SENIOR FRANCHISE MANAGER RESUME EXAMPLE
Published: Apr 01, 2025 – The Senior Franchise Manager supports strategic regional planning and collaborates with the Franchise Director to drive P&L delivery and double-digit commercial growth through audience insights and data analytics. This position partners with global teams to localize franchise strategies for EMEA and aligns with creative, marketing, and retail departments to implement impactful revenue-driving initiatives. The senior manager also identifies growth opportunities, develops franchise engagement marketing, and executes EMEA-relevant plans to boost brand presence and consumer engagement.

Tips for Senior Franchise Manager Skills and Responsibilities on a Resume
1. Senior Franchise Manager, Greenfield Ventures, Austin, TX
Job Summary:
- Key point of contact for day-to-day franchise business needs, responsible for ongoing franchise and development partner relations
- Oversee Field Managers, providing coaching and development opportunities
- Responsible for reporting weekly sales to cross-functional teams, delivering key market and store-level performance insights
- Deliver a monthly insight review deck and recommended strategies
- Improve store performance through the review of store performance audits and ongoing partner engagement
- Address non-compliance with brand standards
- Actively seek partner feedback to deliver back to internal teams for ongoing process improvement
- Responsible for managing partner/store escalations
- Oversees fast-paced NSO workback and associated tasks
- Identify trends to determine system improvement and implement change
Skills on Resume:
- Franchise Management (Hard Skills)
- Team Leadership (Soft Skills)
- Performance Reporting (Hard Skills)
- Strategic Planning (Hard Skills)
- Audit Analysis (Hard Skills)
- Compliance Enforcement (Hard Skills)
- Partner Relationship Management (Soft Skills)
- Problem-Solving (Soft Skills)
2. Senior Franchise Manager, Horizon Development Group, Denver, CO
Job Summary:
- Work closely with internal stakeholders across multiple departments
- Develop new systems and tools to support the growth and optimization of the partner business, including marketing, operations, training, communications, VM, store design, IT, compliance, and health and safety
- Drive the implementation of new system standards through hands-on support to the field team
- Ensure the successful implementation of retail marketing campaigns and deliver key insights for future growth and optimization
- Work in partnership with the CGC sales team to develop meaningful programs that align with contractual obligations and support sales growth
- Motivate partners by maintaining and embodying the company culture
- Respond to queries (phone, email, and in-person) from licensees and development partners on operational and compliance-related items
- Build relationships and communication channels between the various stakeholder groups, including the Retail organization, Franchise Operations, Franchise Working Group, and Franchise Committee
- Understand the interdependencies across the wider organization of distinct stakeholder goals
- Work with development partner teams to support the execution of defined KPIs, metrics, and Standard Operating Procedures
Skills on Resume:
- Cross-Functional Work (Soft Skills)
- System Design (Hard Skills)
- Field Support (Hard Skills)
- Marketing Execution (Hard Skills)
- Program Design (Hard Skills)
- Partner Engagement (Soft Skills)
- Stakeholder Comms (Soft Skills)
- KPI Delivery (Hard Skills)
3. Senior Franchise Manager, Legacy Franchise Solutions, Charlotte, NC
Job Summary:
- Support and facilitate the strategic regional planning process for defined franchises
- Support the Franchise and Marketing Strategy Director/Franchise Director to set and deliver the franchise P&L
- Contribute to the development of the CPGP franchise strategy to deliver double-digit commercial growth, utilising audience insights, financials, and analytics
- Collaborate with the global CPGP franchise team to cascade (and adjust where necessary) the global strategy positioning as appropriate for EMEA
- Support the CPGP Franchise and Marketing Strategy Director/Franchise Director
- Partner with franchise management to input CPGP's needs into wider corporate franchise initiatives, such as building appropriate content, digital, and marketing platforms, to drive CPGP revenue
- Partner with creative, marketing, and retail teams to drive ideation and implementation of marketing tactics to drive CPGP revenue
- Support trade and retail teams with brand pitch tools and marketing innovation
- Assist in the identification of CPGP category and product opportunities for growth across consumer products
- Assist in the identification of global consumer products franchise trends from other regions or competitive brands that can be utilised in EMEA
- Develop and drive the franchise engagement marketing for designated franchises
- Develop and deliver the EMEA-relevant franchise marketing plans, including key beats and retail moments that engage key audiences to drive engagement and deliver against the strategy
Skills on Resume:
- Strategic Planning (Hard Skills)
- P&L Support (Hard Skills)
- Market Analysis (Hard Skills)
- Global Strategy Alignment (Soft Skills)
- Cross-Functional Partnership (Soft Skills)
- Revenue Growth Strategy (Hard Skills)
- Marketing Implementation (Hard Skills)
- Trend Identification (Hard Skills)
4. Senior Franchise Manager, Summit Growth Partners, Orlando, FL
Job Summary:
- Partner with global franchise management to input EMEA CPGP needs into global plans
- Partner with creative, marketing, and retail teams to drive ideation and implementation of marketing tactics to drive CPGP franchise-specific revenue, in alignment with licensees
- Provide country retail teams with brand pitch tools, marketing innovation, and franchise strategy
- Manage EMEA franchise marketing budget to deliver the best ROI to achieve the strategy across platforms and markets
- Represent the franchise for CPGP EMEA across all categories and markets, sharing information to support sell-in
- Identify CPGP category, market, licensee, and audience opportunities for growth across consumer products to deliver franchise objectives, and provide tools to the licensing teams to deliver against these
- Represent the franchise (e.g., keynote brand presenter) for all selected internal and external CPGP presentations and meetings (supporting the Franchise and Marketing Strategy Director/Franchise Director, or Vice President, Franchise and Category)
- Ensure a constant flow of franchise information across the CPGP team at a regional and local level
- Set and manage regular planning and activation meetings, owning processes and workflows for the specific franchise function
- Become the CPGP brand steward for the managed franchises, supporting the CPGP business with reviews and approvals to ensure consistency and compliance with the franchise attributes and goals
- Support and guide local ideation and implementation of the global/EMEA franchise strategies
- Work with a virtual team (category, retail, marketing, and local teams), supporting and guiding them towards reaching the set commercial objectives
Skills on Resume:
- Global Collaboration (Soft Skills)
- Marketing Execution (Hard Skills)
- Retail Support (Hard Skills)
- Budget Management (Hard Skills)
- Growth Opportunity Analysis (Hard Skills)
- Brand Representation (Soft Skills)
- Workflow Management (Hard Skills)
- Team Guidance (Soft Skills)