SHOPPER MARKETING MANAGER RESUME EXAMPLE

Daniel Kim

Austin, TX

(512) 483-9217

daniel.kim.marketing@gmail.com

linkedin.com/in/danielkim-marketing

SUMMARY

Results-driven Shopper Marketing Manager with 2+ years of experience in shopper analytics, retail execution, and omnichannel marketing within the CPG industry. Proven record of achieving 15% improvement in campaign efficiency through data-driven optimization. Expertise in campaign analytics and budget tracking to optimize retail programs, mitigate execution gaps, and drive measurable business outcomes across in-store and digital channels.

SKILLS

Shopper Analytics

Campaign Execution

Retail Marketing

Budget Tracking

Data Analysis

Omnichannel Marketing

EXPERIENCE

Shopper Marketing Coordinator

BrightLeaf Consumer Brands | Austin, TX

June 2024 – Present

• Executed shopper marketing programs across retail accounts, improving in-store conversion rates by 12% through coordinated promotions and POS activations
• Analyzed campaign performance and redemption data, delivering weekly reports that improved optimization decisions and increased ROI by 10%
• Supported cross-functional planning with Sales and Marketing teams, ensuring timely execution of programs across 20+ retail partners
• Managed coupon tracking and promotional calendars, improving execution accuracy and reducing reporting errors by 18%

Marketing Assistant

Riverstone Retail Group | Dallas, TX

July 2022 – May 2024

• Assisted in the development of shopper marketing plans, contributing to a 9% increase in campaign effectiveness across regional grocery accounts
• Coordinated with agencies and internal teams to deliver creative assets, ensuring 100% on-time campaign launches
• Tracked promotional performance and compiled post-campaign analysis, supporting improvements in future program strategies
• Maintained marketing activity logs and analytics files, enhancing visibility into campaign results and improving reporting efficiency

EDUCATION

Bachelor of Business Administration, Marketing

University of Texas at Dallas

Melissa Grant

Chicago, IL

(773) 602-1148

melissa.grant.pro@gmail.com

linkedin.com/in/melissagrant-marketing

SUMMARY

Results-driven Shopper Marketing Manager with 5+ years of experience in shopper insights, retail strategy, and campaign execution within the consumer goods industry. Proven record of achieving 18% increase in retail conversion through integrated omnichannel programs. Expertise in shopper analytics and cross-functional collaboration to optimize marketing investments, mitigate inefficiencies, and drive category growth across key retail accounts.

SKILLS

Shopper Insights

Retail Strategy

Campaign Analytics

Budget Management

Agency Management

Omnichannel Strategy

EXPERIENCE

Shopper Marketing Manager

NorthPeak Consumer Goods | Chicago, IL

March 2023 – Present

• Developed and executed omnichannel shopper marketing strategies, driving a 20% increase in conversion across key retail accounts, including grocery and eCommerce platforms
• Managed $2.5M shopper marketing budget, reallocating investments to improve ROI by 15% through performance-based optimization
• Collaborated with Sales, Brand, and agency partners to launch integrated campaigns, improving execution consistency by 18%
• Built reporting frameworks to analyze campaign performance, enabling faster decision-making and improving campaign turnaround time by 12%

Shopper Marketing Specialist

Midwest Brand Collective | Minneapolis, MN

January 2020 – February 2023

• Managed account-specific shopper programs from planning to execution, increasing in-store visibility and driving 14% sales lift across priority accounts
• Analyzed IRI/Nielsen and POS data to identify insights, delivering recommendations that improved merchandising effectiveness by 11%
• Coordinated with retailers and agencies to execute promotions, ensuring on-time delivery across 30+ campaigns annually
• Monitored trade investments and post-promotion results, improving ROI tracking accuracy and identifying growth opportunities

EDUCATION

Bachelor of Science in Marketing

University of Minnesota

Christopher J. Reynolds

New York, NY

(917) 555-4821

chris.reynolds@strategicmarketing.com

linkedin.com/in/christopherjreynolds

PROFESSIONAL SUMMARY

Results-driven Shopper Marketing Manager with 10+ years of experience in omnichannel strategy, shopper insights, and retail media within the CPG industry. Proven record of achieving 22% revenue growth through integrated retail and digital campaigns. Expertise in strategic planning and agency leadership to optimize investments, mitigate performance gaps, and drive scalable growth across national retail and eCommerce channels.

