WHAT DOES A RETAIL MANAGER DO?

Published: Nov 25, 2025 - The Retail Manager develops and executes strategic plans to drive profitability and enhance commercial performance across all retail outlets. This role oversees daily store operations, manpower planning, and ensures alignment with KPIs through performance monitoring and retail coaching. The manager also collaborates with district and store leaders on visual merchandising, inventory control, customer retention, and team development, while leveraging market insights and competitor analysis to refine business strategies.

A Review of Professional Skills and Functions for Retail Manager

1. Retail Manager Duties

  • Customer Service: Deliver outstanding customer service
  • Performance Management: Drive performance and improvement, along with general management duties and responsibilities
  • Product Marketing: Drive product launches and in-store promotions/campaigns
  • Time Management: Plan, prioritize, and organise time and workload to ensure colleagues are supported
  • Team Leadership: Team management, including rostering, training, and supporting the team through regular performance reviews
  • Effective Communication: Communicate effectively with both customers and colleagues.

2. Retail Manager Responsibilities

  • Sales Monitoring: Monitor the area’s turnover and measure the impact of actions carried out
  • KPI Management: Ensure a weekly follow-up of KPIs
  • Action Planning: Build an action plan to support struggling stores
  • Performance Tracking: Follow the weekly performance of the rotators and build an action plan
  • Store Visits: Visit stores in the area regularly, preparing in advance store business reviews and key points to share and negotiate
  • Business Partnership: Act as the best business partner
  • Team Relationship: Build a close and authentic relationship with in-store staff and the teams
  • Stakeholder Engagement: Ensure privileged contact with senior leaders and management teams
  • Brand Representation: Participate in all Sephora meetings to speak about Kendo’s brands
  • Staff Engagement: Amplify the “love factor” with dedicated actions for staff
  • Brand Awareness: Develop and anchor brand awareness of the portfolio
  • Local Negotiation: Negotiate local actions in accordance with the launch calendar and trade marketing activations
  • Event Coordination: Propose and coordinate in-store events for customers (masterclasses, FUNs, anniversaries, Gold events…)
  • Visual Merchandising: Increase the brand's visibility in-store (customer path, highlighted merch, etc.)
  • Market Intelligence: Conduct competitive intelligence
  • Competitor Monitoring: Know ‘what’s hot’ in stores and monitor competitors’ actions and innovations (products, animations, events, VM…)
  • Benchmark Analysis: Carry out benchmarks and share them with the team
  • Customer Insight: Keep up-to-date with customers in terms of their needs, expectations, requirements, and how they evolve
  • Team Leadership: Lead rotators in the area of customer excellence through the Kudo Model, and communicate their expectations to them
  • Training Development: Create a personalized training plan for each of the rotators and refer to the Edu team representative to deploy and enforce it
  • Succession Planning: Anticipate a succession plan for the area
  • Budget Management: Monitor the allocated budget of the area for permanent rotators (tracker dedicated)
  • Scheduling Management: Establish rotator schedules according to actuality, priorities, store performances, traffic, activations (and adapt it to a general context)
  • Training Negotiation: Negotiate local training actions with store directors and regional managers
  • Personalized Training: Propose personalized training in line with needs, performance, and partner expectations
  • Training Facilitation: Co-host training with the Edu team representative
  • Training Coordination: Support the coordination of training events in the area

