RETAIL MARKETING MANAGER RESUME EXAMPLE

Emily Carter

Austin, TX

(512) 394-7821

emily.carter@gmail.com

https://www.linkedin.com/in/emilycarter

SUMMARY

Results-driven Retail Marketing Manager with 1+ years of experience in Campaign Execution, Retail Analytics, and Trade Marketing within Consumer Retail. Proven record of achieving 15% sales growth through targeted retail campaigns. Expertise in Campaign Planning and POS Optimization to optimize in-store engagement, mitigate inefficiencies, and drive measurable retail outcomes.

SKILLS

Retail Analytics

Campaign Execution

POS Systems

Trade Marketing

Data Analysis

Merchandising Strategy

EXPERIENCE

Marketing Coordinator

BrightLeaf Retail Group — Austin, TX

June 2024 – Present

• Supported execution of retail campaigns across authorized channels, contributing to a 12% increase in promotional sales through improved coordination and timely delivery.
• Assisted in product launch readiness by coordinating packaging and promotions, improving launch efficiency by 15% across multiple retail stores.
• Maintained online POS content and marketing materials, increasing customer engagement metrics by 10% through consistent updates.
• Collaborated with cross-functional teams to support campaign rollout, improving execution timelines by 18% across regional stores.

Retail Marketing Assistant

NorthBridge Consumer Goods — Dallas, TX

January 2023 – May 2024

• Assisted in the development of retailer-specific marketing materials, improving in-store visibility and contributing to a 9% uplift in conversion rates.
• Supported merchandising and campaign planning initiatives, enhancing promotional execution efficiency by 14%.
• Monitored campaign performance data and prepared reports, enabling insights that improved campaign effectiveness by 11%.
• Coordinated communication between marketing and retail teams, reducing delays and improving project delivery timelines by 16%.

EDUCATION

Bachelor of Business Administration

University of Texas at Dallas

Michael Reynolds

Chicago, IL

(773) 555-9182

michael.reynolds.marketing@gmail.com

https://www.linkedin.com/in/michaelreynolds-marketing

SUMMARY

Results-driven Retail Marketing Manager with 4+ years of experience in Retail Campaigns, Shopper Insights, and Trade Marketing within Consumer Goods. Proven record of achieving 22% sales growth through data-driven retail activations. Expertise in Campaign Strategy and Merchandising Execution to optimize shopper engagement, mitigate inefficiencies, and drive revenue performance.

SKILLS

Retail Analytics

Campaign Strategy

POS Systems

Merchandising Strategy

Data Analysis

Content Management

EXPERIENCE

Retail Marketing Manager

Summit Retail Solutions — Chicago, IL

March 2023 – Present

• Developed and executed retail marketing strategies for authorized retailer channels, increasing sales by 21% through targeted campaign execution.
• Led product launch campaigns ensuring shelf readiness and promotional alignment, improving sell-through rates by 18%.
• Created retail playbooks and merchandising assets, enhancing execution consistency and improving campaign effectiveness by 16%.
• Managed POS content and campaign materials, increasing shopper engagement by 14% through optimized in-store communication.

Retail Marketing Specialist

UrbanEdge Consumer Brands — Milwaukee, WI

June 2021 – February 2023

• Executed retail marketing programs across local and regional markets, contributing to a 17% increase in promotional performance.
• Coordinated with product and promotions teams to align campaigns, improving rollout timelines by 15%.
• Maintained internal marketing platforms and campaign documentation, improving planning efficiency by 19%.
• Supported cross-functional collaboration to enhance retail marketing integration, increasing campaign alignment across teams by 13%.

EDUCATION

Bachelor of Science in Marketing

University of Wisconsin–Milwaukee

Daniel A. Whitaker

New York, NY

(646) 782-4401

daniel.whitaker@outlook.com

https://www.linkedin.com/in/daniel-a-whitaker

PROFESSIONAL SUMMARY

Results-driven Retail Marketing Manager with 8+ years of experience in Trade Marketing, Retail Strategy, and Shopper Insights within Consumer Products. Proven record of achieving 25% revenue growth through strategic retail activations and channel optimization. Expertise in Omnichannel Strategy and Budget Management to optimize performance, mitigate execution risks, and drive scalable growth across multi-market retail environments.

