WHAT DOES A ECOMMERCE ANALYST DO?

Published: Dec 18, 2024 - The Ecommerce Analyst collaborates with suppliers to enhance tool enablement and supports daily ecommerce operations. Manages extensive supplier communications and customer service, ensuring effective liaison roles and precise enablement tracking. Conducts detailed data reporting, SEO optimization, and monitors ecommerce promotions, actively coordinating with supply chain and campaign management to optimize ROI.

A Review of Professional Skills and Functions for Ecommerce Analyst

1. Ecommerce Analyst Duties

  • Data Management: Manage and analyze large data sets including Marketing data, Ecommerce operation data, Product data, Market competitor data, Consumer behavior, and demographic data sets.
  • Growth Analysis: Use advanced analytics tools to proactively identify growth opportunities.
  • Data Science Insight: Provide insight from a data science perspective, removing obstacles and taking ownership to find creative solutions.
  • Code Development: Create efficient and reusable code to manipulate and analyze data.
  • Model Building: Help to build Statistical Modeling and diagnose, validate, and improve the performance of the models.
  • Report Design: Build up multiple dimensions of reports which are user-friendly to end readers.
  • Stakeholder Communication: Communicate effectively with internal and external stakeholders on analytic data processing.
  • Operation Collaboration: Closely work with the operation team to ensure data set well organized and cover enough user needs.
  • Ecommerce Analysis: Analyze eCommerce website changes, marketing initiatives, merchandising campaigns, website updates, and promotional offers.
  • Strategy Optimization: Optimize eCommerce and marketing strategies to drive traffic, sales, conversion, and profitability.
  • Process Improvement: Provide recommendations to help improve reporting, tools & business processes as pertains to data analysis, drawing conclusions, providing actionable insights, and presenting findings.
  • Metrics Definition: Define key metrics, create & manage KPIs, and build dashboards & data visualization reports to evaluate performance.
  • Reporting Improvement: Improve business by identifying reporting gaps and developing automated reporting tools to drive actionable results.
  • Testing Collaboration: Work with A/B Testing teams.
  • Forecast Development: Assist in developing accurate demand forecasts for the distribution of the company products at Key Ecommerce Accounts and the company websites.
  • Inventory Management: Ensure both ecommerce partners and internal websites remain in-stock, while simultaneously ensuring we do not strain cash flow by becoming overstocked with unneeded inventory.
  • Production Planning: Used in the manufacturing production plan of the company items and the staging of those products in the correct warehouses.
  • Inventory Monitoring: Prevent key customers from going out of stock by monitoring both the company and customer inventory levels and will take the appropriate action to prevent lost sales, such as increasing forecast or by helping to stage product in the correct warehouse.

2. Ecommerce Analyst Details

  • Reporting Setup: Establish reporting for various acquisition channels.
  • Opportunity Identification: Identify opportunities through the analysis of the customer journey.
  • Benchmark Setting: Set benchmarks for campaigns through forecasting and understanding industry trends.
  • KPI Tracking: Track KPIs and maximize revenues & profit margins across campaigns.
  • Team Collaboration: Collaborate closely with a multidisciplinary team of ecommerce, marketing, and management professionals.
  • Stakeholder Collaboration: Work closely with a group of cross-functional stakeholders to understand key business questions impacting Whole Foods regions, stores, and product categories.
  • Analytical Development: Develop analytically sound methods for answering complex business questions, often with multiple factors.
  • Data Querying: Query large enterprise data warehouses using SQL, integrating data from multiple sources with appropriate data structures to support longitudinal analysis.
  • Insight Communication: Communicate insights to senior leaders in a clear and concise manner, connecting insights to key business questions and decisions.
  • Peer Presentation: Present analysis to peers in the Whole Foods and Amazon analytics organization for peer review and feedback.
  • Vendor Leveraging: Leverage analytic capabilities available through third-party vendors.
  • Data Maintenance: Maintain all customer data and reports, such as Point of Sale, Market Share data, etc., and then utilize this information to support the forecast process and to uncover sales and marketing opportunities of both new and existing products.
  • Reporting Development: Develop reporting suites to monitor web sales/performance and highlight issues.
  • Behavior Analysis: Report and analyze customer returns behavior & patterns.
  • Script Development: Develop scripts and other tools that automate the process of optimizing and checking the quality of product data before it is approved to be shown online.
  • Dashboard Building: Build dashboards and scorecards to track the progress and impact of product data enrichment efforts in Looker / Excel.
  • Information Management: Work with internal and external teams to source, prepare, and update product information, ensuring it is accurate and complete.