3. Retail Manager Job Summary

  • Sales Planning: Be responsible for developing the sales plan for the assigned region.
  • Target Setting: Set sell-out targets in conjunction with the Area Sales Manager (ASM).
  • Performance Reporting: Provide a sell-out report on top accounts each month and adequate action plans.
  • Budget Alignment: Participate in proposing and adjusting sell-out figures and expenses to match budget requirements.
  • ASM Collaboration: Work in conjunction with the Area Sales Manager on expenses (marketing, P&L).
  • Expense Control: Control client expenses and invoices.
  • Product Forecasting: Forecast new products and POSM (fragrances).
  • Site Visits: Visit airports/points of sale with the Manager.
  • Team Development: Recruit, train, and provide coaching for BCs and promoters in the assigned area/region.
  • Sales Targets: Set monthly quantitative and qualitative sales targets for BCs and monitor results every month to validate bonuses/commissions.
  • Field Follow-up: Regularly follow up with BCs in the field (sales, cross-selling, products, etc.), challenging their schedule according to peak hours, and evaluating their performance twice per year.
  • Staff Engagement: Ensure BC loyalty and engagement with the brands.
  • Feedback Collection: Obtain monthly feedback from BCs on novelties, animations, and competitors’ efforts.
  • People Leadership: Lead, manage, and coach direct reports and foster teamwork and partnerships among Beauty Consultants (BCs).
  • Business Reviews: Conduct regular sales and business reviews to evaluate BCs’ performance and productivity.
  • Goal Communication: Communicate new targets/goals to BCs promptly.
  • Merchandising Compliance: Enforce and adapt brand merchandising guidelines.
  • Visual Management: Monitor and update visuals according to guidelines.
  • Planogram Provision: Provide planograms upon request.
  • Stock Management: Ensure stock levels are adequate and keep the ASM informed.
  • Issue Prevention: Anticipate out-of-stock and overstock problems and suggest solutions.
  • Assortment Optimization: Discuss and optimize assortment per retailer with the ASM.
  • Launch Operations: Assist the ASM with suggested PO newness, review POs, ensure newness is ordered on time to meet the on-counter dates, and prepare POSM orders (testers, samples, GWPs, collateral materials, etc.).
  • Promotion Targets: Ensure qualitative and quantitative targets are reached for promotions.
  • Agency Management: Contact promotion agencies and hire promoters/temporary staff.
  • Promotion Training: Train sales staff and promoters on specific promotions.
  • Promotion Communication: Communicate sales targets and dispatch materials (gifts, testers, etc.) and sales promotion mechanisms to operators and sales staff.
  • POS Readiness: Ensure that appropriate POS materials are in place during promotional events.
  • Sales Monitoring: Monitor sales results daily during promotions.
  • Promotion Feedback: Provide qualitative and quantitative feedback during and after promotions.
  • Offer Execution: Ensure tactical offers (SPOs) are properly set up and provide an analysis of performance.
  • Calendar Planning: Schedule the marketing calendar with clients in collaboration with the ASM.
  • Stakeholder Relations: Establish and maintain contact with key individuals at the airport (store managers, category managers, etc.).
  • Stakeholder Liaison: Liaise with key individuals regarding merchandising, assortments, and stock issues.
  • Competitor Analysis: Analyze competitors’ markets, products, and merchandising tools in the field.
  • Best Practices: Provide and share best practices, best sellers in the industry, and spaces to be considered.
  • Consumer Research: Collect information from consumers to define needs.
  • Price Surveys: Run price surveys in TR and share distribution updates upon request.
  • Promotions Reporting: Regularly report to the Operational Marketing department and the Area Sales Manager on promotions.

4. Retail Manager Accountabilities

  • Leadership Excellence: Lead by example and role model company values to inspire the team whilst embracing change and rising to the challenges that this role brings
  • Team Development: Support and develop the team to be proactive, investigate, and resolve every question or complaint
  • Talent Management: Recruit, nurture, and retain top talent whilst sharing a great amount of fun
  • Technology Adaptation: Develop technology as it evolves every day
  • Customer Insight: Use customer feedback and insight to spot trends, challenge the way to work, and find new ways to improve customer satisfaction and loyalty to grow the business
  • Coaching Excellence: Provide the best tools, and use personality and experience to coach, develop, and performance-manage the team while setting high performance standards that drive engagement
  • Sales Leadership: Drive the team to exceed company sales and service objectives, in Retail, call it ‘Smashing the Targets.’

