What Does A Group Product Manager Do?

WHAT DOES A GROUP PRODUCT MANAGER DO?

Published: Aug 1, 2025 - The Group Product Manager leads cross-functional collaboration with product, engineering, design, data, operations, and customer teams to identify seller needs and shape strategic product roadmaps. This role involves managing and mentoring a team of product managers, setting clear objectives (OKRs), and guiding them to deliver impactful solutions aligned with company goals. The Manager also drives ideation, prioritizes high-value features, and fosters a culture of transparency, growth, and customer-centric innovation across teams.

A Review of Professional Skills and Functions for Group Product Manager

1. Group Product Manager Functions

Identify Features: Identify, evaluate, define, and advance new features, products, and/or solutions from conception through design and development.
Strategy Development: Define and advance the strategy and roadmap for digital health tools, including mobile medical apps and a cloud-based service.
User Research: Identify and prioritize unmet user needs and translate them into product requirements.
UX Collaboration: Collaborate with product designers to define and realize the total user experience.
Design Research: Plan and execute formative design research and usability testing.
Engineering Collaboration: Collaborate with software engineering to implement and test new features and/or products.
Stakeholder Training: Train internal stakeholders on new features and/or products.
Marketing Collaboration: Collaborate with product marketing to produce promotional and/or educational content.
Product Support: Provide on-market product support to global commercial operations.
Advanced Analytics: Drive the use of advanced analytics to generate deep insights about product utilization and real-world outcomes data.
Team Leadership: Lead two or more product managers to deliver the product roadmap and achieve business objectives.

2. Group Product Manager Accountabilities

Product Ownership: Own the defined product area and set product group direction and roadmap in alignment with the overall product vision.
Team Leadership: Lead and support a team of product managers, each dedicated to a self-organizing development team.
Data-Driven Advocacy: Advocate goal-oriented, data-driven, and iterative ways of working and ensure everything gets measured and decisions are informed.
Business Alignment: Ensure development teams in the product group understand the business context and customer priorities.
Process Improvement: Work closely with the group engineering manager to continuously improve development processes and product architecture.
Stakeholder Engagement: Collaborate with product marketing, sales representatives, and customers to engage stakeholders and collect and share information.
User Needs Identification: Identify key user needs and product solutions for subscription-based products.
Cross-Functional Collaboration: Partner cross-functionally with engineering, design, product, data science, user research, and go-to-market teams.
Executive Reporting: Report directly to the VP of Product and work in close collaboration with other group managers.

3. Group Product Manager Job Summary

Team Leadership: Lead the teams, including other PMs, analysts, and engineers who develop all of the user-facing features to improve member safety.
Policy Collaboration: Work with the policy team to craft educational programs to reduce the occurrence of bad behavior on and off the platform.
Framework Development: Develop a scalable framework for applying safety content across the globe.
Cross-Product Integration: Collaborate with other product groups to ensure safety features are enabled throughout the user journey.
Roadmap Communication: Drive the roadmap and communicate the results to a spectrum of audiences, including team members, PM peers, and executives.
Safety Strategy: Collaborate with research teams, internal and external partners to craft expert and research-informed safety strategies.
Business Understanding: Learn the dynamics of the team and business, and develop a deep understanding of how Trust & Safety factors into the experience of members and the success of the business.
Objective Setting: Define objectives, metrics, and key results to help guide, prioritize, and measure the success of initiatives.
Project Management: Manage project ambiguity, complexity, and interdependencies in an organized and structured way.

4. Group Product Manager Details and Accountabilities

Cross-Functional Leadership: Lead cross-functional teams to deliver products on time.
Product Strategy: Define and drive product vision, strategy, and metrics for the overall organization and support Product Managers on the team in doing the same for their teams.
Team Culture Development: Partner with Engineering, Design, and Insights leaders to foster a team culture of impact, performance, happiness, and health.
Prioritization Management: Ensure the team is focusing on the right things, balancing short-term versus long-term needs.
Goal Setting: Define goals, develop roadmaps, track progress, and measure impact across multiple teams.
Team Growth: Grow and oversee a team of Product Managers across multiple domains.
Stakeholder Engagement: Develop strong relationships with senior leaders and stakeholders, effectively gaining buy-in for the strategy.
People Management: Lead and grow a team of Product Managers.
Product Lifecycle Oversight: Oversee new product development through all stages of the product life cycle and take ownership of driving product-led growth.
Strategic Collaboration: Shape the product strategy while collaborating with business leaders in a cross-functional capacity to achieve company growth and retention goals.

