WHAT DOES A CONFERENCE PRODUCER DO?

Published: August 13, 2024 - The Conference Producer develops and delivers content for technology events by collaborating with content, marketing, and sales teams across online and conference channels. Establishes and nurtures relationships with industry stakeholders, ensuring the relevance and success of event programming through speaker recruitment and trend research. Oversees the end-to-end management of conference programs, including speaker coordination, abstract review, and onsite event execution.

A Review of Professional Skills and Functions for Conference Producer

1. Conference Producer Duties

  • Agenda Development: Research and development of global and localized agendas
  • Speaker Management: Speaker outreach and management
  • Content Pitching: Pitch ideas for content across the portfolio of products
  • Industry Analysis: Analyze and translate industry trends
  • Team Collaboration: Collaborate with marketing and operational teams
  • Event Delivery: Deliver events onsite for in-person forums
  • Agenda Production: Produce compelling agendas featuring key industry leaders
  • Market Insight: Understand what makes the market tick, what are the pain points, what information do delegates need to make real business decisions
  • Relationship Building: Build relationships in the industry to attract the highest profile speakers
  • Event Coordination: Coordinate and manage logistical issues, for virtual events or often on-site, in real time
  • Opportunity Identification: Know how to identify the opportunities to help sales hit their targets

2. Conference Producer Details

  • Conference Program Development: Research, coordinate, and deliver high-quality conference programs that complement and drive virtual attendance
  • Industry Focus: Focus on understanding trending automotive-related business issues
  • Content Coverage: Cover electric vehicles, connected cars, autonomous driving, and much more
  • Project Management: Act as lead Project Manager for each conference/event
  • Project Planning: Create a project plan for the creation and delivery of each conference/event
  • Program Structuring: Structure conference/event programs to enhance interaction and sharing
  • Copywriting: Create compelling copy for email marketing and event websites
  • Speaker Identification: Identify speakers and industry experts
  • Market Research: Continuous research into public policy and industry trends including desk, telephone, and face-to-face to gain an in-depth knowledge of the market needs and enable the business to respond quickly to new opportunities

3. Conference Producer Responsibilities

  • Relationship Management: Curating and managing the relationships with high-level advisory boards
  • Industry Research: Conducting thorough industry research, writing conference programs that reflect the needs and challenges of the industry
  • Team Briefing: Brief the wider team on the key industry trends and challenges to inform the narrative in the market
  • Speaker Recruitment: Recruiting the very best speakers to deliver outstanding event content, including International Keynotes
  • Event Marketing: Working closely with marketing to promote the event, including planning marketing activities and writing engaging copy
  • Commercial Opportunities: Working closely with the sales team to identify and fulfill new commercial opportunities
  • Sponsor Collaboration: Working closely with sponsors to ideate and elevate sponsor content at the events, including leading briefing calls and writing session content
  • Event Operations: Play a key role in the operational running of events, including managing speaker logistics in the run-up to the event and onsite

4. Conference Producer Accountabilities

  • Content Development: Work with content, marketing, and sales teams to develop, implement, and produce content across online and conference channels for technology events
  • Speaker Recruitment: Identify and recruit appropriate speakers through research, networking, and existing contacts to achieve target requirements
  • Stakeholder Relationships: Foster strong relationships with key industry stakeholders and leverage connections to involve in conference programming and the effective promotion of events
  • Industry Research: Research important industry topics and keep up-to-date with trends to ensure streams of content are relevant to the audience
  • Marketability Support: Support the marketing and content teams to ensure the marketability of conference programs
  • Abstract Review Management: Manage a scientific abstract review process
  • Program Design: Design the overall conference programs, with sign-off by Senior Conference Producer
  • Speaker Management: Manage speakers, including providing training on online/virtual content delivery
  • Webinar Hosting: Hosting/technical moderation of webinars
  • Onsite Staff Management: Onsite management of staff looking after program elements

5. Conference Producer Functions

  • Event Production: Successfully produce all assigned events and secure C-level industry executives for speaking and panel sessions
  • Project Management: Project manage each event from start to finish by collaborating effectively with the project team (including sales lead, events manager, and campaign manager) to ensure all elements of event development and delivery within budget
  • Relationship Management: Develop, maintain, and manage relationships with key industry contacts, including corporate communication contacts in the industry
  • Event Delivery: Deliver the events on the day and manage speakers and clients effectively
  • Audience Engagement: Find innovative ways of audience engagement, develop new initiatives, and implement them to further help grow brand and recognition in the market
  • Satisfaction Contribution: Contribute to delivering a high level of audience and sponsor satisfaction
  • Profitability Contribution: Contribute to the profitable outcome of each event
  • Event Ideation: Identify and create event ideas that are commercially successful in attracting the right speakers, delegates, sponsors, and supporters
  • Proposal Preparation: Prepare in-depth proposals for new events, working to demanding deadlines aimed at the right level and type of audience