WHAT DOES A ECOMMERCE BUSINESS ANALYST DO?

Published: Dec 19, 2023 - The Ecommerce Business Analyst determines operational objectives by studying business functions and evaluating requirements. Enhances systems by analyzing current practices and designing modifications, documenting processes, and outlining both functional and non-functional requirements. Supports quality assurance, monitors project progress, and continuously updates technical knowledge to improve eCommerce operations.

A Review of Professional Skills and Functions for Ecommerce Business Analyst

1. Ecommerce Business Analyst Duties

  • Action Planning: Track daily sales, website analytics, search engine ranking, advertising campaigns, and suggest a plan of action to the communication strategist.
  • Performance Insight: Provide insights based on cohort analysis performance on 60 days LTV.
  • Inventory Support: Support department in ongoing inventory management and fiscal inventory.
  • Process Evaluation: Partner with the Product Owner to monitor and evaluate processes and KPIs in order to improve the customer experience.
  • Project Coordination: Effectively coordinate projects with inter-departmental resources.
  • Competitive Analysis: Conduct competitor research and review web analytics to identify opportunities to improve customer experience and meet business objectives.
  • Documentation and Reporting: Maintain documentation and perform weekly reporting tasks.
  • Enhancement Documentation: Document small-to-medium-sized website enhancements.
  • Project Assistance: Assist other analysts on large projects.
  • Support Tasks: Assist in other miscellaneous processes, procedures, and tasks, as needed, to support the team.

2. Ecommerce Business Analyst Details

  • Methodology Adherence: Adheres to Waterfall and Agile development methodologies.
  • Story Prioritization: Provides input on the prioritization of user stories for development.
  • Integration Testing: Participates in integration testing, including the development of test plans and use cases, and documentation of results.
  • Requirement Validation: Validates that what has been delivered fulfills all requirements.
  • UAT Conducting: Conducts User Acceptance Testing (UAT) with key stakeholders and designs scenarios to showcase the end-to-end process flow.
  • Change Management: Participates in change management activities.
  • Documentation Assistance: Assists in the preparation of end-user documentation and training materials.
  • Issue Escalation: Escalates roadblocks and issues to ensure they are prioritized and resolved.
  • Go-Live Support: Supports internal clients during and after go-lives and tracks post go-live issues and resolves them with the corresponding teams.
  • Improvement Identification: Proactively identifies opportunities and delivery execution improvements.
  • Feedback Solicitation: Solicits feedback from departments and customers after go-live to prioritize future enhancements.
  • Project Partnership: Partners closely with the Omni-channel Project Manager to monitor project progress and provide status updates.

3. Ecommerce Business Analyst Responsibilities

  • Requirements Specification: Generate eCommerce marketing and subscriber fulfillment requests into clear and concise acceptance criteria and user stories that meet the needs of business objectives.
  • Scrum Participation: Attend weekly scrum meetings as a dedicated team member of the website development team.
  • Impediment Resolution: Resolve or mitigate impediments for the website development team communicated by the Scrum Master.
  • Documentation Management: Ensure all project documentation, meeting notes, and timelines are documented in Confluence.
  • Testing Implementation: Test implemented changes for the accuracy of the business objectives.
  • Deliverables Management: As project deliverables are completed, ensure necessary teams or end-users are given documentation and expectations.
  • Impact Measurement: Measure impact and success of deliverables. Link results next to each completed line item in the roadmap at the end of each quarter.
  • Meeting Facilitation: Organize and facilitate ad hoc meetings.
  • Status Reporting: Be ready to report on project status formally and on-the-fly.
  • Issue Analysis: Analyze customer comments to identify website issues or recommend enhancements.
  • UX Collaboration: Work with the User Experience team to develop concepts that address website usability and best practices.
  • Enhancement Validation: Work closely with the Quality Assurance and Web Development teams to validate web enhancements.

4. Ecommerce Business Analyst Accountabilities

  • Client Representation: Act as a “proxy Product Owner” on projects to deeply understand and communicate client requirements.
  • Operational Analysis: Determine client operational objectives by studying business functions, gathering information, and evaluating output requirements and formats.
  • Requirements Definition: Define, analyze, prioritize, and document business requirements.
  • Requirements Management: Organize, manage, and communicate business requirements.
  • Requirements Outlining: Outline both functional and non-functional requirements.
  • Process Documentation: Document process flows.
  • System Improvement: Improve systems by studying current practices and designing modifications.
  • Project Monitoring: Monitor project progress by tracking activity, resolving problems, publishing progress reports, and recommending actions.
  • Technical Learning: Gain and maintain technical knowledge of the systems and technologies by learning from team members, reviewing publications, and hands-on experimentation.
  • QA Support: Provide input to QA teams as they are creating test scripts.
  • Test Configuration: Create test data and configurations that support demonstrating specific system scenarios.
  • Quality Assurance: Execute quality assurance tests on applications.

5. Ecommerce Business Analyst Functions

  • Data Reporting and Analysis: Report and analyze data on a daily/weekly basis, creating insightful reports for the team and for the e-commerce top-management (data coming from different sources and tools).
  • Ad Hoc Analysis: Perform ad hoc analyses and "data-driven deep dives" on topics, issues, and business questions to nurture the growth of the online business (sales).
  • Scheduled Reporting: Analyze and report for dedicated scheduled meetings with the top management and finance team (budgeting, weekly business reviews, monthly business reviews).
  • Budget Support: Support the e-commerce managers in the budgeting and forecasting processes.
  • KPI Analysis: Team up with the regional e-commerce managers in the analysis of the e-commerce KPIs for the whole site funnel (traffic, UVs, CR, CTR, AOV, AUR, Revenues, Orders…).
  • Process Analysis Leadership: Lead the analysis of current and future state business processes.
  • Requirements Design: Design and develop requirements including writing user stories and acceptance criteria, user interface mock-ups, process and data flow diagrams.
  • Scrum Participation: Participate in daily scrum sessions representing business needs, answering to open questions of the developer and taking business decisions to move development forward in line with brand needs.
  • Liaison: Act as a liaison between the Product Owner and the development team and between brand digital teams and development team.
  • Testing Assistance: Assist the Product Owner in the testing and validation of new product features; design test cases to monitor system functionality and support system enhancements.
Relevant Information
What Does A Ecommerce Analyst Do?