5. Retail Manager Functions

  • Strategic Planning: Formulate and implement store strategies to maximize profits and commercial performance of all retail outlets
  • Operations Management: Oversee and manage store operations and manpower planning
  • Performance Monitoring: Set KPIs and monitor performance while providing relevant retail coaching
  • Team Collaboration: Work closely with District Managers and Store Managers to ensure visual merchandising and inventory levels are up to company requirements
  • Sales Analysis: Perform sales analysis and customer insights, and make recommendations on business plans
  • Market Observation: Perform market visits regularly and pay close attention to competitor trends
  • Customer Retention: Manage customer retention programs and drive the retail team towards achieving retail excellence
  • Talent Development: Train and coach talent and encourage internal growth

6. Retail Manager Job Description

  • Customer Experience: Providing a world-class customer experience
  • Sales Achievement: Achieving store sales targets
  • Team Leadership: Engaging and motivating the team by demonstrating excellent people management skills while providing opportunities for coaching and development
  • Safety Management: Promptly managing OH&S-related issues and maintaining a safe working environment
  • Customer Service: Managing customer inquiries and bookings (over the phone, counter, and email)
  • Product Knowledge: Upselling and providing technical product knowledge on the correct tyres, tubes, rims, and accessories
  • Workshop Coordination: Allocating workshop activities and checking completion
  • Administrative Management: Managing administration, banking, and other day-to-day administrative tasks
  • Hands-on Leadership: Leading by example in the workshop and assisting with tyre fitting duties

7. Retail Manager Overview

  • Team Development: Motivate, coach, mentor, and develop frontline staff
  • Customer Service: Provide stellar customer service
  • Safety Compliance: Ensure company food and physical safety programs and standards are followed
  • Quality Auditing: Conduct retail brand standard audits (in-house and national brands)
  • Brand Integrity: Maintain integrity of retail branded concept standards (national and in-house brands)
  • Operations Management: Manage the opening and closing of the operation as well as daily retail food service operations
  • Signage Management: Ensure all needed signage is in place
  • Merchandising Standards: Maintain all product merchandising, marketing, and ordering standards in place

8. Retail Manager Details and Accountabilities

  • Business Partnership: Interact with business partners and provide expert knowledge and support to ensure operational excellence and standard application of operating standards
  • Performance Monitoring: Monitor key performance indicators and performance trends, and determine appropriate actions to address any issues to optimize the business and deliver best-in-class customer service
  • Program Execution: Execute all programs developed by other functions to ensure achieves/maintains the leadership position in the market
  • Advisory Leadership: Act as a professional advisor and assume leadership between and its customer base to ensure that the Company's operating and HSSE standards are met and, in so doing, derive maximum value from the capital investments
  • HR Analytics: Consolidation of regional HR data and performance metrics for measuring the effectiveness of HR initiatives and function in driving organizational performance and containing costs

9. Retail Manager Tasks

  • Customer Experience: Deliver exemplary guest service through the development of a highly trained team with exceptional product knowledge and luxury service know-how
  • Performance Management: Facilitate strong team results through the effective management of individual performance, contribution, and ensure consistent feedback is communicated and actioned with the relevant corporate functions
  • Visual Merchandising: Maintain excellent product presentation and high standards of merchandising at all times
  • Process Efficiency: Drive retail efficiencies and consistency in processes, in collaboration with other shipboard leaders
  • Inventory Control: Maintain the integrity of stock control, levels, and replenishment

10. Retail Manager Roles

  • Retail Negotiation: Support negotiations with Top Retailers (non-food) in Italy
  • Account Management: Establish and maintain relationships with accounts, ensuring everybody wins
  • KPI Achievement: Guarantee the achievement of the accounts’ KPIs
  • Operational Analysis: Analyze partner operations and provide plans, tools, and solutions to provide a best-in-class user experience
  • Category Development: Lead the development of specific categories
  • Team Leadership: Manage, motivate, and develop a team of high-potential individuals

11. Retail Manager Additional Details

  • Sales Growth: Maximizes sales growth in the services area in the store solutionshop, including cash, solutionshop, and technology services
  • Department Management: Manage the coordination and execution of services and maximize department productivity
  • Inventory Monitoring: Monitor store-use merchandise
  • Team Leadership: Provide team leadership through hiring, onboarding, coaching, and development
  • Cash Support: Provide cash support to associates at the checkout to ensure a positive customer experience
  • Store Cleanliness: Ensure general cleanliness for a positive customer and associate experience
  • Equipment Safety: Be responsible for the safe and proper use of all store equipment
  • Team Engagement: Be responsible for inspiring and engaging the team and ensuring effective 2-way communication
  • Operational Excellence: Lead, coach, and manage the operational excellence and store standards for the departments
  • Asset Protection: Support asset protection initiatives and programs
  • Safety Management: Ensure that a clean and safe environment is always top-of-mind, keeping the safety of the team and the customers as a key priority