CORE SKILLS

Omnichannel Strategy

Retail Media

Shopper Insights

Budget Optimization

Agency Leadership

Performance Analytics

EXPERIENCE

Senior Shopper Marketing Manager

Evercrest Consumer Products | New York, NY

April 2020 – Present

• Led national shopper marketing strategy across major retailers, driving 21% increase in revenue through integrated omnichannel campaigns
• Managed $8M+ marketing budget, optimizing spend allocation and improving ROI by 17% through advanced analytics and performance tracking
• Directed agency partnerships and negotiated vendor contracts, reducing operational costs by 14% while improving campaign delivery timelines
• Developed retailer-specific strategies for Walmart, Target, and Instacart, increasing digital conversion rates by 19% across platforms
• Presented strategic plans to senior leadership and retail partners, securing buy-in for high-impact initiatives and expanding distribution

Shopper Marketing Manager

Harborview Brands | Boston, MA

June 2016 – March 2020

• Developed and executed shopper marketing programs across national accounts, increasing in-store visibility and driving 16% sales growth
• Built insight-driven selling stories using syndicated data, improving retailer adoption rates, and securing additional merchandising placements
• Led cross-functional collaboration across Sales, Marketing, and Category teams, improving execution efficiency by 15%
• Oversaw new product launches and promotional campaigns, achieving on-time delivery and exceeding performance benchmarks
• Implemented ROI measurement frameworks, improving campaign optimization, and increasing marketing effectiveness

EDUCATION

Bachelor of Science in Marketing

Northeastern University

• Directed development and execution of national merchandising and POS strategies across Hershey’s portfolio, increasing in-store visibility and conversion rates by 18% through data-driven shopper marketing programs.
• Orchestrated design and rollout of permanent displays and seasonal POS materials, delivering over 120 retail activations annually that strengthened brand presence and improved category share in key accounts.
• Spearheaded commercialization of sell-ready displays and merchandising tools, accelerating product launches by 25% and ensuring seamless integration across everyday and seasonal business channels.
• Managed multimillion-dollar merchandising budgets, optimizing spend allocation and achieving 12% cost efficiencies while consistently meeting ROI targets and maintaining strict financial governance.
• Collaborated cross-functionally with Brand, Sales, and agency partners to identify growth opportunities, implementing KPI-driven initiatives that delivered measurable lift in trial and repeat purchase behavior.
• Analyzed post-campaign performance and shopper insights to refine future programs, improving effectiveness benchmarks by 15% and institutionalizing best practices across the Shopper Marketing organization.

Core Skills:

• Shopper Analytics
• POS Development
• Retail Execution
• Budget Management
• ROI Analysis
• Display Commercialization

• Championed shopper-centric strategy within brand planning forums, influencing go-to-market decisions and ensuring alignment of retail marketing initiatives with consumer behavior insights across multiple product categories.
• Led development of shopper insights and communication frameworks, integrating findings into over 15 annual brand briefs that strengthened campaign relevance and improved in-store engagement metrics.
• Advised brand teams on shopper campaign messaging and activation strategies, contributing to measurable uplifts in conversion rates and optimizing execution across national marketing programs.
• Coordinated collaboration between shopper and brand agencies during briefing stages, streamlining workflows and reducing campaign development timelines by 20% while maintaining strategic consistency.
• Partnered with field marketing and category development teams to identify key behavioral drivers, translating insights into actionable strategies that supported growth plans and enhanced retail performance.
• Directed creation of integrated shopper briefs for national campaigns, aligning cross-functional stakeholders and enabling cohesive execution that improved campaign effectiveness and ROI outcomes.