CORE SKILLS

Retail Analytics

Omnichannel Strategy

Campaign Strategy

Budget Management

Shopper Insights

Performance Optimization

EXPERIENCE

Senior Retail Marketing Manager

Evercrest Consumer Brands — New York, NY

January 2022 – Present

• Developed and executed retail marketing strategies for authorized retailer channels, driving a 25% increase in revenue across domestic and international markets.
• Led cross-functional teams to deliver product launch campaigns, improving launch success rates by 22% through optimized shelf readiness and promotions.
• Directed development of retail playbooks and merchandising strategies, increasing execution consistency and campaign performance by 18%.
• Managed POS content, campaign planning, and internal marketing platforms, improving operational efficiency by 20% and enhancing stakeholder alignment.

Retail Marketing Manager

Horizon Retail Group — Boston, MA

June 2018 – December 2021

• Oversaw retail marketing programs across multiple markets, contributing to a 21% uplift in promotional sales through strategic execution.
• Collaborated with product and promotions teams to align campaign strategies, improving execution timelines by 17%.
• Maintained centralized marketing hubs and communication frameworks, enhancing planning visibility and reducing delays by 16%.
• Implemented process improvements to streamline campaign execution, increasing efficiency by 19% across retail marketing operations.

EDUCATION

Bachelor of Business Administration

Boston University

• Directed annual retail marketing strategy across multiple boutiques, aligning campaigns with seasonal demand cycles and driving a 22% increase in year-over-year sales performance.
• Orchestrated boutique activation programs to boost in-store traffic, executing targeted promotions and partnerships that improved conversion rates by 18% and accelerated inventory turnover.
• Implemented visual merchandising standards across locations, enhancing brand visibility and customer engagement, contributing to a measurable 15% uplift in average transaction value.
• Leveraged CRM systems and integrated internal and external databases to design segmented campaigns, increasing customer retention by 12% and expanding the active customer base by over 3,000 profiles.
• Managed end-to-end execution of retail events, including pop-ups, fairs, and gala dinners, delivering high-impact brand experiences that generated over $500K in incremental revenue annually.
• Coordinated store development initiatives with cross-functional retail teams, while overseeing budgeting, market analysis, and reporting to optimize spend efficiency and support data-driven decision-making.

Core Skills:

• Retail Analytics
• CRM Systems
• Visual Merchandising
• Campaign Strategy
• Event Marketing
• Budget Planning

• Developed and executed integrated retail marketing plans aligned with overarching brand strategy, driving multi-location growth and contributing to a 25% increase in statewide sales performance.
• Launched targeted promotions and consumer engagement programs across dispensaries, improving foot traffic by 20% and strengthening brand loyalty through data-informed campaign optimization.
• Analyzed marketing performance using structured reporting frameworks, delivering actionable insights that enhanced ROI by 15% and informed strategic adjustments across key initiatives.
• Cultivated partnerships with over 30 local organizations and stakeholders, positioning the brand as a trusted community leader while expanding regional visibility and customer acquisition channels.
• Collaborated with General Manager and retail teams to implement staff training and consumer education initiatives, elevating product knowledge and increasing upsell rates by 10% across locations.
• Oversaw compliant execution of multi-channel campaigns, including events, social media, and PR, ensuring brand consistency while supporting wholesale launches and key sales periods.

Core Skills:

• Retail Analytics
• CRM Systems
• Campaign Management
• Social Media
• Market Analysis
• Regulatory Compliance

• Acted as the primary liaison between commercial teams, retail partners, and marketing, ensuring alignment on campaigns and delivering coordinated initiatives that improved partner engagement scores by 18%.
• Executed integrated customer communications across digital and print channels, enhancing message consistency and driving a 20% increase in campaign response rates across targeted segments.
• Managed end-to-end participation in trade shows, including booking, production, and on-site execution, generating over 1,500 qualified leads and strengthening brand visibility within key markets.
• Developed targeted retail campaigns for existing and prospective customers, leveraging segmentation strategies that improved conversion rates by 14% and expanded account penetration.
• Coordinated with internal and external stakeholders to deliver POS materials and merchandising solutions, optimizing in-store visibility and contributing to a 12% uplift in promotional sales.
• Administered MDF budgets, promotions, and performance reporting, ensuring efficient allocation and achieving a 10% improvement in ROI through data-driven adjustments and toolkit standardization.