12. Retail Manager Essential Functions

  • Team Support: Provide support, advice, and direction to all POS Leaders and Beauty Advisors in all matters about their roles and retail activities
  • Performance Review: Review every month with each POS Leader on their sales and non-sales KPIs
  • Coaching Development: Enhance performance by developing and empowering the team via coaching and clear guidance, and direction
  • Training Collaboration: Work with the Retail Manager and the Learning and Development team to construct appropriate training/coaching priorities
  • Talent Recruitment: Undertake the recruitment of all ground positions from Beauty Advisors to Specialist Roles to POS Leaders by collaborating with the HR team
  • Talent Development: Partner with the Retail Manager, the L&D team, and HR for talent development and retention to ensure people development and a reduction in turnover
  • Team Placement: Formulate the right placement of the retail team, including transfer plans for team effectiveness
  • Succession Planning: Work with the Retail Manager to identify key talents and prepare for succession planning for the short and long term
  • Onboarding Supervision: Supervise the orientation of new members to enhance the retail community, pride of belonging, and employees' well-being
  • Vision Communication: Translate and share the brand vision, strategies, and business challenges, giving meaning and empowerment to the team while holding them accountable
  • Learning Culture: Foster a learning culture via the sharing of best practices on how to continue outperforming the market and maintaining retail leadership
  • Ethical Leadership: Create an environment rich with ethics, integrity, and diversity, which leads to positive team collaboration
  • Role Modeling: Consistently lead the team with examples as a role model
  • Relationship Building: Build strong professional relationships with Retail Manager and POS Leaders to ensure optimum working partnerships in the development of the Retail business
  • KPI Achievement: Committed to achieving retail business KPIs, including sales, CRM, and client experience for the growth targets by month, quarter, and year
  • Target Setting: Set monthly targets by POS according to business opportunities and objectives
  • Sales Productivity: Constantly seek to improve the productivity of the sales team
  • Incentive Calculation: Calculate the monthly commission/incentive for payroll submission
  • Incentive Management: Partner with the Retail Manager to define and manage incentive schemes that are motivating and relevant, and to achieve effective payout vs sales
  • Marketing Execution: Supervise the execution of Marketing activities
  • Activity Coordination: Ensure all requirements for the activities are provided by working closely with POS leaders

13. Retail Manager Role Purpose

  • Inventory Management: Work with POS leaders to ensure the inventory mix at the counter/boutique appropriately reflects the retail trend and specific marketing activity
  • Operational Compliance: Ensure all operational procedures and policies regarding sales, returns, transfers, and stock adjustments are followed
  • Staff Optimization: Oversee from an area perspective that each counter maximizes staff strength according to traffic demand and trading patterns
  • Manpower Allocation: Support shortfalls or one-off special demands for manpower by appointing staff mobility
  • Event Management: Execute a special events calendar for selective key doors, supervise and support the required resources by coordinating with all stakeholders
  • Best Practices: Collect and share best practices of business growth among the responsible boutiques and POS
  • Performance Coaching: Work closely with the L&D team on POS issues, selling and services, people, and coaching to enhance business and people performance
  • Business Understanding: Have a solid understanding of the Retail business
  • Market Monitoring: Monitor and follow up on the competition and retail trends
  • Strategic Thinking: Possess strategic thinking ability, be able to initiate and propose new ideas, compose reports or proposals by transforming sales data into useful information, inspire and lead the team to make decisions, and get the right support from third parties
  • Trade Relations: Network with the trade partners to develop good business relationships and negotiate to protect the brand presence or brand compliance
  • Store Development: Assist in new door opening, counter renovation, counter closing, and compliance with trade terms agreement
  • SOP Compliance: Oversee compliance of boutique operations SOP from opening and closing procedures to security, cash management, proper transaction performance, return and exchange policies, selling quotas, usage of samples and testers, etc.
  • Security Compliance: Ensure security of POS and adherence to local laws
  • Brand Standards: Supervise each POS to ensure the highest brand image, service, and client experience standards are maintained at the POS
  • Uniform Standards: Always ensure adherence to uniforms and grooming guidelines at POS
  • Client Experience: Lead by example on the selling floor by creating tailor-made client experiences, personalized for each client visit, using the experience ritual, and building long-lasting relationships
  • Omni-channel Integration: Consider the omni-channel journey as a whole and help the team embrace digital shopping trends
  • Visual Merchandising: Ensure all POS follow the visual merchandising and hygiene guidelines by VM and Design, and Learning teams
  • Team Inspiration: Provide best practices downstream to inspire the team to maximize client experience
  • Client Relations: Support the POS leaders in resolving client service complaint issues
  • Customer Satisfaction: Accountable for Client Satisfaction Survey results by POS and react with necessary solutions, plans, and actions for improved performance

