Published: Jan 09, 2026 - The Junior Brand Manager develops engaging advertising and social media content, implements media plans on schedule, and analyzes performance to recommend improvements. This role involves supporting management in creating consumer-centric marketing plans, driving brand innovation, and ensuring flawless execution of B2C and B2B marketing programs in collaboration with agencies and third-party partners. The Junior Manager also partners with sales and customer service teams to build strong professional relationships, gather consumer insights, and propose impactful new marketing activations.

Tips for Junior Brand Manager Skills and Responsibilities on a Resume
1. Junior Brand Manager, Northstar Consumer Solutions LLC, Aurora, CO
Job Summary:
- Play an active role in creative and media agency briefings, media planning, and managing internal approvals.
- Lead and manage related campaigns from idea to implementation (campaign management).
- Manage social media platforms with relevant agencies.
- Contribute and actively participate in Brand Strategy and Yearly Marketing Activity Plan development.
- Keep in contact with internal/external stakeholders.
- Represent the Brand within local and regional organizations.
- Adapt and develop product innovations to meet brand objectives, consumer, and market trends.
- Contribute to the monthly business planning process with forecast and activity management inputs.
- Monitor and animate Brand execution fundamentals within category environment (in monthly/quarterly periods), identifying improvement areas.
- Prepare ad hoc special analyses to help the decision-making process.
- Monitor and manage the Brand budget.
Skills on Resume:
- Campaign Management (Hard Skills)
- Media Planning (Hard Skills)
- Social Media Management (Hard Skills)
- Brand Strategy (Hard Skills)
- Stakeholder Management (Soft Skills)
- Budget Management (Hard Skills)
- Market Analysis (Hard Skills)
- Strategic Communication (Soft Skills)
2. Junior Brand Manager, Blue Horizon Retail Marketing Group Inc., Plano, TX
Job Summary:
- Execute a wide range of marketing activities within the assigned market.
- Prepare weekly reports and analyses covering sales performance, stock levels, and brand growth.
- Generate actionable insights based on performance data and market observations.
- Monitor category-specific market trends to inform strategic decisions.
- Conduct marketing research to support planning and positioning activities.
- Develop seasonal sales forecasts for watch categories.
- Plan and place orders to build winning assortments aligned with market demand.
- Coordinate closely with the planning department and follow the replenishment cycle.
- Collaborate with internal teams, including marketing, communication, visual merchandising, logistics, administration, planning, and procurement.
- Manage external communication and coordination with suppliers.
Skills on Resume:
- Marketing Execution (Hard Skills)
- Sales Reporting (Hard Skills)
- Data Analysis (Hard Skills)
- Market Analysis (Hard Skills)
- Marketing Research (Hard Skills)
- Sales Forecasting (Hard Skills)
- Assortment Planning (Hard Skills)
- Cross-Team Coordination (Soft Skills)
3. Junior Brand Manager, Evergreen Brand Development Services LLC, Madison, WI
Job Summary:
- Support the briefing of creative and media agencies with clear communication objectives and deliverables.
- Coordinate and oversee the management of local communication production activities.
- Assist in media planning to ensure alignment with brand and market priorities.
- Manage internal approval processes to ensure timely and compliant execution of communication materials.
- Develop social media communication strategies tailored to target audiences and platforms.
- Oversee the ongoing management and performance of social media communication activities.
- Support the coordination of below-the-line campaigns across multiple channels.
- Collaborate closely with Trade Marketing teams to align promotional initiatives.
- Work with Sales teams to ensure campaigns support commercial objectives.
- Liaise with external agencies to execute sampling promotions and other activation programs effectively.
Skills on Resume:
- Agency Briefing (Hard Skills)
- Media Planning (Hard Skills)
- Approval Coordination (Hard Skills)
- Social Media Strategy (Hard Skills)
- Social Media Management (Hard Skills)
- Campaign Coordination (Hard Skills)
- Trade Marketing Alignment (Soft Skills)
- Agency Coordination (Soft Skills)
4. Junior Brand Manager, Summit Path Marketing Corporation, Provo, UT
Job Summary:
- Hold full profit and loss responsibility for assigned brands and ensure their continuous development.
- Define a clear strategic direction for each brand aligned with overall business objectives.
- Translate brand strategies into operational actions to drive sustainable sales growth.
- Implement cost optimization initiatives to improve brand profitability.
- Plan and execute marketing and promotional activities to strengthen market positioning.
- Analyze product-level performance data across multiple sales channels.
- Use insights from data analysis to optimize the commercial success of each brand.
- Coordinate with back-office teams to maintain and optimize product listings.