Core Skills:

• Campaign Analytics
• POS Systems
• CRM Platforms
• Budget Allocation
• Trade Marketing
• Performance Reporting

• Defined annual retail marketing activation priorities across European markets, aligning brand and retail targets with performance insights to deliver strategic roadmaps that improved regional sales by 21%.
• Led creation and execution of seasonal marketing calendars, coordinating cross-functional teams to capitalize on commercial peaks and local events, increasing campaign efficiency and on-time delivery rates by 25%.
• Adapted global campaign toolkits for regional markets, ensuring alignment with product allocation, sourcing, and store constraints, resulting in a 15% uplift in campaign relevance and execution quality.
• Optimized Marketing and Sales Working Budgets through rigorous performance tracking, achieving a 12% improvement in ROI while consistently meeting or exceeding predefined campaign targets.
• Delivered omni-channel reporting and actionable insights to business units and senior leadership, enabling data-driven decisions that enhanced traffic performance across underperforming stores by 18%.
• Collaborated with retail and cluster teams to diagnose performance gaps and implement targeted marketing interventions, effectively reversing declining traffic trends and improving monthly store KPIs.

Core Skills:

• Retail Analytics
• Budget Optimization
• Campaign Planning
• Omnichannel Reporting
• Data Analysis
• Marketing Strategy

• Co-owned key retail KPIs, including traffic, conversion, ATV, UPT, NPS, net sales, and margin, partnering with cluster teams to drive a 19% improvement in overall store performance.
• Led and developed a regional retail marketing team, setting clear objectives and fostering a high-performance culture that improved team productivity and campaign delivery efficiency by 23%.
• Implemented structured training programs under the framework, enhancing marketing activation capabilities and increasing execution consistency across markets by 17%.
• Championed leadership standards and talent development processes, conducting regular performance evaluations and coaching that improved employee retention rates by 14% within the division.
• Translated corporate strategy into actionable business plans, aligning cross-functional stakeholders and ensuring consistent execution through performance tracking and governance frameworks.
• Collaborated with senior leadership and retail partners to drive store performance initiatives, strengthening operational alignment and delivering measurable gains in profitability and customer satisfaction metrics.

Core Skills:

• Retail Analytics
• Performance Management
• Team Leadership
• Talent Development
• Strategic Planning
• KPI Tracking

• Led end-to-end briefing and execution of retail marketing campaigns across owned stores, leveraging market and competitor insights to deliver initiatives that increased in-store sales by 24%.
• Synthesized shopper data, market trends, and performance analytics to design evolving retail journeys, improving customer engagement metrics and boosting conversion rates by 16% across key categories.
• Defined and owned retail channel vision in collaboration with category, CoE, and regional teams, aligning strategies that enhanced cross-market consistency and delivered measurable revenue growth.
• Directed development of creative briefs and campaign deliverables, ensuring alignment with distribution strategy and shopper expectations, resulting in a 20% uplift in campaign effectiveness.
• Partnered with global and regional stakeholders to manage budgets, share best practices, and pilot innovative retail concepts, successfully scaling high-performing initiatives across multiple markets.
• Identified operational risks and supported NPD launch planning with cross-functional teams, implementing mitigation strategies that ensured timely delivery and strengthened commercial outcomes.

Core Skills:

• Retail Analytics
• Shopper Insights
• Campaign Strategy
• Budget Management
• Data Analysis
• Market Intelligence

• Managed end-to-end retail marketing activities for the US market, partnering with sales teams to align strategies with retailer needs and driving a 22% increase in offline channel revenue.
• Analyzed trade marketing performance using retail data and customer insights, optimizing campaigns and in-store initiatives to improve conversion rates by 15% and enhance POS effectiveness.
• Led strategic initiatives integrating digital and in-store experiences, creating seamless shopper journeys that increased engagement metrics and contributed to a 17% uplift in customer satisfaction scores.
• Supported retail product launches by identifying market-specific requirements and delivering tailored activation plans, resulting in faster sell-through rates and improved launch performance across key accounts.
• Strengthened relationships with retail partners through collaborative planning and execution, balancing commercial priorities and achieving a 13% growth in joint business development outcomes.
• Streamlined marketing operations by developing scalable processes for asset automation and POS tool management, improving execution efficiency by 20% across multiple retail locations.