Core Skills:

• Shopper Insights
• Campaign Strategy
• Retail Marketing
• Agency Management
• Brief Development
• Behavioral Analysis

• Directed handoff of shopper marketing initiatives to field teams, ensuring seamless execution and alignment with national strategies, improving program adoption rates across regions by 22%.
• Collaborated with field teams and agencies to develop compliant shopper messaging, securing MLR approvals and increasing campaign launch efficiency while maintaining regulatory and brand standards.
• Governed centralized shopper claims documentation, standardizing messaging usage across teams and driving 100% adherence to approved guidelines in all retail marketing executions.
• Led cross-functional discussions on marketing plan revisions and incremental investments, evaluating proposals with Brand and Sales to optimize resource allocation and maximize return on strategic initiatives.
• Owned and maintained the Shopper Marketing calendar, coordinating over 50 annual activations and ensuring timely alignment between Brand, Field, and agency stakeholders.
• Managed agency relationships and creative development processes, guiding concept ideation and delivering strategic recommendations that enhanced campaign quality and strengthened cross-team collaboration.

Core Skills:

• Shopper Messaging
• MLR Compliance
• Marketing Planning
• Agency Leadership
• Calendar Management
• Cross Functional

• Led and coached a team of Shopper Activation Executives and Administrators, improving team productivity by 25% through structured development plans and performance management.
• Defined and executed a three-year shopper marketing strategy, aligning with commercial objectives and delivering sustained growth across core and emerging retail channels.
• Coordinated annual commercial planning and key business initiatives, ensuring cross-functional alignment and achieving over 95% on-time delivery of strategic marketing programs.
• Expanded shopper marketing into new channels, developing tailored campaigns that increased reach by 30% and unlocked incremental revenue opportunities across non-traditional retail environments.
• Cultivated strategic retailer partnerships to enhance product visibility, securing premium placements and driving measurable improvements in shelf presence and in-store execution quality.
• Optimized budget allocation and marketing processes, managing multimillion-dollar spend while implementing operational improvements that increased efficiency and strengthened governance across shopper marketing practices.

Core Skills:

• Team Leadership
• Strategic Planning
• Budget Management
• Retail Partnerships
• Channel Expansion
• Process Optimization

• Partnered with key account sales teams across top 15 national retailers to develop omni-channel display programs, increasing feature placements and driving a 20% lift in promotional visibility.
• Presented strategic shopper marketing plans at buyer and quarterly business reviews, influencing retail decisions and securing expanded distribution and merchandising support across priority accounts.
• Led communication with sales teams through quarterly webinars, delivering clear program guidance that improved execution consistency and reduced field misalignment by 18%.
• Directed e-commerce initiatives for click-and-collect platforms, optimizing digital merchandising strategies that increased online conversion rates and strengthened omnichannel shopper engagement.
• Developed training materials, sell sheets, and storytelling frameworks, enabling sales teams to effectively position programs and achieve higher adoption rates across retail partners.
• Analyzed trade investments and post-promotion performance, identifying optimization opportunities that improved ROI by 15% and enhanced the effectiveness of in-store marketing executions.

Core Skills:

• Omnichannel Strategy
• Trade Investment
• Retail Analytics
• Sales Enablement
• Ecommerce Marketing
• Promotion Analysis

• Defined and executed indirect eCommerce shopper strategies across major retailers, driving alignment with sales and marketing objectives and contributing to a 22% increase in digital revenue growth.
• Collaborated with brand, sales, and senior leadership to shape annual eCommerce planning, influencing investment decisions and ensuring integration of shopper priorities into broader commercial strategies.
• Developed tailored retailer-specific strategies for platforms including Walmart, Target, and Instacart, optimizing digital shelf presence and improving conversion rates across key accounts.
• Acted as liaison between Shopper Marketing and Marketing teams, identifying growth opportunities that expanded customer acquisition and strengthened share within core and emerging digital channels.
• Built and maintained senior-level customer relationships, delivering strategic presentations that secured buy-in and unlocked new business opportunities within indirect eCommerce partnerships.
• Managed agency partnerships and budget allocation across eCommerce initiatives, optimizing resource deployment and improving efficiency while maximizing return on shopper marketing investments.

