Published: Oct 09, 2025 - The Internet Specialist manages all incoming internet leads from the company website and third-party sources, ensuring accurate entry and maintenance of customer data in the CRM system. This role involves qualifying leads, generating new sales opportunities through targeted outreach, coordinating client communications, and scheduling appointments with on-site Sales Representatives. The specialist also analyzes digital marketing performance through monthly reports on website traffic, sales efficiency, and lead conversion metrics, while maintaining up-to-date pricing and marketing materials.

Tips for Internet Specialist Skills and Responsibilities on a Resume
1. Internet Specialist, Meridian Digital Media, Austin, TX
Job Summary:
- Work in partnership with senior management to maximize outbound sales revenue and gross profits
- Act as a solution consultant in a focused team developing new and/or expansion of existing business
- Be responsible for maintaining existing relationships with corporate/outbound clients
- Funnel management, weekly, biweekly, monthly, and quarterly reviews on all aspects of business
- Maintain a high level of product, service, and industry knowledge
- Run full cycle client meetings from Prospecting till Closure
- Ensure accuracy in all transactions, inventory, and procedures
- Drive innovation to simplify processes and ways of working and establish a culture of continuous improvement to achieve business operational excellence
- Work with project managers to design the acquisition strategy for Total Contract Value Deals
- Execute Market Strategy, cold calling, including markets to sell, pricing, positioning and messaging the product
- Develop lists for prospecting and research companies before reaching out
- Present and sell company products and services to new and existing customers
- Using the Sales Funnel and regular prospecting to create a new customer base
- Achieve agreed-upon sales targets by the deadline
- Set follow-up appointments to keep customers aware of the latest developments
Skills on Resume:
- Outbound Sales (Hard Skills)
- Relationship Management (Soft Skills)
- Funnel Management (Hard Skills)
- Product Knowledge (Hard Skills)
- Client Meetings (Soft Skills)
- Process Improvement (Soft Skills)
- Market Strategy (Hard Skills)
- Prospecting Research (Hard Skills)
2. Internet Specialist, Apex Lead Generation, Boise, ID
Job Summary:
- Follow and maintain a relationship with former customers
- Monitor and contact internet and phone leads
- Determine each customer's vehicle needs by active listening
- Setting, confirming, and following up on customer inquiries
- Maintains customer information in the designated software system
- Directs customers to the appropriate department or point-of-contact
- Perform post-sale follow-up calls to ensure customer satisfaction
- Organized, driven, and motivated with a positive attitude.
- Integrate other online presences, including social media outlets, with campaigns.
Skills on Resume:
- Customer Retention (Soft Skills)
- Lead Management (Hard Skills)
- Active Listening (Soft Skills)
- Customer Follow-Up (Soft Skills)
- Data Entry (Hard Skills)
- Customer Direction (Soft Skills)
- Post-Sale Support (Soft Skills)
- Social Media Integration (Hard Skills)
3. Internet Specialist, Horizon Web Solutions, Reno, NV
Job Summary:
- Handle all internet, phone, and live chat inquiries using a variety of tools such as social media, email, phone and live chat scripts and templates.
- Communicate efficiently and effectively with clients by acknowledging messages, answering questions and responding to clients via their preferred method.
- Review the CRM system frequently and manage leads effectively.
- Follow up with leads, scheduling in-dealership appointments.
- Meets sales goals and objectives, including response time, number of Internet leads received, appointments set, and number of vehicles sold.
- Present initial financing options based on customer needs.
- Develop an expert knowledge of OEM partners, their products, as well as an understanding of the competitive landscape from both a competitor and product perspective.
- Analyze lead data and develop strategies and supporting processes to support turning leads into sales.
- Achieve sales targets by overcoming objections, requesting business and negotiating price.
- Complete sales contracts and explain and offer warranties, services and financing options to clients.
- Liaise with the service department leaders to develop a strategy and execute a framework for providing solutions and options to off-warranty clients.
- Deliver an exceptional customer service experience to valued clients.
Skills on Resume:
- Lead Management (Hard Skills)
- Client Communication (Soft Skills)
- CRM Proficiency (Hard Skills)
- Appointment Scheduling (Hard Skills)
- Sales Negotiation (Soft Skills)
- Financing Knowledge (Hard Skills)
- Market Analysis (Hard Skills)
- Customer Service (Soft Skills)
4. Internet Specialist, Echo Marketing Group, Orlando, FL
Job Summary:
- Assist customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Direct clients to online tools available for reviewing vehicle options, packages, and features.