Core Skills:

• Retail Analytics
• CRM Systems
• Trade Marketing
• POS Systems
• Campaign Optimization
• Market Analysis

• Managed website content and campaign updates, ensuring accuracy and alignment with marketing objectives, contributing to a 20% increase in web traffic and improved user engagement metrics.
• Collaborated with divisional marketing managers and cross-functional teams to execute local and regional campaigns, delivering integrated initiatives that enhanced brand visibility and drove a 15% uplift in leads.
• Coordinated production of multi-format content, including blogs, videos, and web assets, optimizing messaging and creative quality to improve audience engagement rates by 18% across digital platforms.
• Executed and optimized social media and influencer campaigns across paid and organic channels, increasing follower growth by 25% and improving campaign ROI through data-driven adjustments.
• Monitored performance using Google Analytics and social insights, generating reports that informed strategic improvements and increased content conversion rates by 12% over successive campaigns.
• Supported event marketing and brand representation initiatives while refining creative execution through continuous review, strengthening market positioning, and improving campaign efficiency across retail divisions.

Core Skills:

• Google Analytics
• Social Media
• Content Strategy
• Campaign Analytics
• SEO Optimization
• Influencer Marketing

• Partnered with marketing leadership and sales teams to drive retail distribution across Walmart, Target, and ULTA, supporting product launches that contributed to a 28% increase in sell-through rates.
• Led execution of retailer-specific promotions and programs, managing budgets and timelines while delivering campaigns that improved promotional ROI by 18% across key national accounts.
• Directed communication and coordination of POS materials, merchandising kits, and in-store displays, enhancing brand presence and increasing in-store conversion rates by 16%.
• Analyzed sales performance, inventory trends, and promotional data to generate monthly insights, identifying opportunities that reduced inventory liability by 12% and improved assortment planning.
• Developed planograms and merchandising strategies to optimize shelf space and product visibility, resulting in a 14% uplift in category sales across multiple retail environments.
• Collaborated cross-functionally with supply chain, vendors, and internal stakeholders to execute integrated campaigns and seasonal launches, ensuring alignment and consistent delivery of business objectives.

Core Skills:

• Retail Analytics
• Planogram Design
• POS Systems
• Sales Analysis
• Inventory Management
• Campaign Execution

• Developed retailer-specific trade marketing plans aligned with brand strategy, translating insights into targeted activations that drove a 26% increase in retail sales across key accounts.
• Converted global marketing strategies into customized retailer programs using shopper and market data, improving campaign relevance and delivering a 17% uplift in promotional effectiveness.
• Led end-to-end planning for product launches, executing pre-launch through post-launch trade strategies that accelerated sell-in velocity and improved launch success rates by 21%.
• Partnered with the Head of Sales to execute go-to-market strategies and national promotions, ensuring alignment and achieving a 19% improvement in campaign ROI across multiple retailers.
• Managed promotional budgets, GWP programs, and demand planning coordination, optimizing allocations by SKU and season to reduce stock imbalances by 13%.
• Analyzed competitive landscape and retail performance data to inform planograms, digital campaigns, and POS execution, enhancing in-store visibility and increasing conversion rates by 15%.

Core Skills:

• Retail Analytics
• Trade Marketing
• Planogram Design
• Budget Management
• Demand Planning
• Sales Analysis

• Identified and prioritized promotional titles using global editorial calendars and sales velocity analysis, driving a 23% increase in campaign-driven revenue across international marketplaces.
• Implemented data-driven pricing strategies to attract new and existing customers, improving conversion rates by 18% while maintaining competitive positioning across regions.
• Produced weekly performance reports evaluating promotional impact, delivering insights that demonstrated incremental revenue growth of over $500K annually for key stakeholders.
• Collaborated with product marketing and acquisition teams to identify lifecycle-based upsell opportunities, increasing average customer value by 14% through targeted content promotions.
• Designed and tested new promotional offers at scale, leveraging global coordination to accelerate rollout and achieve a 20% uplift in campaign adoption rates.
• Recommended and implemented process improvements to streamline operations, enhancing execution efficiency and enabling scalable global solutions across cross-functional teams.