Core Skills:

• Ecommerce Strategy
• Digital Shelf
• Retail Media
• Agency Management
• Budget Allocation
• Cross Functional

• Developed and executed annual shopper marketing strategies across FitVine’s grocery retailers, aligning initiatives with sales objectives and driving a 19% increase in account-level revenue performance.
• Managed shopper marketing budget and program performance tracking, reallocating investments toward high-performing tactics and improving overall marketing efficiency by 14% across retail channels.
• Partnered with National Account Director to build comprehensive account plans, delivering programming and distribution strategies that expanded product availability and supported achievement of annual sales targets.
• Collaborated with distributor teams and category management partners to identify growth opportunities, generating incremental revenue streams and strengthening retailer engagement across key regional accounts.
• Led retailer-facing engagements including annual planning and quarterly programming meetings, influencing decision-making and securing support for innovation and in-store execution initiatives.
• Designed integrated 360-degree retail programs combining digital and in-store tactics, leveraging emerging shopper marketing solutions to enhance brand visibility and improve conversion across multiple touchpoints.

Core Skills:

• Retail Strategy
• Budget Optimization
• Account Planning
• Category Management
• Omnichannel Marketing
• Program Analytics

• Developed data-driven selling stories using IRI, Nielsen, and POS insights, driving SKU expansion and increasing shelf share by 17% across key retail accounts.
• Analyzed performance data and identified growth drivers, delivering actionable recommendations that improved feature and display effectiveness while strengthening overall brand programming quality.
• Monitored competitive activity and market trends, proactively addressing distribution gaps and implementing contingency plans that recovered 10% of at-risk revenue opportunities.
• Engaged retailers and distributor partners to maximize eCommerce opportunities, enhancing digital execution and increasing online assortment visibility across major platforms.
• Optimized retailer.com content and product descriptions, improving digital shelf quality and boosting conversion rates through consistent, brand-aligned messaging across channels.
• Managed agency partners and campaign development, ensuring creative execution met brand standards while leveraging insights to refine programs and improve future marketing effectiveness.

Core Skills:

• Data Analytics
• Retail Insights
• Digital Shelf
• Competitive Analysis
• Content Optimization
• Agency Management

• Partnered with CMO and sales leadership to define shopper marketing strategy, translating brand vision into in-store execution that increased retail sales by 16% across priority accounts.
• Collaborated with sales, brokers, and customers to develop targeted promotions and merchandising programs, driving traffic growth and strengthening relationships with top-tier retail partners.
• Designed and executed national and account-specific campaigns, including POS, special packs, and incentives, resulting in a 20% uplift in feature displays and in-store conversion rates.
• Activated integrated consumer programs such as coupons, demos, and digital support, enhancing shopper engagement and improving promotional effectiveness across multiple retail touchpoints.
• Managed digital shelf across retailer.com platforms, optimizing content and imagery to improve search visibility and increase online conversion rates by 13%.
• Oversaw shopper marketing budget and performance tracking, analyzing program results to refine strategies and ensure continuous improvement against key business metrics.

Core Skills:

• Shopper Strategy
• Retail Promotions
• Digital Shelf
• Budget Management
• Program Analytics
• Merchandising

• Executed omni-channel shopper marketing plans across regional retailers, driving traffic and sales in the greeting card category through coordinated in-store, digital, and promotional activations.
• Managed end-to-end program activation, including coupons, signage, and creative assets, ensuring 100% on-time delivery while maintaining strict adherence to approved marketing budgets.
• Leveraged internal asset management platforms to streamline retailer requests, improving workflow efficiency and reducing turnaround times for campaign execution by 15%.
• Analyzed retailer co-op earnings and developed annual marketing reserve agreements, supporting funding alignment and enabling effective execution of retailer-specific marketing plans.
• Supported campaign reporting and performance tracking, providing insights that informed optimization decisions and enhanced the effectiveness of ongoing shopper marketing initiatives.
• Coordinated cross-functional processes to maintain efficiency of marketing approval workflows, ensuring timely execution and alignment with organizational standards and retailer expectations.