- Prepare and present demo vehicles so the latest technology is enabled and ready for display (Bluetooth, navigation, green fuel options, hybrid tools, etc.)
- Aid customers in the vehicle buying experience, using product knowledge and expertise to be a quality sounding board
- Describe all optional equipment available for customer purchase.
- Build a strong rapport with customers.
- Perform high-quality, professional, and knowledgeable presentation and demonstration of new/used vehicles.
- Work closely with the Sales Manager on pricing tiers associated with different models and their respective technology options
- Assist with lead generation by managing incoming email leads and setting appointments for vehicle demonstrations all over email and text communication
- Prepare email collateral for clients in anticipation of scheduled appointments, making sure clients are informed before they walk into the dealership
Skills on Resume:
- Customer Consultation (Soft Skills)
- Product Knowledge (Hard Skills)
- Demo Preparation (Hard Skills)
- Vehicle Presentation (Hard Skills)
- Option Explanation (Soft Skills)
- Customer Rapport (Soft Skills)
- Pricing Coordination (Hard Skills)
- Lead Management (Hard Skills)
5. Internet Specialist, Skyline Realty Leads, Reno, NV
Job Summary:
- Generate appointments and quotes by means of proactive outbound prospecting and lead activity management in an effort to qualify and market to potential customers
- Handle all incoming internet email leads and internet phone leads
- Be available to respond to email inquiries in a professional, well-spoken manner
- Assist customers in appropriate vehicle selection
- Direct customers to product information resources, including those available on the internet
- Check email frequently and respond to inquiries immediately
- Deliver inquiries/messages intended for other sales personnel and departments promptly
- Answer all customer questions or commit to getting the answer promptly.
- Handle telephone transactions with an upbeat and friendly tone.
Skills on Resume:
- Lead Generation (Hard Skills)
- Email Management (Hard Skills)
- Professional Communication (Soft Skills)
- Vehicle Selection (Hard Skills)
- Product Guidance (Soft Skills)
- Prompt Response (Soft Skills)
- Message Coordination (Hard Skills)
- Customer Interaction (Soft Skills)
6. Internet Specialist, Beacon Sales & Marketing, Charleston, SC
Job Summary:
- Responding to leads in a timely fashion, answering questions, providing information, and helping guide Customers throughout the car-buying experience.
- Providing an exceptional customer experience to drive loyalty.
- Transitioning Customers effectively from phone and internet contact to their in-store experience.
- Using a consultative selling process to match the best vehicle to the Customer's needs.
- Creating a great vehicle delivery experience for the Customer.
- Following up with Customers to ensure satisfaction
- Prospecting through referrals and other creative approaches.
- Setting and achieving targeted sales goals.
- Gaining superior product knowledge to effectively help Customers.
- Transition Customers to the Service Department to support their ownership experience.
Skills on Resume:
- Lead Response (Hard Skills)
- Customer Experience (Soft Skills)
- Sales Transition (Soft Skills)
- Consultative Selling (Soft Skills)
- Vehicle Delivery (Hard Skills)
- Customer Follow-Up (Soft Skills)
- Referral Prospecting (Hard Skills)
- Product Knowledge (Hard Skills)
7. Internet Specialist, Crest Digital Outreach, Des Moines, IA
Job Summary:
- Manage all incoming internet leads from the company website and outsourced companies
- Enter and update information in a customer management database
- Exercise proper qualification skills to identify genuine leads that have the potential to become genuine sales opportunities
- Maintain responsibility for producing monthly sales and marketing reports (Intertrack, Sales Performance Analysis, and Marketing and Sales Cost Efficiency Analysis)
- General monthly analysis of divisional website traffic, hits, source, etc.
- Generate new customer opportunities by prospecting and developing existing leads through telephone, email, and mail
- Coordinate mass mailing lists and the mailing of materials to prospective clients
- Convert qualified leads into office appointments with on-site Sales Representatives
- Maintain current plan and lot pricing, hard copies, internet, and HSA
Skills on Resume:
- Lead Management (Hard Skills)
- Data Entry (Hard Skills)
- Lead Qualification (Hard Skills)
- Sales Reporting (Hard Skills)
- Website Analysis (Hard Skills)
- Customer Prospecting (Hard Skills)
- Mail Coordination (Hard Skills)
- Appointment Conversion (Soft Skills)
8. Internet Specialist, Vertex Homebuilders, Madison, WI
Job Summary:
- Satisfies the transportation needs of vehicle purchasers.