- Ensure high-quality and well-positioned listings on Amazon to improve search visibility and performance.
- Lead and coordinate cross-functional efforts to launch new products on time while reducing time to market.
Skills on Resume:
- P&L Management (Hard Skills)
- Brand Strategy (Hard Skills)
- Sales Growth Planning (Hard Skills)
- Cost Optimization (Hard Skills)
- Marketing Execution (Hard Skills)
- Performance Analysis (Hard Skills)
- eCommerce Optimization (Hard Skills)
- Cross-Functional Leadership (Soft Skills)
5. Junior Brand Manager, Atlas Growth & Brand Management LLC, Columbus, OH
Job Summary:
- Implement and promote best practice sharing across local markets for the brand.
- Lead the development and execution of annual activation plans in local countries.
- Support and guide local initiatives to ensure alignment with brand objectives.
- Assist local marketing leads in adapting and translating branding assets.
- Ensure local implementation follows the global brand plan and guidelines.
- Act as brand custodian to safeguard brand consistency and governance.
- Drive local brand activation across selected platforms and channels.
- Ensure coherent brand presence across web, social media, e-books, fairs, and related touchpoints.
- Create and deliver campaign assets to support core brand initiatives in local markets.
- Lead the timely and complete delivery of core campaign assets.
- Collaborate closely with Global Category, Global Channel, Digital teams, and local marketing teams.
Skills on Resume:
- Best Practice Sharing (Soft Skills)
- Activation Planning (Hard Skills)
- Local Alignment (Soft Skills)
- Asset Adaptation (Hard Skills)
- Brand Governance (Hard Skills)
- Channel Activation (Hard Skills)
- Asset Delivery (Hard Skills)
- Global Collaboration (Soft Skills)
6. Junior Brand Manager, Riverbend Market Strategies Inc., Des Moines, IA
Job Summary:
- Set a short-term marketing strategy and budget for the brand.
- Manage DIY website and social media activities.
- Handle in-store presence and trade marketing responsibilities.
- Create distinctive brand assets and tools.
- Write engaging and effective marketing copy.
- Manage training program for in-store personnel.
- Analyze and manage the brand's product assortment.
- Assist Brand Manager PRO with tactical day-to-day work.
Skills on Resume:
- Marketing Strategy (Hard Skills)
- Budget Management (Hard Skills)
- Digital Channel Management (Hard Skills)
- Trade Marketing (Hard Skills)
- Brand Asset Creation (Hard Skills)
- Copywriting (Hard Skills)
- Retail Training (Hard Skills)
- Assortment Management (Hard Skills)
7. Junior Brand Manager, Keystone Portfolio Brands LLC, Lancaster, PA
Job Summary:
- Own brand portfolio from marketing strategy to execution.
- Take charge of portfolio P&L and drive continued growth.
- Optimize brand position within Amazon and other channels.
- Prepare regular reports on brand performance.
- Gain exposure to inventory planning and pricing.
- Support new brands in market expansion and portfolio development.
- Strive for continuous improvements for brands.
- Keep sustainability improvements at the core of all brand activities.
Skills on Resume:
- Brand Portfolio Management (Hard Skills)
- P&L Ownership (Hard Skills)
- Channel Optimization (Hard Skills)
- Performance Reporting (Hard Skills)
- Inventory Planning (Hard Skills)
- Market Expansion (Hard Skills)
- Continuous Improvement (Soft Skills)
- Sustainability Focus (Soft Skills)
8. Junior Brand Manager, Harborview Commercial Marketing Inc., Norfolk, VA
Job Summary:
- Conduct retail sales reporting and analysis.
- Execute consumer and market research projects and perform analysis.
- Review sales forecasts.
- Coordinate meetings and arrange product samples.
- Participate in expositions related to the pet food industry.
- Prepare long-term brand plans and marketing presentations.
- Develop and execute marketing plans in coordination with headquarters.
- Maintain full and proper books of account and records, and submit sales reports regularly according to headquarters timelines.
- Evaluate market and consumer trends regularly.
- Improve standards of customer service by receiving, communicating, and closing all requests, complaints, and claims.
- Provide training and development for point-of-sale staff.
- Communicate regularly with clients.
- Ensure quality consistency across all assigned clients.
- Maximize sales and profitability within the region.