Core Skills:

• Omnichannel Marketing
• Program Execution
• Asset Management
• Budget Tracking
• Campaign Reporting
• Process Coordination

• Delivered Retail Environment net sales and gross margin targets, leveraging shopper insights and strategic execution to achieve consistent financial performance across key retail channels.
• Identified and prioritized actionable shopper and retail insights, enabling data-driven decision-making that improved promotional effectiveness and increased category growth by 12%.
• Developed Retail Environment strategies and 5P frameworks, aligning customer and shopper insights to optimize assortment, pricing, and in-store execution across priority accounts.
• Led quarterly activity planning and promotional grids, driving structured execution that enhanced campaign performance and improved return on investment by 15%.
• Collaborated on new product development and go-to-market strategies, ensuring successful launches and strengthening distribution through tailored retail activation plans.
• Analyzed business performance and identified operational gaps, implementing solutions that improved investment efficiency and elevated execution standards through Perfect Store initiatives.

Core Skills:

• Retail Strategy
• Shopper Insights
• 5P Framework
• Business Analysis
• Promotion Planning
• Perfect Store

• Developed and executed shopper marketing programs aligned with brand and sales objectives, driving measurable impact with a 17% increase in shopper engagement and conversion metrics.
• Led negotiation and management of shopper media budgets and measurement plans, optimizing spend allocation and improving ROI by 14% through data-driven performance tracking.
• Directed cross-functional collaboration with brand, sales, insights, and legal teams, ensuring strategic alignment and delivering programs on time while mitigating risks and compliance issues.
• Oversaw evaluation of shopper impressions and sales performance, providing optimization recommendations that enhanced campaign effectiveness and strengthened path-to-purchase execution.
• Managed end-to-end production of digital and in-store shopper assets, coordinating design, logistics, and agency partners to deliver error-free programs across national retail activations.
• Built deep expertise across key brands and retailers, leveraging insights and competitive analysis to recommend innovative tactics that improved shopper reach and drove incremental sales growth.

Core Skills:

• Media Planning
• Shopper Analytics
• Budget Negotiation
• Project Management
• Retail Insights
• Cross Functional

• Analyzed shopper and consumer data using advanced insight tools, developing high-impact marketing programs that increased household penetration and velocity by 18% across key retail accounts.
• Managed end-to-end execution of account-specific shopper marketing initiatives, aligning national strategies with retailer needs and ensuring seamless implementation across sales, eCommerce, and brand teams.
• Identified retail trends and customer strategies, uncovering growth opportunities that strengthened category performance and drove incremental revenue gains across priority channels.
• Collaborated with brand and customer teams to build integrated shopper plans, delivering measurable improvements in merchandising effectiveness and overall brand equity.
• Led co-creation sessions with retailer partners, generating innovative strategies and white space opportunities that enhanced collaboration and expanded long-term business growth.
• Monitored program performance and translated insights into action, closing execution gaps and improving campaign effectiveness while strengthening cross-functional alignment and stakeholder engagement.

Core Skills:

• Shopper Analytics
• Retail Strategy
• Program Execution
• Data Insights
• Cross Functional
• Category Growth

• Negotiated contracts and managed external agencies and vendors, optimizing partnerships to reduce costs by 12% while maintaining high-quality execution across shopper marketing initiatives.
• Supported annual budgeting processes through ROI analysis and performance insights, improving forecast accuracy and enabling more effective allocation of marketing investments.
• Developed best-in-class shopper campaign strategies, aligning vehicles and tactics with brand objectives to enhance shopper experience and drive measurable sales growth.
• Led end-to-end execution of shopper marketing plans, managing timelines, budgets, and deliverables to ensure consistent alignment with brand strategies and on-time program delivery.
• Coordinated cross-functional efforts across Brand, Sales, and Category teams, ensuring strategic alignment and maximizing the impact of integrated in-store and eCommerce campaigns.
• Designed and implemented pre- and post-program ROI frameworks, enabling continuous optimization and improving campaign effectiveness by 16% through data-driven decision-making.