5. Group Product Manager Job Description

Product Portfolio Leadership: Lead and shape the direction of the product portfolio under the guidance of the Product Portfolio Strategist and in collaboration with the Participant Experience Office, Business, and Technology leadership.
Strategic Thinking: Think holistically about the product portfolio and business needs to establish a long-term direction for the team of product managers and cross-functional partners.
Roadmap Ownership: Lead the long-term strategic plan and roadmap by owning outcomes and driving decisions that maximize business impact and participant value.
Vision Definition: Define, in collaboration with the Business Owner, the overall product vision, strategy, metrics, and objectives for the product area and evangelize them across the product team and organization.
Team Mentorship: Mentor and coach a team of product managers while fostering an inclusive culture that promotes learning and professional growth.
Product Innovation: Lead the conception and design of new products and major improvements within the portfolio and develop business cases for new digital offerings.
Participant-First Strategy: Lead by example using a participant-first approach combined with market and business data insights to define product strategy, roadmap, and priorities.
Research Utilization: Understand and utilize both qualitative and quantitative research methodologies to inform strategic decisions.
Stakeholder Engagement: Engage and cultivate relationships with diverse business stakeholders to influence shared team directions and manage risks or trade-offs.
Communication Skills: Communicate clearly and persuasively with leadership and key stakeholders to drive alignment across teams through formal operational processes.
Go-to-Market Strategy: Collaborate with the Business Owner and key stakeholders to define the go-to-market strategy, promote the product portfolio, and increase participant awareness and adoption.
Financial Analysis: Analyze product budgets, propose improvements, identify and mitigate risks, and report on financial performance.

6. Group Product Manager Overview

Problem Prioritization: Break down the different problems the Group could solve and prioritise these using effective prioritisation frameworks.
Stakeholder Management: Identify stakeholders, establish trust with them, and understand their needs and work together to factor these into priorities.
Communication Leadership: Be the ‘go-to’ person for the Group and communicate effectively at all levels, internally and externally.
Mentorship Development: Develop Product Managers as a mentor/player-coach in the future.
Success Measurement: Establish Group measures of success and review these frequently to learn and evolve the product.
Product Discovery: Identify product areas that will require high levels of product discovery and ensure these are commenced at the right time to enable timely delivery.
Tool Utilization: Use tools like Product Board, Notion, Looker, Heap, and Miro daily.
Cross-Functional Collaboration: Work closely with technical engineers, designers, data teams, executives, and product users to perfect the core experience of the product user (patients, clinicians, administrative staff, or community consumers).
Friction Reduction: Reduce friction and bring clarity to Product Managers on the team, and provide insight into the industry, competitors, and technical advancements.

7. Group Product Manager Tasks

Technical Sales Support: Provide the sales team with the technical expertise required to effectively support product sales.
Product Development: Drive the successful development of assigned products and contribute to the achievement of company sales targets through the preparation and execution of strategic marketing plans.
R&D Planning: Develop an annual R&D plan for the company’s product portfolio.
Marketing Strategy: Prepare an annual marketing plan for the assigned product portfolio, outlining the market environment, strategic direction, and resource allocation.
Budget Management: Manage the approved promotional budget to meet defined sales and profit targets.
Product Information Management: Review and maintain up-to-date product data to ensure the field force is informed about new developments in both company and competitor products.
Event Planning: Plan and organize conferences, exhibitions, and related events to introduce and promote products to customers.
Market Analysis: Analyze customer research, market trends, and competitor information to support strategic decision-making.
Sales Monitoring: Monitor and support the sales performance of assigned products.
Training Delivery: Conduct training sessions to enhance product knowledge among sales staff, application specialists, product specialists, and customers.

8. Group Product Manager Roles

Cross-Functional Collaboration: Work with product managers, engineering, design, operations, support, growth, data science, and sellers to collect information about what sellers need from products and services.
Strategic Influence: Use the above information to inform and influence vision, strategy, and roadmaps within and outside of the group.
Team Management: Manage a group of product managers, providing them with feedback, mentorship, product strategy, and general assistance so that their squads are successful.
Clear Communication: Communicate clearly with the team and across the company to continuously improve collaboration, maintain engagement and productivity, and keep customers’ interests at the core of all operations.
OKR Setting: Help define and set OKRs and keep teams aligned towards meeting those objectives and KRs.
Team Development: Help the team grow and scale by focusing on hiring, onboarding, mentoring, and retaining excellent product managers, but also inspiring and helping members outside of product, specifically engineering, design, support, and operations.
Idea Generation: Own the creative process of generating, developing, and curating new ideas.
Feature Promotion: Promote the most valuable ideas into features to advance the product strategy.