3. Ecommerce Analyst Responsibilities

  • Goal Setting: Determine the company's e-commerce goals and KPIs.
  • Improvement Identification: Identify key areas for improvements, with respect to each Strategic eCommerce Pillar.
  • Metrics Monitoring: Monitor and analyze e-commerce metrics and figures.
  • Data Transformation: Transform e-commerce data into operational insights.
  • Competitive Research: Research competitors, alternative markets, and opportunities in the e-commerce space.
  • Idea Generation: Brainstorm ideas to enhance and transform the company's e-commerce approach.
  • Solution Development: Develop e-commerce solutions in conjunction with marketing, sales, supply chain, SRM, and IT personnel.
  • Strategy Implementation: Implement broad e-commerce strategies to assist business development goals.
  • Market Reporting: Report and act on changes and market trends.
  • Behavior Analysis: Stay close to changing shopper behavior, leading panel studies.
  • Business Future-Proofing: Future-proof the business in a data-driven manner.
  • Stakeholder Advising: Advise various business stakeholders on e-commerce related matters.
  • Product Optimization: Optimize product details and descriptions for campaigns and promotions.
  • Process Improvement: Help drive high-impact, enterprise-wide projects and process improvement initiatives to improve data quality and collection of product content.
  • Issue Resolution: Investigate and resolve product content issues with speed and identify opportunities to optimize in the future.
  • Collaborative Working: Work collaboratively with Photography, Catalogue, and within the Merchandising team.
  • Navigation Assistance: Assist managers in optimizing navigation, search, and category pages.

4. Ecommerce Analyst Accountabilities

  • Tool Enablement Collaboration: Collaborate with suppliers for appropriate tool eEnablement, including communication, education, and issue resolution.
  • Ecommerce Tool Support: Provide production support with many suppliers using one of Sourcing's ecommerce tools.
  • Communication Handling: Handle supplier interactions through emails, phone, and online meetings.
  • Daily Supplier Interaction: Work with many suppliers on a daily basis for enablement.
  • Customer Service: Provide quality customer service by responding promptly to questions and concerns from suppliers and clients.
  • Communication Management: Manage communications including emails, phone calls, meetings, etc.
  • Ecommerce Liaison: Serve as an eCommerce liaison between clients and suppliers.
  • Enablement Tracking: Track the status of supplier's enablement and update daily in Excel.
  • Data Reporting: Conduct various data reports on internal & external partner data, sales phenomena, market prices, and availability.
  • SEO Updating: Update content and features with SEO techniques to enhance brand exposure.
  • Stakeholder Coordination: Coordinate among different internal and external operation and ecommerce stakeholders to set up new categories.
  • Promotion Monitoring: Monitor, review, and analyze results of promotions & campaigns, customer inquiries to provide insights to marketing and product development.
  • Supply Chain Collaboration: Collaborate with supply chain and operation teams to ensure abundant stock for ecommerce.
  • Campaign Management: Manage Amazon AMS campaigns and boost ROI.
  • Project Tracking: Create tickets through project tracking software (Jira) and report ticket status to stakeholders.
  • Task Prioritization: Collaborate with internal teams to prioritize tasks and projects.
  • Cross-Functional Engagement: Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf.
  • Content Monitoring: Actively monitor and change product copy/imagery during online setup.

5. Ecommerce Analyst Functions

  • Data Tracking: Track key performance indicators (KPIs) against benchmarks on a weekly, monthly, and year-to-date time horizon.
  • Strategic Analysis: Evaluate Spin Master eCommerce promotional effectiveness and strategy in driving sales and share, including comparisons/insights to competitive promotional efforts/business structure.
  • Trend Identification: Identify key trends and opportunities in category management, product development, and promotional cadence.
  • Research & Analysis: Provide research and analysis on future licenses, brands, and ""size of the prize"" evaluations for Sales/GBUs to assist with business planning.
  • Report Development: Develop key reporting solutions and a monthly cadence for category and competitor eCommerce profiles/SWOT analyses.
  • Industry Reporting: Provide weekly/monthly eCommerce toy industry reports recapping performance/trends and linking with other data sources such as NPD.
  • Team Collaboration: Work closely with the Global eCommerce team and regional sales and marketing teams to develop eCommerce performance reporting and dashboards, to provide actionable insights.
  • Leadership & Standardization: Lead internal and external stakeholders to formulate and produce standardized reporting from Mar tech partners.
  • Communication & Reporting: Act as the key point of contact internally for ad-hoc and customized reporting for the eCommerce business to functional business teams including Sales, Global Business Units, and Marketing.
  • Data Integrity & Liaison: Be the primary external liaison with Mar Tech support service members to maintain data integrity, reporting standardization, and tool updates.
  • Data Provision: Provide updated eCommerce data to upper management for decision and reporting needs.
  • Data Mining & Insights: Work within Mar tech and retailer portals to mine data, develop standardized reporting, and provide actionable insights to key eCommerce stakeholders.
  • Pricing Analysis: Analyze Amazon pricing and promotion including consumer price elasticity to determine growth opportunities.
  • Partnership Management: Partner with CIQ Success Services alongside Analytics team members and Senior Leadership on performance and KPIs.
  • Data Conclusions: Mine data and draw conclusions from various customer retailer portals such as Amazon’s Vendor Central, Walmart Retail Link, and Target POL to assist with reporting from Profitero and Commerce IQ.
  • KPI Tracking: Identify and track important Amazon KPIs such as Click share, Conversion Rate, and Search Ranking to provide the Account Executive with an Amazon overview.
  • Sustainability Analysis: Conduct online packaging audits and analysis on return, profitability, and overall cost-savings and sustainability impact for Amazon, Walmart, and Target in partnership with Sr. Online Analyst.
  • Sustainability Reporting: Share analysis with Sustainability leaders.