Core Skills:

• Contract Negotiation
• ROI Analysis
• Campaign Strategy
• Budget Management
• Cross Functional
• Performance Tracking

• Supported development and execution of shopper marketing programs across the retail markets, aligning global brand strategy with customer objectives to drive a 15% increase in account performance.
• Managed brand integration at retail through joint planning and KPI tracking, ensuring successful execution of account-specific programs and strengthening relationships with key retailer stakeholders.
• Coordinated cross-functional projects across product, sales, and marketing teams, delivering multiple concurrent initiatives on time while improving operational efficiency by 18%.
• Led supplier integration of brand packaging and value communication, enhancing brand consistency and increasing supplier adoption rates across key distribution partners.
• Leveraged market insights and retailer expertise to design full-funnel activation strategies, improving shopper engagement and driving measurable gains in awareness, consideration, and purchase behavior.
• Oversaw agency and vendor relationships across media, production, and in-store execution, ensuring high-quality deliverables and seamless rollout of shopper marketing toolkits across channels.

Core Skills:

• Shopper Strategy
• Project Management
• Retail Integration
• Agency Management
• Market Insights
• Omnichannel Marketing

• Led innovation of shopper marketing programs within the Market Access Program, delivering digitally enabled strategies that increased platform-driven sales by 21% across curbside, Scan & Go, and delivery channels.
• Directed end-to-end digital shopper planning and execution, translating national brand strategies into actionable customer plans that improved omnichannel conversion and strengthened retail performance.
• Managed agency partnerships through briefing, review, and approvals, ensuring high-quality deliverables and reducing campaign cycle times by 15% through streamlined collaboration processes.
• Analyzed program performance and ROI in partnership with sales, category, and retailers, identifying optimization opportunities that improved marketing efficiency and investment returns.
• Developed training programs and KPI communication frameworks, enhancing team alignment and increasing execution consistency across multiple shopper marketing initiatives and retail environments.
• Oversaw budget reconciliation and promotional tracking systems, maintaining accurate financial reporting while improving visibility into campaign performance and enabling data-driven decision-making.

Core Skills:

• Digital Strategy
• Omnichannel Marketing
• ROI Analysis
• Agency Management
• Budget Control
• Program Analytics

• Led planning and integration of shopper marketing initiatives across brands and retailers, delivering high-impact programs that increased retail volume and shopper engagement by 19% through insight-driven execution.
• Translated brand briefs into large-scale retail activations, executing campaigns on time and within budget while leveraging influencers, events, and partnerships to enhance consumer engagement.
• Collaborated with digital and social teams to extend retail programs across channels, improving campaign reach and consistency, and driving a 22% increase in omnichannel visibility.
• Managed agency and partner relationships across sampling, retail, and production vendors, ensuring seamless execution and reducing project delivery timelines by 15% across multiple concurrent initiatives.
• Oversaw end-to-end project management from concept to distribution, coordinating approvals, production, and logistics to ensure flawless delivery of shopper marketing programs to retail partners.
• Optimized marketing ROI and budget accuracy through performance tracking and reconciliation, improving financial governance and increasing investment efficiency by 14% across shopper marketing activities.