Skills on Resume:
- Sales Reporting (Hard Skills)
- Market Research (Hard Skills)
- Forecast Review (Hard Skills)
- Event Coordination (Soft Skills)
- Brand Planning (Hard Skills)
- Marketing Execution (Hard Skills)
- Customer Service (Soft Skills)
- Regional Sales Growth (Hard Skills)
9. Junior Brand Manager, Redwood Brand Operations LLC, Santa Rosa, CA
Job Summary:
- Ensure brand message remains strong and consistent across all channels and marketing efforts, including events, email campaigns, web pages, and promotional materials.
- Monitor competition, including acquisitions, pricing changes, and the introduction of new products and features.
- Lead team of internal and external partners, such as PR, communications, and copywriting.
- Coordinate sales and marketing efforts to boost brand awareness.
- Develop strategies and tactics to promote the company and drive qualified traffic to the front door.
- Deploy successful marketing campaigns and manage their implementation from ideation to execution.
- Experiment with various organic and paid acquisition channels, including content creation, content curation, event management, publicity, social media, and copywriting.
- Produce valuable and engaging content for the website and blog to attract and convert target audiences.
- Prepare and monitor marketing budget on a quarterly and annual basis, and allocate funds effectively.
Skills on Resume:
- Brand Consistency (Hard Skills)
- Competitive Monitoring (Hard Skills)
- Team Leadership (Soft Skills)
- Sales–Marketing Alignment (Soft Skills)
- Growth Strategy (Hard Skills)
- Campaign Management (Hard Skills)
- Acquisition Channels (Hard Skills)
- Budget Management (Hard Skills)
10. Junior Brand Manager, Prairie Stone Marketing Group Inc., Omaha, NE
Job Summary:
- Manage the full marketing mix, including product, price, place, and promotion, for a brand or category within the market.
- Lead brand and trade marketing activities with accountability for the activation excellence of power brand plans.
- Define and track category trade marketing key performance indicators.
- Ensure KPIs support both brand objectives and commercial outcomes.
- Collaborate cross-functionally to develop and execute effective commercial plans.
- Deliver financial performance and market share targets through coordinated execution.
- Manage the development and activation of local brands within the portfolio.
- Lead new product development, communication initiatives, and brand-driven programs.
- Drive excellence in in-store execution across key customers and key accounts.
- Implement format activation plans to optimize product assortment and promotional strategies.
- Support the sales team through customer presentations and fulfillment of customer requirements.
Skills on Resume:
- Marketing Mix Management (Hard Skills)
- Brand Activation (Hard Skills)
- Trade Marketing (Hard Skills)
- KPI Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Financial Performance (Hard Skills)
- New Product Development (Hard Skills)
- In-Store Execution (Hard Skills)
11. Junior Brand Manager, Clearfield Consumer Brands LLC, Boise, ID
Job Summary:
- Analyze the market to identify opportunities for further brand growth and expansion.
- Evaluate competitive dynamics to inform strategic brand decisions.
- Maintain and strengthen brand equity through above-the-line and below-the-line initiatives.
- Plan and manage integrated marketing campaigns across television, digital, and online platforms.
- Research consumer markets to understand behaviors, needs, and evolving preferences.
- Stay up to date with customer and market trends to anticipate changes.
- Identify potential improvements by assessing shifts in the market environment.
- Measure the effectiveness of marketing campaigns and monitor consumer responses to optimize future actions.
Skills on Resume:
- Market Analysis (Hard Skills)
- Competitive Analysis (Hard Skills)
- Brand Equity Management (Hard Skills)
- Integrated Campaigns (Hard Skills)
- Consumer Research (Hard Skills)
- Trend Monitoring (Hard Skills)
- Opportunity Identification (Hard Skills)
- Campaign Effectiveness (Hard Skills)
12. Junior Brand Manager, Greenway Plant-Based Brands Inc., Bend, OR
Job Summary:
- Analyze industry dynamics, competitive landscape, and market trends to assess brand performance.
- Review market share data to identify risks and growth opportunities.
- Propose and support corrective actions based on analytical insights.
- Contribute to the development and optimization of marketing activations.
- Support product launches through coordinated marketing initiatives.
- Assist in planning and executing trade promotions across channels.
- Support both above-the-line and below-the-line campaign execution.
- Generate and present creative ideas for marketing activities.
- Brief packaging development projects and manage follow-up with agencies.
- Ensure timely finalization and approval of packaging artworks.
- Monitor and control brand budgets while coordinating with internal and external stakeholders.
Skills on Resume:
- Market Analysis (Hard Skills)
- Market Share Review (Hard Skills)
- Action Planning (Hard Skills)
- Marketing Activation (Hard Skills)
- Product Launch Support (Hard Skills)
- Trade Promotion (Hard Skills)
- Creative Ideation (Soft Skills)
- Budget Control (Hard Skills)
13. Junior Brand Manager, Lighthouse Creative Commerce LLC, Portland, ME
Job Summary:
- Create and execute on-brand creative in line with the brand marketing plan.
