new initiatives and new solutions.
- Campaign Implementation: Ensure the successful implementation of clients' Search and Display campaigns.
- Product Advocacy: Advocate for new product releases internally and externally.
Job Role FAQs
What is a job role?
A job role refers to the duties, responsibilities, and expectations associated with a specific position within an organization. It explains what tasks an employee performs, how they contribute to team objectives, and how their work supports the company’s overall goals.
What are the typical responsibilities of a job role?
Typical job role responsibilities include completing daily tasks, collaborating with team members, making decisions, and meeting performance targets. For example, a software developer may write code, fix bugs, review pull requests, and collaborate with product teams.
What is the difference between a job role and a job title?
A job title is the official name of a position, such as Marketing Manager or Software Engineer. A job role describes the actual duties, responsibilities, and expectations associated with that position.
Why are clearly defined job roles important?
Clearly defined job roles help organizations improve productivity, reduce workplace confusion, and ensure accountability. When employees understand their responsibilities and expectations, teams can collaborate more effectively.
How do job roles support career development?
Understanding different job roles helps professionals identify career paths and the skills required for advancement. By learning the expectations of various roles, individuals can build relevant skills and plan long-term career growth.
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.