9. Group Product Manager Additional Details

Customer Insight: Gain a deep understanding of customer needs, the brand, and the shopping experience.
Data Analysis: Analyze eCommerce KPIs and other site data, including fallout and funnel reports, onsite feedback, and session replays to identify, size, and prioritize areas for improvement, and develop regular reporting.
Product Documentation: Build, maintain, and document all products and services used in the website experience, and recommend new features or enhancements based on site metrics analysis, customer feedback, and industry best practices.
Roadmap Creation: Produce clear and concise product roadmaps and requirement specifications.
Feature Optimization: Define, monitor, and measure the success of launched features to optimize revenue and conversion in collaboration with analytics and data science teams.
Resource Management: Help manage internal and external engineering resources to ensure on-time completion of projects.
Cross-Functional Collaboration: Drive results through cross-functional collaboration with marketing, merchandising, data science, and brand teams.
Stakeholder Partnership: Partner with internal stakeholders to scope and implement tools and processes for greater organizational efficiency.
Product Decision-Making: Own product trade-off decisions for scope, schedule, and cost.
Agile Leadership: Lead Agile product development, including backlog grooming and prioritization.
Quality Assurance: Ensure sufficient QA is completed on all eCommerce development work.

10. Group Product Manager Essential Functions

Vision and Strategy: Establish a shared vision for the Revenue Systems Teams and define a medium and long-term strategy that creates prioritization.
Team Development: Grow a team of product managers and senior product managers in driving customer value through platform-oriented metrics.
Cross-Functional Partnership: Partner with Engineering, Technical Program Managers, and Design leads to create impact across the team, ensure teams are making good progress against goals, and step in to help resolve blockers or challenges.
Stakeholder Alignment: Establish relationships with partners in product, marketing, and finance leadership to ensure the appropriate process, insights, and alignment for strategy and prioritization.
Build vs. Buy Evaluation: Evaluate build versus buy decisions for components of revenue systems as system capabilities are augmented and vendor partnerships are explored in the areas of Payments, Fraud, and Invoicing.
Platform Scalability: Develop processes to ensure a reliable, compliant, and scalable monetization platform that meets needs and delights customers.
Process Improvement: Help shape processes and standards for product management at Squarespace, specifically within the platform organization.
KPI Definition: Define KPIs and incorporate qualitative and quantitative insights into day-to-day decision-making and strategy evolution.
Inclusive Leadership: Grow, hire, and mentor team members in building an inclusive, collaborative environment based on moving boldly with mutual respect.

11. Group Product Manager Role Purpose

Brand Advocacy: Be the portfolio's brand advocate and spokesperson to help grow market share and profitability.
Portfolio Strategy: Define and own the vision, strategy, and roadmap for the product portfolio and communicate it effectively and passionately across the company.
Go-to-Market Leadership: Lead global go-to-market strategy, and lead new product development for business against a 3-5 year business plan, create product launch plans, and oversee cross-functional implementation across the organization.
KPI Ownership: Define and own product KPIs and roadmap, diagnose areas for improvement, and develop and implement recommendations.
Reporting and Forecasting: Prepare monthly reports, forecasts, product reviews, and customer trend analysis.
Market Intelligence: Focus externally, creating a deep understanding of market and technology trends, competitive intelligence, and key influencers.
Marketing Program Development: Develop product marketing programs to meet sales forecasts and profit objectives.
Customer Advocacy: Interface with partners, customers, and industry leaders to champion the voice of the customer within the organization and drive customer and market research initiatives that inform global product portfolio strategy.
Cross-Functional Alignment: Partner with Marketing Communications, Digital, and Sales to align efforts and effectively position and message the portfolio of products by demonstrating unique value propositions to customer segments across regional and global markets.

12. Group Product Manager General Responsibilities

Team Leadership: Recruit, lead, manage, and develop a group of product managers to deliver innovative digital products.
Strategic Analysis: Provide analysis and recommendations to influence the business’s product strategy and support informed decision-making for the Director of Product Management, VP of Product, and stakeholders.
Coaching and Support: Support the day-to-day work of direct reports and provide coaching to promote the professional growth of team members.
Product Oversight: Oversee innovation and improvement of the product portfolio and manage daily product activities.
Portfolio Strategy: Direct the product strategy for the portfolio to achieve optimal business results.
Process Improvement: Identify and drive process improvements across the product organization to enhance consistency, efficiency, and clarity.
Innovation Alignment: Discover opportunities for product growth through innovation while aligning with core business goals and priorities.
Strategic Issue Resolution: Recognize issues in portfolio strategies, collaborate with the team to resolve them, and assess their impact.
Cross-Functional Collaboration: Build and strengthen relationships across the business to ensure alignment with GTM and operational teams through collaboration and support.
Departmental Partnership: Partner with other product department leaders to align and execute strategies while ensuring adequate support across departments.
Roadmap Unification: Collaborate with other GPMs to unify portfolio roadmaps and deliver a cohesive vision for the platform.
Talent Acquisition: Recruit new personnel for the product management department with support from senior team members.