- Understand the different needs of social, digital, and retail and deliver consistent brand creative across all outputs.
- Work with the Senior Brand Manager to deliver global brand and campaign strategies aligned with company objectives and commercial go-to-market plan.
- Create and edit creative assets for product launches, brand activation, and digital and retail partners.
- Work closely with Brand Assistant and Brand Content Creators to deliver required campaign assets.
- Sign off on creative plans and campaign launch strategies with the Senior Brand Manager.
- Brief creative studio on assets and ensure deadlines are met.
- Remain accountable for delivering content in line with company deadlines.
- Deliver copywriting for product descriptions, digital, ecommerce, retailer, and marketing needs following brand and SEO guidelines.
- Execute in-store and digital tool kits.
- React to social and global trends with strong customer and digital awareness, report trends to the brand team, and implement in creative.
- Work closely with product teams to ensure new launches are executed true to vision with detailed messaging and input reactive trends into brand product decisions.
- Brief influencers on creative requirements to support key campaigns.
- Work closely with PR and influencer team on amplification plans for key projects.
- Work closely with the Social Assistant to understand performance and ensure campaigns are executed to a high standard across multiple channels.
Skills on Resume:
- Creative Execution (Hard Skills)
- Brand Consistency (Hard Skills)
- Campaign Strategy (Hard Skills)
- Asset Creation (Hard Skills)
- Creative Briefing (Hard Skills)
- Copywriting (Hard Skills)
- Trend Awareness (Soft Skills)
- Cross-Team Collaboration (Soft Skills)
14. Junior Brand Manager, Ironclad Product Marketing Inc., Akron, OH
Job Summary:
- Work with the marketing team in the development and delivery of key projects and assets.
- Effectively and regularly communicate and share information with the internal teams.
- Maintain and update the brand pages on the company website in consultation with the Brand team.
- Review and reporting of NPD market research.
- Create and maintain product copy and features by brand.
- Working with the brand team to develop marketing material.
- Support the brand team with the maintenance of the product showrooms.
- Assist with the organisation of trade and consumer exhibitions, plus attendance.
- Work with the brand teams to prepare for internal and retailer preview presentations.
Skills on Resume:
- Project Coordination (Soft Skills)
- Internal Communication (Soft Skills)
- Website Management (Hard Skills)
- NPD Research Review (Hard Skills)
- Product Copywriting (Hard Skills)
- Marketing Materials (Hard Skills)
- Exhibition Support (Soft Skills)
- Presentation Preparation (Hard Skills)
15. Junior Brand Manager, Vista Peak Brand Studio LLC, Flagstaff, AZ
Job Summary:
- Support the EMEA marketing team in the operational execution of annual marketing activation plans.
- Collaborate closely with Global Teams to lead competitor intelligence research.
- Collect, analyze, and interpret competitive data across relevant markets.
- Prepare and present clear findings and insights to stakeholders.
- Respond to ad-hoc requests from the EMEA marketing team on time.
- Create and update marketing presentations.
- Manage marketing sample stock and coordinate sample orders.
- Develop clear and effective creative briefs to support marketing initiatives.
Skills on Resume:
- Marketing Execution (Hard Skills)
- Competitive Intelligence (Hard Skills)
- Data Analysis (Hard Skills)
- Insight Presentation (Soft Skills)
- Stakeholder Support (Soft Skills)
- Presentation Development (Hard Skills)
- Sample Management (Hard Skills)
- Creative Briefing (Hard Skills)
16. Junior Brand Manager, Cornerstone Animal Nutrition Marketing Inc., Topeka, KS
Job Summary:
- Collaborate with the Senior Brand Manager to drive assigned businesses toward revenue and profit targets.
- Take ownership of specific initiatives to support overall business performance.
- Contribute to the development and execution of annual marketing plans for assigned brands.
- Manage media, advertising, and graphic activities to ensure effective budget utilization.
- Ensure marketing investments are efficient and aligned with brand objectives.
- Work closely with veterinary and retail sales teams to identify growth opportunities.
- Design and execute targeted programs and promotions with sales partners.
- Partner with the veterinary field sales force to develop customer-focused marketing tools and programs.
- Analyze qualitative and quantitative research to assess business performance.
- Develop and recommend data-driven action plans to improve results.