14. Retail Manager General Responsibilities

  • Staff Supervision: Provide supervision, motivation, training, and coaching of shop staff and volunteers
  • Inventory Management: Handle inventory buying and management, liaise with suppliers to ensure efficient stock management and visual merchandising standards, with presentation based on product sales performance
  • Online Operations: Maintain the online store, liaise with customers, and ensure efficient processing of online orders
  • Operational Management: Maintain shop operations policies, processes, and procedures
  • Sales Analysis: Analyze and report on sales against goals and assist in meeting departmental targets
  • Facility Maintenance: Ensure the physical maintenance of the shop, the protection of merchandise, and a safe working environment for staff
  • Marketing Support: Contribute to marketing and social media content related to shop activities
  • Community Representation: Represent the Bateman Gallery Shop within the community and contribute to its profile
  • Product Development: Collaborate on Bateman merchandise development and licensing, liaising with the studio and managing existing lines
  • Team Collaboration: Work well in a team environment, upholding shared goals and values, contributing to an environment of trust, respect, integrity, and flexibility
  • Schedule Flexibility: Be willing, within reasonable bounds, to work a flexible schedule to meet the needs of the Foundation
  • Safety Compliance: Follow all safety protocols per related policies
  • Customer Service: Ensure exemplary service to any visitors encountered in the gallery, with an emphasis on safety, quality of experience, and customer satisfaction

15. Retail Manager Key Accountabilities

  • Client Alignment: Meet the client’s vision and goals across the business
  • Team Collaboration: Work closely with the Deputy General Manager, Senior C&E, and Restaurant Manager
  • Team Engagement: Hold daily briefings with the team to engage them on key messages and encourage discussion
  • Service Excellence: Ensure five-star service is always delivered
  • Staff Scheduling: Compile rotas in line with budget and business needs, ensuring appropriate staffing levels
  • Customer Feedback: Complete action plans following customer feedback and mystery shopper surveys
  • Team Development: Train, develop, and upskill the team with a focus on the bespoke guest experience programme
  • Innovation Enhancement: Look at how innovation, including the use of technology, can enhance the offer and service
  • Market Research: Look for new trends within the market that can be introduced at Leeds Castle to develop the offering
  • Customer Experience: Seek opportunities to exceed customer and client expectations and increase turnover
  • Outlet Supervision: Oversee all outlets, including the efficient supervision of the breakfast and lunchtime restaurant service
  • Sales Management: Deliver the sales budget
  • Upselling Strategy: Look at up-selling opportunities
  • Inventory Management: Manage the day-to-day ordering process and stock control
  • Culinary Coordination: Work alongside the chef to ensure implementation of onsite production cycles

