WHAT DOES AN ASSISTANT MANAGER DO?
Published: May 16, 2025 – The Assistant Manager assists in overseeing operational activities by coordinating departmental functions, managing schedules, and ensuring compliance with company standards. This position supports senior management in executing strategic initiatives, supervising team performance, and facilitating employee development and training. The assistant also ensures high levels of customer satisfaction by resolving issues efficiently, monitoring service quality, and driving continuous improvement in daily business processes.
A Review of Professional Skills and Functions for Assistant Manager
1. Assistant Manager Overview
- Relationship Management: Relationship management and CRM servicing of Affinity Clients
- Marketing Planning: Develop marketing plans with Clients to achieve business objectives
- Campaign Management: Proposals and management of marketing campaigns
- Client Management: Manage Clients’ expectations as relates to program performance objectives
- Sales Development: Explore new cross-sell and/or penetration opportunities (i.e., products, programs, etc.)
- Partnership Engagement: Engage business partners and vendors to reach business objectives
- Program Coordination: Plan and coordinate existing Aon resources, including operations, compliance and legal, to develop a feasible program structure and facilitate the implementation of new affinity programs
- Project Management: Develop a project plan and manage the process from inception to completion
- Business Expansion: Identify new opportunities with Clients and achieve continual growth and expansion for the affinity programs
- Business Development Support: Assist Affinity Team Leader in driving new business growth across all Affinity opportunity segments and support the launch of new Affinity programs
2. Assistant Manager Details and Accountabilities
- Operations Management: Acts as the manager in the Operations Manager's absence
- Workforce Scheduling: Plans and prepares work schedules and assigns employees to specific duties
- Staff Training: Work with staff to help develop successful patient communication skills and facilitate learning
- Revenue Growth: Driving year-over-year revenue and profit growth
- Cash Management: Ensure adherence to cash management and accounting protocols
- Performance Feedback: Provides feedback regarding specific tactics that change financial and patient outcomes, such that the rest of the organization can benefit
- Professionalism: Maintains an appropriate professional appearance and demeanor following Company policy
- Regulatory Compliance: Ensures compliance with Company policies, as well as State, Federal and other regulatory bodies
- Culture Building: Creating an environment that promotes PDS culture and values daily. Delivering a Perfect Patient Experience
- Team Leadership: Provide effective leadership, coaching and mentoring to identify and implement opportunities for improvement
- Patient Experience Focus: Adheres to office values based on the PDS “We Believe” statement to ensure that all team members continually focus on the Perfect Patient Experience so that every patient has a positive experience in the office
- Facility Maintenance: Ensures adherence to criteria concerning facility cleanliness and maintenance
3. Assistant Manager General Responsibilities
- Customer Service: Welcoming and assisting customers with a smile in the store and at the pumps.
- Payment Handling: Handling cash and credit payments for fuel, merchandise, food, beverages, and lottery tickets.
- Team Direction: Providing work direction to team members during the assigned shift, ensuring that valued customers receive superior customer service.
- Issue Resolution: Resolving customer problems and providing leadership to team members when issues occur.
- Safety Leadership: Serving as the store's Safety Captain - leading safety meetings and auditing the store's safety practices.
- Shift Coordination: Coordinating the schedule with the Store Manager's schedule to ensure that all shifts are adequately managed.
- Inventory Management: Keeping shelves stocked and inventory organized in storage areas.
- Store Maintenance: Maintaining areas outside the store to ensure that customers have a pleasant and safe shopping experience.
- Restroom Upkeep: Ensuring bathrooms are well-supplied and clean.
4. Assistant Manager Key Accountabilities
- Team Management: Manage a team of 4-8 associates who are responsible for daily transactional work
- Staff Development: Coach, mentor, and assist in developing staff and their professional development
- Project Execution: Help develop, implement, and execute strategic projects
- Performance Monitoring: Monitor, report and drive individual and team performance, holding regular check-ins with staff
- Recruitment Support: Participate in the interviewing and hiring processes
- Performance Evaluation: Write and administer performance reviews
- Process Improvement: Suggest and implement changes to internal processes to improve efficiency and effectiveness
- Cross-Functional Collaboration: Work cross-functionally with other teams to ensure best practices
- Management Reporting: Report to upper management on team performance, development, and improvement areas
5. Assistant Manager Roles and Details
- Client Satisfaction: Ensures clients are satisfied with their workout program and remain motivated
- Program Development: Develops safe, professional, exciting and comprehensive personal training programs
- Client Referral: Refers members to the appropriate personal trainer level based on needs
- Sales Promotion: Ensures Trainers are promoting and selling personal training programs
- Trainer Motivation: Motivates and coaches Personal Trainers to achieve revenue and session goals
- Onboarding Management: Manages the 90-day onboarding process for new Personal Trainers
- Performance Assessment: Assesses individual performance, provides feedback, and offers employee recognition
- HR Recommendations: Makes hiring, promotion, disciplinary, and termination recommendations to the Training Manager
- Meeting Coordination: Assists in conducting weekly Personal Training Department and Management meetings