Skills on Resume:
- Business Performance (Hard Skills)
- Initiative Ownership (Soft Skills)
- Marketing Planning (Hard Skills)
- Media Management (Hard Skills)
- Budget Optimization (Hard Skills)
- Sales Collaboration (Soft Skills)
- Program Development (Hard Skills)
- Data-Driven Analysis (Hard Skills)
17. Junior Brand Manager, Hearthland Meal Solutions LLC, Bloomington, MN
Job Summary:
- Support the development of the quarterly brand plan and budgeting process with the global brand team.
- Brief and project manage all brand activities across online and offline channels through internal creative teams and external agencies, ensuring deadlines and budgets are met.
- Project manage and review creative asset production across brand and marketing initiatives with a focus on brand differentiation.
- Assist in new product launches and execution of marketing materials, including brand campaign activity, label and packaging design, and in-box flyers.
- Drive brand metrics through above-the-line marketing activities, liaising with the growth team and media agency on media planning.
- Support partnership initiatives, direct sales activities, and in-box sampling efforts.
- Coordinate asset production requirements through campaign calendar while supporting design and communications teams with resource planning and digital asset development, and print production management.
- Manage brand expression across all channels by developing local guidelines aligned with global corporate identity.
- Champion brand internally through communications, guidelines, and team meetings.
- Support ad hoc projects for the brand.
- Report on brand development through regular monitoring of research, competitor insights, and performance metrics, including brand surveys, social media activity, web trends, and marketing KPIs.
Skills on Resume:
- Brand Planning (Hard Skills)
- Budget Coordination (Hard Skills)
- Project Management (Hard Skills)
- Creative Production (Hard Skills)
- Product Launch Support (Hard Skills)
- Media Planning (Hard Skills)
- Brand Governance (Hard Skills)
- Performance Reporting (Hard Skills)
18. Junior Brand Manager, Meridian Professional Marketing Services Inc., Raleigh, NC
Job Summary:
- Work with approved agencies (media and/or creative) and under the guidance of management, develop impactful advertising content for approved media.
- Develop ongoing engaging content for social media with a target of daily posts.
- Implement media plan, ensuring all content is available on time.
- Analyse results and recommend any changes.
- Monitor consumer feedback and recommend actions.
- Support the Management Team in the development of Marketing Plans by placing the consumer at the center and ensuring all touchpoints with potential consumers are impactful and aligned with company values.
- Drive innovation to make the brand more compelling than competitive options.
- Work with the Marketing Lead and any relevant third party to ensure flawless execution of marketing programmes, both B2C and B2B.
- Support the sales team to build relationships within the relevant professional community of Qualified Financial Advisors, Barristers, Solicitors, Insolvency Practitioners through events, giveaways, promotional material, etc.
- Work closely with Customer Service to gain consumer insights and propose new marketing activations based on these insights.
Skills on Resume:
- Agency Coordination (Hard Skills)
- Content Creation (Hard Skills)
- Media Execution (Hard Skills)
- Performance Analysis (Hard Skills)
- Consumer Insight Analysis (Hard Skills)
- Marketing Planning (Hard Skills)
- Program Execution (Hard Skills)
- Sales Support (Soft Skills)
19. Junior Brand Manager, Silverline Regional Brand Management LLC, Reno, NV
Job Summary:
- Prepare under MM supervision, strategy, and yearly brand plans for managed brands and sub-brands.
- Develop, execute, and measure activation tools and communication plans based on strategic objectives from the brand plan for specific areas across all touchpoints, including digital, PR, on-trade, off-trade, and e-com.
- Lead different projects related to the area of responsibility upon agreement with the manager.
- Ensure brand guardianship so that all activities are on-brand and drive desirable equity KPIs improvement.
- Manage budget independently, report monthly, and ensure proper attribution of costs.
- Cooperate daily with internal stakeholders and represent the brand in cyclic S&BP meetings.
- Coordinate relevant business actions with other functions of the organization and regional or global marketing.
- Report status and results, including KPI tracking of executions to MM.
- Search continuously for valid consumer insights and brief BBI for necessary consumer research.
- Analyze market situation, competition, and consumer trends and present results of analysis to MM with actionable, robust recommendations based on multiple data sources.
- Lead selection, daily management, and cyclic performance management of advertising, promotions, and public relations agencies.
- Perform regular market visits in on-trade and off-trade to gain knowledge and observations about the market and consumers.
Skills on Resume:
- Brand Planning (Hard Skills)
- Activation Execution (Hard Skills)
- Project Leadership (Soft Skills)
- Brand Guardianship (Hard Skills)
- Budget Management (Hard Skills)
- Stakeholder Coordination (Soft Skills)
- Market Analysis (Hard Skills)
- Agency Management (Hard Skills)