16. Retail Manager Roles and Details

  • Global Alignment: Align with global teams to elevate ways of working at Retail and operating standards, ensure that all Korea stores are continuously updated, and champion global retail best practices across all areas of the retail business
  • Partnership Management: Build strong relationships with business partners to elevate the Brand in the regional markets and maximize revenue, and seek new opportunities to grow
  • Cross-Regional Collaboration: Work in conjunction with other regional teams to build consistent ways of working to make the best decisions for the brand
  • Financial Planning: Participate in the preparation of the financial projections for the Business Development (Lease) plan in the region to elevate retail productivity, Merchandising, VM, and Operations teams
  • Performance Review: Conduct weekly meetings with the president and other Retail Managers to understand each store’s profile to maximize sales by driving all KPIs and sharing best practice retail initiatives across markets
  • Sales Forecasting: Set regular sales forecasts and sales targets for stores to improve store KPIs
  • Project Management: Ensure standards to acquire business development projects meet Corporate Legal, Property, Financial, and other Governance requirements, and lead new store opening projects and store renovations by working closely with relevant functions
  • Talent Development: Review the effectiveness of the Talent Development Programs for retail talent, including selection, transfer, and promotion, and collaborate with the training team to develop and deliver effective training programs to strengthen shop staff’s sales/product knowledge
  • Incentive and CRM Management: Be responsible for the optimal sales incentive schemes and CRM development to retain and cultivate VIP customers as a Brand Ambassador

17. Retail Manager Responsibilities and Key Tasks

  • Sales Growth: Drive acquisition, loyalty, and sales of boutiques whilst delivering a best-in-class consumer experience
  • Omni-channel Strategy: Support Boutique Managers to develop an area and an omni-channel focus through the development of action plans based on data and insights
  • Sales Structure: Build the appropriate sales structure and manage the sales force accordingly
  • Business Improvement: Identify opportunities for improvement in new and existing boutique areas
  • Performance Insights: Provide insight and recommendations to drive additional traffic and sales, manage channel-related trade and boutique projects, deliver back-office support, and ensure business excellence through improved processes and tools

18. Retail Manager Duties and Roles

  • Financial Services Integration: Facilitate integrated delivery of financial services and products, including customized lending, cash management, and investment management.
  • E-Retail Management: Serve as Account Manager for 3 top e-retail sites
  • Forecasting Reporting: Ensure clear forecasting, trending, and reporting for E-Retail, flagging weekly risks and opportunities to Senior Management
  • KPI Tracking: Track and report against KPIs
  • Sales Analysis: Prepare monthly sell-out analysis on market trends and brand performance, as well as detailed reports for each assigned Retail Account, including MTD and YTD sales and KPIs by category
  • Catalogue Optimization: Analyze and manage the e-retail catalogue to detect bestsellers, slow-movers, and exclusive references, proposing optimizations with the commercial team
  • Business Reporting: Provide qualitative e-retail business reporting, including performance and benchmarks
  • Project Leadership: Lead projects and activities that create differentiation for Retailers, driving traffic and market share gains for the brand
  • Client Relationship Management: Maintain strong client relationships and ensure best-in-class digital campaign implementation
  • Placement Strategy: Identify, design, implement, and evaluate new placements to fulfill e-retail needs
  • Client Service Excellence: Deliver exceptional client service to Dior’s E-Retail partners, driving the E-Retail trade plan for strong sales growth
  • Relationship Management: Manage the day-to-day relationship with E-Retailers and their digital teams
  •  by referring clients to the appropriate department or division
  • System Utilization: Be responsible for the effective use of 360View, including First 15, recording appropriate activities, incidents, referrals, and marketing
  • Client Relationship Management: Manage and foster growth in the top 25 customer relationships of the branch
  • Talent Management: Be responsible for the selection, placement, performance, development, promotion, and termination of branch employees in collaboration with the Retail Hub Manager and/or Bank President
  • Employee Coaching: Coach and mentor all branch employees in learning the skills required for their role, including technical expertise in consumer and small business lending and opening deposit accounts
  • Performance Monitoring: Ensure effective use of the dashboard to monitor and measure performance
  • Internal Communication: Maintain Inet communication, including procedures, job aids, products, and Service Commitments
  • Operational Compliance: Ensure operational efficiency, compliance, and quality standards are met
  • Security Management: Be responsible for all aspects of branch security in accordance with First Interstate Bank's security policy
  • Regulatory Compliance: Demonstrate compliance with all bank regulations for assigned job functions and apply them to designated responsibilities, staying up to date on regulatory changes, and completing all required training
  • Corporate Culture: Actively learn, demonstrate, and foster the First Interstate corporate culture in all actions and words, taking personal initiative and serving as a positive example
  • Community Relations: Be responsible for positive community relations in the branch market area and collaborate with all branches to foster One First Interstate in the community