Core Skills:

• Shopper Strategy
• Project Management
• Agency Management
• Omnichannel Marketing
• Budget Control
• ROI Optimization

• Developed national on-premise shopper marketing strategies aligned with corporate growth priorities, driving increased account penetration and contributing to a 16% uplift in channel-specific sales performance.
• Partnered with Consumer and Shopper Insights teams to map path-to-purchase behaviors, translating findings into innovative programs that improved engagement and conversion across on-premise environments.
• Led development and sell-in of insight-driven programs with priority accounts, securing adoption and expanding execution across key venues and high-value customer segments.
• Managed on-premise marketing budgets with a continuous improvement approach, identifying efficiencies that reduced costs by 13% while maximizing program effectiveness and customer value.
• Initiated cross-channel promotional strategies linking on- and off-premise activations, enhancing brand consistency and driving incremental revenue through integrated shopper experiences.
• Oversaw agency partnerships and internal communications, ensuring alignment, capturing program learnings, and improving execution quality through structured feedback and best practice sharing.

Core Skills:

• Shopper Strategy
• On Premise
• Budget Optimization
• Agency Management
• Retail Insights
• Program Execution

• Designed and executed omnichannel shopper marketing campaigns across brands and retailers, delivering tailored initiatives that increased campaign performance and drove a 20% improvement in conversion rates.
• Partnered with cross-functional teams to support Joint and Customer Business Plans, ensuring alignment of shopper strategies with commercial objectives and strengthening retailer collaboration.
• Built and maintained reporting frameworks to analyze campaign performance, enabling data-driven optimization that improved marketing spend efficiency by 15% across digital and in-store channels.
• Collaborated with sales, brand, and commercialization teams to evaluate programs, sharing actionable insights that enhanced execution quality and informed future strategic decisions.
• Developed and managed shopper marketing calendars, aligning seasonal activations with promotional priorities to maximize impact and ensure timely execution across all channels.
• Managed budgets, contracts, and vendor partnerships, identifying new opportunities and optimizing resources to improve program effectiveness and drive consistent business results.

Core Skills:

• Omnichannel Strategy
• Performance Analytics
• Budget Management
• Vendor Management
• Campaign Planning
• Cross Functional

• Developed best-in-class shopper activations within customer environments, driving premium brand conversion and increasing the rate of sale by 18% through insight-led execution strategies.
• Led customer marketing planning and BTL strategy integration, taking ownership of channel plans that aligned with brand objectives and delivered measurable growth across key accounts.
• Analyzed off-trade data and agency insights to identify trends and opportunities, influencing stakeholders and enabling data-driven decisions that improved campaign effectiveness.
• Collaborated with marketing, insights, and category teams to create premium positioning strategies, enhancing brand equity and accelerating conversion within competitive retail environments.
• Managed in-store execution, evaluation, and optimization of programs, improving operational efficiency by 14% and ensuring consistent delivery of high-quality shopper experiences.
• Built long-term customer strategies and relationships, leading NPD implementation and innovation projects that strengthened partnerships and expanded premium product presence in the market.

Core Skills:

• Shopper Activation
• BTL Strategy
• Data Analysis
• Retail Execution
• NPD Launch
• Customer Strategy

• Led omni-channel shopper marketing strategy and execution, defining success metrics and delivering integrated campaigns that increased brand equity and drove a 21% improvement in path-to-purchase conversion.
• Managed strategic partnerships and agency relationships, negotiating agreements and overseeing execution to enhance collaboration efficiency and improve campaign delivery timelines by 18%.
• Developed insight-driven selling stories using syndicated and primary research, influencing decision-making and securing retailer buy-in for high-impact shopper marketing initiatives.
• Directed merchandising, coupon, and national packaging programs, coordinating complex seasonal executions that improved promotional effectiveness and strengthened in-store visibility across key accounts.
• Collaborated with digital and cross-functional teams to activate campaigns across channels, increasing shopper engagement and ensuring consistent brand presence throughout the customer journey.
• Analyzed program performance and translated learnings into actionable strategies, identifying growth opportunities and implementing innovative tools that improved marketing effectiveness and category leadership.