Core Skills:

• Pricing Strategy
• Data Analysis
• Campaign Analytics
• Revenue Optimization
• A/B Testing
• Process Automation

• Developed and executed integrated retail media strategies across paid, owned, and partner channels, driving a 27% increase in foot traffic and improving cross-channel campaign effectiveness.
• Managed end-to-end retail marketing budgets and media planning, collaborating with agencies and vendors to optimize spend efficiency and achieve a 19% uplift in campaign ROI.
• Acted as primary liaison with retail partners, aligning marketing initiatives and strengthening partnerships that enhanced conversion from retail visitors to online players by 16%.
• Led execution of high-impact campaigns and event-based promotions, including Super Bowl and March Madness activations, generating a 22% increase in engagement during peak periods.
• Coordinated new market launches and asset development with brand teams, ensuring compliance with regulatory standards while maintaining consistent brand execution across all touchpoints.
• Evaluated retail opportunities, business cases, and RFPs while managing multiple projects, delivering scalable growth strategies, and supporting long-term expansion of retail marketing operations.

Core Skills:

• Media Planning
• Budget Management
• Campaign Analytics
• Regulatory Compliance
• Partner Management
• Conversion Optimization

• Identified and executed Amazon-focused promotional strategies using global editorial calendars and sales velocity insights, driving a 24% increase in campaign-attributed revenue across international marketplaces.
• Implemented competitive pricing models tailored to customer segments, improving conversion rates by 17% while maintaining margin targets across diverse global regions.
• Generated weekly performance reports analyzing promotional effectiveness, delivering insights that demonstrated over $600K in incremental revenue and informed strategic decision-making.
• Collaborated with product marketing and acquisition teams to identify lifecycle-based upsell opportunities, increasing average order value by 13% through targeted content and promotions.
• Designed and tested scalable promotional offers, leveraging global coordination to accelerate rollout and achieve a 21% improvement in campaign adoption rates.
• Recommended and implemented process optimizations to streamline workflows, enhancing operational efficiency and enabling consistent execution of global marketing initiatives.

Core Skills:

• Amazon Analytics
• Pricing Strategy
• Campaign Analytics
• A/B Testing
• Revenue Optimization
• Process Automation

• Defined and owned the end-to-end shopper journey vision, leveraging market insights and trends to deliver retail experiences that increased customer engagement metrics by 23% across channels.
• Developed and executed integrated retail marketing strategies and annual calendars, adapting approaches for owned and third-party channels to drive a 21% uplift in multi-channel sales performance.
• Utilized data analytics and shopper insights to build comprehensive marketing plans, optimizing resource allocation and achieving a 17% improvement in campaign ROI against business targets.
• Directed creation of insight-led briefs for retail activations, including store openings and campaigns, ensuring deliverables aligned with commercial objectives and improved execution efficiency by 18%.
• Collaborated with internal teams and external partners to deliver POS, content, and media assets, maximizing resource utilization and increasing in-store conversion rates by 15%.
• Led stakeholder communication, risk management, and pilot initiatives with regional teams, informing long-term strategy and enhancing project delivery timelines and overall marketing effectiveness.

Core Skills:

• Retail Analytics
• Shopper Insights
• Campaign Strategy
• Budget Management
• POS Systems
• Stakeholder Management

• Collaborated with Head of Marketing to define brand and communications strategy, translating vision into actionable plans that drove a 20% increase in campaign-driven revenue.
• Developed and managed seasonal promotions calendars, aligning cross-channel activities with commercial priorities and improving campaign timing effectiveness by 18% across retail and digital platforms.
• Oversaw marketing budgets and supplier workstreams, ensuring cost efficiency and delivering campaigns within budget while achieving a 15% improvement in return on marketing investment.
• Led and developed the marketing team, establishing clear goals and processes that enhanced team productivity and improved campaign delivery timelines by 22%.
• Directed cross-functional execution of product launches, packaging, events, and integrated communications, increasing brand visibility and generating a 17% uplift in customer engagement.
• Analyzed campaign performance and maintained stakeholder communications, implementing data-driven optimizations and strengthening collaboration with trading teams to support sustained business growth.

