INTERNET DIRECTOR RESUME EXAMPLE
Published: Oct 06, 2025 - The Internet Director leads the lead management and online sales teams to deliver a seamless digital guest experience and drive sales through effective follow-up and high-performance outreach. This role manages all internet and phone leads, ensures compliance, supports financing and product add-ons, and collaborates cross-functionally to optimize the online purchase journey. The director also trains the team, monitors KPIs, and oversees deal preparation and execution.

Tips for Internet Director Skills and Responsibilities on a Resume
1. Internet Director, Blue River Automotive Group, Springfield, IL
Job Summary:
- Maximize the internet department’s profitability
- Drive consistent utilization of existing technologies
- Set benchmarks, manage, and maintain budgets
- Dynamic internet lead response and follow-up
- Enhance performance metrics and CRM
- Mentor and train team members to achieve optimal performance
- Comply with federal and state laws and regulations
- Manage a team, keeping up with all the inbound leads.
- Maintains proficiency and certifications for the position
Skills on Resume:
- Profit Optimization (Hard Skills)
- Technology Utilization (Hard Skills)
- Budget Management (Hard Skills)
- Lead Follow-up (Soft Skills)
- CRM Enhancement (Hard Skills)
- Team Mentoring (Soft Skills)
- Regulatory Compliance (Hard Skills)
- Team Management (Soft Skills)
2. Internet Director, Horizon Motors LLC, Dayton, OH
Job Summary:
- Be responsible for leading and supporting the Lead Management and Online Sales teams to provide a seamless guest experience
- Fully support guests in their online purchase
- Manage the lead follow-up process to drive retail sales performance
- Manage, monitor, and respond to all phone and internet leads, including ensuring follow-up for all prospective guests is completed by phone, text, and/or email
- Lead the team to exceed KPI metrics for inbound/outbound calls, emails, and text messages, appointments set and shown at the hubs, and conversion to sales
- Work cross-functionally with the Finance team to arrange the financing of guest purchases and present them with additional products that enhance their vehicle and ownership experience
- Ensure all deals are fully compliant with local, state, and federal guidelines
- Prepare paperwork, contracts, and deliver deals
- Work cross-functionally with the product team to ensure the creation of a best-in-class online guest experience
- Be responsible for the training and development of the team
Skills on Resume:
- Team Leadership (Soft Skills)
- Guest Support (Soft Skills)
- Lead Management (Hard Skills)
- Sales Performance (Hard Skills)
- KPI Achievement (Hard Skills)
- Financial Coordination (Hard Skills)
- Regulatory Compliance (Hard Skills)
- Team Training (Soft Skills)
3. Internet Director, Lakeside Auto Center, Rochester, MN
Job Summary:
- Train staff of 3-4 individuals to respond promptly, professionally, and courteously to all internet leads
- Provide scripts and workflow tools to staff to ensure uniform customer service
- Ensure that all staff members are promptly and accurately entering all customer inquiry data into CRM software
- Oversee the generation of sales appointments
- Effectively utilizing lead management tools
- Comply with all necessary reports, forms, and other documentation on a timely basis
- Provide the highest degree of customer satisfaction, and remain honest in all aspects of customer interaction
- Work with the General Manager and the General Sales Manager to set up a pricing strategy for new cars.
- Be responsible for helping customers arrange the financing of their purchases and presenting them with additional products that enhance their vehicle and ownership experience.
- Proficient at structuring deals for maximum profitability and collectability
- Accurately deals, submits deals to lenders for approval, makes credit decisions, and effectively closes deals
Skills on Resume:
- Staff Training (Soft Skills)
- Customer Service (Soft Skills)
- Data Entry (Hard Skills)
- Appointment Generation (Hard Skills)
- Lead Management (Hard Skills)
- Report Compliance (Hard Skills)
- Customer Satisfaction (Soft Skills)
- Pricing Strategy (Hard Skills)