13. Group Product Manager Key Accountabilities

Market Analysis: Lead investigations and analyses on products and product markets.
Value Proposition Development: Develop the value proposition and market positioning for the product portfolio, including packaging.
GTM Collaboration: Collaborate with GTM teams to drive adoption and sales by aligning on shared metrics and influencing GTM strategy, including customer targeting, channel strategy, and packaging.
Cultural Leadership: Demonstrate and promote core company values while contributing to a highly collaborative and positive work environment.
Team Development: Recruit new team members and support the professional development of direct reports through tailored growth plans, coaching, and mentoring.
Culture Shaping: Work with Directors and the VP to shape and drive team culture and enhance cross-departmental relationships.
Stakeholder Engagement: Engage with customers, users, Software Engineers, Design and QA personnel, and other stakeholders to define requirements and propose solutions that may result in intellectual property for Pushpay.
Product Research: Conduct research, analyze product and user trends, extract insights, and develop product requirements, including designs, processes, and automation that are integrated into Pushpay products.
Portfolio Leadership: Provide leadership and direction for one of the product portfolios comprising related products.
Strategic Execution: Create and execute a strategy for the product portfolio, ensuring alignment with the overall product vision and strategy in collaboration with the Director or VP of Product, GPMs, and stakeholders.
Goal Setting: Set goals for the group, measure outcomes, and ensure the group’s contribution aligns with the product outcomes that support business objectives defined by the Board and ELT.

14. Group Product Manager Roles and Details

Product Strategy Ownership: Own the strategy and roadmap for a key product or business area.
Competitive Analysis: Lead analyses of the competitive environment, customer behavior, and product metrics to identify the right set of experiments to drive conversion.
Lifecycle Management: Manage all aspects of a product idea throughout its lifecycle, including product strategy development, customer insights and needs, and requirements definition.
Customer Experience Design: Collaborate with business leaders to define and shape significant aspects of the customer experience for specific categories.
Product Mentorship: Mentor product managers to enhance their performance and success in designated areas.
Organizational Contribution: Contribute to and take ownership of critical L0 organization metrics.
Vision and Alignment: Define and drive the overall product vision, strategy, and success metrics for the assigned area while inspiring teams to align with the direction.
Stakeholder Coordination: Coordinate with cross-functional stakeholders to ensure alignment with short- and long-term business objectives.
Team Enablement: Ensure teams maintain balance in capabilities, engagement, resilience, and professional growth.
Execution Focus: Maintain focused execution by ensuring teams prioritize effectively without becoming overextended.

15. Group Product Manager Responsibilities and Key Tasks

Product Vision Definition: Play a key role in defining the product vision aligned with strategic objectives.
Tribe Leadership: Lead a product tribe, guiding other Product Managers and prioritizing team actions based on business-relevant metrics, customer and stakeholder feedback, and technical complexity.
Vision Communication: Communicate the product vision effectively and manage both opportunities and risks.
Opportunity Identification: Identify a broad range of opportunities and serve as the scope expert within the company, influencing related initiatives inside and outside of squads.
Strategic Contribution: Contribute to both technical and business aspects of the overall strategy.
Holistic Product Management: Impact the organization beyond technology implementation by advancing a holistic approach to product management.
Budget Management: Manage the departmental budget and operate within budgetary constraints.
Budget Planning: Participate in the development of annual budget forecasts and support updating and reconciling operating and budget plans.
Standards Development: Develop and maintain written departmental standards and procedures.
Operational Planning: Directly contribute to the development of tactical and annual operating plans and define goals and objectives for the group.

16. Group Product Manager Duties and Roles

Platform Strategy: Define the vision and strategy for a set of roadmaps focused on scaling and expanding the core insurance platform, integrating into client ecosystems, and building flexible and configurable tooling to manage member, eligibility, and billing data.
Customer Research: Research targeted customer segments and determine the key values that drive buying behavior for each segment.
Product Positioning: Develop product positioning, associated marketing themes, and product delivery that align with target customer needs.
Feature Documentation: Oversee the development and distribution of product functional and featured descriptions.
Customer Experience Alignment: Ensure customer experience is in line with product strategy.
Engagement Monitoring: Monitor the effectiveness of product engagement and usage.
Lifecycle Management: Drive all product lifecycle processes for the category.
Opportunity Development: Develop product and market opportunities.
Competitive Analysis: Conduct competitive analysis.
Business Planning: Lead business planning and forecasting.
Stakeholder Communication: Manage stakeholder communications.
Product Launch Execution: Ensure product readiness and execute a successful launch.

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