Core Skills:

• Campaign Strategy
• Budget Management
• Marketing Analytics
• Team Leadership
• Supplier Management
• Product Launches

• Identified and executed Amazon promotional strategies using global editorial calendars and sales velocity data, driving a 25% increase in campaign-attributed revenue across Audible’s international marketplaces.
• Implemented competitive pricing strategies tailored to customer segments, improving conversion rates by 19% while maintaining margin targets across diverse global regions.
• Generated weekly performance reports evaluating promotional impact, delivering insights that demonstrated over $700K in incremental revenue and supported data-driven decision-making.
• Collaborated with product marketing and acquisition teams to identify lifecycle-based upsell opportunities, increasing average customer value by 15% through targeted content promotions.
• Designed and tested scalable promotional offers, leveraging global coordination to accelerate rollout and achieve a 22% uplift in campaign adoption rates.
• Recommended and implemented process improvements to streamline operations, enhancing execution efficiency and enabling consistent delivery of global marketing initiatives.

Core Skills:

• Amazon Analytics
• Pricing Strategy
• Campaign Analytics
• A/B Testing
• Revenue Optimization
• Process Automation

• Identified and prioritized promotional opportunities using global editorial calendars and sales velocity analysis, driving a 24% increase in campaign-driven revenue across international marketplaces.
• Implemented competitive pricing strategies tailored to diverse customer segments, improving conversion rates by 18% while maintaining profitability across multiple global regions.
• Generated weekly performance reports evaluating promotional effectiveness, delivering insights that demonstrated over $650K in incremental revenue and informed strategic optimizations.
• Collaborated with product marketing and acquisition teams to identify lifecycle-based upsell opportunities, increasing average customer value by 14% through targeted content promotions.
• Designed and tested scalable promotional offers, leveraging global coordination to accelerate rollout and achieve a 21% uplift in campaign adoption rates.
• Recommended and implemented process improvements to streamline operations, enhancing execution efficiency and enabling consistent delivery of global marketing initiatives.

Core Skills:

• Pricing Strategy
• Campaign Analytics
• A/B Testing
• Revenue Optimization
• Data Analysis
• Process Automation

• Led development and execution of data-driven retail marketing strategies for product portfolios, aligning customer needs with brand objectives and driving a 23% increase in acquisition performance within budget targets.
• Defined customer value propositions and segment-driven campaigns, leveraging insights to strengthen product positioning and improve conversion rates by 18% across key retail segments.
• Directed and developed high-performing marketing teams, fostering a culture of accountability and innovation that improved campaign delivery efficiency and team engagement scores by 20%.
• Partnered with senior leadership to shape broader retail marketing strategy, ensuring alignment with brand goals while optimizing acquisition KPIs and reducing CPA by 15%.
• Applied advanced analytics and experimentation to continuously refine strategies, introducing innovative channel mixes that delivered a 17% uplift in marketing ROI across digital and traditional platforms.
• Collaborated with customer experience, agency, and internal stakeholders to enhance offers and processes, improving customer satisfaction metrics and increasing end-to-end conversion rates by 14%.

Core Skills:

• Marketing Analytics
• Customer Segmentation
• Campaign Strategy
• Budget Management
• Performance Optimization
• Stakeholder Management

• Supervised daily retail operations, ensuring smooth store performance and implementing process improvements that enhanced operational efficiency by 18% across key functional areas.
• Managed inventory control, deposits, and ordering processes, leveraging sales trends to reduce stock discrepancies by 15% and optimize product availability.
• Developed and maintained staffing schedules aligned with demand patterns, improving labor efficiency and reducing overtime costs by 12% while maintaining service quality.
• Evaluated employee performance and implemented corrective actions and coaching, increasing team productivity by 14% and strengthening overall store execution standards.
• Analyzed customer feedback, competitor activity, and market trends to source new products, contributing to a 16% increase in category sales and improved assortment relevance.
• Provided retail and marketing support to regional leadership and corporate teams, delivering insights and operational coordination that supported strategic decision-making and business growth.