19. Luxury Retail Manager Job Summary

  • Market Growth: Increase market share and meet sell-out targets
  • Sales Strategy: Optimize the execution of the luxury retail channel sales strategy with a focus on hotels, spas, destinations, and resort distribution
  • Market Identification: Identify key luxury locations as destinations for HNWI, including hotels, spas, resorts, boutiques, and luxury travel venues
  • Sales Achievement: Achieve Net Sales Plans and Sell-out Targets for the Region
  • Customer Experience: Define and manage the end-to-end customer experience in a sales transaction at the point of sale
  • Staff Training: Train and manage best-in-class online and in-store staff for the luxury retail channel
  • Advertising Strategy: Work with the Global Head of Sales to develop the advertisement strategy and budgets
  • Brand Standards: Ensure merchandising and grooming guidelines are implemented
  • Inventory Coordination: Work closely with the Global Head of Sales on retail inventory needs
  • Visual Merchandising: Partner with operations teams to execute each location’s best-in-class merchandising and visual needs
  • Cross-Functional Collaboration: Represent and advocate retail needs with internal partners in marketing, merchandising, and education
  • Campaign Execution: Oversee execution of retail assets, merchandising, promotional, and launch calendars
  • Competitive Analysis: Develop and perform competitive research and administrative tasks
  • Stakeholder Engagement: Meet with store management, property management, and corporate teams to present seasonal company marketing activities
  • Sales Reporting: Provide weekly sell-out reports, including promotional activities and activations
  • Promotion Tracking: Track and analyze competitive promotions to establish learnings and improve future planning
  • Performance Review: Share a quarterly recap highlighting achievements and areas for improvement
  • Trend Analysis: Analyze and track sell-out trends across the retail channel and recap quarterly
  • KPI Reporting: Prepare monthly reports on sales KPIs, Sell-in, and Sell-thru performance
  • Goal Tracking: Maintain SxS for account goal tracking and reporting
  • Product Feedback: Provide analytics and feedback on existing and newly launched products from retailers
  • Event Planning: Aid in planning and execution of retail events
  • Event Leadership: Lead retail communications and execution for events and source key components locally
  • Event Hosting: Act as Host for retail-level events and recommend eventing strategies based on retailer trends and guidelines
  • Training Delivery: Host seasonal trainings for teams and report on competitive training programs in the field
  • Employee Onboarding: Execute new hire onboarding for retail staff
  • Training Materials: Recommend digital and print training materials needed and assist in their distribution

20. e-Retail Manager Job Description

  • E-Retail Management: Serve as Account Manager for 3 top e-retail sites
  • Forecasting Reporting: Ensure clear forecasting, trending, and reporting for E-Retail, flagging weekly risks and opportunities to Senior Management
  • KPI Tracking: Track and report against KPIs
  • Sales Analysis: Prepare monthly sell-out analysis on market trends and brand performance, as well as detailed reports for each assigned Retail Account, including MTD and YTD sales and KPIs by category
  • Catalogue Optimization: Analyze and manage the e-retail catalogue to detect bestsellers, slow-movers, and exclusive references, proposing optimizations with the commercial team
  • Business Reporting: Provide qualitative e-retail business reporting, including performance and benchmarks
  • Project Leadership: Lead projects and activities that create differentiation for Retailers, driving traffic and market share gains for the brand
  • Client Relationship Management: Maintain strong client relationships and ensure best-in-class digital campaign implementation
  • Placement Strategy: Identify, design, implement, and evaluate new placements to fulfill e-retail needs
  • Client Service Excellence: Deliver exceptional client service to Dior’s E-Retail partners, driving the E-Retail trade plan for strong sales growth
  • Relationship Management: Manage the day-to-day relationship with E-Retailers and their digital teams