Core Skills:

• Omnichannel Strategy
• Shopper Insights
• Agency Management
• Retail Execution
• Performance Analytics
• Strategic Partnerships

• Drove shopper marketing programs to achieve financial targets, delivering profitable growth across markets through strategic execution with key accounts and channel partners.
• Led development of shopper marketing capability, building analytics-to-insight expertise, and improving team effectiveness by 20% in translating data into actionable strategies.
• Managed consolidated marketing investment planning and budget governance, optimizing resource allocation and improving spend efficiency by 15% across the planning cycle.
• Shaped product portfolio and pricing strategies, implementing data-driven decisions that enhanced competitiveness and supported successful execution across multiple retail channels.
• Directed new product introduction strategy and launch execution, achieving on-time delivery and exceeding launch performance benchmarks across key markets.
• Built strategic relationships across Western Europe and global teams, strengthening collaboration and driving alignment in channel planning and key account initiatives.

Core Skills:

• Shopper Strategy
• Portfolio Planning
• Budget Management
• Pricing Strategy
• NPD Launch
• Data Analytics

• Led media planning and shopper marketing strategy across Walmart and Target, aligning in-store merchandising with retail media to drive a 23% increase in campaign ROI.
• Optimized annual activation calendars in partnership with category and sales teams, improving budget allocation and maximizing impact of national media and merchandising investments.
• Directed agency creative development with commercial alignment, delivering high-performing campaigns that enhanced shopper engagement and supported profitability targets across key accounts.
• Owned North American account planning and shopper strategy, acting as primary marketing liaison to retailers and strengthening collaboration to drive sustained business growth.
• Managed multimillion-dollar brand budgets and promotional strategies, improving investment efficiency by 16% while enhancing shopper experience across in-store and eCommerce touchpoints.
• Analyzed campaign performance and shopper behavior insights, translating findings into actionable improvements that increased effectiveness and strengthened brand equity with retail partners.

Core Skills:

• Retail Media
• Omnichannel Strategy
• Budget Optimization
• Campaign Analytics
• Agency Management
• Shopper Insights

• Developed and executed account-specific shopper marketing plans, driving category growth and increasing in-store conversion and brand share by 17% across key retail partners.
• Analyzed post-promotion performance, including redemption rates, sales lift, and ROI, delivering weekly reporting that informed optimization and improved campaign effectiveness by 14%.
• Collaborated with Customer Marketing, Sales, and brokers to align planning and execution, ensuring seamless delivery of integrated programs that supported brand and commercial objectives.
• Managed agency partners and campaign execution processes, ensuring high-quality deliverables and maintaining consistency with brand strategy across all shopper marketing initiatives.
• Built and maintained strong retailer relationships, presenting performance insights and plans to secure alignment and drive continued growth across partnerships.
• Optimized eCommerce presence and promotional strategies, coordinating with cross-functional teams to enhance digital execution and improve shopper engagement across retail platforms.

Core Skills:

• Shopper Analytics
• ROI Analysis
• Retail Strategy
• Agency Management
• Ecommerce Optimization
• Campaign Planning

• Collaborated cross-functionally with Sales, Marketing, Digital, and Finance teams to execute shopper marketing strategies, driving alignment with brand objectives and achieving a 20% increase in revenue performance.
• Developed and implemented omnichannel shopper programs, leveraging insights to optimize promotions and innovation plans across regions, improving category growth and shopper engagement metrics.
• Analyzed KPI performance and promotion effectiveness, delivering data-driven recommendations that enhanced ROI by 15% and improved future campaign planning accuracy.
• Built and managed relationships with retailers and marketing platforms, identifying high-performing solutions that maximized efficiency and strengthened execution across channels and geographies.
• Supported product positioning, pricing, and packaging strategies, contributing to increased market share and improved competitiveness within key retail environments.
• Managed budgets, forecasts, and supply coordination, ensuring efficient resource allocation and seamless execution across manufacturing, logistics, and shopper marketing activations.

Core Skills:

• Omnichannel Strategy
• KPI Analysis
• Budget Management
• Retail Partnerships
• Promotion Planning
• Forecasting