Core Skills:

• Inventory Management
• Sales Analysis
• Workforce Planning
• Performance Management
• Retail Operations
• Market Analysis

• Co-developed annual trade marketing strategy and channel-specific calendars, aligning with key customers to drive a 22% increase in promotional sales across retail segments.
• Managed trade marketing budgets and program design, optimizing spend efficiency and delivering campaigns that improved ROI by 18% through targeted activation mechanics.
• Directed development and execution of integrated campaigns, overseeing content, themes, and multi-channel assets that enhanced brand consistency and increased engagement rates by 16%.
• Coordinated cross-functional teams including sales, finance, and logistics to ensure seamless execution, improving on-time campaign delivery by 20% across multiple retail initiatives.
• Oversaw logistics planning for POP materials and promotional assets, ensuring timely deployment and contributing to a 14% uplift in in-store visibility and conversion.
• Monitored campaign performance and store development plans, analyzing reports to inform strategy adjustments and improve overall marketing effectiveness by 15%.

Core Skills:

• Trade Marketing
• Budget Management
• Campaign Execution
• POS Systems
• Data Analysis
• Project Coordination

• Optimized end-to-end in-store customer journeys in partnership with merchants and product teams, implementing enhancements that increased conversion rates by 19% across retail locations.
• Developed and delivered training materials for store associates, improving product knowledge and driving a 14% uplift in upsell effectiveness and customer engagement.
• Coordinated integrated co-marketing campaigns across social, email, web, and paid channels, achieving a 21% increase in campaign reach and cross-channel engagement.
• Led execution of owned and sponsored events, managing strategy through logistics and vendor relations, generating over $400K in pipeline value, and strengthening brand visibility.
• Analyzed post-campaign and event performance, delivering ROI insights that improved future campaign effectiveness by 17% through data-driven recommendations.
• Collaborated with cross-functional teams to deploy digital marketing solutions and growth initiatives, enhancing customer experience and supporting retail expansion across the US and Canadian markets.

Core Skills:

• Customer Analytics
• Campaign Management
• Event Marketing
• Digital Marketing
• ROI Analysis
• Marketing Technology

• Led development of omnichannel retail activation campaigns across e-commerce, specialty, and grocery channels, collaborating with cross-functional teams to deliver initiatives that increased sales by 23% across Western Europe.
• Owned key trade marketing projects and drove execution consistency across markets, improving campaign rollout efficiency by 19% and strengthening alignment between regional and global teams.
• Partnered with business unit stakeholders to execute integrated online and offline campaigns, ensuring cohesive brand presentation and achieving a 17% uplift in shopper engagement metrics.
• Championed shopper-centric strategies by analyzing consumer behavior across segments, influencing internal stakeholders to implement solutions that improved conversion rates by 15%.
• Directed campaign evaluation and performance reporting, embedding insights into future planning and enhancing campaign effectiveness by 18% through continuous optimization.
• Defined and executed travel retail marketing strategies across APAC, managing budgets, pricing, and forecasting to increase brand awareness and drive a 21% growth in retail channel revenue.

Core Skills:

• Omnichannel Marketing
• Retail Analytics
• Campaign Strategy
• Budget Management
• Shopper Insights
• Performance Reporting

• Developed and executed retail marketing strategies for authorized retailer channels, driving market share growth and achieving a 24% increase in sales across local and international markets.
• Led end-to-end execution of retail campaigns and product launches, ensuring shelf readiness, promotional alignment, and in-store visibility that improved launch performance by 20%.
• Created retailer-specific playbooks, merchandising tools, and collateral, enhancing execution consistency and increasing campaign effectiveness by 17% across partner stores.
• Managed marketing programs and online POS content, optimizing customer touchpoints and improving shopper engagement metrics by 15% through data-informed updates.
• Collaborated with cross-functional teams to deliver timely campaigns for LEGO Certified Stores, ensuring brand consistency and strengthening shopper communication across retail environments.
• Optimized internal processes and maintained centralized marketing platforms, improving information flow and campaign planning efficiency by 18% while supporting regional marketing integration.

Core Skills:

• Retail Analytics
• Campaign Management
• POS Systems
• Merchandising Strategy
• Content Management
• Process Optimization