- Sells/leases and delivers a minimum of 10 units per month.
- Approach, greet, and offer assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully the product performance, application, and benefits to prospects.
- Describes all optional equipment available for customer purchase.
- Follows dealership procedure to obtain proper identification from the customer before the test drive.
- Utilizes dealership sales control and follow-up system.
- Exhibits a high level of commitment to customer satisfaction.
- Attends product and sales training courses with the sales manager.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Knows and understands equity and values, and can explain depreciation to the customer.
Skills on Resume:
- Customer Assistance (Soft Skills)
- Vehicle Sales (Hard Skills)
- Product Knowledge (Hard Skills)
- Customer Engagement (Soft Skills)
- Feature Explanation (Soft Skills)
- Test Drive Management (Hard Skills)
- Sales Follow-Up (Hard Skills)
- Customer Satisfaction (Soft Skills)
9. Internet Specialist, Falcon Property Leads, Little Rock, AR
Job Summary:
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals over to the finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
- Writes complete sales orders and processes paperwork in accordance with established dealership policies.
- Prepares sold vehicles for customer delivery before customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Schedules first service appointment.
- Follows up on all post-delivery items, tag/title work, “we-owes”, and special requests to be sure that all customer expectations are met.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development system.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Maintains professional appearance.
Skills on Resume:
- Deal Coordination (Hard Skills)
- Paperwork Processing (Hard Skills)
- Vehicle Delivery (Hard Skills)
- Customer Orientation (Soft Skills)
- Service Introduction (Soft Skills)
- Post-Delivery Follow-Up (Soft Skills)
- Prospect Development (Hard Skills)
- Time Management (Soft Skills)
10. Internet Specialist, Summit Client Acquisition, Spokane, WA
Job Summary:
- Answer customer calls and establish follow-up with sales appointments.
- Respond quickly to internet, phone and live chat inquiries using email, scripts and templates.
- Provide customers with initial product information and direct them to the appropriate dealership resources.
- Present initial financing options based on customer needs.
- Follow up with leads that are not ready to make an appointment or no-shows.
- Participate in team and process development sessions, keeping positive relationships with teammates, sales teams and dealership management.
- Handle inbound phone inquiries and web appointment requests from customers
- Navigate through multiple computer applications with speed and accuracy
- Maintain a high level of world-class customer service/professionalism to all customers
- Recommend additional products that best suit the customer
- Qualify, manage, and follow up with leads and customer requests for new homes, then convert the leads to onsite traffic/sales.
- Assist with sales and marketing administration duties in a team environment.
Skills on Resume:
- Customer Communication (Soft Skills)
- Lead Follow-Up (Hard Skills)
- Product Information (Hard Skills)
- Financing Knowledge (Hard Skills)
- Team Collaboration (Soft Skills)
- System Navigation (Hard Skills)
- Customer Service (Soft Skills)
- Sales Administration (Hard Skills)
11. Internet Specialist, Nova Lead Services, Richmond, VA
Job Summary:
- Respond to all incoming internet inquiries and online chats
- Provide continuous follow-up via phone and email throughout the customer’s buying cycle
- Set sales appointments for customers and assign to appropriate sales staff
- Keep a daily log of appointments and communicate with management
- Utilize the dealership database for all customer contact, appointments, tracking, and notes.
- Handling all inbound leads via phone and e-mail to set appointments for the sales reps.
- Differentiate by presenting unique selling points.
- Use interpersonal skills to build rapport to best serve the customer.
- Follow up with customers through phone calls, email, and text to ensure satisfaction and increase sales opportunities.
- Greet customers immediately, in a courteous and friendly manner.
- Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate commitment to “make things right” by the Sales Management team.
Skills on Resume:
- Lead Management (Hard Skills)
- Customer Follow-Up (Soft Skills)
- Appointment Scheduling (Hard Skills)
- Database Management (Hard Skills)
- Sales Coordination (Hard Skills)
- Unique Selling (Soft Skills)
- Customer Rapport (Soft Skills)
- Complaint Resolution (Soft Skills)